The Reason to Pray: So That… Prayers

— by Roland Heersink

As an entrepreneur and leader, people expect more from you. To make the difficult decisions, to set the right direction, and lead them to success.

Others are counting on you. Your education, experience, and track record have prepared you for this time. The very reasons people trust you to lead them also gives you confidence.

Even so, sometimes things get beyond what you can see, past what you know, and out of your comfort zone. But, in those times, you know you can still reach out to God for help.

That’s both right and wrong.

God wants to guide you in your entrepreneurship and even bless you through it. So, it’s right for you to come before Him in prayer, with any and every request. Although coming to God with requests for business help is right, doing only that misses the relationship-building that God so greatly desires.

And so your prayer needs to be more than just asking for help. But how do you know what to pray for?

Your company? Your team? Your customers?

Praying “So That…” Prayers

As a Faith-Driven Entrepreneur, you have a lot on your plate, and there is a lot that you might present to God in prayer.

Fortunately, the Bible gives some very clear guidance on what to pray for, often through the use of two simple words: “so that.”

For an example of this, let’s go back to the time of King Hezekiah in the Old Testament. As king, Hezekiah proved himself to be one of the better leaders of Israel:

Hezekiah trusted in the Lord, the God of Israel. There was no one like him among all the kings of Judah, either before him or after him. He held fast to the Lord and did not stop following him; he kept the commands the Lord had given Moses. And the Lord was with him; he was successful in whatever he undertook. — 2 Kings 18:5-7a

As a leader, Hezekiah put God first, and in return, God helped him prosper in pretty much everything he did. Contrary to others, Hezekiah remained faithful to God’s plan in his leadership, not seeking his own glory or pleasure. This is an important leadership characteristic, especially for you as a Faith-Driven Entrepreneur.

But then came the test.

Sennacherib, king of the Assyrians, had already captured the cities of nearby Samaria and the outlying cities of Judah, finally surrounding Hezekiah and his people in the capital city of Jerusalem: a major leadership crisis for Hezekiah, and in many ways, not unlike crises you may face when the competition close in around you.

As the enemy forces circled the city and sent threatening messages over the city walls, Hezekiah didn’t seek guidance from his advisors, strength from his troops, or reassurance from his people. Instead, check what he did—it is instructive for you as a Faith-Driven Entrepreneur as well:

Hezekiah received the letter from the messengers and read it. Then he went up to the temple of the Lord and spread it out before the Lord. And Hezekiah prayed to the Lord: “Lord, the God of Israel, enthroned between the cherubim, you alone are God over all the kingdoms of the earth. You have made heaven and earth…. Now, Lord our God, deliver us from his hand, so that all the kingdoms of the earth may know that you alone, Lord, are God.” — 2 Kings 19:14-15,19

As you re-read Hezekiah’s prayer, note the use of the words “so that” in the closing of his prayer. In so doing, he gives the underlying reason for his prayer—not just that he, the city, or the people for whom he was responsible would be saved but “so that all the kingdoms of the earth may know that you alone, Lord, are God.”

Now compare Hezekiah’s prayer to how you pray. When you present your requests to God for guidance, wisdom or help, what is the “so that” behind your request? For what reason might God answer your prayer?

Prayers with a “so that” focused back on your company and its success might not be what God has in mind, and may therefore go unanswered. But prayers focused on helping others and bringing glory to God fall into an altogether different category, don’t they?

Trying It Out

As you face your next leadership or organizational challenge, try attaching a “so that” clause as you pray over it. For example, you might ask God to answer your request so that:

  • Others may see God’s hand in your work

  • A door may be opened for your testimony

  • God may be made known or glorified

Like Hezekiah’s prayer, your prayer should seek to glorify God and make Him known to those you work with. Not sure how to do that? Then check this:

If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you. — James 1:5

Like Hezekiah and the many others after him, you can also learn to use prayer as your weapon to help build God’s Kingdom … and your business!

I pray for this so that….


This is the first blog in a set of 3. Each post has been abstracted from the book “Toolbox Devotions for the Faith-Driven Entrepreneur” by Roland Heersink and Dr. Szaszi Bene (Tyndale Seminary, Amsterdam). 

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Episode 276 – Working from Inside Out with Jeff Haanen

Entrepreneurs build things. We create. Innovate.

We follow in God’s footsteps by forming new things.

But, how often do we think about our own formation? How our habits and our work are shaping us into becoming certain kinds of people?

This week on the show, Rusty talks with Jeff Haanen, the founder and former executive director of the Denver Institute of Faith and Work and the author of the recently released book: “Working From the Inside Out: A Brief Guide to Inner Work That Transforms Our Outer World.”

As a veteran of the movement, Jeff understands the unique place entrepreneurs fit within it. While most Christians struggle to find meaning and purpose in their work, entrepreneurs face the opposite problem. We often put too much emphasis on what we do and root our whole identity in it.

So what would it look like for us to be formed by something larger than our businesses? How can our identity in Christ empower us to better live out our call to create?

We unpack these questions in more in this episode of the Faith Driven Entrepreneur Podcast.

Get the book: https://www.ivpress.com/working-from-the-inside-out

Learn more about Faith Driven Entrepreneur: https://www.faithdrivenentrepreneur.org/

Podcast episode #64: https://www.faithdrivenentrepreneur.org/podcast-inventory/2019/7/9/god-of-the-second-shift-jeff-haanen


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Joseph Honescko: Entrepreneurs are builders. We create. We innovate. We follow in God’s footsteps by forming new things. But how often do we think about our own formation? How our habits and our work are shaping us into certain kinds of people? This week on the show, Rusty talks with Jeff Haanen, the founder and former CEO of the Denver Institute of Faith and Work and the author of the recently released book Working from the Inside Out A Brief Guide to Inner Work That Transforms Our Outer World. As a veteran of the faith and work movement. Jeff understands the unique place entrepreneurs fit within it. While most Christians struggle to find meaning and purpose in their work, entrepreneurs face the opposite problem. We often put too much emphasis on what we do and root our whole identity in it. For him, there was something in the way he thought about work that changed who he became.

Jeff Haanen: I realized that I wasn’t just forming my work. Work was forming me. And so I had to ask the question of who am I become in that context?

Joseph Honescko: So what would it look like for us to be formed by something larger than our businesses? How can our identity and Christ empower us to better live out our call to create? We unpack these questions and more in this episode of the Faith Driven Entrepreneur podcast. Let’s get into it.

Rusty Rueff: So it’s rusty. And I’m here by myself today. My two wonderful amigos, both Henry and William are off. And we are very lucky because we have Jeff with us. He was here a long time ago, Episode 64, in fact. So if you want the Prelude today’s podcast, you can go back to episode 64. But today we welcome Jeff back in. And Jeff, thank you for being here. We appreciate your time.

Jeff Haanen: Yeah, thanks for having me, Rusty. Looking forward to it.

Rusty Rueff: So way back when, when we talked, you were at the Denver Institute of Faith and Work. You’d been writing a lot of different things. You wrote one of my favorite articles that showed up in Christianity today called God of the Second Show. But now you’re you’re off doing other things and you’re continuing on in this mission of working in the integration of faith at work. And so talk to us about what you’re doing right now. And and you’ve got a new book that’s out, which I’m really excited about called Working From the Inside Out. But bring us up to date with what you’re doing and then feel very free to give us a little summary of your new book.

Jeff Haanen: Yeah, absolutely. Well, yeah, So I stepped down from my role last year, this time as the director at the Denver Institute for Faith and Work. And there’s much more competent leadership in that organization, and they’re doing great. So we could do another podcast about thinking about transitions, because at some point, all of us are going to lay down our leadership. We have to think about what does it look like to be in a season of taking up and laying down? And I was in a season of lying down and God was in that process. So that was last year. This time was my last day at Denver Institute, took a little bit of sabbatical rest, finished this book, which I’ll come back to. And since then I’m actually it’s really hard to describe what I do other than maybe you could say an entrepreneur for hire. So I am building a fun project at my church and training future Anglican ministers. I’m doing some small business operations with my friend Bob Larkin at Treatment Technology, which is a chemical distribution company. I’m also working with a guy named Brett Smith at the Life Center at Miami University on Faith in Entrepreneurship in Higher Education. So we’re doing some work on the higher ed piece of faith and entrepreneurship. So I’m doing a handful of things right now. The short of it is I’m just a building stuff. I love ideas, I love people, and I love entrepreneurship. I love building things. And so I’m doing that in a few different fronts right now. And then to your second part of your question about the book. So the book is called Working from the Inside Out. I finished it actually after I finished Denver Institute, but it’s on some of the things that I’ve learned the process and as the title might suggest, it really is not only about does our work matter? Yes, I think we’ve heard that. Can our work have a positive impact in the world? Absolutely. But the question I really the last five years have been asking more is not only what impact am I having, but who am I becoming? So that was the question that I wanted to address. Working from the inside out is what is transformation look like from the inside out, from our into your life to our exterior life, to our civic life.

