Seeking Common Ground Rather than Standing Our Ground

— by Jonathan Reckford

In a recent book club exchange on a divisive social issue, a friend expressed frustration in trying to convince people of her position. She said, “I’ve tried talking to them and explaining how stupid they are, but they just don’t listen so I gave up.” With some humor, I expressed my surprise that her technique had not been effective. I wondered how often someone approaching her that way had been effective in changing her mind on something she cared deeply about. 

This example is far too representative of our world that has become increasingly divided. Sadly, the rhetoric has become extreme. The algorithms that determine what media we consume are designed to generate fury from the right and left, putting fuel on top of the deepening cultural and political dissonance. 

Indeed, our world is in need of a “great reset.” So how do we do better? 

First of all, we start by trying to really understand the other side. Organizational psychologist Adam Grant says when we disagree with others, our instinct is to become preachers and talk about why we are right or prosecutors and tell our foes why they are wrong. 

He adds, “I think when we encounter people who disagree with us on charged issues, it is worth thinking about no matter how passionately I feel about a given issue, I could imagine having grown up in a family or in a country, or in an era, where, because of my experiences and the people that I knew, I might believe different things. That allows me to be open to rethinking my animosity.” 

What if we could have healthy debates in which we first have to clearly articulate the position of the other side? What if we sought common ground—rather than standing our ground? I’m not suggesting we abandon deeply held beliefs or principles. Watching individuals and organizations, I am convinced that people are loved, not coerced, into considering new ideas. For example, many people who did not grow up in the church have been drawn to Jesus because someone cared about them and loved them enough to invite them into a loving faith community. 

The church is too often—and sometimes fairly—viewed as judgmental, angry, and coercive. Our calling, however, is to recognize and love everyone as a child of God. 

Our answers always start with the prayers of a servant heart and a commitment to do what is loving. I have long held that the church has to earn the right to talk to people about the gospel. Serving together to make the world a better place gives us the chance to have those conversations. 

That is one of the primary reasons Habitat for Humanity emphasizes volunteering. Certainly, it is not the most efficient way to build houses, but bringing people together to build homes, communities, and hope is central to our mission. We are committed to the belief that everyone has something to give—and everyone has something to gain—when we work toward a common goal to help another. 

We have discovered that having people from different backgrounds work together to build a home is literally constructive. Our Abraham Builds are a great example. For many years, communities have organized Christians, Jews, and Muslims to come together out of their common faith imperatives to help the poor. As members of the faith groups (all descendants of the biblical Abraham) raise the walls of a home, they build relationships that weave strong bonds of unity and that influence how they see one another. 

That has been Habitat’s strength for more than four decades. Over and over, we hear how Habitat projects have attracted young and old, executives and laborers, blacks and whites, Catholics and Protestants, Hindus and Muslims—even Democrats and Republicans! 

Following the 2004 Indian Ocean tsunami, we were a part of an extraordinary demonstration of how service can change the narrative. Before the disaster, no Christians were allowed to be in the city of Aceh in Indonesia, which was wiped out by the storm. I traveled there to see our recovery efforts being coordinated by a team that was half Christian and half Muslim. Flying in on a small missionary plane, I was sitting in the cockpit next to the pilot. As we were preparing to land, I looked out the window. For miles, all I could see were the foundations of homes that had been washed away. That is an image that haunts me still. 

A couple of years later, Habitat won an award from the Indonesian government for being one of the two most effective respondents to the tsunami. Aceh was one of the saddest places I have ever been, but some of the comments I heard from many of the families, who were Muslim, were really wonderful. 

They said of Habitat’s work, “We may not share their faith, but we are so glad they are part of our community because they have helped us rebuild, and they have helped us make this a better place.” 

By putting our serving towels over our arms and showing up, God can do amazing things. As Archbishop Desmond Tutu once said of a Habitat build in South Africa, “As the walls go up, so many more invisible walls come down, and new hope is built in the heart of the community.” 

I believe service is key to solving the problems of divisiveness in our world. When we serve, we focus on others rather than ourselves. And when people from different backgrounds serve together, they focus on their shared values and not what separates them. 

During the tragedy of World War II, a generation of young Americans from all backgrounds (albeit racially divided) served together in combat and learned about one another. Following the war, the U.S. saw tremendous strides in building the country’s infrastructure as a result of national service programs. 

If we could reimagine that idea, we could make improvements that would benefit millions. Participants would gain skills that they could transfer into so many areas of their lives, and they would have opportunities to work alongside people whose worlds are very different than their own. Consider the possibilities, the healing experiences that could strengthen communities, the life-changing relationships that could develop, and the networking opportunities that could result. What a positive and productive way to build a shared identity. 

Unlike social media, which can be a rage accelerator that causes people to think that those who disagree are bad people, serving together takes people away from false perceptions and stereotypes and increases the opportunity to see the humanity of the other. 

One of my first experiences after joining Habitat was to travel to India to build homes with President and Mrs. Carter and many other volunteers from around the world. One group of volunteers that I’ve never forgotten gives me hope for the future. It was a group of young people, half from Lahore, Pakistan, and half from Mumbai. They were brought together by the Seeds of Peace program, a nonprofit that trains young people in the leadership skills needed to foster reconciliation and co-existence on a local and a global scale. 

During the partition of India in 1947, when the two independent nations of Pakistan and India were created, violence erupted as millions of people were uprooted from their homeland. Hindus from the new Pakistan were forced to move to India, and Muslims from India moved to Pakistan. Tensions between the two groups has lasted for decades. 

When I met with the students at the end of the week, all they could talk about was what they had in common—how they looked so similar to one another, dressed practically alike, and spoke a common language. They experienced firsthand that what they shared was so much more important than the differences they had been taught their whole lives. 

Perhaps our way out of name calling, accusations, and attacking one another is to roll up our sleeves and find ways to serve together. 

Then, we have to do the hard work of organizing our lives. Cities, by necessity, were once characterized as mixed-use and mixed-income communities because everyone needed to be close to work. In the past 100 years, we changed housing patterns, and as a result, postal 

codes began to determine destinies. In the small college town where I grew up, I went to school with the full diversity of the town. Similarly, our church included professors and doctors and also blue collar service workers. Now, only wealthy people can live in that town, and even university professors cannot afford housing. The area, like many others, is becoming increasingly economically segregated. 

What if we intentionally sought to return to neighborhoods that were designed so that people can live closer to where they work and so that children from low-income households can have access to decent schools and jobs? That will require continuing to invest in historically underserved communities and opening up more possibilities for low-income families in high opportunity communities. 

What steps would you be willing to take to open access to communities of opportunity all around your city? Would you be open to allowing apartments to be built in your school zone, for example? 

We need to improve the quality of life for residents of disinvested neighborhoods, and we need to make sure that low-income families are not pushed out of the places they call home. If families do move, they should be able to move to communities with good schools and job possibilities. We have to listen to residents and create connections within and among neighborhoods. People of faith need to lead this effort because our human nature is to say, “Not in my backyard (NIMBY)” or “BANANA (Build Absolutely Nothing Anywhere Near Anything).” I imagine Jesus would be on the “Yes, in my backyard” side of things. 

I make no pretense that any of this is easy. If we are committed to following Jesus, we are compelled to truly understand differing opinions, to create opportunities for service that bridge differences and build a common identity, and to organize our lives and communities in ways that are inviting and thriving for all. That reset would look more like building His kingdom here on earth—as it is in heaven.

Article originally hosted and shared with permission by The Christian Economic Forum, a global network of leaders who join together to collaborate and introduce strategic ideas for the spread of God’s economic principles and the goodness of Jesus Christ. This article was from a collection of White Papers compiled for attendees of the CEF’s Global Event.

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Episode 203 – Hunting for the Outcast with Helen Young Hayes

A 20-year veteran of the financial industry, Helen Young Hayes has survived a bear market that gutted her funds portfolio in the early 90’s and a horrific plane crash that nearly took her life in 1989. Serving as portfolio manager of the Janus Worldwide and Overseas funds, Helen built and invested a $50 billion franchise in global and international equities. In 2016, she changed course and founded Activate Workforce Solutions to help employers find and keep loyal and engaged employees. Helen is a respected voice and staunch advocate for the overlooked and undervalued workforce.

Hello, World!


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Rusty Rueff: Hey, everybody, welcome back to the Faith Driven Entrepreneur podcast. You found us once again, and thanks again for downloading us week after week. Our guest today is a 20 year veteran of the financial industry. Her name is Helen Young Hayes. And she has survived a bear market that gutted her funds portfolio in the early 1990s. And she has survived a horrific plane crash that nearly took her life in 1989. Serving as a portfolio manager of the Janice Worldwide and Overseas Funds, Helen built and invested a $50 billion franchise in global and international equities in 2016. She changed course and founded Activate Workforce Solutions to help employees find and keep loyal and engaged employees. Her Colorado placement firm also connects untapped talent with long term career opportunities. Helen launched the Colorado Inclusive Economy in 2020, a new movement aimed at rebuilding the state’s economy. Employers who join the movement commit to hiring and advancing employees of color, developing more supportive workplace cultures and investing in workforce development to create a more diverse and skilled pipeline of talent. Helen is a respected voice and staunch advocate for those who are overlooked and undervalued, and we are honored today to have her join us on the Faith Driven Entrepreneur podcast.

Henry Kaestner: Welcome back to the Faith Driven Entrepreneur podcast. I’m back in the studio with Rusty and William Brothers. Good morning.

Rusty Rueff: Good morning. How are you today? Welcome.

William Norvell: I’m doing great. 2022 is looking good. I’m feeling good today.

Henry Kaestner: You should feel good. You’ve got this new venture going on, which we’re all kinds of fired up about working on social care for businesses, launching your Faith Driven Entrepreneur venture. And so so far enough about watching that. The other thing I’m looking at 2022 that I’m excited about is a new initiative at Faith Driven Entrepreneur has really picked up steam. You know, we’ve had content communities for a while, we’ve had conferences, you know, we had the the book that came out which saw the grace of God. Maybe this is what happens when you have Lecrae Right. Your forehead. The book is going really well. And maybe it’s a function of the fact that Chip Ingram and J.D. Greer are coauthors on the book. And that helps, too. But that’s been fun. But I think more fun than that is the fact that we have these FDE groups, which are groups of our audience, people like you listening in on this that get together in communities of your peers, either in person or virtually to go through an eight week course on what it means to be Faith Driven Entrepreneur going through the marks. We do these video series with Faith and Company where we have, say, seven or 8 minutes of a really powerful, really well-produced story of some of the best veteran entrepreneurs out there. And then there’s teaching from JD Greer, and it’s a great community group, and we did it because we wanted to respond back to some of the responses we had from some of you about looking for community. And so we created this. And just to give you a sense about how it’s grown, next week we have a cohort that starts and we’ll have 170 groups around the world so well north and a thousand faith driven entrepreneurs to go through this march and been brought together in community and then from that group then they learn about 12 and Praxis and ocean and convene and some of the other great communities, but a great place for Faith driven entrepreneurs to come together to learn from each other, to pray for each other. And it’s been really cool to see the scale of this thing.

