Bible Reading Plan on Redeeming the Ego

Redeeming the Entrepreneur Ego

Entrepreneurs like to take all the credit for success. We like to stand and point out, “Hey, I built that using my own intelligence and effort.” But do we take the time to give God credit, too? If we truly worship an all-powerful God, then He likely had much more to do with our success than we know.

This Bible reading plan showcases the thoughts of many entrepreneurs who have made it to the top. Some of them praised God for his provision. Others didn’t, but realized their mistake. Don’t let an inflated ego warp your perspective. Worldly success and accolades fade, but if we are faithful, God will welcome us into heaven and say, “Well done my good and faithful servant.”

Day 1: Growing My Faith, Not My Platform

These days, curating a platform is a top priority for many entrepreneurs. It’s how you connect with potential customers and grow your brand. But God doesn’t ask us to grow our like count. He calls us to grow in faith.

Sometimes that means speaking the truth and doing things that aren’t trendy at the moment. This doesn’t mean go out and be confrontational. Sometimes it just means putting aside your own image, stepping out of the spotlight, or letting the truth speak for itself. Do God’s will despite what your followers or customers may think.

Bible reading from Jeremiah.

Day 2: God Works According to His Timeline

Does your ego prompt you to work extra hours and take on extra worry? Many entrepreneurs desire to maintain a certain standard of living and rank on the podium of the “business olympics.” We innately desire to achieve and accomplish, but don’t let that put you at odds with God’s timeline.

Brett Hagler is the CEO and Co-Founder of New Story, Y Combinator alum, Praxis fellow, author, cancer survivor, and a 2016 Forbes 30 Under 30 Entrepreneur. Over his many years of entrepreneurship, he’s realized that deep intimacy with Jesus is the foundation to success. Establish that relationship and then – if He wants you to, and if it’s in His will – make an impact where He has placed you. 

Bible reading from Psalms.

Day 3: We’re Called to Steward, Not Succeed

Success is a reward, not a calling. And even as a reward, it’s not central to the Christian faith. Rather, we’re called to steward obediently. Success might happen or it might not. If you read through the Bible, few people actually saw great success in their lifetimes. Moses never saw the promised land. Isaiah didn’t see the messiah about whom he prophesied. 

In this section of the Bible reading plan, we see that walking with God is more important about advancing ourselves. God will provide for things that our outside your control. You don’t need to fixate on manifesting your own success.

Bible reading from 1 John.

Day 4: Seeing the Gifts God Has Given Us

The more successful we become, the more we begin to think that we have control over everything. Our egos can blind us to reality. We think that we’re exceptional and that we’re better at business than other people. Sure, others might need to trust God, but we’re different.

Wrong. Instead, the more success we achieve, the more we should see God’s hand working. God is the giver of all good gifts, so don’t allow worldly blessings to cloud your thinking.

Bible reading from 1 Peter.

Day 5: God Has to Show Up

Matt Bird is an international speaker, author and broadcaster. He has spoken in 30 countries to more than a million people, has written 11 books and writes for The Times newspaper. In this daily devotional, he asks us to reflect on our walks with God. Are we truly trusting everything to God? With our whole heart? Do we acknowledge him in all our ways?

Bible reading from Proverbs.

Episode 217 – The Gift of Disillusionment with Peter Greer and Chris Horst

Peter Greer serves as the President and CEO of HOPE International. Chris Horst is the Chief Advancement Officer. Peter and Chris have co-authored the books Mission Drift and Rooting for Rivals. Just this year, they published their latest book, The Gift of Disillusionment: Enduring Hope for Leaders After Idealism Fades. Based on stories of Christians around the world, this book reframes disillusionment as an invitation to dependence on God in difficult circumstances.


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Rusty Rueff: Welcome back, everyone, to the Faith Driven Entrepreneur podcast. We just want to stop here for a second and thank you for continuing to download and listen each week. We so sincerely appreciate you. Our guests today are Peter Greer and Chris Horst. Peter and Chris have been a part of Hope International for more than 15 years. Together, they have given voice to the role of the church and Christians within culture. Peter serves today as the President and CEO of Hope International. Prior to that, he was a microfinance advisor in Cambodia and Zimbabwe and also the managing director for Urwego Bank in Rwanda. Chris is the Chief Advancement Officer of Hope International and serves on the boards of Denver Institute for Faith and Work and the Mile High Workshop. Peter Chris have coauthored the books Mission Drift and Rooting for Rivals. And just this year, Peter and Chris published their latest book, The Gift of Disillusionment Enduring Hope for Leaders After Idealism Fades. Based on stories of Christians around the world, this book reframes disillusionment as an invitation to dependance on God in those difficult circumstances that we all face. In this episode of The Faith Driven Entrepreneur, we discuss with Peter and Chris the reality of circumstances that may lead to disillusionment for entrepreneurs and the choices they have in how to respond. If you’re struggling with a jaded view of the world and honestly, who is it right now? We hope this conversation brings you some comfort and encouragement. Let’s listen in.

Rusty Rueff: All right, William, we’re back at it.

William Norvel: We are here. We are here. Two of three, 66% of our team is here. But we have two guest today, which makes up for that.

Rusty Rueff: That’s true. That’s true. So there’s a multiplying effect if if we get that.

William Norvel: That’s the game plan.

Rusty Rueff: This this could be really quite an episode. It’s always good to be here with you. Henry’s out on the road and missing us all. But I know he’ll be listening. And we wish him very well in all of his travels. So let’s welcome in our guest today. And we’re going to talk about something really interesting. We’re gonna talk about disillusionment. Disillusionment. So we’re going to start.

William Norvel: With the definition of that word, because I’m from Alabama and I don’t know, it.

Rusty Rueff: Has got a lot of syllables. I understand that. And we have to be careful with you. We understand.

William Norvel: We’re ACT people, not SAT people.

Rusty Rueff: All right. Let’s welcome in Peter Greer and Chris Horst. Welcome, guys. Thanks for being on the podcast today.

Peter Greer: Thanks for having us. Great to be with you.

Christ Horst: Yeah, excited for the conversation.

Rusty Rueff: So we want to spend the majority of our time talking about your new book, The Gift of Disillusionment. And it’s got a subtitle there, Enduring Hope for Leaders After Idealism Fades. And, you know, entrepreneurs we’re full of idealism. So you’re going to have to take us through when does it fade and how do we know it’s fading and all of that stuff? But I think William’s right. You got to start with disillusionment. What’s it mean? And then how did you get to this book?

Christ Horst: Well, it’s interesting. We wrote this book. I began writing it over three years ago. So it started prior to COVID being part of our glossary. It was a project that we began working on because we knew that we needed kind of an injection of hope in our own lives, in our own work. And then the world turned upside down. And the last few years, I think it’s not been hard to find discouragement, disillusionment, confusion. And so this book comes at a time when I think the world has really been turned on its head. And so it’s unfortunately good timing to have a book on disillusionment. We wish it wasn’t the case. But as we really began to dig in to this idea, really, our search was for like, how do leaders sustain when everything goes poorly and things don’t go as we would plan it to go. And we were just inspired as we went about our research, as we met leaders from around the world who really found their hope outside of themselves. So that’s kind of the premise of the book.

Rusty Rueff: So when does idealism fade?

Peter Greer: You know, Rusty there is not a specific timeline on that, but I have yet to find a leader that gets involved in whether it’s launching a new enterprise or joining a different organization. I’ve yet to meet someone that says, Man, that was easier than I thought it was going to be. There were not the challenges that I thought, and I know, William, we spent enough time together, and I have so appreciated your willingness, your candor to speak what a lot of us have experienced is this is difficult work and very few people have the words of Jesus as their favorite Bible verse when he says, you know, in this world you will have troubles. There will be difficulty. Very few people have that on their wall with inspirational pictures behind it. But it is the reality. This is difficult work, whether you’re launching a venture, whether you’re working for a nonprofit. This is difficult work. And the moment of disillusionment, I think, is when our expectations and reality collide, expectations of what it was going to be like, of the success that we were going to have, and reality that this is far more complicated, far more difficult than we initially thought. And so, Chris, as he mentioned, we have been through an incredibly challenging season with Ukraine where Hope was founded. What we’ve been working on there, but also in our personal lives. I’ve been involved in foster care and I hit that wall of disillusionment. I hit it or it hits me. But it hits hard in that. And those questions of how do you sustain service when it feels really, really difficult? So that really was the premise. What is it that sustains service? When we realize that idealism, it collides with reality and we recognize this is really, really hard.

Rusty Rueff: I remember back, I don’t know if you guys would remember the cartoon series Bloom County, remember with Opus the Penguin and Milo, the characters. It was a syndicated comic strip back in the day. And Milo goes to the lost and found at a store, and he’s talking about all the things he’s lost. And he says, You know, I’ve lost my youthful idealism. Can you tell me where to find it? And so some of it, I think, you know, as you say, as we grow up, as we mature, as we go that idealism that maybe we had as children starts to dissipate, and then then the challenges of life we have. Right. That hit us. That set us back. And in the book, of course, there’s no lack of instability and challenges that we have right now. I mean, it seems like the world sort of teetering on that instability. In the book, you decide to weave in the study of Jeremiah. So as you said, there’s really nobody this disillusionment or loss of eye on their wall. But Jeremiah, he’s a poster child for that. I mean, if you can go wrong, it goes wrong. Is that why you chose him for the story?