Rusty Rueff: This idea of what you’re being or who you’re being while you’re doing is something I think we all, you know, struggle with and we all try to pursue in some form, either through invitation or situation. And we’re invited all the time, you know, to be doing that introspection and examining ourselves and trying to figure it out. That is our being and our doing. Integris And the same and I want to get more into the book because there’s a lot of meat there that people can really dive into and get a lot of wisdom from. So we’re dedicated entrepreneurs. We talk about a lot the unique challenges they face and compared to other Christian workers and how entrepreneurship might have different pressures. And one of the things you talk about in the book is how most churchgoers are looking for meaning in their work. But for the entrepreneurs we serve, the struggle actually can sometimes be that they place too much meaning in their work.

Jeff Haanen: Yeah.

Rusty Rueff: Right. That it becomes the all be it. And I certainly see a lot of times work almost becomes an idol.

Jeff Haanen: Yeah. And maybe I’ll just respond to that will share a little bit of my own story if it’s okay. Rusty.

Rusty Rueff: Sure, Absolutely.

Jeff Haanen: My own entrepreneurial story. So I was working at a Christian school, but I came home evenings for really months, almost up to a year, imagining an organization that would apply the gospel to the world’s industries. And so, I mean, one night I remember coming home from a Christian school that I was working at, and my wife had rearranged our garage. She had put a desk in a computer in a space heater and pegboard up, and she’s got a little note and said, I believe in what you’re doing. You can do this. And that is exactly just the affirmation I needed. And so I launched into my own entrepreneurial venture, wanted to move something forward. So I started the organization and did branding and logos and figured out what’s going to work. We did our first event on faith and technology and one of America’s most secular cities, Boulder, Colorado, and, you know, had several wins and got some donors and events and all these good things. But it was, I would say, about five years into my journey and maybe not even that, maybe it was only like four years into my own journey, I started to notice several things about myself. I started to notice that I would come home tired, like exhausted, sometimes fall asleep an hour or two before my wife did, and not have a chance to connect with her. Sometimes I would just respond with to just very short temper with my kids and I would just have to apologize right away. And also in my work, I realized. I was changing a little bit. I when we had the big wins, we landed the donor. Or for a lot of listeners on this podcast, you land, the investor, the land, the big client, the big customer. I just felt this elation, like I was bigger than life, right? However, when things went wrong or something failed or a product failed or I was slighted. I hate being slighted. It’s just one of those things like somebody didn’t respond to me or ghosted me. I felt sometimes anger or frustration, sometimes even felt despair and sadness. And when I started to pay attention to some of these things within me as I was doing my work, I realized that I wasn’t just for me in my work, and it wasn’t just like I was making impact on the world. Work was forming me. And so I had to ask the question of who am I becoming in that context? And that is when I started the parallel journey of yes, I’m leading. Yes, I’m building, yes I’m growing. But the exterior self, the sort of the LinkedIn virtues. Right. Those were all growing. But I was concerned that I’d become somewhat thin in my interior world. And as I thought, who do I want to become when I’m old, man? I want to be filled with life and wholeness and peace. What does it look like to become that? So to loop back around to your question, Rusty, entrepreneurs have a very intense form of work. A lot of other people in different kinds of industries, they’ll think about their work as much. They don’t care about it, and their identity is not as closely affixed to their works.

Rusty Rueff: That’s right

Jeff Haanen: For entrepreneurs, it’s very, very close. But for other industries, I should say for most other industries, it’s not like that. And so the question there I think, is questions around not only who am I really becoming and growing in self-awareness and what’s sort of happening inside of me? But the question would be, how do I root my identity in something that doesn’t change? And when that’s tested, when everything goes wrong, when you shut down the startup and, you know, only six months in or whatever it might be, and you feel foolish because you thought this was going to be the great idea, it was going to change the world. And now only six months in and all falls apart, then how do you feel then? Where’s Christ? Right? I actually think those are the key moments for the faith driven entrepreneur to experience the life of God within. And so it is Maybe we’ll talk about that a little later, too. It’s in these pain points and the times of suffering that I think God opens the doors for his spirit to move inside of us.

Rusty Rueff: Yes. So you left us with and I wrote these down what you went through like some symptoms that maybe, you know, we’re not working this work thing correctly. You know, when we fall over the finish line day in and day out, so tired that we can’t pay attention to the other things and the other people in our lives that are so important when we start to get a little on the short tempered side, when the fuze is getting really, really short and we know that and we’re going to lash out. Interestingly, and I so agree with you that these high highs, these almost dopamine hits. Right. You know, that happened from you got the email back from the investor that, hey, we want to have the next call with you, you know, or you land the deal or the customer, you know, comes through that you didn’t think it was going to come through. And you get this, you know, you’re so elated that you’re walking off the ground. That may be a good thing, but it might be a bad sign. Actually. Might be a bad sign. And then the this the low lows and the anger that could come. I mean, these are all symptoms that we should be watching for.

Jeff Haanen: And let me also say on that, this is one reason why faith is so incredibly important for entrepreneurs everywhere. So my colleague Brett Smith at Miami University, he put together a paper on entrepreneurial identity. And he said one of the cool things about being a faith motivated entrepreneurs that way, and you’re in those high highs, we can hear God’s voice and he humbles us and says, You know, you’re not.

Rusty Rueff: Yeah.

Jeff Haanen: Heaven and earth wasn’t built around your thing, right? And yet when we’re at the lowest and we feel like we’re dirt and we’re nothing because everything failed, he says, You are my son and you are my daughter.

Rusty Rueff: That’s right.

Jeff Haanen: Now our identity is lifted up. And so if you think about it like a graph, the up and global high graph, the faith aspect actually stabilizes that graph. For those that don’t have that faith journey, they don’t have that same sort of a resource. And there’s some science, there’s some empirical evidence that that’s actually the case. I do think that’s important to recognize.

Rusty Rueff: And that’s really good. So in working from the inside out, you have these five guiding principles that should help all of us as we live out our faith at work. Dive into those for us and spend as much time as you want.

Jeff Haanen: Yeah. So I mean, starting with my story again, this idea of, yes, our work is going to have an impact. Yes, I want it to have an impact not only on the business but on the broader culture and have a social and cultural impact. But for me, I just had to pause and think, what’s the interior world as well? So the five principles, the first two are about the interior life. So the first is seek deep spiritual health. And the second is think theologically. And the idea behind these first two is rather than thinking about the exterior world, God is first working inside us. And this is a chance to open ourselves to awareness to the transforming power of grace, to look at some of our pain. And to really just rest on what God has done for us. And I can get more into that. The second is our habits of thought. And I think we underestimate how very secular our culture is. But we are called to see everything in light of the biblical story. And so when we think we think about everything from venture capital to M&A, everything fitting inside the biblical story is incredibly important. And God invites us to see everything, including our work and our culture endeavors inside the biblical story. So on the interior world, our emotional life, our spiritual life, as well as our intellectual life, I think those is where God does his interior, his first work. Second, the second movement. But the third principle is embrace relationships. You know that first step outwards, even when we’re little babies, as we see a parent, we have a family relationship. And frankly, in the workplace, relationships are everything for an entrepreneur. They’re everything for a healthy business. Relationships are the crux of culture. So God himself is relationship. And I write a little bit in the book about what does it look like for us to do conflict healing restorative relationships, build healthy culture, set good boundaries and limits differentiation, some of these things. The next part of our outerior life is the work itself. Create good work. That’s the fourth principle. And by that, that’s probably a message that your listeners have heard. But God himself worked for six days and rested for one, and we are made in the image of a worker. And so the work that we do, why we do it, I think really matters. And so how we steward our gifts and talents and even our pain matters, right? Building things in light of a world that will be new and light in the resurrection. All of these, I think, are incredibly important. So create good work. And then the last principle is serve others sacrificially. And this is how I talk about engaging culture rather than I don’t use a lot of language of cultural renewal, though I very much appreciative of the thinkers that have led in that area. I think the core perspective as we think about our engagement with society is sacrificial service, and that’s something that whether you are working as a trucker and you’re staying out late and you are going to make sure to get that load done and you’re going to support your family and do the job right, or whether you’re working at a foundation and you’re working on the big poverty problems in a great American city. Either one of those this idea of dying to self so that others might live, I think is really important. And those are sometimes big things and sometimes those are very small things. But the main idea of the book is working from the inside out that God is at first working on the exterior, thinks he’s actually first. I believe working in into Your life. That then translates to our exterior life and then finally does move into our civic life or our communal life.