William Norvell: It’s amazing just to give a portage. Those. I met my co-founder at a Faith Driven Entrepreneur event and then both of us have now gone through a Faith Driven Entrepreneur group and I’ve had a chance to lead a couple to it’s just it’s all facilitator led so you will have someone walking through with you and it’s a group of entrepreneurs on the journey together and that’s amazing. An hour a week for eight weeks. So it’s not a huge time commitment. Right. But it’s enough to really dig in and make some connections. And the ones I lead, it was really fun to do the feedback afterwards and people just meet people that they needed in their life, whether that’s to promote their business or to help their soul. And it’s just amazing to see what God does. So if you are an entrepreneur or an aspiring one, I think it’s a really great place to start. And that’s Henry mentioned it’s a starting place. It’s awesome.

Rusty Rueff: And we don’t stop enough, actually. And thank you, Henry, for having the vision for this ministry. And, you know, you felt called to take Faith Driven Entrepreneur and just plant a seed. And that seed continues to grow. And you know what? You’ve watered, you know, we’re reaping. So thank you so much for all that you’re doing.

Henry Kaestner: And so I didn’t expect that. And it’s probably because it’s not deserved. This is something we’ve done. We’ve done this over the last five years. Rusty I was with you the morning in Indonesia where we came up with the name Faith Driven Athlete, and we’re trying to figure out, you know, what might we call this podcast? And and then we just try to be faithful and obedient since then. And then out of that, we’ve. And blessed with an incredible ministry staff. Now we’ve got 24, 25 folks now in offices around the world to promote this. But it’s just been this logical extension. And I really start, of course, with the podcast and the feedback that we’ve gotten from our audience. So this is the you as you listen to this, what can we do to better serve you? How can we connect you with some of the organizations in the ministries where you might be able to go really deep? I mentioned some of those ecosystem partners before that are so outstanding. The Praxis and Ocean and Sea 12 and convene and oversees done so much great work with Trigger in South Africa and Bluefields in Brazil and it’s India in Spain and the community in Egypt. I mean, it just list goes on and on and on. Snap’s mentioned SNAP. So my good friend David Wells talked about the fact that Auslan is on the move and indeed he is. And it’s fun to do this all together. And the other thing about the groups is it has nothing to do with me. It really is not false modesty. It’s the fact that 170 volunteers have stood up and said, Hey, this is something we can roll with this, and that’s how it’s happened. So great to have you all back on the podcast is awesome to have Helen with us. Helen is going to be able to help us bridge the gap between the other ministry that we run and are involved with. Faith Driven Investor She’s been a Faith Driven Investor She’s actually been a Faith Driven Entrepreneur. I’m excited about her being on the program because it’s so much overlap with where Rusty is uniquely gifted and getting at the concept of human resources and human capital. And how do we love our employees? Well, how do we bring folks into the workforce and give people the dignity that comes from working? We’re creating the image of God who works 6 to 7 days, and when we work in a spot that uses our talents and in community, we flourish. And that’s all about what Helen is doing. Helen, thank you very much for being on the program.

Helen Hayes: Thank you for having me. I’m happy to be here.

Henry Kaestner: Helen, we’d like to understand an autobiographical flyover of every one of our guests. And the temptation here is to spend maybe too much time. But I want to talk about it because you have this incredible story that really catalyzed a change in you in that you survived a plane crash, which is unbelievable. But talk to us about who you are, where you grew up. Where did faith become a part of your life? And then. Yeah, lead us through that very important event, please.

Helen Hayes: Well, I am the daughter of two scientists. My parents are Chinese immigrants or Chinese immigrants to this country. Their lives and families were uprooted during World War Two in China, where they were born, and both families ended up losing everything and leaving behind everything, including very close family members. And so the war was incredibly wrenching on both my parents and their families. They, however, ended up in the U.S. on borrowed money and on full scholarship. So both my parents ended up getting these. Dad got his own particle physics. Mom got hers and chemical physics. And they started raising a family together. They had five of us kids and sent four of us to Yale. And I have to stop there and say that I really believe that I am the embodiment of the American dream. How many families can in one generation move to a country with no money, having left everything behind to start over, get PhDs and send four out of five kids to Yale? I might add, on financial aid and on scholarship, but nonetheless, sending four out of five kids to Yale, two of us ended up working on Wall Street, one in corporate America. And, you know, getting my family got multiple graduate degrees. So I have to say this.

Henry Kaestner: I have to ask I shouldn’t interrupt, but I’m going to. Where did the fifth one go as the University of Delaware agreed? Were they able to achieve that high? Were they able to go to Delaware?

Helen Hayes: So my fifth sibling is probably the smartest of all of us, but she ended up going to the University of Illinois at Urbana and studying architecture, and then she’s producing a documentary film. She’s gotten a master’s in fine arts and documentary filmmaking, and she was not that interested in following in our footsteps to an Ivy League education. So that’s a great question. Thanks for asking. And she humbles me daily because she’s so gifted and so intelligent. But anyway, so that’s a little bit about my family’s experience being the daughter of Chinese immigrants. I grew up in a very Asian family, and I like to joke and say that English is my second language, because it really was. We grew up speaking Mandarin. We had a very sort of Asian experience, a very Confucian Chinese experience with a love and a reverence for education and family and community and social order and all of those things that are highly prized in the Chinese culture. We also, though, ended up moving to a small college town in Mississippi, Starkville, Mississippi, in 1965, really at the height of the civil rights movement. And that was incredibly foundational for my own upbringing and for my own interpretation of the world, because Mississippi at that time was deeply, deeply troubled, very segregated, and the experience of African-Americans was one of almost complete social, economic apartheid. We were the first Asian family to move into our small town and had our own experience of being there and on the outside. It wasn’t until I left Mississippi when I was 19 years old that race no longer defined who you were, how you were received by the world around you, how you were communicated with the expectations set on you. And so race was at the forefront of both conflict and segregation and a part in this and also, of course, deep, deep, deep roots in injustice. And I grew up in that background with a frustration that something is not quite right with the world, but not knowing that ultimately I would take up the mantle and do something about it or try to do something about it. So that’s kind of my story. And I will, you know, fast forward to college where I hoped to learn enough to get ultimately a Ph.D. in economics and following my parents footsteps. I took a slight detour at a Wall Street firm where I was a research analyst analyzing all sorts of companies and industries. And a two year stint turned into a three year analyst stint, turned into a 20 year career on Wall Street, where I had the pleasure of analyzing companies and industries from the bottom up and really feel, again, like the embodiment of the American dream who rises to the top at Wall Street and is able to live that kind? Of a fairy tale sort of transition as an immigrant’s daughter. I will. Now, at this point, though, transition, if it’s okay to that, that fateful day in 1989. July 19th of 1989, when I was 27 years old and I was on my way to a three day, three city business trip where I was meeting with CEOs and CFOs of large, publicly traded companies so that I could interview them to determine whether they made potential investments for our firm. I was to take off at a very early morning Flight 7 a.m.. On that morning, I got to Denver International Airport and was informed that my early flight had been canceled and I had been placed on the 4 p.m. flight, which unfortunately would have caused me to miss my appointment in Chicago later on that afternoon. So I, I asked the flight representative and a customer service agent to put me on the next flight out to Chicago. And that was the fateful United Flight 232 that I found myself on.

William Norvell: Wow. Wow. What a crazy story. And how did.

Henry Kaestner: You go there? So what was that? What happened? So, I mean, because in the intro I said, I don’t wanna spend too much time on it, but to be clear how I spend time on it.

Helen Hayes: Let me know if you need me to spend more time on it or less. Yeah, yeah. I’m going to take a shot at this. The thumbnail sketch is that we departed Denver on this hot summer afternoon and were in the air once, had just been served and was being cleared away when we heard an explosion on board and it sounded to me like a bomb had exploded. The plane dropped in the air, began resuming its flight almost immediately. And the captain came on and said, Ladies and gentlemen, we’ve just lost our number two engine. But don’t worry, we have plenty of power to get to Chicago. Of course, naturally, I hear we’ve lost an engine. We hear an onboard explosion. And I’m my heart is pounding out of my chest. I was seated fortuitously next to an aerospace engineer who had introduced himself to me when we sat down. And so I said, was that true? And he said, Oh yeah, this is a DC ten. There are three engines normally aboard a DC ten, we’ve only lost one. So we do have plenty of power to get to Chicago. And so I, I relaxed and I thought this would make a really great story for the office. You know, we’ve lost a number two engine and how exciting is that? So I started preparing again for my meetings, and yet I ultimately had to put my work away fairly quickly because I felt very nauseous and I felt like the plane was literally going in circles in the sky. So I glanced out the window and I notice where the sun is positioned in the sky out of the window, and realized that we were heading due west towards California, not towards Chicago. And at that moment, the pilot came on and said, Ladies and gentlemen, we will not be making Chicago after all. In fact, we have sustained tail damage to the plane. In fact, we will be making an emergency landing in Sioux City, Iowa, in 35 minutes. And then he added, And I’m not going to kid you folks. It’s going to be rough. So we were left in silence with this knowledge that we are going to attempt an emergency landing and it’s going to be rough. And immediately I closed my eyes and started praying. I didn’t know what was wrong with the plane and what in fact was wrong with the plane was that we had lost our number two engine. But as we lost the number two engine, an engine disc sliced through all the hydraulic lines which meet at the back of the plane and. The hydraulic fluid drained out of the hydraulics. And so we had no ability to slow down, stop or to steer. And so we were in an unstoppable, unstoppable plane at 35,000 feet in the air. Well, the pilot, of course, did not realize that we’d lost hydraulic fluid immediately, which is why he assumed we would make it to Chicago. But we were actually caught in a permanent right hand turn. I didn’t know any of this. I only knew that we were going to experience a rough landing. And so I closed my eyes and I started praying immediately. And I as I closed my eyes, I could picture the pilot’s hands on the controls. And as I saw their hands, I started praying for the pilots, for their hands that God would actually touch and guide their hands, that he would give them wisdom and show them exactly what to do. And I must have prayed for the pilots for 25 or 30 minutes. I just felt that I could see their hands in the cockpit with them. I finished praying for the pilots, and then I prayed for myself. I, I asked the Lord, Father, I ask you to save me today. I know that you can, and I believe that you will. But even if you don’t, I know that I’m your daughter. And I know that. Your son has bought me and purchased for me, my daughter Hood and that even if you don’t save me today, I know that I’m just going to be with you for the rest of eternity in paradise. And I feel only this loss, this aura, this man of peace. I felt like I was in God’s throne room and everything was peaceful and beautiful. My thoughts were interrupted at that time. The pilot came back on and said, Ladies and gentlemen, be prepared to take your brace positions. We will land in 3 minutes. And I was moved out of out of prayer and I became aware of the plane around me, the engine screaming at great speed. I didn’t realize that we were moving at a speed that was 50% faster than a landing and that we were descending at a rate that was twice the rate of descent of a normal plane landing. I could hear the engine screaming with great speed. I heard some babies crying throughout the plane and I just prayed, okay, Lord, give us a good landing. Give us a good landing. Well, when we hit the ground, it was with such force that I was immediately thrown almost out of my seat, my seatbelt held, and I was being flung around like a rag in my seat. The sound was deafening. We were crashing around. And then I looked up and saw myself surrounded in flames. We made a somersault and I was upside down and the crashing continued. And then suddenly we slid to a stop and I was left hanging upside down in this plane. There was sizzling and crackling all around me, and I went into automatic pilot, no pun intended. But when is automatic pilot? And just that I needed to drop myself from the ceiling of the plane down to the floor of the plane. And so I did. And as I looked in front of me, there was no plane in front of me. There was no aisle in front of me. There was no exit door to my left. There was only a tangle of wires. And beyond this, tangled wires, daylight. So I stepped through this curtain of electrical wires into the daylight, not realizing at that moment that the plane itself had broken into four pieces. And one of the pieces that had broken away from the others was the part of the plane that was right in front of my seat. So I stepped into the sunlight and spotted a flight attendant who warned us with a great deal of authority that we needed to run away from the plane because it was on fire.