Christ Horst: You know, I would say and I’m not trying to be cute about this, but I wouldn’t say we chose Jeremiah. I’d say Jeremiah chose us as we got into this book. We didn’t plan to write on Jeremiah, but as we began interviewing these leaders in Haiti and Zimbabwe and listening to their stories of how they’ve gone through coups and they’ve experienced earthquakes and they’ve had betrayals, they all pointed to Jeremiah. And so Jeremiah was not in the initial book proposal. Jeremiah came to us through our conversations with these leaders. And yeah, you’re exactly right, Rusty. He is a poster child for disillusionment. Barbara Brown Taylor is a theologian. She has this powerful quote where she says, we should take apart the word disillusionment and really look at it. And it’s really disillusionment, like the loss of an illusion. And I think wITH Jeremiah why Jeremiah was such an inspiring leader to the individuals that we talked to in the book is because he wasn’t buying the lies that his life, his work, his teaching and preaching, his leadership was going to play out the way that he would have hoped to it play out. And as you know, like he got betrayed. He was thrown in the pit to die. He was made fun of by everyone. You think about the ark of israel, where they were in slavery for 400 years, and then the 40 years in the wilderness and then 800 years so twice as long as they were in slavery, they experienced being in the promised land, having the walls of Jerusalem standing and being able to worship God in the temple. And Jeremiah presides over all of that collapsing. So he is the bearer of all bad news in many ways to the people of Israel, and he’s hated for it. And yet we have more words written by Jeremiah than any other author of any of the biblical text. Jeremiah is the longest book in the Bible. He’s author of one of the most popular verses in the Bible, which we talk about a lot. Jeremiah 29:17 So yeah, it’s a curious person to feature, not someone we would have chosen. I think both Peter and I would admit we weren’t like Jeremiah aficionados prior to starting this project, but we both are now. What an amazingly important prophet for us to be listening to in this moment.

Rusty Rueff: So you took a very global perspective in this book. You have stories of Christian leaders from many places around the globe Zimbabwe, Haiti, Guatemala, Poland, Palestine, Philippines, India, Zambia, Lebanon. You went out and you found these stories and you brought them to us in the book. Why did you feel the need for this to be a global message? And the reason I ask the question is because sometimes people who don’t understand other parts of the world can either begin to romanticize it or not understand the dire nature of it, or are just not have a personal empathy to that versus, you know, some things that are happening closer to home. So talk a little bit about that global influence and then how those stories came to you guys.

Peter Greer: And we do feature stories from our own country, and there are absolutely individuals that have really demonstrated that, as Eugene Peterson says, that long obedience in the same direction. But we also know that some of our heroes are those individuals that do serve around the world, stories that probably most of the readers have never heard of the individuals that we profiled. But often times we think about going and serving and what can we give to these other countries? And we wanted to go with a posture of and what can we learn from these individuals that have been living in situations where lack of certainty, where unpredictability, where challenge is far more common in their daily experience than perhaps what we have in our day to day experience. There’s a lot that we can learn from our global brothers and sisters. And so we reached out to our network and asked, who are those individuals that have served not four days, not four years, but for decades? And those individuals that perhaps are not as well known as others that might be on the speaking tour, individuals that have never yet been featured at an FDI or FDE conference, and individuals that we have so much to learn from in their long obedience in the same direction. And so that really was it. We wanted to flip the script a little bit. What can we learn from those individuals that serve in places of instability and as Chris said, that have overcome incredible challenges and that has every reason to perhaps grow cynical, every reason to lose hope. But like Jeremiah, have continued to faithfully follow what it is that God has put in front of them to do. And we were profoundly impacted by these individuals, by their stories and by their friendship.

William Norvel: Hmm. That’s amazing. I want to ask you about both of you. Maybe pick one of your favorite stories. Pick one of those leaders from the book. Because while we hope our entire audience purchases and reads every written word, there is a small, slight chance that one of them may be disobedient. There’s a chance. So if you would both highlight a story from one of those leaders, and just maybe in a couple of minutes tell their story and what you learned from it?

Christ Horst: Well, the one that comes to mind for me right now is simply because I’ve been interacting with them a lot recently as a leader from Poland named Merrick […]. Merrick, self-described hooligan. Growing up, he got in trouble with the law a lot. Had some really serious encounters with gangs in his community. Was a part of one, tremendous amount of alcohol abuse. Drug abuse, which he describes in detail and met the Lord, like as a young teenager, turned his life around. And then he was like, This is a place where I’m called. God’s called me to be in Poland, even though there’s a very small percentage of his neighbors that would call themselves Christians. He’s like, I’m called to serve in this place. So he began going to seminary, became a pastor, and then he was actually hired on to the seminary where he went and eventually got promoted to lead that seminary. But the part of his story that’s so powerful, we were very careful in the book to not write stories with just happy endings. Like we’re not in this book writing stories like any Follow Jesus. You put your hope in God and everything works out. Merrick was just really honest about the own challenges that he had to walk through and the crisis of faith that he navigated. Even as he was leading a seminary and even as he was faithfully following Christ, he describes the pain of taking one of his sons to an inpatient drug recovery program because his son was facing a really serious drug addiction. And as he’s there, finds out that his younger son also needed to be checked in because of his own drug addiction and drug abuse issues. And Merrick was driving back with his wife from dropping off both of their sons and just weeping with like, God, I’m following you like I’m serving you in this place where so few people know the name of Jesus. And in the midst of all that, you would allow, like my sons, to be trapped in this terrible, terrible condition. And as you said, you describe hope for him as like being on a boat in a storm. And so he, like, is in a boat. The storm is raging and every once in a while he can see land. But a lot of the time he can’t. And he felt like that was how God showed up to him in those moments where there was a lot of times when he had no hope at all and then a friend would stop by or a family member would touch base with him and ask how they could help and how they could encourage him. But yeah, in the midst of the Ukraine invasion and dealing with all the refugees in Poland, interacting with Merrick recently and like seeing the way God is powerfully using him in his community to help provide support and care for other refugees who are hurting in the midst of this terrible time in Eastern Europe. It’s just been really inspiring to all of us. So Merrick story is one that really sticks with me because I think as someone who’s in leadership at a Christian faith based nonprofit, one of the lies that we can believe, these illusions that we can hold on to is that if we do really good work, then our personal life will kind of sort itself out and our family and everything will be great and Merrick’s story, I think, is one that, we, a lot of us relate to because you can show up at work and put on a happy face and do the right things. But there’s no guarantees that, like, just because we’re doing this work, the rest of our life is going to work out the way we’d hoped it would. That’s not a promise that we have from Jesus as Peter’s, that the one promise we do have that relates is that in this life we have trouble, which again is not the most comforting always, but it’s something Jesus told us was going to be true.

Peter Greer: Yeah. And William, I mean, choose just one. That’s tough. There are so many amazing ones. The one that I was thinking about just a couple of days ago was the story of Joanne Lyon. And I was thinking of her because our friend was just talking about feeling like their local church was just not active in some of the challenges and not rising to this moment and feeling really disillusioned with their local church and with their local body of believers. And I thought of Joanne Lyon because she had absolutely experienced that. She talked about growing up and seeing the civil rights movement and not just having inaction from her local church, but seeing apathy. And then she ended up going to Ethiopia when there was the Ethiopian famine and coming back and really being met with a callousness of the church turning away from any sort of response and just feeling like, is this the church? Like, where are we in issues of of loving justice and mercy? Where is the church right now? And she was married to a pastor, her husband, and they are still married today. But but she begged him to get out of full time pastoral ministry, begged him. And she describes this moment, though, where she was in the hospital with an issue. And that to her was a moment where she got invaded by the Holy Spirit and her life was changed. And instead of judgment and cynicism, love flooded her life and then out of her into her community. And she has spent her life being a reformer, trying to bring the church into issues of justice and mercy and gospel proclamation. And she’s been involved in founding an organization called the World Hope International, but also being a leader within her denomination. And for me, that just was so hopeful for someone who felt that the siren call of cynicism that tugged to say, well, let’s just get out. And she didn’t say yes to that. And instead God put a call, infused her with love for her church, for her community, and then empowered by the Holy Spirit, she became a wonderful reformer within that. So to me that was just a hopeful story. But again, she to she pointed to Jeremiah and to this unlikely Old Testament prophet that figured out a different way of responding to incredible pain and challenge and yet still proclaiming a message of hope and a future.

William Norvel: Amen. So I find myself thinking right now, okay, I’m listening to this. This sounds good. But also, gosh, don’t entrepreneurs need this unbridled hope to push through everything? And don’t they need this illusion a little bit because that’s what keeps you going when things aren’t working. What am I missing there? How can an entrepreneur benefit? And what’s that? Especially a Christ following entrepreneur. What’s the true hope we should be hanging on to? That’s actually more motivating and sustaining than maybe the false, you know, thing you see in the media of how the entrepreneur wins at the end of the day. How does that dichotomy work?

Christ Horst: I think part of it is recognizing both the full hope and the full vulnerability of our ventures and our leadership. And I think where we get into trouble is when we just choose to embrace the full hope or the full possibility. Right. So I love Hope International. I’ve been at Hope for 16 years. I believe fully in our mission. I’ve seen it countless places around the world. Like, it’s amazing. And also, if I’m only sharing that story with our team and with our donors or about myself, like I know, like my gifts and my strengths that I’m just leading and sharing just those things. I think we run the danger of when we reach that point of disillusionment, that everything implodes and everything collapses. I think when we hold that full possibility alongside full vulnerability, where we can say, yes, this work is amazing and we’re dealing with issues of fraud right now within Hope, an organization that we love and we have staff that we care for who are actually taking money from Hope International, and we have to navigate that as an organization that’s just honest. And we have staffing issues, we’ve got personnel challenges, we’ve got board difficulties to work through and we’ve got fundraising and donor complications like these are real things that are happening. And so as leaders, I think we do have to be in some cases, like we have to be illusioned by what could be. But I think what keeps us grounded and keeps this work growing in a healthy way and us growing as leaders in a healthy way, when we hold alongside that the full possibility of all the things that could go wrong or are going wrong. And I think that’s where you see in these leaders that we feature in the book and in Jeremiah, it’s not just doomsday. Jeremiah And then these leaders like it is, yeah, this is God’s judgment. It’s coming upon us. And yet, you see, sprinkled throughout Jeremiah and through Lamentations, which we believe he also wrote incredible hope, incredible confidence in God’s provision and God’s goodness. And that, I think, is the recipe is to kind of hold both of those in tension.

Rusty Rueff: Yeah, that’s a hard thing to hold in tention, though, but you’re exactly right. I mean, we have to I want to talk more about Hope International in just a moment. But before we leave this segment that we’re on, can you give some advice on how to dig out of the hole of cynicism? So let’s say you’ve lost that idealism. You haven’t been able to work yourself through it. And I’ve got to tell you, cynics and complainers, you want people to reinforce your problem. They will do it right. I mean, cynics love hanging with cynics and complainers love hanging with complainers. And all of a sudden you’re surrounded by it and then it’s reinforcing the problems to yourself. Any good advice to how to dig out of the hole of cynicism?