Rusty Rueff: Yeah, that’s great. And I’m so glad the, the fourth one that you tackle around creating good work that you actually talk about that openly because you know, whether it happens in Sunday school, I don’t know where it happens, but you know, we’re taught pretty early that, you know, work was the curse. You know, that’s what Adam got, you know, for not being obedient. So he now has to toil the soil. And that’s a curse. In fact, you know, Adam was working before that, right? He had plenty of things to do. I mean, he had a pretty big to do list that God gave him, you know, name all these things. Do all this, right, You know? Yes. And work was a blessing. Work was a gift. And anybody who, you know, walks around saying, you know, I feel like I’m cursed because my work and this I try to remind them, you know, just go downtown, walk around town and tell people that, you know, oh, I wish I didn’t work. And you’ll run into somebody who says, What are you talking about? I’d give anything for a job today.

Jeff Haanen: Yeah, right.

Rusty Rueff: So, yeah.

Jeff Haanen: That is a good word. Telling both sides of the biblical story. Genesis one and two. And then the fall. Right. And work is filled with thorns and thistles. There’s one guy I interviewed years ago for that article you mentioned, Jim Mullins. He’s a pastor in Arizona, and he really challenged me on even that part of what we tell him, the theology of work story. He says that oftentimes in professional communities and entrepreneurial communities, we emphasize Genesis one and the goodness of work and the people who don’t like their work or many working class communities are oftentimes more drawn to Genesis three. A work is painful. Toil is difficult right now. What Jim actually challenged me on is to say that transformation really happens when you reverse the emphasis with those groups. He says that when professionals hear that work is broken and they work towards systemic healing of those, that’s where transformation happens. And for working class communities to say your work is good, that there’s an opportunity to serve others in your community, in your family through your work, that’s the message that they oftentimes are not hearing, though there may be more common on this podcast, but they’re not hearing as much. And so I do think there’s a real opportunity for the faith driven entrepreneur to think about the message that they hear about work for themselves and what they commit to, as well as the type of message about work that’s in their companies.

Rusty Rueff: So one section in the book that particularly stood out was the text and chapters on change. And I’m always fascinated by change because I think, you know, as human beings, we’re resistant to change. But. Yes. And you point out that, you know, lots of people read books, then they get it, but then they go on with their life and life is normal. But they won’t do the hard work for change because change is difficult. And you pose this working theory that I think is worth quoting at length. So let me do so. Formation begins when an individual self identifies a problem, need or point of suffering, and then joins a high commitment community. And there’s a lot there. Take it apart for us. What do you mean with that?

Jeff Haanen: Yeah. So one day I remember getting out of the shower and seeing this gray hair pop out of my side of. I don’t know if that’s happened to you yet, Rusty, but. Oh, yeah, I know that. I’m 41. I was looking and some bags under my skin changed a little bit and I just had a hard week. And the question that I was asking is, how do we really change? Because, you know, we’ve all read books, maybe even listen to podcasts. Do we change? Maybe. But I’ve read so many darn books and I’ve become so adept at not changing or putting something in my brain and then having it fall right out the other side. I’m like the book of James. Right that says I look at that and I immediately forget what I was looking at. So I think change is a hard topic. I think it’s a really hard topic. I think we all want to think about how do we be transformed. But the reality is stuck habits, sin just challenges in our life. They just stick around and it can be really frustrating. And I actually think my view a lot of people either leave the church individually or see others that aren’t changed and they don’t come into the church because people aren’t like Christ. And I think rather than thinking about others that aren’t like Christ, I think, am I like, how do I change? So in the book I sort of I don’t have a full answer for how we change, but I have a working theory of three major parts. And the first part is what you mentioned. So I think change really begins with pain and suffering. And it it’s not like going and finding it. I think actually, if we’re willing to look at it, I think all of us have some of that pain and suffering. But so much of our life is something that we’re uncomfortable, we’re suffering. What do we do? We self-medicate, we do other things. We sort of seek pleasures, right? We go another direction. But rather than sort of looking away from it, looking at your pain and say, God, it is in the difficulty, the pain and the failure or whatever it might be, He is actually here with me right now rather than me try to change it. I sort of present it to him. And then I think the converse of that is not only looking at your pain, but doing so with a high commitment community that’s emotionally and relationally vulnerable. So I’ll take each of those step by step a little bit. So the high commitment community, what I don’t mean is something that you pop in and out of, right? Like one high commitment community that I’m a part of is my marriage. It’s it’s a very high commitment. Right. Right. The most high commitments we make are the most transformative. Talk to somebody in the Marine Corps. Ask them if they were changed by being in the Marine Corps. Right. High commitment communities definitely transform us. But we’re very reticent to make really, really high commitments. Like for years we tried to get well and we still are. Some are brave and do a nine month fellowship at [….] institute called a 50 to 80 Fellowship. But a lot say I don’t want to make that commitment. I have the time, I can do it. But it is the core commitments that we make and the people that we spend our time around that transform us. And then the converse of that is it has to be actually vulnerable. We have to choose to open up. And I think because of things like and my buddy David Bailey at [….] one would say there’s the big four emotional things are going on on the inside of all of us that we’re really reticent to open up about. Grief, fear, anger and shame are the Big four, like all of us have some of those that we’ve done something that we say not only guilty that say I did something bad. Shame is I am bad now, right? I’m afraid of something. I’m anger. Somebody did something to me. I have that core wound right there. I mention that because when you start to get into that and you have a community of people that I’m committed to, they’re not going anywhere. No matter what I tell you, they’re not going anywhere. You can be vulnerable and you choose to look at your pain. I think if I had my druthers, that’s the black soil of where God plants his great plants where things actually grow is in the weakness. His power is made perfect in weakness.

Rusty Rueff: So. Give us some advice, because here in the faith driven entrepreneur community, which, you know, we say come here for the content, stay for the community. And we have our faith driven entrepreneur groups that meet all over the world. But can large scale communities be high commitment communities? Or are we talking about, as you said, your marriage or a small group or the people that you could say anything to them and they can say anything to you without any high stakes of they’re going to lose something or gain something from you, They’re just there for you. Can it be done at scale?

Jeff Haanen: Yeah, I think so. I think so. I would say two tests for this of whether you’re in a high commitment community or not. First test would be what happens when somebody really ticks you off in that group or somebody does something that you don’t like or really offends you. Do you drop them like a bad habit or do you stick with them? Mm hmm. It’s worth thinking about because oftentimes that’s the difference between my real friends and those that are somehow useful to me. And that’s actually the second one, is at some point in your high commitment community, there should be people that can’t get you ahead. And that’s one of the, I think, challenges the Faith at Work movement is that we network where customers and investors and that’s actually fine, right? But some of those that’s one of the beauties, just in my view of having that high commitment community be there in the church or close to the church is there’s people with different sorts of lives and they can’t get you ahead. They’re just your brothers and sisters of faith with a different story. Right. I do think that’s an important one. And it’s a sort of a keep my honest check as well in terms of am I here to get something out of it or am I really here for interior growth, right, to really become whole and human? Right. So I do think, yeah, these groups can be that. Right. But most I don’t think are I think most people and this is thinking mostly about the American context. If you are in Africa and other places, I think that they get friendship better than we do. But there’s a lot of lonely people that are just working and trying to be successful and at the end of the day, feel incredibly alone. And entrepreneurs, I think, generally feel that because they’re working so hard, the sort of sheer time it takes. I mean, one person said it well is one of the key things need to do to build a good friendship is to waste time together. That’s one thing entrepreneurs have a really hard time doing is wasting time. I was hustling and building and moving things forward, right? So find some people that you can waste time together that can’t benefit you. And when they tick you off and they’re say something or they’re rude to you, you just stick with them and you keep building a friendship.

Rusty Rueff: That’s good. That’s just such good advice and why we all just don’t, you know, pick up that advice and just take it and run with it because, you know, you’re not the first one who said it and won’t be the last, but you’re articulating it in a way that says, listen, if you don’t do this, you’re missing out. Right? If you don’t do this, you know, you’re not going to grow through, you know, some of these areas that you laid out with your grief and your fear, your angers and your shame, you know, you’re not going to be able to grow through it on your own. And, you know, that’s one of the beautiful things about our faith, right? It’s not meant to be alone. It was never meant to be alone.

Jeff Haanen: That’s right. And you need physical representations when you’re vulnerable and you feel like nothing is to say, here’s your new identity. This is who you are. We are together. We are one people now in Christ. Out of two, he made one one new man as it is said in Ephesians. And I just we need people to actually say that for us to believe it. Otherwise, we’re on a never ending performance track, which I think myself include a lot of entrepreneurs can get stuck on is I am my success or my value of my thing, and it’s just not true.

Rusty Rueff: Yeah. So couple more questions and we’ve got to come to a close. But you know, you use a word disintegration in the book.

Jeff Haanen: Yes.

Rusty Rueff: You want to talk about disintegration because that’s not a word that we use every day in our vocabulary.