Henry Kaestner: While. So 112 people died.

Helen Hayes: 112 people died, 186 people survived.

Henry Kaestner: That’s amazing.

Helen Hayes: Can I tell you a little bit more about this?

Henry Kaestner: Yes. Yes.

Helen Hayes: All right. So I didn’t realize, of course, that until many, many days later I had read that we had lost all steering and stopping abilities. But it wasn’t until years later that I understood the importance of my prayer. I will tell you, though, that immediately afterwards, even in the hospital that same night as I was roaming the halls, having suffered second degree burns on my face and arms and legs and and pondering why this had happened and how I was going to resolve this and make this part of my life. I realized that I was on that plane for a reason. Even on that first day. And one of the reasons is that the night before I had been praying and feeling actually rather defeated in my faith. I’ve been praying that the Lord would just take me, all of me, and use me for His kingdom and for his kingdom’s work. I just didn’t feel like I was really a very sort of compelling or exciting witness for God, and that I wasn’t seeing a whole lot of interest in faith by the friends and family around me. And I felt pretty useless to the kingdom. And so the night before I prayed, Lord, anything you want me to do, I just want to be used by you. And I believe actually that having been placed on two earlier flights that day and ultimately placed on this one, this was one of the ways that he was answering my prayer, because he answered my prayers for the pilot’s hand in ways that were quite miraculous. It wasn’t until 13 years after the plane crash when I met a United pilot, and I shared with him my story about praying for the pilot’s hands when he stopped me and he said, Wait, Helen, you know, just explain the mystery of Flight 232. And I said, What do you mean? And he said, You were on that plane and you were praying. And I said, Right. And he said, You don’t understand. Tens of thousands of flight simulations have occurred and not one has been able to get to the runway. Not one has been able to even recreate being on the runway. And he said what has always mystified the aviation world is how in the world the pilots could steer that plane. And you see, for the first time in aviation history, the pilots were able to calibrate their hands. They realized they learned in the moment that if they’d gone to the left engine and they got the right engine and the gun, the left engine had begun the right engine that they could, by varying the thrust of the two remaining engines, they could actually pull it out of that prominent right hand turn and steer the plane somewhat well. They decided to shoot for Sioux City, Iowa. But what has mystified the aviation community ever since then is how in the world could they land? Because, as my pilot friend told me, it is humanly impossible to calibrate the hands so that you can actually land the plane. And I realized that I was on the plane to pray the prayer that God answered, which miraculously spared so many people. And so I believe that I’m a walking miracle.

Rusty Rueff: Hey, man. Hey, man. What? What a story. I’m glad we dived into it, too, because there’s a God story in there that is very tremendous. Thanks for sharing that.

William Norvell: Yeah. Yeah. I don’t know how to move from that story to a next topic, but I will try my best. At the time you mentioned what you were doing and you were a rising star in the investment field and things were were taking off for you and Jane as a I think you’d reached 50 billion or so in assets and and things were up into the right extent. You had this experience in your life now, as so many entrepreneurs probably have, that God put something in may not be quite as dramatic, but God put something in their life to say, Hey, there’s another path you could pursue if you’re willing. Right. Could you tell us how that experience transformed your career and ultimately where you are today?

Helen Hayes: Right. So I’d say that the first thing the plane crash did for me was it connected me with God’s eternal plan and made me feel like not just a useless tool in his ultimate plan, but an integral part of his plan. And in fact, playing such an integral part in his plan that my role is tailor made for me. And it also freed me from the fear of death. It freed me from the fear of what happens if or what could happen if I experienced something calamitous. While I know that God will be with me, I know with assurance where I am headed and I know that I’ll be able to experience this peace and his presence no matter the circumstances. And so it really freed me to look for what is that unique role that I have in the kingdom that he has prepared for me in advance. And so what that looked like for me as I played out my career was really looking for more opportunities to glorify him, really embracing the power of prayer, embracing the power of being a mentor and discipling people. But also it sparked in me a hunger for knowing the world, knowing the person that I serve. And how does that play out in my life ultimately? And we hit the bear market of 1999 through 2000, 2003, and my fairytale career came to a screeching halt, came to actually quite a disastrous halt. It was a period in time when those who had this type of investment style that I did, which was a growth style of investing, we just had our heads handed to us on a silver platter and it was very wrenching. It was public. I felt incredibly accountable for my failure towards my investors, and it was wrenching. At the same time, I was praying and asking the Lord, okay, when is it time for me to leave? Because this feels really, really crappy. But I wasn’t given the green light to go because I was the most senior person on a team and I had a lot of young people around me and I needed to shepherd them through this tremendous bear market that we had no experience and were unprepared for. And so in 2003, I had been hanging on to this, shepherding people through and shepherding my team through this bear market. And I literally woke up one day and my husband challenged me as to why I should stay. And I didn’t tell him anything because an answer didn’t come to my mind. And I knew that day was time for me to go. And so I retired in 2003, upon the occasion of us adopting our fifth child, two of our kids are from China. Three of our kids are biological children. And so I was prepared at that time to enjoy a wonderful retirement. I’m not going to tell you about my husband’s near-death experience and the time when he spent six months paralyzed and on life support. That’s a time for another podcast, but I’ll just say that we’re a double miracle in my family and that we have really experienced the blessing of the miraculous. I felt compelled in the year 2015 as I was reading the book of Esther, and it was the first time I studied this book. But this was the most impactful time because I’ve been studying the book. And then all of a sudden, of course, most of our listeners might be familiar with Mordecai, his words to Esther, which were and who knows whether you’ve come to a royal position for such a time as this. And those words hit me. They grabbed me. In fact, they just seized me and they didn’t let me go. And so I was in this vice like grip of these words, and they became a drumbeat in my mind for hours, days turn into weeks, turn into months. And I realized that God was calling me to use my royal position for such a time as this. And I have to say that, you know, such a time as this this was in the year 2015. I really feel like I’d want to distance myself from such a time as this. We have so many troubles, we have so much poverty, we have so much inequity, and we have these swirling forces in our society. And and what can I do to contribute to such a time as this? But this was a clarion call for me. And so I told the Lord, of course, here I am, whatever it is that you’re calling me to do, whatever you want me to do, please use me because I’m here. So, you know, I study many of the calls in the Bible and so often people say, here I am, send me Isaiah, for example, which I love. And so I said, Here I am, send me. I didn’t know what the Muslim meant, but I knew it would be to move people out of poverty. And one little side note, my husband and I got married right out of college, and one of our enduring values was that we would always care for and love people experiencing poverty because we believe that that is what we’re called to do and actually commanded to do. And so I knew that God was calling me to use my royal position to move people out of poverty. And so I prayed about it for a year and then I was given the understanding and the clarity of starting activate work.

Rusty Rueff: So tell us about activate work. What is it? What does it do?

Helen Hayes: Activate work really harnesses the power of business to do what business does best, and that is to create employment and income and wealth and dignity for people. I started Activate because I knew I wanted to help people who are low income earners to move out of poverty and to move out of being underemployed and struggling financially and move them into economic freedom and into their fullest potential, their fullest inherent God given potential. And this was what I really wanted to do. I wanted to end poverty for my fellow Coloradans. And so I knew that business held the key, obviously, to resources, to jobs, to employment. And so I wanted to unleash business owners and business leaders to do what they do best, which is, in my opinion, helping people move to their fullest expression of themselves in the economy to create dignity and wealth and freedom for those who are struggling. And so what we do in a nutshell, is a couple of things. One, we find great talent. We find people, individuals who are humble, hungry and smart, but have lacked maybe the traditional resources, the traditional economic or educational pathways to live out their fullest potential in the workplace, in their professions. And so think of someone who might have experienced generational poverty, whose dad might be a seasonal construction worker, whose mom might have worked as a housekeeper for a local hospital, and a young man might think to himself, Look, the best I can hope for is I want to manage the meat department at my local Safeway. And so this is the type of individual that we are looking to serve immigrants and refugees who might have come to this country with high, high, high credentials and professional experiences. And then they come to this country because they speak a language with a different accent, because their skin color is not the right color, because they lack social capital, they’ll end up working at the Amazon warehouse. So these are the type of individuals that I long to bring to economic freedom. And so we find people who are humble, hungry and smart, but who have lacked the opportunity or the pathways that can lead them to economic flourishing. And we bring them to our employer partners who are interested in finding talents that typically are under resourced or are underrepresented in the workforce. And so these are diverse individuals. They tend to be low income earners and they have often simply lacked the chance. And so we make connections with them for full time, full benefit careers. We are only interested in full time, full benefit career path jobs because getting a dead end, low skill, low wage job is unfortunately going to keep someone in perpetual working poor. And so we’ll place people with full time, full benefit careers. And the most important thing that we do is not just increasing incomes, but we actually do triple people’s incomes won’t replace them. Our average placement goes from making 13 to $15000 a year to making $45,000 a year, all with full benefits.