Peter Greer: I think that you’re exactly right. And I think the challenge right now is what is it that we are consuming? If you look at the headlines, we are barraged by bad news. The overwhelming majority of messages that we are consuming is what is wrong of this rise and fall, of this organization, of this failure, of this particular leader, of this is what’s wrong in this place. And if that is the diet that we are consuming, we are going to be people who have a malnourished hope. And I think one of the incredible gifts that we were given was starting to think about some of these issues and having a different area of focus. We did not want to focus individuals that have lost hope. We did not want to focus on the cynics. We wanted to find those individuals that had charted a different path and had that hopefulness, even though they had been through some incredible challenges. And I would say on a very practical basis, you want to get out of cynicism. You want to get out of that level of discouragement, disillusionment. You got to start listening to different stories and in a very practical way, find those individuals that you know, that you love, that you respect, and say what has sustained your service. In essence, that’s the fundamental question that we started. This project is what sustains your service? And then listen to the response. And again, this Jeremiah 17, it gives this powerful story of contrast, but it says this. It says talking about those. There’s two responses. You can find those individuals that try to draw strength from mere flesh, try to say, I’m going to grit it out. I am going to figure this out. It said, Those are the ones whose heart turns away from the Lord. So you try to just grit it out, use your own skill, your own ability. We believe that is what eventually leads to discouragement, disillusionment and cynicism. And then it goes on, though, and it gives a story of contrast. But blessed are those who trust in the Lord who’s confident is not from one’s abilities but confidence that comes from who God is. And I think that’s really the story of contrast. So find those stories of hope. Listen. Well, and then the ultimate story, a story that is it is not about your strength, your ability, but about what Christ has done on the cross. That is why we have hope. And that’s why the rest of the verses in this life you have trouble. But take heart. I have overcome the world, have hope because we know the end of the story and then get to work and the difficult work that God has called you to and be ready because it is not going to be easy. It is going to be difficult plan, prepare for it and have hope because the end of the story is so good.

Rusty Rueff: Amen. Amen

Christ Horst: I want to just quickly add, I heard a wise friend over the weekend sharing about the importance of finding the slivers of hope and glimmers of hope that they’re always there. And we’ve got to look for them and find them and hold on to them. And to connect back to your question, William, which I think really the two questions are interconnected. I think one of the ways that we can sustain our idealism and sustain our hope in a healthy way is to think about how we’re surrounding yourself as leaders and as organizations. And one of the biggest gifts at Hope is intern season. So every summer, we host 20 college interns. They join us at our office in the US and all over the world. And one of the things that I’ve found is that I start believing more in hopes mission like June 1st every year, because I start to hear them say back to me the things that they see at Hope and they’re coming in and they’re bringing all of their idealism. And part of me wants to say, what’s not that good? Like, there are some challenges and we talk about those things, but we need that. And I think as leaders we can think about how we’re hiring, how restructuring our organizations practically to ensure that we have a mix of those that have been through it. And then to have that sort of rugged idealism that’s been kind of refined through disillusionment. But we also just need those pure idealists that are just there and ready to get behind the mission and say, This is unbelievable. Do you know what you get to wake up every day and get paid to do? This is amazing. Like, yeah, you’re right. I haven’t thought about that in a bit, but you’re absolutely right. I’ve been so focused on how I can catch up in my inbox and get expense reports approved and all the other stuff that builds up organizational life. So I think that’s one of the other pragmatic ways that we can navigate cynicism is thinking through kind of how we’re arranging the team around us.

Rusty Rueff: That’s great advice. So back in 2014, the two of you decided you’re going to write a book together. I’m curious about what made you think you should do that, and then you decided you’re going to write more books together. And then I’m curious about how you sustained that. And you both have, you know, full time jobs. How do you fit that writing responsibility in?

Peter Greer: Yeah. So, Chris, I wanna hear your answer on this as well. But just personally, I think if you want to be an effective leader, you have to be a learner. And so we’ve never approach to any of the writing projects claiming to be subject to experts. We’ve claimed to say we want to research issues that we care deeply about. And then, thankfully, through our network, in our friendships, we’re going to go find the smartest people that we can find and we’re going to learn from them and the habit and discipline of starting with a question and a concern and then going and finding individuals that graciously share their expertize and their experience with us. That really has been our model. So starting with Mission Drift, when we wrote that together, it really was with this belief and conviction that when we look around that it is very possible that hope could lose our Christ centered DNA. We see other organizations that have lost what matters most, and so we wanted to go find those organizations that had scaled and professionalized and yet had retained the vitality of their core Christ centered mission and then rooting for rivals. Looking at this question about why is there not more collaboration? Why is there that spirit of scarcity and competition within organizations that seem like they should be on the same team, if not on the same page? And so, again, trying to find those ridiculously open handed, generous leaders and saying, how do you think, how do you act and how have you maintain this rooting for rivals posture and approach? So I would say with this one, it was the same piece of how do we sustain hope? So that really has been the process. Rusty And I sometimes feel like I might have a little bit more of an appetite for books than Chris. But Chris, publicly, I want to go on the record and say thank you for saying yes to this project. Thank you. Every project is better when I get to work with Chris. And so I couldn’t imagine a wiser, just true, true friend in the writing process as we explore these big questions together.

Christ Horst: Well, every book project I’ve worked on with Peter, there’s been a moment of disillusionment for me where I’m like, This really should just be your book. I think I’ll help you out, but I’m going to opt out. So we need to reinforce each other, even within a coauthor team occasionally. But yeah, the power of working as a team, I think has been really good. For both of us, where there are times and seasons where Peter’s carrying that kind of a lion’s share of the work and seasons where I am, a lot of people ask that question of like, Oh, Chris, are you doing all the work? And Peter’s putting his name out like, No, we’re like full team, full team. And it’s not just the two of us on the front cover of the book, we have Jill Heisey and Brianna Lapp name because they are invaluable partners that worked with us on this book and it’s been a journey. But yeah, we’ve now done three kind of full books together and it’s been great fun to really kind of push back on this idea that that we’ve got these topics figured out. And I think nothing like pushes me closer to vomit faster than when I hear someone describe us as thought leaders. Like we are trying to learn how we can be better as an organization and as leaders. And we wrote: rooting for rivals, and mission drift and the gift of disillusionment, because we want these things to be true for us, not because they are all the time.

Rusty Rueff: Well, we want to finish this podcast, so we’re going to William strike that question about thought leadership. Okay, just strike that.

William Norvel: Yeah. Yeah. Well, it’s tough with all those books behind Chris. I mean, he looks like a thought leader, right? I mean, when you see that picture, which we’ll post in the show notes, just a picture of Chris and all of these, I’m sure hundreds of read books behind him.

Christ Horst: It’s mostly comic books, but yeah. Thank you.

William Norvel: There’s wisdom in there. There’s wisdom in there. But okay, so hearing the perspective, I actually have never heard either one of you talk about that perspective of how you come in to the books with a path of learning and trying to understand things. And that’s where the books come from. I actually never heard either one of you say that. So I want to ask, what’s one thing you learned through this project that you’ve taken with you? I’m sure you learned a ton and sort of like, what’s one thing you take from this project that you’ve I don’t know if applied the right word, but has reframed your work that you’re doing, reframed your personal life and just how it sustains you as you’re both leading an organization.

Christ Horst: Well, I learned fairly early in the process of one of the illusions, the sort of top illusions that I’ve believed for a long time, and that was that I could figure my way out of any problem or challenge. And, you know, in March 2020, as we started working on this book, probably in mid 2019, the March 2020 hits, and like I’ve never known a deeper valley in my own life and professional journey, I hated my job for most of 2020. All these perspectives on how should we respond to the pandemic? This is what organizations should do. And there are often times conflicting advice from trusted advisers and friends, and everyone had a different perspective on how this crisis was going to unfold and how organizations like Hope International should respond. And that just became like this unsolvable problem that I kept trying to solve. And so I just I mean, I was like a chronic doom scholar. I mean, like, literally waking up early every morning and reading and reading and reading and reading and responding and thinking and, you know, trying to, like, pin down this challenge. And I think it was probably at some point in, you know, sometime late spring, early summer when my wife Alli just said to me, she’s like, hey, you’re a mess. Like, I don’t know what’s going on, but, like, something needs to change. Yeah, the world is upside down right now. Like, this isn’t sustainable and you’re not in a good place. And it was like the word of truth I needed in that moment. And I was like writing a book on disillusionment. But like in the midst of it, myself and I recognized like over the course of kind of experiencing that, that I really idolized certainty and predictability and like my own ability to kind of see my way through when things were challenging or confusing. And this is one of those seasons when they’re just born easy answers. There was nothing that was simple or straightforward. There was not anything that was predictable or certain. And like listening to leaders from around the world on these phone calls, like, I finally began to hear them say, Welcome to the party. This is normal for all of the world. This is normal for all of human history. To have certainty and predictability and reliability is like things that are normal for you is crazy. Like that is not normal. And that was a huge wake up call for me and helped me to to really anchor my hope outside of myself. And I think in some ways it was a gift in disguise to really experience that valley and that like a long stretch of time where I was in a bad place as it allowed me to discover like, where my hope live in this place? That’s definitely a lesson that I’m grateful for, even though it was extraordinarily difficult.

Two real practical ones for me. But the first is, even though we profile individuals in the book when we were having conversations with them, these are never individual stories. They were very quick to point to others that were on this journey with them and maybe related to their previous question. But even working on this with Chris, life is not a solo sport. So the question of who is it that we are walking with? Who is it that can, in those moments of discouragement, can get you out? And the converse who are those that in the moments of when you need a little more grounding, can give you that as well. So who are we doing life with? Because life is not a solo sport. And then the second piece is, as we talk to these individuals, there was this Tim Keller wrote, you know, the freedom of self forgetfulness, I believe. And in many ways, the message that we heard was these individuals had received the gift of getting over themselves. The focus was unmistakably not inward. It was not a question of how does this make me feel? How does this make me.. No! It was an upward and then an outward focus. And I think that’s the other really key piece. What leads to cynicism and discouragement and inward focus accelerates that are real quickly. So that path out often times is a path up and then extending the gaze beyond yourself to others as well.