Jeff Haanen: Yeah, well, oftentimes we talk about integrating faith in work. And I actually want to explore a little bit of the idea of disintegration. And I think that happens on a cultural level as well as in individual level. But the image I gave him was a glass. If you have a glass on the table and you knock it over and you break it, you could say that the glass has been disintegrated. The parts are disconnected from the purpose of the whole boy. And I think one of the things that we’re all longing for is not only integration, which we hear about that in the faith work, but I’ll just say something maybe like wholeness, is that my interior life, my relationships, my work, my involvement in community come from a single source and a single story, Right? And I think we live very disintegrated lives are sort of our faith life, maybe our church life, our work life, the persona we have when I’m a dad of driving kids to soccer, I just think that is a real journey for us to get more and more comfortable with who we are and our drawbacks and growing in self-awareness and who God thinks we are and actually start to believe it too. So I think we kind start disintegrated because of the fall. And I think moving to wholeness is just a part of the discipleship journey.

Rusty Rueff: So then how can entrepreneurs We can’t make it easy for them, but how can we make it? Easier. Yes. For their employees to begin to think about this, working from the inside out to find this disintegration.

Jeff Haanen: Well, yeah. And let me speak directly to the entrepreneurs that are listening right now. Being an entrepreneur, just making the business work is incredibly hard. And so there’s a lot of folks in the movement saying, you should do this and this and this too. Yeah, you should. However, just making the business work and the business model function is incredibly hard. So thank you for what you’re doing. Just thanks for trying to do something hard to really meet a need that you saw in your community and try to build something sustainable growing around that. So I should just first say that I would say one of the core things, if you’re listening to this podcast and your faith motivated entrepreneurs, take a second look at your employees and sort of who they are as whole people, their interior lives, their emotional lives, their spiritual lives, their intellectual lives. Right. Their physical lives, their work life. Of course, the relationships that are happening in the organization, connecting them to needs in the community. So they’re doing everything from volunteer days to doing, you know, company benevolence funds. There’s a ton of ideas out there. But I actually just think I write about this in the book. There are some essential questions that you can ask around. Am I investing in people’s spiritual, emotional health am I investing in their intellectual health and understanding themselves in a holistic way in terms of the biblical story? Am I investing in healthy culture in this place? Am I investing in their ability to do good work and simple things like training and really coming alongside them so that they can feel good at the end of the day that they’re going to work? And are they connected to their community? And we’re giving them the bandwidth to do good work for their community as well. So that is, I think, a lot for a company to ask. And yet all companies have one commonality, at least, is that they’re filled with people. And I think people have all of those elements that one way or another, if we don’t attend to some of these wholeness or these health issues, it does end up hurting the company. And so that’s kind of the other side. So I would say just take one step toward that inside out journey, both for yourself as well as others, and just create spaces for others to do the same.

Rusty Rueff: Last question we always ask. It’s the William Norvell’s question. If he was here, he gets to ask it. It’s the William Norvell trademarked question. What is God teaching you through His word recently? And you can define recently any way you want to. It could be this morning, it be this season, it could be this year. But what’s God teaching you in his word?

Jeff Haanen: Yeah. Right now for me, it’s John one in him was life in that life was the light of all mankind. And the theme of life has been really prescient. I find that as entrepreneurs, we’re always kind of searching and yearning and building. But I think what we really want is the […]. And I found that more and more is that sometimes when I have some sort of an unhealthy motive, what I’m really after is a sense of fullness and joy and overflowing life that God offers to each of us. So what God’s teaching me is not only to pursue life, but even maybe give one more practical thing. Life can be a decision making framework. There is a Jesuit prayer, not a prayer, but called the principle and the foundation and the end of it, at least a contemporary version that I pray regularly says I want and I choose to choose whatever leads to the deepening of God’s life within me. And I think as we’re making decisions in our family and as I work and what we were going to build and why we’re going to do it, the decision making framework for any of us can be which of these paths leads to the deepening of God’s life within me. And that doesn’t only mean up unto the right. It may be a hard decision, too, but I think that’s the goal, is to live with God forever.

Joseph Honescko: Thanks for listening to the Faith Driven Entrepreneur podcast. Our ministry exists to equip and resource entrepreneurs just like you with content and community. We know entrepreneurship can be a lonely journey, but it doesn’t have to be. We’ve got groups that meet in churches, coffee shops, living rooms and boardrooms around the world. Find one in your area or volunteer to lead one and bring this global movement to your own backyard. There’s no cost, no catch, just connection. Find out more at faith driven entrepreneur.org.

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Episode 275 – Finding Redemption in Tattoo Shops? with Sara and Rodney Carrera

Entrepreneurs often navigate unique challenges while holding onto their faith values, but what about those who work in unconventional spaces, like tattoo studios?

In this episode, Henry and William are joined by Sara and Rodney Carrera, the duo behind Anomaly Lifestyle Art and Tattoo in Plano, Texas. Sara handles most of the business while Rodney is

They open up about the challenges and victories of their entrepreneurial journey, their hope for the tattoo industry, and the intersection of faith, art, and business. They also discuss the controversy around tattoos in Christian circles.


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Joseph Honescko: We all know God shows up in unexpected places. The Gospels are full of stories with Jesus hanging with sinners and tax collectors. He says he came to heal the sick, and he offered redemption to people who desperately needed salvation. To this day, he’s still bringing light to dark places. And faith driven entrepreneurs are called to do that same thing. We seek to fix broken industries. We want to solve the world’s greatest problems. And today’s guests, Sara and Rodney Carrera, bring brightness to a place often filled with darkness. Tattoo shops. The husband and wife team are the founders of Anomaly, a tattoo and art studio in Plano, Texas. And for the last seven years, they have faithfully lived up to their name. They’ve become an anomaly in the tattoo industry, offering a hope filled, family friendly alternative to the more rough and rugged culture that is the norm in that space. They join the Faith Driven Entrepreneur podcast to share the challenges they face as they seek to transform this industry and how their faith has gotten them through the ups and downs of their journey. And don’t worry, we’ll also address the controversy surrounding tattoos and the Christian faith. This is an open, honest and ongoing dialog, and we hope that regardless of which side of the controversy you fall on, you’d be open to leaning into their experience and the wisdom that they offer about being a faith driven entrepreneur. All right. Let’s get into it.

Herny Kaestner: Welcome back to the feature of National, our podcast. I’m here with William this morning. William good morning.

William Norvell: Yeah. Good morning indeed.

Herny Kaestner: This is a special edition. If you’ve been listening to the podcast for a while, I say that pretty often and everyone is the special one. But this is one that, as we were talking before we went live on mic, this is a rock in your show episode a bit. There’s going to be some subject matter that some people look at and say, you know what? Because we’re talking about with two awesome tattoo artists, they’ve got an incredible ministry in doing that. Some number of people are going to say Leviticus 19:28 says we’re not to do tattoos. Okay. Some number of people, though, hopefully the vast majority will see Christ love through this couple. Their story and their ministry. In a way, they’ll be an inspiration, encouragement as they get out there in the mission field, which is the marketplace. So that’s what we’re looking to do today. And without further ado, I just want to introduce just this great couple, Sarah and Rodney Carrera. The duo behind Anomaly Lifestyle. Art. Guys, welcome to the program. Thank you for joining us.

Sarah Carrera: Thank you.

Herny Kaestner: Yeah, so let’s get right into it. Tattoos haven’t traditionally been very popular with the Christian church, and maybe you speak to that a little bit. Before we get into the broader and very magnificent picture of what you guys do.

Sarah Carrera: Okay, I feel like I can definitely speak to this. Growing up in the church and having a dad who is very much against them, that quoted Leviticus quite often kind of digging in to it myself and questioning a lot. We can talk about civil law, ceremonial law, moral laws, civil being in society behavior and punishment, ceremonial dealing with willingness to sacrifice moral laws, which is God in his character. That never changes. I think civil law is basically surround the culture of the time. And like, who was it? Why was he saying that? He was saying that to the Israelites, who were a religious group who are also a nation. There was no separation of church and state for Israel at the time. And so they were not to do as the pagan cultures around them were doing. It was very much a civil law that I feel like in our current society doesn’t necessarily pertain to us anymore because God’s people are more than just Israelites. Thank you to Jesus. You know, that’s an open door towards Gentiles as well. And so Christ came, and fulfilled all the ceremonial and moral laws. However, those moral laws to me, represent God’s character, which never changes. So for me, it’s God and His character and his morals that I am always and forever subject to. However, I don’t necessarily consider myself under that civil law of the Israelites. Back in Leviticus I look more to Jesus and kind of the freedoms that He gave us when he came and [….] did on the cross. So I think we both see it more as living under the grace of Christ and just the freedom that we have with you and especially seeing. What having tattoos ourselves, the significance, the stories behind them, how it allows us to minister to a part of our culture that not everybody gets to engage with and step into. I think if Jesus were sitting here right now, he’s at that other dinner party which was at Matthew’s house. That’s the dinner parties we’re going to. So I feel like Jesus would definitely want to come in the [….]. So that’s just kind of the basis if you’re really coming at it from a biblical standpoint.