Rusty Rueff: Wow. You know, you mentioned obviously adverse semester. And as I think about the time we’re in now, right. Which is, you know, you’ve had to put your head in the ground if you haven’t heard the term great resignation. Right where we now have way more open jobs than we do people to take that work. How is that affecting what you do? Is it a positive?

Helen Hayes: Well, that’s a great question. It’s both a positive and a negative because so many individuals who are resigning are those who have worked in low skill, low wage industries where there has been little opportunity for advancement, much less economic flourishing and economic freedom, who feel disenfranchized and who are really tired of the same old story. By the way, their jobs and livelihood are being rapidly obsolete in a way, by AI. And so those in service sector jobs for people who are driving or people who are in other jobs that automation can replace. These individuals really need a rapid reskilling and upskilling in order to stay relevant in the economy. And so that is why in May of 2020, we launched our first tuition free training program whereby we not only take people and try to help them achieve their fullest potential by matching them into careers that will. Enable them to earn more than they have been, but earned what they are capable of earning. But now we’re providing the training for individuals because we’re finding those hard technical skills that are typically not available to low income, under-resourced populations. We’re providing them with 21st century rigorous digital skills, and we are catapulting them into the technology industry, which, by the way, has a million person talent shortage and suffers from a talent vacuum, which without expanding the talent pipeline for it, we’re going to have a real crisis on our hands. We’re looking at doing the same in health care. And so we are about not just helping people achieve their fullest potential by making connections, but also with providing them with those technical skills. And the most important thing that we do is we’re about life transformation. And so we coach every placement for 12 months with life skills, with professional skills, with socio emotional skills, and with personal financial skills so that they can be long term successful in their profession, long term successful in the economy, and long term, hopefully live a life of flourishing.

Rusty Rueff: That’s great. I’ll turn it over to William here in a second to bring us to close because of our time. But I want to ask this one question. As you speak to entrepreneurs who are listening here, what’s the message to them that you want them to take away as it relates to, you know, opening up their minds and hearts to a different type of the workforce that they may have not looked at before?

Helen Hayes: Oh, well, I went back many messages into a brief amount of time, but the first message is to really try to understand that those of us who’ve been blessed with significant tailwinds will call it. I had two parents who had Ph.D. degrees, many of us who grew up in a white majority culture as white majority individuals, for example, or highly educated, etc. We have had tailwinds that many Americans have not experienced. And so I would say that the first thing we need to do is understand our own privilege. The second thing I say that we would need to do is to really understand the life experience of those who live on the margins, and that means proximity. I think that it’s easy for us. It was easy for me to live in the right zip code, to work for the right industry, to work in the right company, to insulate myself from people who were experiencing poverty. And so it’s much easier to write a check than it is to walk alongside a person and help them experience a transformed life. But I believe that the example of the Good Samaritan calls us to walk alongside a person with relationship with the expectation that I will stay with you until you are brought to wholeness. And that is how I believe that we encounter Christ through the way that we interact with people that He identifies with over and over and over in both the old and the New Testament. And so it is really looking for understanding my own privilege, looking for and understanding the life experience of others, and then wanting to engage in that important work of bringing people to flourishing as part of our gospel work.

William Norvell: Amen. And what a great biblical challenge to leave us with. And you know what our favorite last question is? You know, trying to do exactly that is just to try to work the God’s word and to tie those two together and to tie that together across our guests and our listeners. And and what we love to ask is just invite you to maybe share a passage that’s been important to you from God’s word. It could be something you read this morning. It could be something it’s shaped your company. It could be something you’ve meditated on for a while, like I said. Or sometimes God gives our guests verses for the morning and our listeners need to hear those too. But we would love to invite you to share something that maybe your heart’s been moved by. And God’s word. Lately.

Helen Hayes: Lately I’ve been trying to start my day with praise. I think when you’re in ministry and you’re about trying to transform our economy, trying to transform communities, it’s easy to just put your shoulder to the task and try to get to it. But I’ve been trying to start with praise the Lord on my soul and all that is within me. Praises, Holy Name, Praise the Lord, oh my soul. And forget not all His benefits. Who forgives all your sins, who heals all your diseases, who redeems your life from the pit? Who crowns you with love and compassion? Who satisfies your desires with good things so that your youth is renewed like an eagle? That’s my verse for our listeners.

William Norvell: I meant thank you so much for joining. Thank you so much for sharing the story that God’s given you. I know it’s going to be inspiring to many. And a quick note to will link to a video. You know, Henry mentioned the video series from FDE. A big part of that is our partners at Faith and CO, which I know have done an excellent video on your story. And so if you want to hear more about how in story, please go take a look at that. We’ll link to it in the show notes. But you can always find it quicker if you want to by just Google and faith and go and get lost in their videos. Because I know Helen does amazing even though I haven’t seen it yet because they’re all amazing. All have probably seen half of them and they’re just so good. They do such a wonderful job. So thank you for bussiness with your time. Thank you for blessing us with your story. And it sounds like we have part two coming that you teased somewhere in the middle of the episode. So we can stay tuned for that.

Helen Hayes: Thank you for having me.

Helen Hayes

Founder/CEO at ActivateWork

Helen is the founder and CEO of ActivateWork. ActivateWork’s mission is to connect diverse, qualified talent to leading employers through rigorous skills training, community resources, and professional and life skills coaching. ActivateWork is the culmination of Helen’s past for-profit and nonprofit experience, harnessing the power of the marketplace to achieve profound social impact. By moving individuals to sustained economic mobility and professional success, ActivateWork creates triple wins for job seekers, employers, and the community.

The daughter of Chinese immigrants, Helen is a believer in and the embodiment of the American Dream. But the American Dream – a life of flourishing – is elusive, as generational poverty becomes the default for too many men and women from underrepresented populations. ActivateWork bridges the gap between individual potential and realized success by matching and placing individuals into self-sustaining careers and through intensive coaching of personal, professional, and financial skills. ActivateWork seeks not only to advance economic and professional success but to transform lives through the learning and mastery of new habits, mindsets, and disciplines.

Helen is a 20-year veteran of the financial industry. She was the portfolio manager of the flagship Janus Worldwide Fund, Janus Overseas Fund, and related assets totaling approximately $50 billion at Janus Capital, a mutual fund company headquartered in Denver, Colorado. She also served as managing director of investments, heading up the 100-person research and investment arm of Janus Capital, encompassing equities, fixed income, money market, and trading.

Helen, her husband Matt, and her family have called Denver home for 30 years. Helen is an avid albeit average athlete and enjoys biking, swimming, running, skiing, and surfing.

PODCASTS FOR THE FAITH DRIVEN ENTREPRENEUR

Maximizing Impact: Businesses and Artists Collaborating to Affect Cultural Change

— by Mary-Catherine McAlvany

Culture is a social creation that makes us uniquely human and different from animals. Art is part of what influences culture—macro-cultures, micro-cultures, and even business cultures. Conversely, businesses are also part of what influences culture. Many Christian business owners view their businesses as a calling, fulfilling part of Christ’s missional mandate. Through their businesses, they are caring and providing for God’s people—employees and customers —creating environments of holistic provision and growth. Many of these Christian-owned businesses use their profits to further the kingdom through tithing to their churches, as well as giving to global and local church-related and charitable organizations. 

A business owner’s calling has only recently been held in higher regard by the Church. The artist, on the other hand, has a calling whose value in the kingdom is still disparaged in many Protestant churches. Their contributions to kingdom affairs and missional mandates seems minimal. However, artists have much to offer the Church, as well as businesses. The reverse is also true; business has much to offer the Church and artists. In fact, far from being alien to one another, the arts and business share many attributes. A Venn diagram of the Arts, Business, and Entrepreneurship reveals what these three share in common: 

ARTS + BUSINESS + ENTREPRENEURSHIP 

SUSTAINABILITY, MAKE IMPACT, CONTRIBUTE TO CHANGE, EXPRESS IDEAS AND OPINIONS, CREATE, INITIATE, EFFORT, PEOPLE IN FOCUS, STRATEGIC DESIGN, RISKS, LONG-TERM VALUE, INVESTMENT, TIME + RESOURCES, COLLABORATE, EXPERIMENT, VALUE OF WORK, PURPOSE, TECHNOLOGY, SALES, SOCIAL MEDIA, NETWORKS, MENTORS, PASSION, SKILLS, MARKET, REPUTATION, UNCERTAINTY, AMBITION, CREATIVE.  [1]

These mutual attributes set the stage for a beautiful and fruitful relationship which can multiply each one’s impact for the kingdom of God. But why should businesses work with artists? 

There is power in art—a power that can affect change. According to a study conducted by the University of Toronto researchers, “Art can change the way we see the world, even relieve mental fatigue and aid in recovery from illnesses like depression.” And according to Maria Popova, the founder of Brain Pickings, “Art allows us to see the world from diverse vantage points, which makes us more empathetic civic agents. Art stimulates us creatively, which makes us better, more productive, more entrepreneurial business agents. Art can speak so subtly that it forces us to think more deeply, feel more fully, engage more wholeheartedly. Art can speak so loudly that it upsets entire governments and sparks uncomfortable but necessary global conversations.” [2] 

Because of the power art possesses for change, Millennial-led businesses are at the vanguard of shifting the relationship between business and art. They are finding value in collaboration with artists, with a focus on boosting employee mental health, work output, working environment, product appeal, and social impact. Of course, the alliance between art and business is not so avante garde: In 1472, Siena’s Monte dei Paschi bank gathered the first corporate art collection. What is different with Millennial-led businesses is that they have not only collected and been inspired by art but they have also hired artists to help their businesses embrace creative change, employed innovative architects to design their buildings, and collaborated with visual and performing artists to influence their working environments. John Moran, a Google real estate project executive, shared, “Our mission with Google is to create amazing work environments and experiences that help Googlers perform at their best every day. We look to find ways to enhance the campus and create experiences that make this [3] an interesting place to work.” It is about using art to invest in the wellbeing of workers. It is about using art in the workplace to transform the employee, so that the work they do and the product they create will both be transformative and have social and cultural impact. 

In the same way, purpose-driven, Christian businesses have an opportunity to look around the world for those brothers and sisters in Christ who have embraced their calling to be an artist, and commission them to help affect their employees, customers, and the overall health of their businesses. It may seem an odd reach to integrate business and artists, but it is an opportunity for both businesses and artists to mutually edify one another by investing in the other’s success. 

There are many ways businesses and artists can collaborate. What follows are just a few ideas. 

  • Businesses contribute financially to local visual + perf. artists—amateurs and professionals—who have similar values in their artistic pursuits outside of the business culture. This could extend to businesses using the arts for entertainment by giving employees benefits such as tickets to live performances and art exhibitions.

  • Businesses use visual arts for decoration in and around their businesses or hire architects (who are Christians) to design unique company buildings—all of which create environments for impact.