William Norvel: Gosh, that’s so good. That sounds so good and so hard. I don’t want to pass by that because I just gosh, I just say I want to say amen and move on. And like, that’s just something so easy to do, but it’s just so difficult for me. It’s like, Yeah, I agree, but gosh, letting go of myself, letting go of my own ambitions, letting go of my own pride sounds really hard. Thanks for bringing that. And I, I feel like we can do that sometimes in the gift of storytelling, and you’ve both brought that to us. When we hear others, I feel like God is and God was a storyteller. When you talked about Jeremiah still telling stories from 2000 years of Jeremiah 4000 years ago. Right. How do you see that manifesting itself? How do you see God’s hand in storytelling and how does that change people when they hear them?

Christ Horst: I think one of the temptations perhaps is, as Peter mentioned earlier, like to only kind of tune our ears to the crisis and kind of sensational news stories and now myths, all the everyday saints who are going about their work in a really faithful way. I think another danger is to just look at highlight reels and solely see kind of the stories of leaders that everything has worked out perfectly for them. And so I think that that’s one of the things that when we approached this book and how we were going to share the stories of these leaders, we wanted to do that with also a mind to like how did God tell stories in Scripture? And when you really rewind a little bit and think about it, it’s insane. The people that are featured in the Bible, I mean, as me personally growing up in the church, Christian school like these stories are kind of wrote to me a little bit. But these stories are nuts. I mean, these individuals, whether it’s Jeremiah’s or Noah’s or David’s or Peter’s, like the details that we get of their lives and their doubts, their shortcomings and their sin. I mean, it is unlike any storytelling that we see often. You know, it’s so complete and we get this full vision of the whole story of the mountaintop moments and the valleys know we see that with Moses, we see it with all of our, you know, the heroes of our faith. And I think that’s to me, those are the most powerful stories, are not the highlight reels and not the, you know, crash and burn stories, but the ones where we see the full thing from beginning to end.

Rusty Rueff: So we’re going to move into a segment we call The Lightning Round, and this is where we get a chance to just give you an opportunity to answer some questions quickly, 30 seconds or less. You can repeat them back if you want, but we’re going to hit you with them. And we’d love to have you bounce back and forth so that you each answer the question. Is that cool with you guys?

Peter Greer: We’re ready.

Rusty Rueff: All right. You’re ready. The book you wish you would have written.

William Norvel: Or still could.

Christ Horst: This is a long title, but for those that spend most of their life sending emails and making PowerPoint presentations, it’s really important to spend time. Landscaping, a guide and memoir.

William Norvel: I love the concept. I think we can work on the title though, and just throw it out there. I think we can get there.

Christ Horst: I want to workshop it at some point. So that’s just kind of I’m here for getting out there.

Peter Greer: I’m going a very different direction on this one, Rusty But the one that I would love to write, I’ve become fascinated with the power of individual and corporate prayer within organizations, and I just am so convinced there is related to our topics. There is a difference when there is a corporate expression of prayer together. And yet the stats are that very few organizations really have incorporated that deep and active prayer. So that’s a topic that fascinates me.

Rusty Rueff: All right, great. We’ve now got the next two books being worked. This is going.

William Norvel: No pressure.

Rusty Rueff: And no pressure. Best time of day for you to write and be creative.

Christ Horst: For me, it’s Fridays. So that’s not a time of day, it’s the time of week. But we’ve kind of structured our organizational rhythms where Fridays are for deep work. So Fridays at a time where we can’t send emails or receive emails or text messages unless it’s an emergency at work. And so Fridays become writing days for me.

Peter Greer: And for me, I’m a little bit different. For me, it’s airplane time. I love saying hello to my neighbors and then putting the earphones on and that’s what I do. The vast majority of my writing is in that uninterrupted long term flights to really. Yeah. No distractions and really go deep in those moments.

Rusty Rueff: To be honest. Have you ever taken a flight so you could write?

Peter Greer: I mean, kind of I actually have said yes to a trip that I knew would have a long flight time, so I would have that. Yeah, but airplanes are just amazing places to be uninterruptible.

Rusty Rueff: That’s great. The gift of disillusionment. What’s one piece of advice you would give to pastors as they’re trying to help those in their congregation that are struggling?

Christ Horst: Delete your social media accounts. That was the first thing that came to mind.

William Norvel: Yeah.

Christ Horst: Yeah.

Peter Greer: The stats Rusty 38% of pastors, according to Barna, are actively considering leaving the ministry. So I would say maybe especially a subset for those 38% find a way of stepping away. Especially if you are in the low battery mode, time away and saturate yourself with whatever it is that gives you life. I think pastors need an infusion of hope right now, and maybe for the congregation members, just stop the complainer, put them in a separate room by themselves. But that just I think nothing saps up more than just too many of those voices right now.

Rusty Rueff: Great. One last one for me, and then I’ll turn it over to William. What’s the question that someone’s asked you about any one of your books that has been your favorite question?

Christ Horst: I like when individuals ask, they ask us to share the challenges of co-writing a book, because I think that that’s always a fun thing to discuss.

Peter Greer: The one for me is especially after rooting for Rivals. There have been a number of people that have used that as an excuse for. You must partner with me because you wrote, rooting for a rival. So that always makes me laugh or similar. When people use mission drift in a way that. Yeah, well, I’ll just stop there. Yeah.

Christ Horst: Bludgeon.

William Norvel: Yeah. Okay. So it like some potential unintended consequences. What’s a favorite story from some of the books you’ve written that you’ve heard of? You know, I mean, obviously, you hope it makes influence. I know personally. So there’s a chance. I don’t know if it’s bragging or just share what God did through an organization that maybe or a person that maybe you would have never expected but gives you joy. Once you heard about it.

Peter Greer: Yeah, we have heard from several individuals just in the last couple of weeks that have read the gift of disillusionment and with a lot of candor have said, I have really been struggling. I am in those stats of individuals that have lost hope. I have I have been in a difficult place. And this allowed me to refocus and to have an infusion of hope that I desperately needed. So especially for those leaders that are in a system of self-diagnosed, perhaps disillusionment or discouragement or cynicism, and that the stories that were included did what they did for us and brought a fresh infusion of hope.

Christ Horst: I talked to an executive director of a nonprofit recently, and he said every new board member gets a copy of Rooting for Rivals and wants it to kind of frame the way that they operate as a generous nonprofit. And so that’s one that that comes to mind.

William Norvel: That’s good, that’s good what’s one thing our listeners can do to change our thinking from an inward focus to an outward focus.

Christ Horst: One thing that was really helpful for me and my own valley was to find ways to serve in really selfless ways and ways that are outside the limelight and no one’s going to observe or see. So putting ourselves in places where we are as leaders, completely giving up all of our authority and leadership on behalf of others. I think it’s just a really shaping and formative thing.

William Norvel: And I assume landscaping is implied.

Christ Horst: That can help, too. That’s and I also do think vitamin D matters. So, yeah, stay outside as much as possible.

William Norvel: Amen. Amen. Okay. So just as we go. You all have been surrounded by amazing leaders, you are amazing leaders yourselves. And then you’ve gotten to hear so many stories. What’s a bit of advice or encouragement you would give to an entrepreneur listening right now that could be about anything. What would you tell somebody who says, I just I just need some encouragement or somebody who knows hundreds of stories of people like me?

Peter Greer: William in super practical way, I would say open up your you version or wherever you read scripture and go to Jeremiah Chapter 17 verses five through eight as a very different perspective on what it is that is going to sustain your service. It’s going to give you permission to come to the end of your abilities. It’s going to give you permission to say, I don’t know exactly what to do, but I do know where to go. And I think it is that perspective that really does sustain our service and the freedom that comes from acknowledging our limits, acknowledging that we don’t always know what to do, and acknowledging that we do make a mess of things but return to the source of hope. That is not our strength. It is not our wisdom. It is a God who invites us to return. And that really is the theme that we see throughout the book of Jeremiah again and again. It says, Return to me, return to me, return to me. And I think that’s the invitation today, especially for those that are weary, especially for those that are discouraged. That is the ultimate invitation. Return to me. Return to me.

William Norvel: Amen, actually could ask you, would you mind reading those verses? Could you pull them up?

Peter Greer: Yeah, absolutely. So it’s I’ll be reading from the NIV, but here it says, it says this is what the Lord says. Cursed is the one who trusts in man who draws strength from mere flesh and his heart turns away from the Lord. That person will be like a bush in the wastelands. They will not see prosperity when it comes. They will dwell on the parched places of the desert in a salt land where no one lives. But blessed is the one who trust in the Lord whose confidence is in Him. They will be like a tree planted by the water that sends out it roots by the stream. It does not fear when he comes, it’s the leaves are always green. It has no worries in a year of drought and never fails to bear fruit.

Rusty Rueff: Amen. Amen. You know, we usually in our segments with asking you to tell us where God’s working in your life in the Word. But I think you just nailed it. I think you just nailed it. And I don’t know. Chris, you got anything to add to that?

Christ Horst: No, that was I was ready for that question and I was excited to share those verses because of how meaningful they’ve been over the past year years. So I think it’s a perfect exclamation point.

Rusty Rueff: That’s awesome. So just to remind our listeners, the book is The Gift of Disillusionment, Enduring Hope for Leaders After Idealism Fades. And the authors are Peter Greer and Chris Horst. I know the book is available everywhere. Books are available. So let’s make sure that, you know, everyone grabs a copy. And when you’re done with books, I know one of the blessings that I feel that we can do with the book after we have read it is to give it to somebody else. And, you know, they look great on our bookshelves. And, you know, as authors, sometimes we think and I’m author too, you know, we think, oh, we’ve lost a sale. That’s not true. When someone shares that book to someone else, then they tell someone else and they may not share it, but somebody else go out and buy it. So let’s encourage our listeners to do that and thank you guys for being so open and authentic and joyful. I’m sorry our listeners couldn’t see you on Zoom like we have. I don’t think this entire time either one of you ever took a smile off your face. And that in itself is very helpful and encouraging to us. So thank you so much and blessings to you.