Herny Kaestner: I think ,so that beautifully said, the freedom we have in Christ. Mm. Just an amazing thing it frees us from. So what does that even mean? The freedom we have in Christ. For me, it’s freeing us from the bondage of sin. The bondage of just the worries of the world, the deceitfulness of riches, the being conformed to the pattern of the world. It’s a freedom. And we hear in the New Testament, of course, about being free to be able to eat the different things that we want to eat. And I think that you have a thoughtful and to be very clear, they’re going to be members of the audience are going to still say, I still don’t think getting tattoos are a good idea. And other people are going to say, hopefully all people say that that was a beautiful exposition of somebody interpreting God’s love for them and the freedom that comes from that. Okay. So you alluded to this a little bit. You said, you know, I’m wrestling with my faith. And, you know, your father said, listen, tattoos are a bad idea and you’ve got this life story and maybe Rodney Why don’t we start actually with you? Tell us your story about where you got to running this business, please.

Rodney Carrera: Okay. So in my youth, I was an artist. I created a lot of artwork. I was very much in a household. That artwork was my outlet. It was a place that I went to very much just to get out of the present situation if you say. So as an early adult, I felt like, you know, I wanted to get tattoos. I was always create an art. I love the idea of telling your story in a way. When I was or early 20s is when I really met a gentleman that told me, You’re an artist, man. I can teach you how to do this stuff. He said, I’m not going to give you a job. I’m going to give you an opportunity to show some of what you do. And I had no idea what I was stepping into in this world. It was dark, I was very much looking for a team to run with. If you say I’m looking for community at that time and I think I’ve learned a lot more bad habits as well going through my early years of tattoo. So I would tend to create a lot because of the chaos in my surroundings. A lot of it felt more in the way. And just being in a place where I just had to stay afloat. You know, I was running a race with a lot of guys that I felt like, you know, I was a small fish. And again, just trying to do as much as I can, keeping doing a lot of stuff that I shouldn’t be doing. And, you know, I was finally in a place where I’d say I hit rock bottom. You know, that’s where I’d found the Lord. And when I finally felt like the race was over is when I finally understood what I was doing, even to myself is a little bit crazy. And then the say within just the last seven years, what he’s been doing in my life. I mean, in the studio, in the place of business where I’m not even doing anything but opening the doors and he’s present. You know, you can feel when people come in and they talk about it, the studio is different. It is an anomaly. It is a place where people can come in and be comfortable and not feel like there’s so much of an ego behind it or it’s not a scary place, now, it’s a different place.

William Norvell: Thank you so much for sharing. It’s amazing where Jesus finds people find us all in different spots. It’s so cool to hear and Sarah If you wouldn’t mind sharing a little bit of your story and then maybe merging that with you. That’s coming up in seven years. When did you decide to become entrepreneurs and how did God take you on that journey and maybe tell a little bit you and then move into the entrepreneurial journey a little bit.

Sarah Carrera: Sure. I think I’ve always been a worker. So was 14. I’ve had a job soon after college, got a crew down here in Dallas that still had like my corporate job and you know like 5 side hustles. I think I’ve always been like an entrepreneur and like trying new things. They fail and who cares? Try another one, you know, 20 and single with no kids, just going for it. Eventually met Rodney kind of cliche. I did meet him in a tattoo shop. I did. He gave me a tattoo. Yes, it happened. Rodney and I building relationships, coming together fast forwarding a few years. We’re married. We have two kids. I’m seeing my husband, who I have the privilege of baptizing, coming to me and being like, I can’t, Sarah, I can’t do this, you know? And it’s like we’re both wanting so desperately to grow with Jesus. So does. Really to give our kids a family and a firm foundation rooted in Christ. And my husband, the tattoo artist. And I’m doing things over here and we weren’t merging our worlds yet. And there are many times like ships passing in the night with our schedule and kids. And I asked him, Is this what you want to do to support our family? Like, is this what you’re telling me? God is gifted you? Is this what you want to do? And he was like, It is. I just don’t know what that looks like because he would come home. 1:00 2:00 in the morning some nights with just a heaviness like it would be emotionally and spiritually wear him out like he would come home and be like Sarah. Sometimes it’s so dark, I can just feel a heaviness on me as soon as I walk in the door. Like I feel like I’m all alone, like battling it out. And so through a lot of prayer and some counseling from some wise people, God put in our lives, we decided we were going to go for it. And if this is what God was going to have to do, we were going to merge our worlds. Me loving business and like being an entrepreneur and bringing imaging and going for it and him and all of his talents. And we were going to create something on our own. Obviously, we have no idea what God’s plan is going to be like. Are we going to survive? Like, are you kidding me at the tattoo shop or right now? Right. Said he’s the only artist going. So we were really fortunate and we were also very unwise. When we opened and started, we thought, Oh, we have this much money that’ll do it. Not even close. God was so gracious through his people in the church and his body of believers that contributed time, materials, prayer. I mean, we had guys and worship leaders coming over for free helping us put up drywall. I mean, it was incredible. And just praying over the place constantly that, you know, begging God and the spirit of God to rest in that place just be seeping out of the pores of the walls, that that place would be sanctified and dedicating it to him and being an anomaly, you know, where in an industry it does have a lot of. There are a lot of cliche and a lot of them are true. Like the whole sex, drugs, rock and roll vibes. It very much is like that. I’m not going to lie. And so Rodney really wanting to step out of that and having two kids and a place where like I felt comfortable walking in with our kids, you know, I remember one shot and particularly he was I was with my daughter, who was three at the time. Are you kidding me? I was so offended by the artwork on the wall, the conversations, the music that was playing, the whole environment. You know, something about when you have your little one with you, you see the world very clearly, you know, immediately for what it is. And we just knew it was something we wanted. And so we started off really slow and it was really hard. There were a lot of times we didn’t know we were going to make it. We didn’t know if we could make it. We didn’t know. God, how are you going to figure this out? Because on paper that makes no sense at all. Like if you are willing be Jehovah Jireh, please provide. And it has been a really tough road, but we have seen God be so faithful to us and with that I have to say too, it is emotional because this is like our life. He has grown us so much in the fire. You know, I feel like it’s in the fire and in the hard places that we just really fell in love with Christ. We fell in love with the ministry. We fell in love with living on others. And I think even though our pocketbooks for broken and empty our hearts would be so full at times because of the stories we get to hear and the love that we would get to share. And so almost seven years later, I see how he has completely carried us. I just see his sovereign hand over it all. And not only was he growing a business all along, he was refining and growing us, which makes kind of every down part of it. Every entrepreneur knows it’s not always like, Yay, this is so great. There are struggle in it, you know? And sometimes you’re wondering, what am I doing? Like, what are we doing? Like, is this for us? Make sense. Is this what he want from us? And I think seeing who we are as a couple and individuals and as business owners today is not who we were seven years ago. And for that, I think we are both just unbelievably grateful for his patience, his grace. And now he just has a plan that’s so much bigger than what we ever realized. So yeah, that basically is the real quick little synopsis. Several years of our lives.

Herny Kaestner: Tell us if you can please, about what that is. You come to understand God’s love for you through the context of your marriage and running a business together. How does that spill over to folks who come in the door? Because I’m making some presumptions here. I’ve actually never been a tattoo shop, but I would imagine that some number of. People are coming in and asking for a tattoo that tells something about their story. Something is meaningful to them. They’re opening up to you about things that are important in their life. What are some of the conversations that you’re invited into and just riff on that a little bit?