  • Businesses invite performing artists (such as musicians) into the company for performances at annual meetings, customer events, or special occasions. 

  • Businesses use the arts as instruments for team building, communication training, leadership development, brand development, problem solving, and innovative processes.

  • Businesses integrate the arts in a strategic process of transformation, involving personal development and leadership, culture and identity, creativity and innovation, as well as customer relations and marketing. In short, this is purposefully bringing artists into a company to tackle business issues and catalyze change. The company Lever Faberge created their own internal arts and creativity program titled Catalyst. Its purpose, according to company Chairman, Keith Weed, is to bring artists and arts organizations into the business “to motivate, inspire, challenge and unlock the potential of our sta”, on both a professional and personal level. Artists and arts organizations come into the workplace to [4]  tackle specifc business issues, from creative thinking to leadership styles and writing skills.” 

  • Businesses use their influence to encourage Christian Colleges and Universities to create degrees in their business and art schools which bring these two fields together. Courses such as Creativity and Innovation, Strategic Design, Art Business, Creating and Designing Healthy Business Environments, and Design Thinking for Business Missiology can all be used to influence the next generation of business and art professionals. 

  • Businesses work with artists to design new products that create God-inspired global solutions by tackling a social issue, such as lack of water or energy access (only two of many). A wonderful and inspiring example of this is the secular artist Olafur Eliasson’s design contribution to the creation of Little Sun, a simple solar-powered LED light that o”ers an alternative to kerosene in developing countries throughout the world, making it safe for children to study at home and to walk between villages at night. Especially in the regions of the world that lack consistent access to the electrical grid, this small device is transforming lives and communities. 

So why should businesses work with artists? There are so many ways in which the body of Christ can collaborate to care for God’s people—in our local churches, communities, and globally. When we associate and coproduce, we magnify our creativity and influence. Part of reimagining the future for the Church—and its influence in global cultures—is finding these places where callings, giftings, and occupations can merge and find new and innovative ways to solve problems, lift others up, and live out our kingdom mandate here on earth. 

The Millennial-led business culture in the West has already commissioned the arts and the artists in their work environments, creating intentional ecosystems of change and cultural influence. Christians in the business world have a dynamic opportunity to utilize this model and have far-reaching influence into the greater global culture. Business has an important role to play in shaping societies, communities, and households. In short, business and arts are callings that shape culture. By embracing the arts and artists around us, by inviting artists to contribute to the wellbeing of our employees and businesses, and by contributing to the calling of the artist through commission and employment, businesses can amplify their micro and macro-cultural impact. We have an opportunity before us to inspire the world and bring the kingdom to Earth through our mutual edification of our callings. We will have more influential and kingdom-forwarding businesses when working together. 

——

For Further Reading: 

Dorso, Lotte, Artful Creation: Learning-Tales of Arts-in-Business, Samfundslitteratur, Denmark, 2004. 

Austin, Rob and Lee Devin, Why Managing Innovation is Like Theater, HBS Working Knowledge, Sept. 29, 2003. 

Davis, Stan and David McIntosh, The Art of Business: Make All Your Work a Work of Art, Berrett Koehler, 2005. 

——

[1] 

 Bardua, Sascha.“Synergies between Arts, Business and Entrepreneurship”, Medium, https://saschabardua.medium.com/synergies-between-arts-business-and-entrepreneurship 46f76b3a306e 

My own emphasis is placed on the bold words because they best describe what the arts and business have in common that can mutually benefit one another. 

[2] 

 Davidson, James. “Business and Art, a Valuable Relationship”, October 18, 2018. www.weheart.com/2018/10/18/business-and-art-a-valuable-relationship/ 

[3] 

 Davidson, James. “Business and Art, a Valuable Relationship”, October 18, 2018. www.weheart.com/2018/10/18/business-and-art-a-valuable-relationship/ 

[4] 

 Naiman, Linda. “The Intersection of Art and Business” 

http://www.catalystranchmeetings.com/Thinking-Docs/The-Intersection-of-Art-and-Business.pdf

Article originally hosted and shared with permission by The Christian Economic Forum, a global network of leaders who join together to collaborate and introduce strategic ideas for the spread of God’s economic principles and the goodness of Jesus Christ. This article was from a collection of White Papers compiled for attendees of the CEF’s Global Event.

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Episode 202 – Less Fear, More Falafel with Ross Carper

Sharing food is a powerful way to bring people together. Feast World Kitchen enables refugees and immigrants to serve their traditional recipes to local residents, who get to learn about—and enjoy—authentic, international cuisine without leaving town. This food business incubator is building bridges between cultures and knitting its local community together. Executive Director Ross Carper is partly responsible for making this idea a reality in Spokane, Washington. Listen to Ross’ story and how God has uniquely called him to welcome the foreigner among us.


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Rusty Rueff: Hey, everybody, welcome back to the Faith Driven Entrepreneur podcast. You know, sharing food, you know, sharing food is a powerful way to bring people together. We know that. We do it all the time, right? We share a meal. Well, Feast World Kitchen enables refugees and immigrants to serve their traditional recipes to local residents who get to learn about and enjoy authentic international cuisine without ever having to leave town. This food business incubator is building bridges between cultures and knitting its local community together. Executive Director Ross Carper is partly responsible for making this idea a reality in Spokane, Washington. Ross got the idea for a permanent kitchen that would feature a rotation of international cooks. After meeting an immigrant chef who wanted to rent out her food truck so that she could expand her own catering business, feast World Kitchen also provides an opportunity to bring people together over a love for food in an effort to chip away at the mistrust and the fear directed at immigrants and refugees. Today, we get to hear Ross’s story and also hear how God has uniquely called him to welcome the foreigner among us. Let’s listen in.

Henry Kaestner: Welcome back to the Faith Driven Entrepreneur podcast here with Rusty and William. Brothers, good morning.

Rusty Rueff: Good morning. It is a good morning. It is. It’s a beautiful day where I am today. I don’t know how it is. We’re unusually hot today, so I’m trying to be quiet where I am in my little office. But I’m also sweating down the sides of my underarms. So, yeah. So it’s just all gel.

Henry Kaestner: Just to let it go. Just come into our lives in our worlds right now. More than you may even want to think about. That rusty shirt.

Speaker 3: Is in the video podcast.

Henry Kaestner: That’s a very good thing. Is that.

Rusty Rueff: Video. Get it out there. Get it out. Exactly.

Henry Kaestner: Exactly. I’ve been looking forward to this guest for a while. I watched Ross’s video. There’s so much about Ross. Ross is not sure he’s loving on refugees. And by the way, just in preparing for this, I looked up just key Bible verses on loving on refugees. And there are a lot there being 80 people who are listeners podcast going to be all over the refugee debate. Let’s get more in. Let’s not let any of them and a whole bunch of things. So we need to acknowledge that. And yet you cannot get away from what the Bible says about loving on the foreigner and the refugee in our midst. So we’re going to go into that on this podcast, and if you don’t believe me, just go and Google top verses on refugees, love and on refugees. And it’s really compelling actually to walk it through. And in reading these passages, you can’t help but to think that actually I’m a refugee, I’m somebody living in a foreign land, so maybe we’ll go into that a little bit. But the other mash up is that Ross is really involved in food. And if you’re like me, I love ethnic food. And so Ross is thought of a different way to bring ethnic food, changing it up, making it happen, loving on people. It’s all those things all together. And so, Ross, thank you very much for being on the program. Welcome.

Ross Carper: Hey, thank you for having me. I’m so honored to be here. It’s been fun to listen to some episodes of what you all are doing. And yeah, I’m just thankful to be here.

Henry Kaestner: Good. Thank you. So we’d like to do a biographical sketch of every one of our guests. So, who are you? Tell us what brought you up to the current venture that you’re on. Please.

Ross Carper: Yeah. So, you know, I grew up in the city where I live, Spokane, Washington, and I’ve pretty much been a Washingtonian my whole life. For me, I got serious about my faith, like a lot of people as a teenager, through some excellent youth ministries and things that I was involved with relationships, people loving me and embodying God’s love and who Jesus is in my life. And so, you know, that was a huge thing for me. And when I was in college, I studied philosophy. Yes, I have a degree in philosophy and a master’s in creative writing, which are not the most like moneymaking, entrepreneurial, high paying degrees in the world. But, you know, I love thinking about what matters and I love stories about what matters. So I was in a really interesting space in college where I was really serious about following Christ and I was studying philosophy and I was at a university where secular university, you know, state school, western Washington, where half my professors in that program were Christians and the other half were atheists or agnostic. So it was really an interesting thing for me in terms of thinking and learning how to have conversations across some of those philosophical theological boundaries. And the thing that I wrestle with the most is the oldest one in the book. You know, a lot of people think that job is archeologically, the oldest Bible book. So the oldest question of the problem of evil. And so we look at our world and all the things that so many people are going through. And that’s what I was wrestling with. Not necessarily it being evidence that God doesn’t exist, but it being just if you really engage with the suffering in our world and the things that people are going through. You know, I’ve been so blessed and lucky and everything else about my life. But, you know, I started wrestling with this in terms of my faith and in terms of people going through things. And and so I’ve always felt called by God that as we see problems in our world, you know, we’re invited to be part of the answer to the problem of suffering and pain. So long story short, I just I kept wrestling with that and have kept in my life in ministry and the different things I’ve done, you know, trying to be a part of solving problems or addressing things in the communities where I live. And that’s kind of what brought me to, you know, I think entrepreneurs love to solve problems, right? So that’s what brought me to a place of wanting to get into the food world. So I was in the church world for a long time at First Presbyterian Church here in Spokane doing youth ministry and and then more like missional engagement, you know, just at our church, my role as helping us get ourselves out of the pews and actually embody faith in the community through service, you know, things like that, engaging with issues of justice and how we can, you know, just engage with our neighbors, love our neighbors as we’re told. So.

Henry Kaestner: So you didn’t have.

Ross Carper: A problem with the food?

Henry Kaestner: Yeah. So you didn’t start off in the food business with your current iteration. You start off with something called the compass breakfast wagon. Yeah. What’s that? How are you going to youth ministry? Your philosophy, creative writing. You know, it’s food truck time.