Christ Horst: Thanks, Rusty. Thanks, William, and thanks to Henry as well. Just in case it’s of any interest to your listeners, Henry and Peter are really good cornhole team, so I got to observe that firsthand. So just a random fact to end this one.

William Norvel: Oh, I’ve got another one. Last lightning round in honor of Henry. Favorite ice cream store in your hometown where you live.

Peter Greer: No question. Bates Farm. If anyone is in New England, you’ve got to check it out. Carlisle, Massachusetts.

Christ Horst: This is super lame, but we can walk to Sonic. And so the Sonic dollar cone, you know, vanilla cone. It’s not flashy, but for young kids, it’s good softserve. So that’s everyday ice cream shop.

William Norvel: Hey, man, it may not be sexy, but it’s everywhere. You know, we got to travel to Massachusetts for Peters, but we can all go to Sonic.

Hurt is Going to Happen: Acknowledging Our Ability to Create and Destroy

— by Justin Forman

Dallas Jenkins might be more admired in my home than Walt Disney.

Sure Walt has the whole Mickey and theme park thing going for him. But Dallas’s work on “The Chosen” has captured our family.

In one of the recent behind the scenes segments, they interviewed a test group of people who screened the series.

It gripped me as I listened to how each of the stories was filled with scars from the Church.

There was the painful rejection of a friend. The neglect of a professing parent. And the abuse or failure of a spiritual mentor or pastor. Heartbreaking account after heartbreaking account told how the hands and feet of Jesus went from ally to obstacle. 

These past 10 years, we have seen terrible failures of leadership in the Church. We’ve read countless articles and listened to in-depth podcast series about these crushing collapses. With a heavy dose of mixed emotions, we’ve seen these become some of the most popular catalysts of conversation. 

I’ve heard a friend describe them as “failure porn.” Just like one might imagine, it has been hard to look the other way. 

Recently, I’ve been pleading with God…”please don’t let all this work be in vain.” Please spare this movement of Faith Driven Entrepreneurs and Investors from being that same place of pain. 

I don’t want there to be people years from now talking about how their faith was rocked by some Faith Driven Entrepreneur who’s pride, false humility, or greed caused such deep hurt that they ran farther from and not closer to Jesus. 

Recently I was with a friend on a video shoot sharing about that fear. It took a few thousand airline miles to be reminded of the hard and inescapable truth: “Hurt is going to happen.”

With those five words, I was reminded once again of why we so separately need Jesus. We’re all going to fail. And sometimes, it’ll be big. And every time it will hurt.

Like the tendencies of an overprotective parent, I was hoping for a world that doesn’t exist. I realized my hopes are no different than those of Church leaders who have gone before us. It can be easy to head back to the bunker and try to avoid risk. But God has called us to risky places as entrepreneurs. 

So if leaders truly are lifelong learners, what can we better understand from all of this?

Leading With a Limp

Name an author, teacher, or hero of your faith you’ve looked up to who has fallen… I don’t need to mention the name of any recent pastor or spiritual leader. I’m sure one comes to mind. Think about the pain, uncertainty, and damage their failure caused. Think of the fallout and collateral damage. 

It’s painful. And disgusting. Because sin is painful and disgusting.

Why do we think King David, the Apostle Paul, or any of Jesus’ disciples were any different than the recent examples popping up on social media and headline news? 

Paul drummed up false charges on people leading to life sentences and death. One of Jesus’ closest friends and a faithful follower sold him out for an illicit gain. David destroyed a marriage and committed murder to pursue a sex scandal of biblical proportions. 

By God’s divine grace, there’s reconciliation even for those who fell hardest. But we have to stop drawing such unrealistic boxes for the people we follow and admire to fit in. Faith Driven Entrepreneurs and Investors included. 

We don’t get a free pass here. 

As Faith Driven Entrepreneurs and Investors, we can be the very instrument that allows, enables, and creates a false frame that leads to hurt and despair. Or we can be complicit in helping others build it. 

We are more than capable of destroying lives—ours as well. And we need to take a long hard look in the mirror before we go casting blame on others for their devastating choices and decisions. 

Yes, it’s difficult, if not dangerous, to lead when we have just as many opportunities to pile up brokenness as we do to revel in impressive achievements. But we must lead with a limp—a realistic frame where we recognize we will let others down. 

We will cause hurt. 

Admitting we’re capable of it and turning towards God when it happens are the only hope we have to surrender everything to the limitless forgiveness of Jesus. 

Free People Can Help Free People

We have a tendencty to focus only on the financial ruin, scandals of greed, or sexual brokenness. But if we swim upstream, we find the heart struggles that live in the shadows. 

That’s because the root cause of these failures started small and undetected. How often do we hear our heroes admit that they never started with plans of debauchery and deceit? 

Faith Driven Entrepreneurs and Investors are called to dangerous places. Oftentimes innovation, creativity, and the building process of a new venture has us surrounded by all the world’s trappings. 

It’s hard to admit, but you will hurt people. I will hurt people. Hurt people hurt people.

That truth, I think, is unavoidable. But once we humble ourselves and accept that certainty, I also believe that most of us would move to mitigate that risk. 

There’s no easy way to do it. And I don’t want to claim for one minute that I have the answer to it all. It’s the world we live in. Hurt is a byproduct of broken relationship with God and with one another.

But I also know that scripture calls us to be people of reconciliation. To do the hard work of pulling ourselves closer together rather than pushing ourselves further apart. For the Faith Driven Entrepreneur and Investor in particular, this can only happen when we put to death our desire to be a lone wolf.

Let others in. It’s not easy, but it just might be that simple.

By being vulnerable to share in our hurt and how we are wrestling with it will help us get ahead of these things. And as we push together through the difficult feelings and conversations, we find the freedom that Jesus has promised each one of us.

Each of us have our own unique perspectives and experiences that come with these ventures. But it also requires great vulnerability to reach out and ask for people to speak into you and your leadership.

I’m always hopeful when I see Faith Driven Entrepreneurs and Investors surrounding themselves with bands of brothers and sisters. The very people who will remind them of their strengths while gently and respectfully challenging their flaws. 

Seeing faithful followers of Jesus acknowledging the ability we have to both create and destroy (sometimes only a few words and sentences apart) gives me a renewed hope in how God is at work in the midst of our brokenness. And I am reminded that free people can help free people.

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Episode 216 – The Genius Behind Online Signups with Angel and Dan Rutledge

Armed with their faith and a deep conviction that coordinating events should be easier for everyone, Angel and Dan Rutledge created SignUpGenius in 2008. Since then, the tech company has won numerous awards, produced millions in annual revenue, and serves over a million users a year. Although the couple exited the company last year, they continue supporting faith driven entrepreneurs in their home city of Charlotte, NC. 

They join the podcast today to discuss their unique entrepreneurial journeys and encourage up-and-coming founders.


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Rusty Rueff: Welcome back, everyone, to the Faith Driven Entrepreneur podcast from a background of volunteering and organizing soccer practices. Angel and Dan Rutledge created Sign Up Genius, the leading online signup service for group organizers now used by get this, 135 million plus people started in Charlotte in 2008. Sign up Genius provides a platform for schools and churches, businesses and other organizations to coordinate meetings and events. Their mission is to empower people to change the world by making it simple to organized groups. The husband and wife team landed majority investments in 2017 and successfully exited in 2019. Since then, Angel and Dan have been focused on mentoring and investing in entrepreneurs and developing the ecosystem for Faith driven entrepreneurs in Charlotte and in Liberia, where they adopted two children. We’re delighted to have them on the Faith Driven Entrepreneur podcast today to talk about their story. Let’s listen in.

Henry Kaestner: Welcome back to the Faith Driven Entrepreneur podcast. Today’s episode Rusty takes me to one of my favorite states in the country.

Rusty Rueff: Let me guess. Let me guess. There’s there’s actually two of them and one is on top of the other one. Let’s see. It’s maybe North Carolina.

Henry Kaestner: Maybe, maybe, maybe, maybe. And unfortunately, William is not in our audience knows now that you’re a huge Purdue guy Williams, a huge Alabama guy and I am a huge Carolina guy. William is not here today, so we’re not going to talk about Alabama, but we are indeed in the Tar Heel State in Charlotte, North Carolina. And today’s episode is one that I’ve been looking forward to. We’re going to be talking about scale. Angel and Dan have been part of something that scaled massively. And understand what that looks like, the viral growth that happens from that. I’m really interested in hearing about and then also the fundamental underpinnings of what they do is about bringing together community. And I think that that’s where God designed us and that we experience his love through being in fellowship with other Christ followers that are his image bears. And I think there are a lot of lessons to learn from that. And then we’ve got a husband wife combination, and I think that’s always good to just understand what that looks like as entrepreneurs. So we had a lot of stuff going on today, but before we go much further. Angel and Dan, thank you very, very much for joining us.

Angel Rutledge: Oh. We are glad to be here.

Henry Kaestner: Excellent. Okay. So let’s start off by getting to know you both a little bit better. Who are you? Where are you from? And then how has God led you to where you are today?

Dan Rutledge: Sure. I’ll start here. I grew up in Michigan. And Midwestern guy. And I had the fortune, you know, the blessing of really growing up with a really solid Christian parents in a small church, small Christian school. Just a lot of youth leaders, teachers, Sunday school teachers, just kind of pouring into me and that is awesome. Not everyone gets that. I’m so thankful for it and was able to come to Christ at an early age due to all of that influence. And so that was great. When I got to college, I really felt called in college to be in the entertainment industry back in the early nineties and there wasn’t a lot of Christian presence in the entertainment industry like there is now is almost like we had kind of abandoned the arts and I really just want to be a kind of a voice in the mainstream industry. And that’s what I was studying. I met Angel in college. We were both involved in Campus Crusade and she was a little out of my league. But, you know, I had that entrepreneur persistence, so I kind of wore her down. And, you know, eventually she she came around, so that was good. And then we got married.

Henry Kaestner: Do you remember. Do you remember what it was that made him so winsome?

Angel Rutledge: You know, it was God, honestly. It was God’s thing

Henry Kaestner: It was not…

Dan Rutledge: No, it was not me.