Sarah Carrera: I mean, I can say a quick something. I think Rodney’s probably got a lot more stories than I do. But one day, sitting on a couch as I sit next to a young girl who is waiting on her turn to get a tattoo, I just asked, Can I sit here next to you, I did some work and of course she invites me to sit down and she’s adorable and sweet. And you know, we’re talking social media because I have to do it and I don’t want to. So we’re talking all the business things. And then she just kind of starts telling me why she’s getting a tattoo. And her dad had died ten months prior. Her younger sister had committed suicide two months prior. She was coming off of pills trying to become sober and wanted to cover up all the cut marks on her arm where she had attempted multiple suicide attempts. So she just, like drops it on me. And she was so nonchalant about it. Yeah, this is what I’m doing. This is my life. And I’m. I mean, I’m a wreck. I’m completely wrecked. And so, you know, sometimes I think we had to fill the spirit out. Like, I’m bringing her the gospel. Like, right now, in this moment, am I completely turning her off like, God, what do you want me to say? And so quickly you’re like, I’m what? I’m really so, so sorry and heartbroken to hear about your pain. And I think, you know, what you’re going to do today is going to be a really cool way for you to remember this time. And I felt like that a lot. And she’s like, Well, what did you do? And I know here’s my shot, you know? And I’m like, I met Jesus. He wrecked me. he wrecked me, he change my life. He stole my heart. He came in and he took my pain. And I get to share with her, you know, in the five minutes I have her on the couch, what he has done for my life. And I think in a shop, you know, especially for me, sitting there hearing stories, people want to tell you their story. So it’s not so much I’m going to present to you all the Romans pre, you know, like it’s all relational, it’s all relational. They want to hear that you hurt, too. They want to hear that you struggle, too, but that you know the answer. You know who the answer is. And in a culture, in a world that is shifting and changing, I see a hunger in young people’s eyes that are desperate for truth in something that is solid. And so I think in little moments like that, you know, we get to share just kind of what he did for me. And then, of course, I pray after they leave that God, if that was just even a seed if it is this, seed for a moment that you would water that. But that’s like little things I get to go through. But I know Rodney probably have stories more.

Rodney Carrera: I mean, I think you said it. People want to open up and now your therapies, your therapies, you know, people jump in your chair and they want to tell you everything about their tattoo. And sometimes I’m just the ear, Sometimes I just listen. Sometimes I do get to share my story. They do ask me questions. You know, it will lead to that.

William Norvell: It’s awesome. I want to drive a little bit. I feel like you’ve hinted around it a little bit, but I’ve got two thoughts and questions. One, I’m sorry to keep doing these two partners to you, but one, I think you’ve hinted around your different environment a couple of times for music to a place that I just want to give you a little more free rein. Like, yeah. Take our listeners and what does it look like because everyone’s got a vision in their head right now. What a tattoo parlor is. I want you to give them your vision and then before I forget it, I write it down. But I also want to know that you have a very interesting lens. Potentially, every now and then we talk here about, Hey, are there certain clients that my faith wouldn’t allow me to take? Are there certain deals that I might not do? Because I feel like they’re, you know, hurtful to people or things. So in part of the welcoming to I’m thinking you might have a very unique lens or thought process. So are there certain tattoos you won’t perform and how that conversation goes? Because I think some of our entrepreneurs wrestle with some of these things all the time of how to do that. Winsomely Lovingly. So, yeah. So painting a picture environment and then maybe how a difficult conversation goes in that welcoming environment.

Sarah Carrera: So our environment definitely is kind of where I get to have some creative freedom in writing. So seven years ago in Plano, we weren’t really technically allowed to be called a tattoo shop and they weren’t comfortable with that. The city did not know what to do with that. So we were a retail store with a specialty. Use in the back is what we were at the time. So we were like, What are we going to do with all this workspace that was God cleaning way ahead of us, which is really cool. So you walk in and one, we provide a lot of tables and chairs, free Wi-Fi, free coffee and art supplies, which is just kind of different to our type because we’re in we want to be a place where everybody can come and feel welcome. So whether you’re getting a tattoo or not, but if you’re a creative or you’re an artist, you like the arts, you need to sit down somewhere quiet and put your headphones on. This is a safe place, basically, is what we’re saying. So we’ve had friends come in and take conference calls to the shop because it could be at the house and they’d be somewhere else. So that’s just kind of esthetics. We also have merch that we sell and so a lot of it is kind of faith based and I’ll try to kind of low key slide that in there, you know, like awake o sleeper and rise from the dead and I’ve got the skull and there were some four roses. They don’t know it is Ephesians 5:16 But that’s cool. So says a child of God, you know, with the Lion of Judah on the back. So we get to kind of slide it in everywhere and in every aspect. So we do have merch and read from the front. One of the coolest things I think we get to do is Rodney is definitely an artist and has art […..] watercolor, wood cutouts, oil paintings. You know, he’s been involved in City of Plano, World art, drop days and events. So we get to showcase the art and sell it. We also get to sell other local artists artwork, which is really cool because then they get to have wall space and sell their art and share their story. And we’ve met some really cool people that way. So that’s all in the front part of the shop, which is kind of open up to anybody. Anybody can come and hang in there. Anybody can be in there. All the artwork is kid and family friendly, as is the music, as is the conversation. So again, it should be somewhere with you are 19 you want a tattoo, Mom and grandma can feel comfortable coming in with you and feel respected and that there’s a sense of dignity in there in the back of the archways. And behind the counter is where all the tattooing or piercing happens. And we have done something in our studio that isn’t the norm, which is we have an open floor plan. Normally a lot of tattoo studios have like small little booths or they have their own individual rooms with doors that shut for accountability purposes for our artists and for our clientele. We are open floor. So there are stations that there are no walls at all. Now we have like the little trifold walls you can screen or you can kind of put up if somebody is getting the side of their hip tattooed and a little uncomfortable and we need a little more privacy. Yes. But it’s also so that artists can see each other. I can walk the floor and see what’s happening and have a level of accountability there from artist to client, because the truth of the matter is, things happen. Things have happened in that industry from clients and artist. I personally myself have seen a lot of women who are lonely come in and they love and just being in close proximity with a man in general. And unfortunately, have made offers. And as sad and heartbreaking as that is, it’s also why we don’t have walls, why there is accountability there and why, when artists come to work at our shop, some of them are like, What’s up? Like, why don’t I have my own space? And we have had artists not stay because they want privacy, they want that personal space because unfortunately things that they’re engaging in that aren’t and can’t be, that aren’t moral, that aren’t what we stand for. And so we don’t always get artists to stay because they come in and yeah yeah this is a little too Jesus for me. And they don’t want that. But it’s specific design and has intentionality behind it. And for those who are honest and are honoring God and their families and their wives and all those things, it isn’t a problem. And so I think just off top that open floor space and open floor plan in the back where the tattooing happen will immediately turn an artist on or off whether or not they want to be there. It’s never been a problem for our clients. Our clients have never once complained about, Oh, I don’t want everybody. How come everybody can see me get It’s not like that because everybody’s respected. And if there’s certain privacy that’s needed, I mean, we can work that out for you. But it’s never been a client who’s not liked that. It’s only been an artist. And so I feel like God kind of quickly weeds out the ones that probably aren’t going to be okay with kind of how we get down and operate.

Herny Kaestner: I have one last question for you before William goes into the way that we always end our podcast. Has there ever been a time where somebody comes in who’s clearly had some level of trouble and you talk them out of getting a tattoo?

Sarah Carrera: Rodney talks to these young guys [out of face] tattoo all the time

Rodney Carrera: Yeah, I mean. I mean, it’s it’s been a really long time. You know, I can tell you endless stories the youth again these days. Kids under, you know, even 21 years old and they want face tattoo. They want their first tattoo to be on their face. You know, they want things that, you know, I don’t even give kids tattoos on their neck, tops of the hands. I don’t do that. So I tell them that unless you don’t already look like me and this is your job or something, I’m not the guy to do that for you. And lots of them, they respect it. You know, like we had one guy kind of try to talk me into it, and I don’t know if he’d say, talk me into it. And he said, Come on, man, I’m going to be a rapper. And just, you know, good luck. But that’s still not going to be the answer, you know? And, you know, to answer your question, earlier, there was once, actually, there’s two now. But previously there was a tattoo that the lady came in specifically asking for me. I was not there at the time. I need to speak with Rodney, the owner. Okay. He’ll be back tomorrow. I showed up the next day. She showed up already was kind of a weird thing. But then she started to tell me about her tattoo. And, you know, the tattoo is very much.

Sarah Carrera: black magic.

Rodney Carrera: black ravens and a symbol that I didn’t really feel comfortable doing. And

Sarah Carrera: It’s very cultic. Yeah, black magic, like satanic pagan symbols, like very much in opposition to who we are and how and where she specifically came for able to do it, I have no idea.

Rodney Carrera: But yeah, it was very awkward and I told her I was like, Hey, you know, I don’t know that I’m the guy for this, but I’m going to look into what these symbols mean. I’m going to kind of check it out, do my own kind of research about it, because the way she is telling the story and how the layout needed to be and she was describing The Raven to be kind of a soul mate in a way. But after a week or two, I could not get myself to even put pen to paper. You know, nothing. I prayed about it. It was really heavy on me for a good time because I almost felt like, Is this what I was supposed to be doing here? You know, it’s a tattoo. You know, it’s a design. She has a story. It’s for a person. But once I saw that symbol, you know, I just. I couldn’t get behind it.

William Norvell: The still, small whisper of the spirit comes up strong when it needs to. Yeah, sometimes I can understand it. And I feel like all entrepreneurs probably had that with whether it’s a client, a deal, an employee.

Sarah Carrera: Yes yes.