Ross Carper: Yeah, yeah, exactly. I like to joke about my career having a lot of winding roads, but yeah, as I was in this role in my church, we really love to support missionaries and people a long ways away, but we got real focused on neighborhood transformation right in our very neighborhood. And for me, I live in the neighborhood where my church is, you know, Lower South Hills, Spokane. Nobody knows what I’m talking about around the country, but that’s my neighborhood and I love it. And I thought, what better way to connect with people outside of the walls of the church than in a walkable little food spot? And I kind of wanted to create space where some of those connections can happen because to be honest, you know, in the church world, you know, there’s just a lot of folks in our communities and neighborhoods that are not going in there. You know, maybe they have baggage, bad things that happen to them. Maybe they’re just not there with their beliefs or whatever. But as church becomes less of an expected thing for people to show up at in our communities, we’re still called to love our neighbors, right? So we don’t just sit around and wait for them to come to us. We need to be creatively thinking about what are those spaces, what are those third places where we can interact with neighbors and, you know, not with some big agenda like I was. I wasn’t in my food truck trying to convert people to Christianity or something, but more just as a space for relationship. So yeah, I love breakfast, I love cooking, and I’ve worked in restaurants and things in the past. And so I just, you know, kind of got the crazy dream of trying to figure out how to do the hard thing of converting a 1972 camping trailer into a health department certified food truck. So.

William Norvell: Okay, now I got two questions. Okay. One, do you still have a camping trailer? And two, if there is a meal that Ross makes better than anyone else that, you know, the neighborhood kind of here is white. Ross is doing that tonight. What is it?

Ross Carper: Right. Yeah. So I actually sold the business and the trailer to one of my former youth group guys who is working with me as an employee. He is also has always wanted to be an entrepreneur, have his own business. And he actually bought the business from me and operates it now because I got so involved with the Beast World’s Kitchen project and we were definitely known for biscuits and gravy. You know, we used, you know, locally farmed sausage, you know, scratch made biscuits. You know, it was none of this stuff out of a can or anything like that. So Biscuits and Gravy is my favorite thing to cook for my friends.

William Norvell: All right. Well, we have on location. We know what we’re hitting you up for. We haven’t done it yet, but it’s going to happen. One, if.

Henry Kaestner: You do that, though, we’re all kind of foodies, right? Rusty owns restaurants. We should go on tour where she doing should tour and the eating features and eating you are you.

Rusty Rueff: Yes, exactly. And do our podcast right there from these different restaurants.

William Norvell: And we know we’re I’m going to throw out as the first one. But one of our guests, John Marsh, has been revitalizing Opelika Auburn. And if you want me to go to Auburn, you know, this is a big deal. But he has started numerous restaurants and so it’s a stop just saying.

Rusty Rueff: And in your own state. Ross we had marked. And listen. That’s right. Seattle. Right. So he’s been on the podcast. So we’re accumulating an itinerary here. I love it.

William Norvell: I love it. Well.

Ross Carper: It’s just a touch fancier than my things, so that.

William Norvell: Doesn’t mean it’s better. Fancy doesn’t always mean better, but. Okay, so we’re going to get into P’s World Kitchen for sure here in a little bit. But I want to start somewhere else. We want to start at I also think of the time you’re now working with your local church and organizing some good neighbor teams where you’ve really just befriended international children and families. And, you know, something we haven’t talked about a lot, but obviously is happening around the world. I’d love to just take us into some of these experiences. What are some of the stories about people, you know, moving here for the first time? You know, I mean, I think the three of us, at least on this podcast, we were born here in Mali, travel abroad. We’ve always lived here. But what are some of these experiences you’re hearing about people that are coming to the US for the first time and don’t really know much about this world?

Ross Carper: Yeah. Yeah. So I’ve had the honor of partnering closely through my job at the church with this organization called World Relief. It’s a Christian humanitarian organization that is one of maybe a dozen or so contractors in the US that resettle refugees. So it’s kind of cool. It was at the time the only resettlement agency in Spokane, Washington. And, you know, their mission is to empower the local church to stand with the vulnerable. And so I got the joy of being along for the ride for that. And it truly was and is continues to be a joy. I was leading a college group and several of us formed one of these good neighbor teams, which is just what it sounds like. You know, you’re just trying to welcome a neighbor to the city and it’s just a team of maybe eight or so adults who are background checks committed, ready to go. And all you are is a supportive friend to a newly arriving former refugee family because, you know, the caseworkers need to work on housing and jobs and clothing and but there’s all kinds of stuff when you’re in a new culture that you just need friends to help you with, like getting a cell phone, getting a driver’s license, learning, you know, where’s the best grocery store nearby, where I’m going to be able to afford the food and get what I need, you know? And these meetings were so fun. And, you know, I can remember we got placed with one of the first families from Syria to be resettled in the whole United States. And, you know, you’re reading about this conflict in Syria. Hundreds of thousands of people losing their lives, fleeing violence because of this civil war and all this strife. And here we are sitting in this little tiny apartment with this family, with several children. And it’s a guy that, you know, they just want to like anyone else. They just want to flourish and raise their families and have peace. And I think he owned a barbershop back in Syria. And, you know, when the bombs are falling or all around them, it’s like any of us would do. He got his kids and wife and got out of there, you know, and and so that story with that family is one of several where the Americans are sitting there. And then about 2 hours into one of our meetings, you know, just kind of being friends, we’re like, okay, it’s time to go. You know, a lot of cultures around the world, you might have noticed, like church is a little longer gathering. You know, when you visit with someone, you’re not just in and out. So that’s when at about that two hour mark, that’s when like the tea and the food starts coming out of the kitchen. And we noticed that that kind of receiving hospitality was just as important as us extending hospitality, you know, to sit and eat a meal around the table with a family from Iraq or Syria or the Congo or wherever. That was really a powerful experience. And so my love of food and, you know, I’m running this food truck and doing these things sort of started to intertwine with the work I was doing with former refugees.

William Norvell: Automating such a interesting counter-cultural thought. I mean, you know, receiving hospitality. I’ve never heard that phrase before. It’s a really interesting one. And, you know, we’ll we’ll talk about this the way we, like, talk about it throughout the episode. You know, God’s word is always alive and moving. And, you know, the brilliance of it is you can learn something new and God calls people to different things with age old scriptures that have been there for years and years and years. And then you read them and they take on a new light. Yeah, right. And so then we probably haven’t spent time on, as I would love to give you a little space to talk about what motivates you right from God’s word to welcome people in and how should others maybe seek that out for themselves through Scripture to see if God may be calling them to do something similar in their neighborhood?

Ross Carper: Yeah. Thank you. The two big scriptures for me are really in Luke ten when Jesus responds to the question about who is my neighbor. The story He tells is, of course, the Good Samaritan story. And the Good Samaritan is not the one that’s in a place of cultural prestige and power. And the Samaritans, as we know, studied our Bibles. The audience that Jesus was speaking to wouldn’t have been impressed by a Samaritan. Offhand, they were other. And so that’s not only is the person who is other, your neighbor who you need to serve, but like I said, with receiving hospitality in that story, the other is actually the hero of the story, the one who is when you wouldn’t expect it. He’s the one who is truly embodying the teachings of Christ, you know, the great commander. And so that and of course, Matthew 25, when I was a stranger, you welcomed me again. And I think in these interactions with people whose experiences are way different than mine. Whose culture? Even religion is just way different than mine. I cannot help but feel like and I do feel like this is from God. I feel like I know God better when I know more of God’s people. And that’s because each person is an image bearer, right? From Scripture all the way back to Genesis. And when Jesus says, Hey, when I was a stranger, you know, whatever, you did this for the least of these. You did it to me when I was a stranger. You welcomed me. I really believe that in the interactions we have with our new neighbors from around the world, we can see Jesus in those folks. So he said he’s going to be there and he’s right where he said he was going to be. And then those are the scriptures that I, I mean, there are many, many, many. Sure. But those are the ones that are real seminal for me.

William Norvell: I’m curious how food can bridge this gap, right? I mean, such a novel concept, something we eat often during the day. And, you know, you said, you know, experiencing God’s people, I live in a place you know, I lived in San Francisco for ten years. And I’ve always remarked that, you know, experiences are what San Francisco is all about. Like, no one knows what car people drive. No wonder it’s all about like what have you done and what have you experienced? And that was new for me when I moved out here. And food’s a big part of that, right? The new restaurant or the new thing. And, you know, and of course, there’s so many different types of cuisines to experience. And you and you kind of learn, hey, you know, that sounded interesting, but not my style, you know? But also, I’m curious how you’ve seen, you know, when immigrants come over, how can going out and sharing someone’s traditional meal or going to a restaurant, a different global cuisine, how can that bridge the gap of getting to know people and understanding who they are and exactly what you should understand them as image bearers of God and actually not different and more alike than different.

Ross Carper: Yeah, well, I think one thing I’ve reflected on is the table is the ultimate level surface, you know, and when you’re sitting around the table together, it really, it truly does level the playing field. You know, like often because I’m from here and I kind of know how to interact well and succeed in my context. That can come with a lot of privilege and a lot of power dynamics in the relationship where it’s like, I’m the person who has it all figured out and I’m here to help you. And like I said, with giving and receiving hospitality, it’s actually more comfortable for everyone when we all have something to contribute. And that’s why the church potluck is like the ultimate embodiment of all of God’s love is because people bring something to the table, literally. But in this case, sitting at a table with folks who are sharing what they love and what they love to do and what they love to serve, that kind of encapsulates their culture. There’s pride in that. And I think the good kind of pride where it’s like, Hey, this is how we do it. From where I am, I’m kind of like my biscuits and gravy. A lot of your listeners in the South are probably ridiculing me that I like to make biscuits and gravy. Up in the Pacific Northwest. But, you know, I’d love to show you what I got. And so it’s true. That’s true for our friends from around the world, too, is there’s something pretty simple about it. But I also think there’s something really radically spiritual. You know, the Lord’s Supper, you know, we have this physical thing of eating together that is embedded in our faith as Christians and that flows out of things like the Passover meal in the Hebrew Jewish tradition, too. So, you know, food is such a everyday thing, but that’s why it’s so spiritual. At the same time, it’s our daily bread.

Rusty Rueff: You know, Ross, I think we’ve all had the experience of maybe not trusting or, you know, a little apprehension about those we don’t know. Right. Or cultures that we don’t know. How are you seeing what you do? You know, chip away at that mistrust or maybe even the fear that sometimes directed at immigrants. Do you see that chipping away?

Ross Carper: Yeah. You know, little by little, I think it does. One of our taglines is less fear, more falafel. Yeah. And that, you know, it’s just a funny thing. But what isn’t funny is when fear leads to, you know, mistrust and ultimately racism. And sometimes that can go both ways, right? We fear people who are maybe coming to us who don’t speak the same way or believe the same things or look like us, because, you know, there’s just sort of an inherent human thing to fear the unknown. Right. And then obviously that can go both ways to where, you know, people are afraid that they’ll be targeted because of how they look or what they wear. And what we’d love is for communities to be have spaces where people can maybe get to know each other a little bit. Because I think we’ve all experienced like, you know, once you get to know the guy down the street whose politics are different from you, particularly if you’ve shared a meal with them, you know, maybe you tailgate around on the same football team or whatever it is. It kind of it just softens it a little bit. So I think we get so on our screens and on our talk radio or whatever it is about, Oh, this is what we need to believe about people from the Middle East or whatever it is. And I just think we need to spend at least as much time trying to interact with real people instead of thinking of.