Angel Rutledge: We were friends, met in project. We were friends for a year and I just thought he was a great friend, but I was really grown in my relationship with God. So I was kind of I was one of those college girls who was like, I’m just dating the Lord. Then all of a sudden, a year later, you know, our whole group would get together at different campuses, and all of a sudden I was like, Wow, I really like him. And it was just from there on.

Henry Kaestner: Way to go Dan, more proof that God loves you and wants you to be happy.

Dan Rutledge: You got to play the long game and some of these things, you know? Yeah, now it was good. We got married out of college and then we did move around to a number of different places while I was trying to pursue this entertainment dream, vision, passion. So we were in Los Angeles for a little while and Virginia Beach for a little while, and then even brought us to Charlotte. So was pursuing that along the way I kind of dropped in my lap the whole Internet thing, which I wasn’t expecting. And so I was kind of doing Internet work on the side to really actually make money while I was pursuing this vision of making an impact in the entertainment industry. But it was always just kind of my day job. And then along the way, of course, we had kids. So I have four kids and a great family. And so you can probably speak a little more to that piece too.

Henry Kaestner: Well, before we do that, because my co-host is a entertainment entrepreneur, too. Yeah. Familiar with that scene. Give us just a quick overview. It’s not what we’re going to talk about today. We can tell you about SignUp Genius and the new project that you’re working on it. There’s so many other things but you touch kind of vaguely on a dream you’re pursuing in the entertainment industry in Los Angeles. What was it?

Dan Rutledge: Yeah, I really wanted to be in the mainstream industry doing mainstream films that communicated redemptive themes or really my thought was just stories that move people from wherever they are, closer to a relationship with God. So, you know, maybe recognizing that he exists might be like all the way on the other end of increasing in their faith. So there was a lot of spectrum in there, but like really just being a voice in the marketplace. And I got it from going to college and I went into this film classes and I was just kind of shocked, honestly, at what what was out there and what we were studying in the film classes. And I was like, Wow, does anybody realize what all this is saying? So that was kind of my big vision and big dream at the beginning.

Rusty Rueff: And if you’d done it, you would have named it Angel Studios. But somebody else ended up doing that for you.

Dan Rutledge: Yes, yeah, that’s right. Yeah.

Angel Rutledge: Which we’re so thankful. Yeah, we’re so happy. It’s been such a great, exciting thing to see how God has.

Dan Rutledge: Yeah yeah.

Angel Rutledge: Has done that.

Dan Rutledge: It’s great, it’s awesome.

Henry Kaestner: So God had you called for something different and every faith driven entrepreneurs involved somewhat in solving a problem or leaning into an opportunity, talk to us about that process for SignUp Genius.

Dan Rutledge: Sure, it had a lot to do with what we were doing at the time. We were both really involved in our family’s lives. This was about 2008. We had four kids under nine, and for me, the film dream had kind of come to a halt at that point. It was kind of like the adult face, the reality of like, I really can’t pursue this any longer. I’ve got to go find some other things. We had a lot of family responsibilities and I was looking for other things. And then Angel, maybe you want to speak to all the things we were involved in because that kind of brought the idea to mind.

Angel Rutledge: Right? Yes. I think even as Dan talks about not really thinking about technology as a career, more than providing money for us to pursue other things. That’s exactly how I was thinking about it, too. And you know when we were out in L.A., my big passions were twofold. You know, we had two kids while we were out there. And so I just, you know, had a hard growing up experience, didn’t become a Christian until College and through Campus Crusade for Christ. And so I was really passionate about, you know, having a different family experience for our kids. And so I loved being a mom and being involved in their lives however I could. A lot of that meant volunteering in their school and church and wherever they were […] and youth sports. And so we were organizing a lot of the groups with them. And then when we went from having two kids, we overnight went from 2 to 4, didn’t have twins. We actually adopted two kids from Liberia, West Africa. So our four, I guess, came together in 2007. So just a year before sign up, genius. And the reason really that we needed sign up genius was because of that, because we went from having 2 to 4 and all of a sudden all the groups that we were organizing not just doubled but felt like multiplied tenfold. And so we were trying to take care of them and all of these different things we were doing in the U.S., but then also fell in love with the church planning ministry that had cared for Henry and Angela and our two that came home from there. And they were doing just amazing things in Liberia. But it was only a few years after the civil war that lasted 14 years. And so there was just so many things that we were able to come alongside and just serve underneath our leadership. And it required, again, more organizing of groups. And so we were really at the point where I was, you know, had many times come to Dan before and said, okay, this is what I need right now. Like, can you just build something real quick? And so he was at a point in between, you know, saying, okay, the film work. I think I’m going to have to just not do that and what are we going to do? And Dan, you can probably describe some more of that and what that decision making process was for you. But, you know, in both of our lives, we were organizing church, school, sports, nonprofit ministry, just pretty much everything.

Dan Rutledge: And we made a lot of mistakes. I mean, honestly, like it came out of organizing failures. Like if you remember back then, like people when they needed to get volunteers, they’d send these reply all emails and they’d send it out to like 40 people and they’d be like, Just reply back, who’s going to cover this and who’s going to cover that? And so you’d get like 35 emails and everybody is like replying to the same thing and not seeing stuff. And so like events would go terribly. I had one time I was coaching a soccer team when this was for my kids and I was supposed to make sure that we had snacks there every week after the game. And so I created a paper sign up sheet and I passed it around to all the parents and had them sign up for who was going to bring snacks. And then a week or so went by and then one of the moms was like, We’re going to be on vacation. And she switched with another mom, and the other mom wanted to switch her week and they said, Can you get that paper? And I went to find the paper and I had lost the paper. And so the whole season we’d have like double snacks one week and no snacks the other week. And a mom was like, can you call us every week and tell us who’s supposed to do the snacks? And I’m like, I really don’t have time to do that. There’s got to be a better way to organize this. And so.

Henry Kaestner: It’s amazing,

Dan Rutledge: A variety of stuff like this where like, I think like assistant could probably remind you automatically that would be a lot easier.

Angel Rutledge: Right? So we talked about that just, you know, let’s just put the paper sign up online. It could automatically remind people you just basically take the organizer out of it. The organizer in a few minutes should just be able to put all of the responsibilities out there, then send out the invites. You know, the system can do that automatically and then people can sign up. It doesn’t matter. You know, that was another big thing. It it should not matter whether it’s something for church nursery at church or parent teacher conference or taking supplies on a mission trip. Like everything we’re doing, this whole system needs to be able to, in a few minutes, set up a sign up online. People can sign up. It sends out automatic reminders, and the organizer looks like they’re a genius.

Henry Kaestner: Of course. of course so ok, the reason I say amazing is that on one level it’s amazing. On another level, it’s actually not that amazing. But it’s really, really amazing to me was that we have kids about the same age. I was on soccer sidelines at the same time. And remember just the inanity. I know if inanity is a word, but we’re going to go with it. And it’s a word, the inanity of it all of trying to go ahead because we had other things. We had three kids all doing different sports and somebody’s like, okay, so you got to hang out and you got to go order. Like the Capri Suns, which are probably the worst snack a kid could probably ever have, and all this kind of stuff. And I was right there and I remember feeling the same type of pain point that you did, and I just complained about it. You went out and started a company that impacted the lives of 135 million people. And I think that’s amazing, is that when you get this this base thing of like, no, this is this is just could be better. And you and I experiencing the same pain point at the same time in history and you guys actually doing something about it. And I just complain about it.

Rusty Rueff: In good use of the word inanity. It really is. It is a word. It’s that yeah, it’s a nonsensical remark or action. So now, you know, you guys can put on sign up genius, remove the inanity. Just remove the inanity

Henry Kaestner: People are like, this is not a word. Yeah, yeah, yeah, yeah.

Rusty Rueff: Hey, I want to applaud you, but also ask you a question at the same time, because, you know, so many times those of us who advise or invest or get involved in into startups and work with founders, you know, they they come from a place of, you know, what’s the problem they’re trying to solve. But so many times they try to solve a problem that’s not their problem. Right. And you go back to him say, well, no, no, you need to try to solve something where you have a pain point. And that’s what you all did, right? You had that problem. Then you come up with a technology solution to that, but yet you do it without, you know, the benefit of graduating from Stanford or getting MBAs and, you know, entrepreneurship. And do you think that, you know, what you’ve done with sign up genius? I mean, should be an inspiration for aspiring entrepreneurs who they don’t have MBAs or decades of experience doing one thing, you know, either in business or in technology, but come from someplace else. But yet you did it, so they should be able to do it, right?

Angel Rutledge: Absolutely. Yes. In fact, I hope that’s what people take from this is, you know, if Dan and I could start a company and God can use that to impact all those people, millions of people using it every year, then anyone could be an entrepreneur. They really could. You know, I thinking about what it was like for me growing up, I never saw a woman who was an entrepreneur. So for me it was not even in my like if somebody had asked me, Could I do it? I would have said, Of course I no that’s not something that I would ever do, but I just never even thought about it. Beyond that, like you said, we didn’t have the MBAs. I had no business education and didn’t have a business education. Neither of us had worked in a corporate setting. You know, I had been a teacher in a middle school and then had written novels and parenting articles and, you know, was not in the corporate world at all and certainly didn’t have all the financial resources to start a business. So it definitely should be encouraging. In fact, you know, I’ve actually started writing a book called Everyday on MBA and just with the thought of, Hey, here are different roles in my life and in Dan’s life that we pulled from and

Angel Rutledge: took all the lessons we had learned in those other roles, applied them to be an entrepreneur, and here’s what other entrepreneurs have done. That’s the same thing. And use that to sort of outline a here’s what you need to do in a business. So you’re right, your everyday life lessons are your MBA as an entrepreneur.

Rusty Rueff: So I’m going to flip it around on you and ask you if there was training in education, there would have been beneficial to you. What do you wish that would have been?

Dan Rutledge: Yeah, you know, we did talk about that, this sometimes as there are some things that you do have to learn and like that were real pain points like a lot of the financials keeping financials and accounting and taxes and complex HR issues and you’re trying to learn that on the fly and, you know, experience and that would be great. I mean, there’s some benefit to not knowing also because you don’t have preconceived ideas of how businesses should do things. So sometimes like you break barriers that you didn’t know were there. So that can be helpful. But yeah, there was a lot of time. I remember like something would come up and an employee would be like, What do we do? And I’d be like, Well, you realize we don’t know what we’re doing, right? Hold that thought and I will go research it and then I will tell you, because I’m just making this up. So like, yes, some of those things would have been helpful. But once you encounter a pain point, you just got to go in and and learn.