William Norvell: Something that just doesn’t feel right and you can’t put words to it. If being of that with the way we loved it and our program is going back to God’s Word, which we started with. And just love to ask you both if there is a scripture that comes to mind. It could be something you thought of this morning. It could be something you’ve been meditating on your whole life. But we just love to end with God’s Word and coming back to say, Hey, how is he moving in your life today? And could that encourage our listeners?

Sarah Carrera: Okay. I guess that is something I was doing this week because I felt like just yesterday he kind of like kind of, you know, and he just kind of smacks you with some truth real quick. You know, and it’s funny because it’s about, Isaac [….] the blessing on Jacob or Esau. Usually the focus is on those three and the blessing and that and sitting there and reading about Rebecca, and I’m just like, Wow, man, she really wanted Jacob to get that, you know, like, she’s planning scheme and she’s like, Okay, how can we make this happen? You know, you’re going to get it. And I just thought that was crazy because like, God told her when she was pregnant what was going to happen? He told her who was going to get it. He told her how the younger he already laid out for her exactly what was going to happen. And yet here she is 30 years later, still trying to plot and scheme and make sure it happens. And I just felt like the spirit was saying. But how often do you do that? How often are you, Rebecca? Because it was in relation to our business and financing and me trying to how can we do this and this and this? And it’s like he’s told me, I am your provider, I will provide, This is my shop, my business. Why do you keep trying to plot and scheme so often about how to make it more successful? When I had already told you, I have got this. And sometimes I think he just needs me to be still and lie down in green pasture and let him be God instead of always trying to run ahead of him and plan and pull out. I think it needs to go when clearly he is the only reason we are so open and successful and giving it to him every single day. I think it’s hard as an entrepreneur to have that in you. The plan is to make plans and schedule and goal setting and like all the things. But ultimately at the end of it, he is the one in charge. He is the one in control because I can plan and goal set all day long. But he is Jehova Jireh. And so I just reading about Rebecca yesterday I was just like, oh, like, oh, I do plot and plan a lot and sometimes I need to take my hands off and dig deeper into the word and rest in him and I think turn to a posture of praise sometimes more often than I do, a posture of planning. And so I think for me personally, where we’re at in life and with our business, that really kind of hit home with me yesterday.

Rodney Carrera: The one thing that we’ve talked about this morning and last night, going over all of the notes, you know, it really stuck out to me, you know, being able to share my story, being able to say this is how he’s redeem me. You know, it’s easier to isolate. It’s easier to just go to work, do what I do. You know, I get hyper focused on just that the present and I will forget it and I will lose focus on all that he’s brought me out of. And, you know, I talked to the last week or two, you know, just being able to say like, I get tired of kind of telling my story in a way, you know, like I’m a mess and I am a hot mess, you know, he’s still working on that. You should never get tired of telling your story.

William Norvell: Amen.

Joseph Honescko: Thanks for listening to the Faith Driven Entrepreneur podcast. Our ministry exists to equip and resource entrepreneurs just like you with content and community. We know entrepreneurship can be a lonely journey, but it doesn’t have to be. We’ve got groups that meet in churches, coffee shops, living rooms and boardrooms around the world. Find one in your area or volunteer to lead one and bring this global movement to your own backyard. There’s no cost, no catch, just connection. Find out more at faith driven entrepreneur.org.

Recent Episodes

5 Keys to Success in Business: The Total Quality Life Approach

— by Chris Paliska

Hi, I’m Chris Paliska. In my early 20s, I landed my dream corporate promotion, the one I’d been grinding my whole career for. But the euphoria lasted all of 15 seconds. That fleeting moment led me to some uncomfortable truths: I was distant from God, emotionally unavailable to my family, physically unfit at 312 pounds, and mentally on the brink with stress and anxiety. I realized then that success in business meant nothing if I was failing in every other aspect of my life which lead me on my entrepreneurial journey to start Total Quality Lending. I want to share with you the five key areas that every Christian entrepreneur should focus on for what I call The Total Quality Life.

Remember as an entrepreneur, living a total quality life has to start with YOU to have an impact in your business. You are massively in control. You are in the driver’s seat based on your actions. Everybody follows the example of the leader.

1. Faith: Implementing Spiritual Growth

Personal Action Steps:

  • Daily Prayer and Reflection: Start each day by aligning yourself with God’s will.

  • Active Church Community: Don’t just go to church; be a part of the church. Join small groups or volunteer to serve.

Workplace Implementation:

  • Incorporate Faith into Company Values: Let faith guide your company’s mission and decisions. Lead with faith-based energy that is contagious for the environment you are influencing.

  • Community Service: Allow employees to take paid time off for charity work or organize team community projects.

2. Family: Cultivating Relationships

Personal Action Steps:

  • Scheduled Family Time: Block out time on your calendar solely for family activities.

  • Open Communication: Keep an open line with your family about your work schedule and commitments. Bring them in on the mission with you.

Workplace Implementation:

  • Family Integration in the workplace: Implement flexible qualities that allow a welcoming environment for families of all shapes and sizes. We have a kid’s room if employees need to bring their kids into the office. We harness and encourage families in similar stages of life to band together, sharing childcare, doing family events together, children’s sports teams, etc.

  • Our company core value & definition of Family: Our culture is based on this definition of family. What do YOU stand for? Who can you count on when times get tough? Who believes in you? Who holds you accountable? Who is going to push you to press on? Those are the things that define our work family.

  • Family Events: Host family-friendly company events to help integrate work and family life.

3. Fitness: Honoring God with Your Body

Personal Action Steps:

  • Regular Exercise: Plan a workout regimen and stick to it. For me, it’s hitting the gym every day at 5 a.m.

  • Nutritional Plan: Eat balanced meals that give your body the fuel it needs without sacrificing health.

Workplace Implementation:

  • Fitness Challenges: Start a fitness challenge and invite all employees to participate. (Example: Spartan Races, 75 Hard, etc.)

  • Healthy Office Snacks: Replace the vending machine snacks with healthier alternatives.

  • Challenge & Check in: If people tell you they want to improve challenge and check in with them to make sure their eating healthy and exercising

4. Wellness: Mind, Body, and Soul

Personal Action Steps:

  • Mindfulness Practices: Incorporate practices like meditation or breathwork into your daily routine.

  • Mental Breaks: It’s important to take time off to relax and reset.

Workplace Implementation:

  • Wellness Room: Create a space in the office where employees can take a mental break.

  • Productivity Breaks: Encourage small, regular breaks for employees to recharge.

5. Business: Faith-Driven Success

Personal Action Steps:

  • Ethical Business Practices: Make sure your business operations align with your Christian values.

  • Financial Goals: Set realistic financial objectives aligned with personal and spiritual growth.

Workplace Implementation:

  • Holistic Goal Setting: Require employees to set goals in faith, family, fitness, wellness, and business.

  • Financial Literacy & Growth: We are dedicated to the financial growth of our employees. We share knowledge and resources that have helped us, such as tax-saving tips and wealth-building opportunities. Employees are also held accountable for their financial goals, creating a culture that fosters both personal and professional growth.

This approach to integrating faith, family, fitness, wellness, and business into the fabric of your business leads to a unique company culture and business model.  The dedication to these five key areas doesn’t just make for a successful business but enriches the lives of those who are part of it. While the world often presents a zero-sum game between personal happiness and professional success, Chris’s journey demonstrates that when you nurture all aspects of life, not only do they co-exist, but they also complement and enhance each other.


It’s hard to live a full life alone. We need other people to some alongside us and support us. That’s partly why we’ve created Faith Driven Entrepreneur Groups. Meet local entrepreneurs and share your faith journey.

Related articles

Episode 274 – How Entrepreneurs Can Recover a Christian Vision for Family with Jeremy Pryor

Entrepreneurs are often thinking about how to build the best team. But how often do we think about the teams under our own households?

In this episode, we’re joined by Jeremy Pryor, an experienced entrepreneur who has recently co-founded the organization “Family Teams” We get into practical ways we can care for our spouses and our kids. We’ll also unpack what he calls the failed experiment of Western family and hear how he sees scripture calling us to a better way.

https://familyteams.com/

faithdrivenentrepreneur.org/podcastsurvey


All opinions expressed on this podcast, including the team and guests, are solely their opinions. Host and guests may maintain positions in the companies and securities discussed. This podcast is for informational purposes only and should not be relied upon as specific advice for any individual or organization.


Episode Transcript


Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it.

Joseph Honescko: That whole work life balance thing seems to be extra complicated for those of us who are running our businesses. Some might even say it’s impossible. But what if there really is a better path forward? As entrepreneurs motivated by her faith. We know that were called to lead and love our families even more than we lead and love our businesses. Most of us understand this problem at a cognitive level, right? So why do we still struggle with it? Today’s guest, Jeremy Pryor, suggests that the problem we face is actually more deeply rooted than we might even think. He says that the entire Western family experiment has failed and that the only solution comes from recovering a biblical framework for our households. And he’s a guy who knows the ins and outs of this situation. He’s an entrepreneur, too, who has started multiple companies and put his framework into practice in 2019. He co-founded the organization Family Teams with Jefferson Bethke to help mothers and fathers lead their families well. He joins Henry, Rusty and William on this episode of the Faith Driven Entrepreneur podcast to talk about how God’s word can become the key to a flourishing, powerful and life giving family. Let’s listen in.