William Norvell: Sorry Rusty super quick. There’s an amazing video we should link to our to find it. I think it might have been a Heineken commercial or something where they bring two people in and they have some props. And so you signed up clearly before to get to know each other and you talk to each other. And prior to that, they had filmed each person talking about a hot button issue that they seemingly disagreed with. Right. So they get to know each other, I think, over high tech and of course, gets the commercial. And then at the end of it they show the videos. And so this person is saying something very negative about the other person’s point of view and vice versa. Right. But they’ve already got to know each other. And at the end, the prompt is, do you want to stay and have a beer with this person and get to know them more? And it’s about an eight or ten minute video and it is amazing, as you might imagine, everyone stay is. But there are some people that have some real you can tell they’re really struggling with should I stay or should I go? But they already had that connection before they heard their point of view. And it’s a really profound video I found. I’ve seen it. I’ve watched a couple times.

Rusty Rueff: It’s good. Hey, you know, Ross used the word community a number of times here, and we’re trying to build our community with our faith driven entrepreneurs. We’ve got these small groups that are how many, Henry, do we have now that are running?

Henry Kaestner: We’ve got right in the January cohort alone, we’ve got 135 or so representing 88 different countries.

Rusty Rueff: That’s amazing. Russia and these groups are 10 to 15. You know, folks that are coming together, entrepreneurs searching for, you know, sort of life, giving friendships with people that are like them. But I’d be interested, you know, you’re creating community around food. Are there other elements that you could share with our listeners and with us to help us even be better at building community? What are some of the elements that you’ve seen?

Ross Carper: You know, I think purpose, you know, we like to talk about, you know, people need something to do, you know, something like a movement to be a part of. And I think, you know, for this World Kitchen, it is a community that includes people coming at it from all different angles. Maybe you’re a former refugee who’s cooking and sharing their food and culture learning, job skills, small business skills, earning income. That’s life changing for your family. But maybe you’re a volunteer and maybe you’ve helped us, you know, knock out the old seventies popcorn ceiling that was in this terrible restaurant that we got control of. Yes.

Rusty Rueff: We can see it. It’s stained up there next to the air ventilation. Yeah, I know that restaurant.

Ross Carper: Yeah, exactly. So there is a lot of deferred maintenance. And so that has led to volunteers, you know, doing all kinds of stuff. And so it could be, you know, an older gentleman from my church again, maybe he’s not the most multicultural person in the world, but boy, he loves to put the tool belt on on a Saturday morning and get some stuff done. And everybody has a part to play, you know, and nine times out of ten, they’re going to walk away with a meal as well and an interaction with someone, you know, from a real different background. And so when it comes to volunteer staff, donors, customers, of course, you know, we are a restaurant and catering company. There’s just kind of this multifaceted community that’s popped up and I’ve been really thankful for it, man. How we can build communities. I think also in helping launch this and now serving as the executive director, I’ve gotten to, you know, make connections with other people who are leading nonprofits in my city and in my state and in my, let’s say, in my denomination and presbytery, there are people doing innovative neighborhood things. And so it’s been fun, kind of like what you do on a bigger scale. It’s been fun on a local scale to connect with other people who are trying to, you know, get out in the neighborhoods and have some new expressions of faith that aren’t necessarily church plants but are community spaces. So it’s been a pleasure.

Rusty Rueff: Yeah, that’s great. You know, so many times we talk about doing community and consumers. Our customers are in our neighborhoods. But, you know, you can build community inside of a company, too. Right. And it really does feel like community where people are helping each other. And so I appreciate you sharing what you did about that and what you’re doing. And we definitely all should learn from the way that you’re building community. You know, you also serve as an incubator, if you will, for empowering immigrant chefs. And I’m really curious and interested in that, because that means you’re training and you’re developing and, you know, you’re spotting talent and then you’re helping people get to the place that they should be. And I’m sure there are some that shouldn’t be chefs and they learn along the way. And, you know, that’s the entrepreneurial journey, too, right? We go out and we we find talent and we try to develop and bring them in. So take us through some of the challenges you’ve had about incubating these immigrant chefs and what have been, you know, some of the real learnings that you’ve had along the way.

Ross Carper: Yeah. Oh, man, it’s fun. And, you know, small business incubation is one of the things that we do. And I say that because I think most of us know how hard it is to start a business, let alone a restaurant. You know, a lot of people are familiar with the statistics and the failure rates on that particular project. But we are in a day where small food entrepreneurs, people doing pop ups and, you know, catering events by renting ghost kitchen space. Maybe you have a cart, maybe you have a small mobile food unit like my trailer or a food truck. You know, a lot of the folks that we work with, we’re already catering out of their little apartments. You know, under the radar, international students who want a taste of home will come pick up 15 plates on a Saturday night or something, you know, so that kind of stuff is going on. But also, immigrants have always flourished in this country when it comes to owning restaurants, and that’s because they have something to offer that’s truly unique. You know, you got to be able to bring something novel to the table. But we walk alongside folks who want to start things, whether it’s a restaurant, food truck, catering company. And what we love is that that includes English language. That includes, you know, we partner with an English language school that’s housed in our church across the street, and that’s been going for 50 years. You know, and English language development is a big part of business development because you have to understand the regulations in order to follow them. Financial training. We have a Zoom call coming up with our accountant just talking about small business finance. And so each month we have meetings with our chefs about these sorts of things. And it’s really a holistic how can you flourish and thrive in Spokane? Because not everyone is going to start a restaurant or even a business. But if you cook at least once every couple of months as a side hustle, well, guess what? Side hustles are actually a pretty legitimate part of our economy and the way people live their lives these days. And that’s there’s nothing wrong with that. If you do it to share your culture and that kind of thing, that’s great. But a lot of people are doing it to pay for school because they’re going to be a nurse practitioner, or maybe they already were in their home country and they have to start all over in our education system. So failing fast is a good thing too. We all kind of you know, your listeners probably are familiar with that concept of like, hey, let’s not find out when you’re 100,000 bucks in debt, you really don’t want to run a restaurant because it’s really hard and time consuming. Let’s find out when you cooked in our cooperative nonprofit restaurant a couple of times that you really want to do something else. And that’s a great thing. It’s a total win when people say no and they say, I’m not going to start a business. I’m going to interact with fees in a different way. But we do. Yeah, we do these incubation types of things as well.

Rusty Rueff: Yeah. I always say with the folks that tell me they want to be in the restaurant business and want to open a restaurant themselves, you know, I said, you remember, it’s all fun until it’s 2:00 in the morning on Saturday and you’re emptying out the garbage, you know, and trying to, you know, clean the place up so it’s ready to go tomorrow. And do you want to do that week after week and day after day and month after month? And well, to that point, what’s next? What’s next for First World Kitchen and what’s next for you? What’s next for Ross?

Ross Carper: Yeah, well, we are you know, speaking of incubation, there’s many folks in our community who, you know, some of our chefs are more ready than others and market tested, particularly a couple Syrian families who people really love those shawarma wraps with fries. It’s basically like the Mediterranean Middle Eastern version of the cheeseburger. You know, it’s like it’s just that good. And you just you want it, you crave it. So we are looking at there are a couple who have the permitting to start their own thing. And so we’re working with them on that. There’s people in the community who have commercial space that we’re thinking about developing in terms of maybe not a second location for us, but maybe one of these places where our graduates can have a lunch counter or something or whatever it is. So yeah, we’re kind of expanding our catering and events. You know, as we continue to emerge back into public events from the pandemic, we’ll be doing a lot more farmer’s markets and things. And, and this is great because it gives people experiences as kind of that small food pop up startup. We’re also working on that right now. We have the application and to to sell some of our products in stores and grocery stores here in town who have already committed to running some of those products like hummus, baklava, flatbreads, different sauces, desserts, stuff that will be good on a shelf. So we’re excited for our brand to expand in that way in order to provide more opportunities with the families that cook with us. You know, there’s one family like I’ll share just something. You know, we do some casework, too, and we’re thankful to be in those settings where we can affect people’s lives. And in one case, you know, my Issa, our chef program director, helped a woman get a protective order to get out of a physically abusive marriage and relationship. That was just and now this woman, she cooks with us and she’s a single mom of several kids. And, you know, it’s kind of the community is mobilizing to help her thrive, you know, in this new season that has all kinds of challenges. So so there’s some of that where we’re a network of support and we’re trying to get better at making sure that we’re not just a restaurant or catering company. We are a network of support systems and relationships that is about people flourishing, about the shalom, you know, that the peace of God being in people’s lives, especially people who have been through a ton of violence, persecution, ethnic cleansing, trauma, abuse, lived in a refugee camp for ten years. You know, it’s a holy privilege to be a part of trying to help this community come alongside people and so that they can thrive.

Rusty Rueff: Bless you for what you’re doing.

Ross Carper: For your.

Rusty Rueff: Pleasure.

Ross Carper: Thank you.

William Norvell: Thank you. Exactly. Rusty ready to take my intro, but thank you so much for all you’re doing and. Amazing, amazing story. And you know something we can all relate to? Write food and stories on the table and and people and image bearers of God. So just grateful for your story and where you are. And one of the things we love to close with, because we love to invite our guests to share where God has them in his word and just love seeing how that transcends. And it could be something you read this morning or right before you jumped on the podcast that struck you. Or it could be something you’ve been studying lately, but we just want to invite you to share where God has you in His Scripture and how He may be encouraging you these days or challenging you.

Ross Carper: Yeah. Yeah. You know, my church has gone through Philippians and I think it’s Philippians two. Where it breaks into verse, you know, it’s a song or a poem about the character of Christ, you know, and about how he even though he was God, he still humbled himself. And, you know, when you. I love being on podcasts and things like that. You know, we get a lot of accolades and pats on the back for the work that we’re doing, and that’s great. But humility is something that we all need to come back to because that’s the character of Christ. That’s the very nature of God’s incarnation of being becoming human and even not a very prominent or well-regarded human, but someone who was humble, even humbled themself, even to death on a cross. So yeah, it’s just been good to be reflecting on humility, looking at Philippians and just how can we humbly serve and be the type of servant leader that reflects God’s character?

William Norvell: I mean, I meant.

Rusty Rueff: You know, I always leave our podcasts hungry for more. But today I’m actually hungry.

William Norvell: I’m hungry. He did it. He did.

Henry Kaestner: It. Had nothing to do with the fact that we’ve been doing podcasts nonstop and it’s now 1:00 pm Pacific Time or that he’s been staring at an apple on the wall for the last hour or so.