Rusty Rueff: And what about how your faith helped you through that? You know, not only maybe helping you work through the shortcomings of knowledge and experience, but also in trying to make some of the business decisions that you’ve made. And as Henry said at the beginning of the podcast, you know, you’ve scaled I mean, you went from an idea to a very, very large scale. I’m interested about how your faith was just a part of that process.

Angel Rutledge: I think that was better in some ways that we didn’t have the MBA training, the business training, all of that, you know, the accounting. It was certainly difficult at times and we made a lot of mistakes and our employees were super gracious, customers were gracious. But because we didn’t have those things, our faith was what led us, which is really how we should work in any business, whether we’re already competent in it or not. So for us, we really just, you know, fell back on the lessons that we already lived out our lives and said, okay, what is God say about how do you steward resources and how do you use money and how do you treat people you know, how do you work through conflict and ask for forgiveness? And, you know, how do you put in time on the things that God has called you to be excellent at, you know, and even bigger? Like, how do you handle tough circumstances, right? Like all of those things are much better to seek the Lord in and allow him to teach and guide us. And then our skill set, which needs to be excellent, follows that. But skills I’ve always found with the people that we’ve hired, like skills you can usually teach in a matter of time, but those other things are very difficult to teach.

Dan Rutledge: Yeah, just an example of that. Like you’re just trying to make decisions based on what you think is important, based on what you learned in your faith. So like later in company, like when it got bigger, we had more advanced business experts come in and analyze everything. You know, they’re kind of looking at things. I remember they were like, you know, why do you have so much customer service? Like, you know, companies don’t have this much customer service as a percentage of the company. And we’re like, well, I don’t know why companies have for customer service percentage, but I do know that like the whole purpose of our company is to help these people and therefore, like we made it a priority to make sure that they were always taken care of. And so like some things you did wrong, wrong. But they were influenced by just, you know, a biblical worldview of putting people over profits and people over product and things like that.

Rusty Rueff: Right. So you mentioned Angel about difficult decisions, difficult situations that you may have not known how to deal with at the time. And one of those in any open platform today is platform moderation, right. So you can take go fund me. You could look at Facebook, you can look at reddit. It doesn’t matter what these open platforms are, they’re either taking flack for over moderating or under moderating. Right. And so I assume that you probably struggled with that, too, with sign up genius when groups would pop up and how those might be organized and would those fit with your values, your mission statement, not with your mission statement or values. Can you talk us through if that did happen, give us some examples and how you work through them.

Dan Rutledge: Yeah, I can probably speak to that. Actually, the scale is a challenge and I feel for some of these companies, you know, like at the end of when we were leading the company and working in the office, we were doing, you know, 200,000 to 500,000 events per month with 10 to 50 people in each of that. So you’ve got millions of people interacting on these events and transparently like we have 30 to 35 staff managing that. So the first thing you have to do is you have to build systems just to protect against malicious attacks, because certainly there will be malicious attempts to use the tool, I don’t know, for spam or to get access to like all the people that are using it. So you build a lot of that in. In terms of like the events that are actually being organized. You know, we had some discussion on this because like occasionally things would come up not a lot because we were working with schools and churches and nonprofits. So most everything was like so neat to be a part of. But occasionally, sometimes things would come up and people would be like, Are we okay with that? Having that event on the site? And I don’t know if this is right. Our perspective was that we are not deciding which events are right and wrong or whether someone can use the tool we are offering, the service we will try to protect from malicious intent. So just like Target doesn’t check IDs at the door to see what you believe in, on whether you can come shop. But they would put a metal detector to prevent you from doing something malicious. Or if you’re in the store and you start causing a problem, they would escort you out. And that was kind of how we assumed it, because we are just like, I have many neighbors and friends that believe differently than I do, but they’re still my friends and I still serve them, interact with them, and we would provide the service and not make those judgments. But, you know, there were certainly some things that we didn’t promote. You know, you have marketing that you’re like pursuing certain verticals, like we might pursue growth in the church vertical or in the sports team vertical. And then there would be other things that like they may use it, but we’re not pursuing that market aggressively. So that’s kind of how we handle that. I’m sure other people have different thoughts, but that was our perspective.

Henry Kaestner: So I want to pivot a little bit. So thank you for that. I want to pivot a little bit to something that some number of our listeners are going to be wondering. What’s it like to do business with your spouse? Husbands and wives get together. Kim and I are remarkably happily married. I don’t know that we could have done bandwith together. And you guys have done that. And just what’s that look like? I mean, just talk us through there’s a number of listeners here that are either husband wise or in business right now or that are thinking about launching a business together. Just give us some wisdom.

Dan Rutledge: It’s always wonderful.

Angel Rutledge: Good answer, good answer honey.

Henry Kaestner: There may not be truthful, but it’s awesome.

Angel Rutledge: It does sound good, doesn’t it.

Angel Rutledge: No that’s not true, you can be honest here honey.

Dan Rutledge: You know, I was talking to someone the other day and they were talking. This person had gotten married right when the pandemic started. And then they had lived, you know, had their first year of marriage where they were just confined to the house. And they said, I feel like I’ve been married, you know, one year, but in real years it’s like seven, you know, and it’s a little bit like that when you work together in a company, you know, like so many issues come up that you have to kind of be better at communicating and work through those things. And there definitely is some sense, like we would sometimes have to be at home and be like, okay, is this a work conversation or is this a personal conversation? Are you asking me my work advice? Are you telling me you know, and we kind of have to work through that piece? So that was one piece.

Henry Kaestner: How did you divide responsibilities?

Angel Rutledge: Sure. That was probably the best way that we figured out to work together, is that, you know, not too long into it, we realized that we had very different skill sets and that that was a good thing. And I think that’s often where people think about, Oh, we couldn’t work together because we’d always be trying to own whatever the decisions are. But the reality is, you know, Dan really focused on the technology and the vision part of the company, and I focused on more of the business end of it, the operations and the marketing and the team building the culture. I remember one time you know working on the home page together, and Dan’s a great graphic artist, but I was the CMO and, you know, working on the home page. And I had the design figured out and I showed him the wireframe. And at the same time, even though I was the CMO, he was the CEO, you know, and so we kind of went through like, okay, he wanted a piece to be different. And so I just had to say, okay, who owns this? You know, who owns this piece? Who gets to make this decision? And so, you know, every once in a while it would come down to that. And ultimately, he owned the decisions. He was the CEO of the company. So, you know, there were a few times where it came down to, okay, we don’t agree on this, but I trust you. You’re the CEO of the company. You get to make this decision. But most of the time we would say, okay, you know this area a lot better. You know, I handled the finances. So if it was something on projections or budgeting, you know, we’d discuss it and certainly give input and disagree on some things. But I would own that. And he would own the technology if I definitely had input on here’s what the tools should do or how it should look. And you know, at the end of the day, he owned those decisions. So that was a big piece and definitely, you know, asking for forgiveness a lot because it doesn’t matter how good you are at knowing who owns what, when you get in the middle of a decision and you’re tired and everybody’s been asking for things all day, you’re not always at your best and interacting with your spouse. Or if it’s midnight and you still have work to finish before you go to bed.

Dan Rutledge: I grew a lot to, I think working with Angel, you know, it’s like when you get married, you are like, Wow, I didn’t realize I had all these sensor problems until I started living with someone because your spouse will actually, you know, help. There’s nowhere to hide. Right? And like in business, sometimes when you’re in leadership, you can hide because, like, people won’t tell you the truth. Like when you’re married, you do get told the truth and it does help you grow, you know? So something like, you know, we’d get done with a meeting and Angel would be like, you know, did you realize you interrupted those two women while they were in their conversation? And I would be like, Oh, I did not realize that, you know? And then we would have a conversation about it. And I would realize over time, okay, I really am not interacting in a way that is honoring everybody equally, and I’ve got to change that. And so, like, it is helpful to have someone that is close to you that can speak into your life, I think, in any capacity. And it helps in business for you to grow just as it helps in your marriage for you to grow.

Henry Kaestner: Angel, I want to ask you a question, and you have both hinted at the answers to this, and I hope our listeners have been picking up on it. But you talked about culture, and some of the things that I picked up on are that your endeavor to delight your customer, your customer service? You had a great partnership. I think there’s something really powerful. One of the things that David and I were able to do at bandwidth and he more with me was able to say just some of the things about, hey, one of the things when you’re talking, you pick up the body language from that person in that person and the power of partnership in the culture. Tell us some more of the things that you discovered with time about culture because you are intentional about it. You had a clear mission statement. You had some great success just refine that a bit.

Angel Rutledge: Sure. Absolutely. The mission of the company was something that we honestly didn’t set out. We didn’t start with it. We certainly said, hey, we want to make it simple for group organizers to do what they do because that’s the problem. You know so we were trying to solve a problem we didn’t understand until a couple of years into the company that God had a mission for the company. And I don’t say that as an okay sign up genius was unique. It was more for us that, hey, companies can be purposeful. They don’t just solve a problem. They don’t just make money. They don’t just pay people salary. Companies should have a purpose beyond those things. And so as we began to see the group organizers using the tool, they were really the ones who showed us the mission of the company, and that was to empower people to change the world by making a simple of organized groups. And we didn’t say that as a, okay, every person is changing the world, but we saw, you know, neighbors changing their neighborhood as they organized meals for somebody who had a baby or for somebody who just had surgery. They were changing their neighborhood or we were seeing you know parents and teachers changing their school community because they were all getting involved and volunteering and having parent teacher conferences and raising more money for the school. And so our group organizers really were the ones who showed us this has a powerful purpose. And once we saw that and we put that on paper, it very quickly defined the values for our company. So you know one of those is everything had to be simple. The tool had to be simple, our processes had to be simple. We saw that we were working with millions of people. So in order to make the tool you know cost effective, we had to be able to serve all of them. So our customer service, everything had to be very simple. We had to strive for excellence in the areas that mattered most because our customers deserved it, you know, and we wanted to spotlight them. So that was another big value for us, as is spotlighting what they were doing, and that it wasn’t about our company growing bigger, but it was about making these group organizers look like the geniuses that they were and showing the value that they were having in their communities. And so, yeah, it affected, you know, from our hiring, we had to hire people who were servants. We couldn’t hire, you know, people who were, okay, this company, we’re going to have this, you know, 15 year, big, hairy, audacious goal. You know, this it was, okay, we’re going to follow God and we’re going to serve people. And those were people that we hired and, you know, everything. I mean, we had it from how we did our meetings, how we did performance reviews. We even had, you know, just the different types of positions everybody was very important in in the company and had a voice in the company because the people who are part time were probably the ones who are they were the ones who were the group organizers. They were the ones who were using the tool out in the community and then coming and working part time at sign up genius. So it really just affected everything. The company did have that mission.

Rusty Rueff: That’s great. All right. We’re going to pivot to our lightning round. This is where we ask you some quick questions. And I’m going to take the lead first thing that comes to mind. All right. Is that okay? All right. All right. Most memorable event that was ever hosted on SignUp Genius that you knew about.

Dan Rutledge: And I love one it impacted like I know this is kind of tragic but when it was large national tragedies, when we’d help with the like a hurricane or when the shooting happened in Charleston, where the nine were shot in the church like they organized all the meals for the funeral was a signup genius and I am like how neat to be able to be a part of that, even though like it’s a horrible, horrible situation. If we can step in to that and assist in any way, that’s an honor.

Angel Rutledge: Right? Absolutely. And those were, I think, the most powerful things that we saw, even though we loved all of the uses and the ways that, you know, churches use it and schools and mission teams, all of that. But for me, that one was the most impactful, was a man who wrote in and said, Hey, I started this ministry years ago called No One Dies Alone and people sign up and go to sit and be with people in the hospital in their last days when they don’t have a family member or someone else. And thank you so much. We’ve been able to expand that because I don’t have to spend so much time organizing it. A lot more people are signing up for that and just things like that are just so incredibly powerful to see, you know, one person at a time, just doing amazing things. So I think that was my favorite.

Rusty Rueff: All right. So you figured out a life in efficiency that has helped millions of people. What’s another life in efficiency that you’d wish a up and coming entrepreneur would solve?

Angel Rutledge: This is not a small one, so kudos to whichever entrepreneur takes this. But I would like all of my family’s health records to be owned by us and in a software tool that we get to give permission to whoever, you know, doctors or whatever. And it’s getting there. It’s slowly getting there. But this is one that I think this should have been done many years ago. I would love to have just something very simple so I can see everything in one spot.

Rusty Rueff: I would love that, too. I would love that too. Dan

Dan Rutledge: I’m going to say something with the auto industry, like buying, selling, maintaining, insuring, maintaining your car. It drives me crazy the amount of time that it takes, especially if you have kids and there’s multiple cars in the family. I just wish there was an optimized way. I don’t know anything about that industry, but somebody go figure it out.

Dan Rutledge: All right. That’s a good one. What’s the tastiest barbecue in Charlotte?

Angel Rutledge: Dan you have to take this one?

Dan Rutledge: So we’ll get our North Carolina license revoked if we answer this one, because we’re more like avocado, chicken salad or something. Mediterranean. Yeah.

Rusty Rueff: Okay. Okay. All right. So asking for a friend who goes to North Carolina quite a few times and will be going soon to drop his son back off at school. Best ice cream in North Carolina.

Dan Rutledge: Ooh.

Henry Kaestner: And Charlotte. Because we need a whole bunch of people from Winston-Salem, and we have issues. Okay. I just want this shot.

Dan Rutledge: All right. All our. All our kids love this place called Andy’s in Charlotte, where it’s, like, huge shakes with all the stuff in it. You know, it would be like more calories than I can have in a week, but, like, you know, they love it.

Angel Rutledge: They do.

Dan Rutledge: You could heck that out.

Angel Rutledge: That’s right. But you are going to see a lot of high schoolers if you go because, you know, but you could probably get a lot of ice cream for about $10 for your whole family.

Henry Kaestner: That’s awesome.

Angel Rutledge: They may like it.

Rusty Rueff: My my friend Henry. Oh, I’m sorry, my friend. That I’m sure he will like that. And then lastly, really quickly or maybe not quickly, if you don’t want to, you’ve got a new venture you’re working on.

Angel Rutledge: We do have a new venture that we’re working on. And so this one, rather than working with group organizers and actually individuals, and we we realized through the pandemic that, you know, it was really nice for people to be able to come home. And we’ve got this big remote work focus now, which has been great, mostly because people want to spend more time with the ones that they love at home and have better work life balance. But it’s also, I think, left all of us feeling somewhat isolated and disconnected and trying to figure out how do we balance the still wanting to get together. And so we are starting a company called meetify.com And it helps to organize in-person meetups. And so rather than just getting it on your calendar, it helps you to figure out what’s a central location between me and someone else or several people that we can meet up a coffee shop, restaurant, wherever it is, but where’s a central location that we can get together? And rather than going back and forth with all the hassle of emails, texts, we just do that. And one communication through meetofy and the person who sets it up sends out, here’s all the things that work for me. And then the person on the other end just gets to make the decision and here’s what we’ll meet and when.

Dan Rutledge: Sometimes it takes me more time to set up a lunch than to go to the lunch. So we’re like, got to fix that.

Henry Kaestner: One would think that this is a near neighbor to what you already sell that. So I’m going to predict massive success in my using it. Okay. I’ve got two things for you. One of them is going to be the one we always used to close. If you listen to a podcast before about what God is speaking to you through His Word on, but knowing that you’re missionary minded through your culture, delighting your employees and your customers, knowing that you have adopted twice you just the thing that got, I think, put on my hardest what’s a ministry or charity that you all like to give to and why?

Angel Rutledge: That is a great question. And we actually divide up our giving between a lot of them. So well with signup genius we really focused on caring for vulnerable children. And personally, we also do that. But we’ve always been, you know, not always the best investors in terms of our finances, but we have been really focused on investing in an internal perspective. And so we do it the same way as finances. We look at, hey, how can we divide up the resources across different things? So we look at how can we care for our community, our country and overseas? And so, yeah, so we love Dan throw some out. We love, you know, a lot of our local ones.

Dan Rutledge: One of our favourite

Angel Rutledge: Samaritan purse.

Dan Rutledge: Favorites is there’s a ministry in Charlotte called Brookstone Schools and they run a small Christian school in uptown Charlotte that is basically subsidized by donors. And for those that are looking, you know, in a hard school area and they found that basically at the K through eight, they found that they can change the trajectory of a whole family by getting the child into the school through eighth grade and providing not only the education for the child, but then they’re like reaching into the families through the children, and then the kids get scholarships into other schools and go on and it changes the whole trajectory. There’s a big push in Charlotte to figure out how to improve upward mobility because it’s a real challenge in Charlotte. They did a study in Charlotte has that challenge. And so this is a ministry that’s really neat because it’s solving a problem that Charlotte has and we got to go serve there a bunch of times. So.

Henry Kaestner: Very cool.

Dan Rutledge: I like that want.

Henry Kaestner: Thank you. Thank you for that last one I have for you is what is God speaking to you about through his word? It could be this morning, it could be this week. But something that just like really resonated with you.

Dan Rutledge: I had just finished reading the Book of Acts and I was kind of doing this interesting thing where I was had a couple of different highlighters and I was highlighting every time that the Holy Spirit was mentioned and then every time that there was like a crowd or the church grew. And it was just interesting to kind of look at it all. And, number one, just be like, amazed at like how much the early church was impacting the culture. I mean, there were crowds and riots and debates and like huge numbers of people that were being impacted. And then secondly, just saying that the Holy Spirit was a part of every act and decision and movement. And so it really just kind of challenged me. I want to be sensitive to the Holy Spirit working in my life to like be a part of everything that I’m doing. And hopefully, like I would be able to impact the culture, you know, in the ways that the church was doing. Once I’m sensitive to the spirit. So.

Angel Rutledge: So good. Yeah. I’ve been in first and second, Samuel. So it’s taken me through Saul’s leadership and then David’s leadership. And it’s been just sitting in that the last couple of months and realizing how different they were as leaders. And you know, Saul, I think it wasn’t so much their capacity or their ability, but Saul was so fearful and led out of fear and out of his own decision making and what he thought he should do in the moment. And things didn’t really go well for him because of that. And for David, he didn’t always make the best decisions. Sometimes he did, sometimes you didn’t. But he was constantly coming back to God when he messed up. And often, most often He led with his faith and he would go to God for wisdom and making decisions. And so I’m just trying to sit with that and and learn from those two different things. I don’t think it’s so much about Saul and David, though. There’s some of that, but I think it’s a lot more about God and who he is. And, you know, it’s not to him. Are we competent? Excellent in everything we do, making all the right decisions. But are we seeking him, letting him lead us and guide us, you know, turning him when we mess up once again? And yeah, so I’m just trying to sit in that for a while.

Dan Rutledge: That’s awesome. Okay, very, very good. I’m grateful for you both. Thank you for your time. And I’m really looking forward to getting back together with you and learn more about meetify. I think there’s so much more we can go in to about establishing culture adoption. There’s a thousand things we could take it next time. Grateful for your time.

Dan Rutledge: Thank you much.

Ben Howard

Film and Music Creator

From carrying Josh McDowell’s suitcase of books as an intern, to running marketing for Reunion Records, the label that launched some of the most reknown artists in the Christian music business, to running Sony’s Provident films, and then finally going Independent to launch Third Coast Content, Ben has always had a passion for coming alongside creative people, using his business accumen to shepherd great ideas and talent, enabling them to reach audiences and see strong returns.

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Craig Detweiler

Author and Filmmaker

Craig is a Los Angeles-based author, filmmaker and cultural commentator. He writes about culutre, theology and technology. He also writes screenplays and produces films.

He received an MFA in cinema-TV production from the Universy of Southern California and a Masters of Divinity and PhD in Theology and Culture from Fuller Seminary.

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