Ross Carper: You just.

Henry Kaestner: Mentioned ten times, but.

Rusty Rueff: Had that looked good. So that’s good to hear that.

Henry Kaestner: What do you do for exercise?

Ross Carper: Yeah, exactly. I’ve put on a few pounds since starting this Beast World Kitchen thing, but yeah, I’m about to eat this lunch prepared by a family from Darfur, Sudan, who cooked in the restaurant yesterday and they had some extra. Ibrahim, God bless him. He’s just such a kind person. He brought a bunch of food to my house yesterday after they closed up the restaurant and just wanted to share some plates with my family. And so I’m about to eat some leftovers from that. But yeah, I definitely have to set my Strava to run more miles per week because of how much that happens in my life. That’s cool. That little calorie meal.

William Norvell: I want that problem. I don’t have that right now.

Henry Kaestner: You don’t have the problem of what.

William Norvell: Part of that problem of people bringing me awesome food. So I have to run more.

Henry Kaestner: Oh, yeah, yeah, yeah, yeah, yeah.

Ross Carper: It’s a good problem that.

Henry Kaestner: God bless your us. Thank you, Heavenly Father, lift up Ross and his family and his ministry and just ask and continue to give him your wisdom and discernment in favor and protection. And he feel your joy as he goes out and made this story of you, one that really encourages and packs lots of people towards loving the refugee and the alien in their midst. Jesus. His name. Amen.

Toward Creating a Prototype for City Transformation

— by Craig Hill

For the last twenty-five years, Jan and I personally and our ministry, Family Foundations International (FFI), have been working together with Jorge and Marcia Nishimura, their extended family, and the ministry they founded, University of the Family (UDF) towards the goal of transforming the nation of Brazil. Over these years of partnership, I have observed what I consider to be a very unique transformational process taking place within the extended Nishimura family, their family-owned company, The Jacto Group, and the small town of 22,000 in which they reside, Pompeia, S.P., Brazil. The result of this process is that this one entrepreneurial family is creating a transformational model impacting all 7 cultural spheres of influence in society within their community that potentially could be duplicated in many towns and cities throughout Brazil—and perhaps in the communities of many other nations as well. 

While I have attended many Christian conferences on city transformation, I have found very few Christians who are actually transforming a city by taking leadership and investing resources in the infrastructure of these seven key spheres which impact the entire ecosystem of the city. In Pompeia, Brazil, however, the Nishimura family, in partnership with others, is doing exactly this. 

The more common model I have observed among Kingdom-minded entrepreneurial business families is that they operate businesses that generate a profit and then contribute substantial portions of that profit to ministries doing Kingdom work through donor advised funds or other charitable vehicles. This is an awesome model of business that I greatly applaud and encourage! 

However, an alternate model that the Nishimura family has chosen is to operate a businessthat generates a profit and then to use substantial portions of that profit to invest directly in the ecosystem of their city, thereby becoming prime influencers in all seven spheres of influence in their city. Their goal is to create the best small city in Brazil by year 2038, the centennial anniversary of the founding of the city. This, then, creates a model that can be easily duplicated in other cities throughout the nation of Brazil.
A unique aspect of the positive impact we are having upon the city of Pompeia, Brazil, in partnership with the Nishimura family, has to do with the Nishimuras’ servant leadership in humility, vulnerability, and a willingness to allow God to do a deep spiritual and emotional work in them individually and as a family first—before they try to impact others in the city. 

The first ministry course that we (FFI) brought to Brazil through UDF was a course called “Ancient Paths” (Jeremiah 6:16) through which, in a safe environment, we expose deep emotional childhood wounds in individuals and families that many times result in self-sabotage and relational conflict or tension in adult family, church, and business life. For the first decade, we trained leaders and multiplied this course through UDF to many churches throughout Brazil. 

Then in 2007, Jorge Nishimura realized that, while we were helping thousands of families in churches around Brazil through the ministry of UDF, his own extended family, including three generations of about 45 people, was experiencing much emotional wounding and relational conflict themselves, without effective solutions. That was when Jorge asked me if I thought we could bring a similar healing process to the extended Nishimura family as we had been offering to church families through the Ancient Paths course. Part of the concern in our first family meeting was that many of the family members were not yet committed followers of Christ, and our process within the Ancient Paths course entails much prayer and presentation of Bible scriptures and concepts. 

However, much to our delight, we discovered that, when presented the opportunities for prayer and repentance without pressure, no one in the family was opposed to prayer and help from God. In that first family meeting in 2007, we saw tremendous personal emotional healing, repentance, apologies to each other, profound forgiveness, and reconciliation of relationship between second generation brothers and also between parents and children. 

We began to introduce the concept of generational blessing with profound affect. One deeply moving part of this first meeting was when 97-year-old, first generation patriarch, Shunji Nishimura, was able to give his blessing to his sons in the second generation for the first time in their history. The entire family was then able to bless, thank, and pray for Mr. Nishimura in response. He not long afterwards passed away in 2010. 

This first family meeting of this type was so successful that I was invited to continue similar meetings with the extended Nishimura family every couple of years. In each meeting, I have observed the members of this family becoming more open and more vulnerable with each other. In 2013, I introduced the idea of creating a very simple “relational covenant,” detailing how the family members agree to treat each other and the prescribed remedy when someone breaks the relational covenant. This agreement has proven to be very effective in helping the family to deal with any ongoing emotional or relational conflicts that have arisen. 

Of course, there have also been many other consultants with other emphases that the Nishimura family has worked with in developing their family and business generational legacy strategy and protocols. 

However, three or four years ago, Jorge and his niece Alessandra Nishimura requested that I conduct the same sort of “Ancient Paths” style emotional and relational healing seminar for the Jacto Group top corporate executives and their families. Initially some of these executives were quite skeptical about the potential spiritual nature of this company event, since many of them were not committed believers. However, because of the humility, transparency, and servant leadership of the Nishimura family in having already embraced this process themselves, the corporate executives were willing to attend the weekend retreat with their families. 

This retreat was met with tremendous results in reconciliation, forgiveness, and healing within the families of the Jacto Group top executives. In his description below, Jorge has outlined how this same “Ancient Paths” type of ministry has now spread to many levels within the company and then out to the surrounding community through the various vehicles the Nishimura family has created. 

I have observed two key transformational principles the members of the Nishimura family have followed that are resulting in their city being truly changed: 

1. Allowing God to first heal and transform one’s own life and family first before trying to impact others. 

2. Implementing long-term consistency of purpose, vision, and investment. 

Proverbs 10:17 in the Amplified Bible tells us: “He who heeds instruction and correction is (not only himself, in the way of life, (but also) is a way of life for others. And he who neglects or refuses reproof (not only himself) goes astray, (but also) causes to err and is a path toward ruin for others.” 

Over the last 25 years, the members of the Nishimura family have consistently gone before others to allow the Lord to bring healing and transformation to their own lives and family relationships first. They have not just initiated projects to improve their city and invested money in them, but rather, they have become involved personally in consistently leading through example. In addition, they have continued to lead and perpetuate the initiatives they have begun with consistent effort and investment for over 25 years. 

The practical outworking of this one Brazilian entrepreneurial business family working together with a North American Christian ministry to create a culture of blessing, first in their own family and then in the community, is now resulting in a transformational prototype in which all 7 spheres of society are being positively impacted within the ecosystem of the city. This model of transformation may then be duplicated in many cities throughout Brazil and elsewhere. 

By Craig Hill, Littleton, Colorado, U.S.A.

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The remainder of this white paper is written by Jorge Nishimura. 

As we move forward with the dream of transforming Pompeia into one of the best small cities in Brazil, we are discovering that there are still extremely relevant areas that were not on our radars. The 7 areas of influence—family, church, business, education, arts and entertainment, media, and government—are evolving, some faster and others slower, but I think we need to improve. And one of the things we are discovering, which was not clearly on our radar, and which strongly impacts people’s growth potential, is what the market calls soft skills. 

Craig Hill had previously observed, as a church pastor, that there were members in his congregation who absorbed his teachings and grew spiritually while other members, who received the same teaching, remained stagnant. Why did this happen? In search of understanding, Craig found that the members who were stagnant were those who carried deep conflicts in their inner lives that needed to be addressed. These people, unfortunately, were unable to reach higher levels in their faith, in their professions, and also in their family lives. 

People who carry deep conflicts in their inner lives that lead to stagnation need to find emotional/spiritual balance in order to grow again. 

There are many fronts that need to be developed in order to transform our small city into an excellent city. But I will focus in this White Paper on the subject of the emotional/spiritual balance that has gradually transformed our community. 

What I am going to share can be illustrated by the drop of water that, when falling on the surface of a standing water tank, forms a series of ripples emanating outward from the center. 

The first ripple formed reached pastors and leaders of our local church. The impact was so profound that we were encouraged to take this revelational teaching to others. 

The second ripple was taken by the University of the Family to thousands of churches across the country. More than 300,000 people have participated in and been blessed by the FFI “Veredas Antigas” or “Ancient Paths” course. 

The third ripple was an attempt to bring relationships back to our entrepreneurial family. For a variety of reasons, members of the second generation of the Nishimura family had experienced deep personal conflicts, and through the ministry of Craig Hill, hurts, wounds, and pains were brought to the surface and healed. The family environment has improved a lot, breaking with the emotional/spiritual stagnation that hindered the development of our entrepreneurial family. 

The fourth ripple was the desire of our business family to offer employees and their families lessons that had blessed us so much. Through the creation of the Chieko Nishimura Family Development Institute, we started offering free courses and seminars on various topics related to family strengthening. And one of the most sought-after seminars has been about internal conflicts. 

The fifth ripple was the identification that our top managers were also in need of checking their emotional/spiritual balance. That’s why we invited executives and their families to spend a weekend at a resort being taught by Craig Hill. According to the testimony of one of the executives, that weekend had been the best gift he had received from the company. 

The sixth ripple is starting this year. In February 2021, we signed a partnership agreement between The Family Institute (IDF) and the municipal government of Pompeii to bring the transforming principles of the Word of God to municipal schools, the social and family protection network, and the public health network. 

I have a dream to see the transformation of Brazil. And the way that seems most reasonable for me to contribute to this is to develop an experimental laboratory in Pompeia that, if it works, could serve as inspiration for transformation in other cities in our immense country. 

By Jorge Nishimura, Pompeia, S.P., Brazil

Article originally hosted and shared with permission by The Christian Economic Forum, a global network of leaders who join together to collaborate and introduce strategic ideas for the spread of God’s economic principles and the goodness of Jesus Christ. This article was from a collection of White Papers compiled for attendees of the CEF’s Global Event.

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