Henry Kaestner: Welcome back to the Future of National, our podcast. Before we get into the role and mission in life of Jeremy Pryor and how it encouraged us to lean into family and mission and faith. I do want to have a quick public service announcement. We have gotten together and done almost 300 of these and we want to make sure that we hear back from our audience. Ours is a podcast that we hope is an instrument of reconciling the loneliness that we all feel a lot of times as entreprenuers, and that this might be something that will be used by our audience to share with others, to encourage them through the different stories that make an impact on their life. So in order to do that, we need your help. We need to hear from you about what you think works, what maybe doesn’t work. Everything is fair game. From things that you’d like to hear us do in terms of guests or themes or format, anything. But please do let us know. And you can find this survey at faith driven entrepreneur.org forward slash podcast survey all one word. So we got a friend on today, Jeremy Pryor and Jeremy and I first got to know each other 12 or 13 years ago when he was at […..] changed the way that we think about YouTube videos. But Jeremy, it’s great to see you again. And it sounds really cliche, but you don’t look like you’ve aged at all. You look great. And most importantly, over the last 12 years, God’s taught you a lot of things and you have found yourself at the intersection of faith and family and mission and just the importance of multiple generations getting together on mission and on purpose. What did you see? What needed fixing in your life and in society that caused you in this place?

Jeremy Pryor: Yeah, well, I think that one is I kind of grew up very confused about the way that family in the church just seemed like it was constantly falling apart. You know, the Western culture, we can see how much the family is in crisis, but the church seemed almost like a lagging indicator of the family dysfunction as opposed to really completely revolutionary, like leading the way that we’re so in the conversation in the church tended to be, hey, we need to do a better job. You know, man, step up, do your duty, focus on the family. And so that kind of duty based message, which cause a lot of particularly fathers and fathers that are really winning in work to, you know, at work, I got these teams really working on their it’s awesome. I feel like I’m doing what God’s called me to do. And I get home and I’m like, This just feels like something I have to do, right? That’s one way to kind of frame the way that I think a lot of particularly Christian fathers and I think mothers can to feel about the disconnect between work and their family, particularly if they find that work is really fulfilling and fitting their life. And so I grew up in the Seattle area where there was just a lot of very hyper individualism. And from that place, I spent a semester abroad in Israel and in the Middle East. I just saw a very different way of looking at family and particularly the way that they would look at family and business. What you noticed when I kept on running into in the Middle East with both Arab and Jewish fathers was that they saw business as a subset of family as opposed to, hey, I’m an individual. All of us as different family members, we’re all individuals, we’re all kind of going off doing our own thing. And then we come together and we sort of have rest recreation as a family. But then when we do productive work, it’s all outside the family. And wasn’t there not building businesses? It’s not that they’re not engaging in the wider economy. It’s really a mindset shift. They were building a household or they were building something for their family. So I started to wonder, is that just a cultural thing? Right? Is that just something that certain cultures have and something that in the West we just think of life more individually? So the way that that started to kind of coalesce in my own mind was we have a view of family that I think is best described the analogy as the nest, right? So unless there’s a place for you, go to kind of retreat and then you, you know, it resets every generation and all the chickens fly the coop, right? And then it starts over. And so in the west, we tend to have about an 80 year memory, becomes a family Most people can name with a great grandparents are, you know, we’re not super into, you know, our roots structure. Whereas in scripture you see and within like the Jewish families, for example, I was interacting with these fathers, they had a much deeper memory. And when they would go to work, they were building assets for their family and they were thinking about business and their economic activity as a subset of family. Also see the sum, something like Proverbs 31. You certainly see this in example of of Abraham and the Patriarchs. And it was weird for me to see a, a modern culture, you know, and I was interacting with a lot of startups in Israel, in Tel Aviv, and just amazed at what they were building. But they saw this totally different way of thinking, particularly, I would say, different from where I grew up in the West Coast. So that collision, so it caused me to kind of take a big step back and say, what do I believe, number one, about what kind of family to want to build? How do I want to think business in relation to my family? And does the Bible actually give us any insight as to which direction to go?

Henry Kaestner: So it’s fascinating. There are so many different places that we can take this. So one of the things that I think that you say I think is profound, but I really want to push into a bit is the way we do. Family in the West is mostly a failed experiment, and the scriptures are calling us back to a bigger and better design. Tell us a little bit more about why you feel that that individualism is a failed experiment.

Jeremy Pryor: Yeah, well.

Jeremy Pryor: We just found out recently that the United States is the number one country in the world with single parent families. So, you know, that blew my mind. [….] Research just released that recently also that about 60% now of people grow up at some point in their childhood outside the household, their biological father. This is historically very strange. Like we have to have a hypothesis for what happened to the family. Like there’s clearly a crisis. There’s something that is destroying the fabric of the family. And so when we’re looking at scripture and trying to figure out, okay, is there something we can get from scripture to help us understand what has happened? And the church, again, there’s a lot of areas in which we’re not as bad as the culture, but it does seem like we’re struggling with very similar challenges. And it does, I think, come from a hyper individualism that we’ve just decided culturally to accept that we don’t primarily live our life […] or in families or through families, but we atomized people into their individual identities and they live most of their life through those individual identities. And that is a historically strange thing to do. You know, in most times in history it has been way too dangerous to live in that way like you needed to live your life in an extended family team in order to just make sure that you could survive. And so what happened, I think in the West. Is that we have what sociologists call the assumption of stability so we could survive like our kids. They don’t have to work with our family. They don’t have to stay close to the family. They can go and explore a completely different individual life apart from the family. And they’re not going to starve to death. You know, they’re probably not going to die from the bandits come over the hill. They’re likely to actually make it. And so what happens is we move in this direction of isolation or individualism. David Brooks recently said that when Americans become wealthy, they purchase loneliness. And we’re noticing that’s happening to us. We can see the statistics. We can see the problems is creating. What I have not heard the church do is to actually diagnose the root of problem. Like what have we all agreed to? What are we capitulating? And it is because this is also again, it’s true people that believe the gospel. And so what was really surprising to me was in certain cultures, you don’t need to tell fathers to focus more on their family. We tend to diagnose the problem, as you know, we just need to get fathers to love their kids more. You know, the problem is so much deeper than that. We don’t even know what family is. And if you go all the way back to Genesis one, it’s one of thing that’s really interesting to me is that Genesis one is really God creating this world, obviously before the fall. And he has a huge project to create, to have his creation, his creatures accomplished. And so he creates human beings, he creates the first family. And he says that family be fruitful, multiply, fill the earth and subdue it and rule over creation. And one of things I think it’s important to do is take a step back and say, we had that problem. We had a massive project that we needed to accomplish that would take hundreds of years, thousands of years to accomplish. What would we do? And I think we would start a business. We would start a government. We would start a nonprofit. God’s answer to that project was to create a family. And so that’s really interesting to me. Obviously, it’s a certain kind of family. If their goal is to be fruitful, multiply, fill, subdue and rule. This family has to work together to accomplish that mission. It’s not a mission that could be accomplished in one generation. So it’s a multi-generational family. And so the way that I think about the biblical blueprint, a family is a multi-generational team on mission. It’s to take on the responsibility that God’s given us as individuals, but as families. And so then you see that the next part of the story is when it starts to become unveiled, is the people who are interacting with the Lord are these multi-generational families. That’s what you have, you know, in Adam and Eve and Noah and Abraham and all the way through Scripture and David’s family. And so each of these iterations of family, these different family teams, there are given these missions and God is interacting with them over the generations. We don’t believe that anymore in the West. We don’t believe that in the church. What we really think is that the family is a springboard for individual success. And so a good family and I was talking to a leader of a family ministry and I you know, we were talking about this and I said I said, in the West, our definition of family success is sort of springboard for individual success. If your kids launch out and are successful and restart as individuals and we’re like, bam, that is success. And he was like, Exactly. That’s what our whole ministry is built to create. And I had to sort of stop and say, I think that’s the root of the problem. I don’t think that’s what a family is. I think we think that’s what a family is. That idea of the nest that we’re here to provide springboards for the individuals of our family. But it’s clear in scripture God didn’t designed the family to be a springboard for individual success. He designed the family to work together. Every single child that comes into that family is a part of a larger team, and that team is given a mission. And so that move from the mission is a family mission to an individual mission disintegrated us. And so now how do we balance all of the crazy things we have in our lives? Because we don’t have an overarching principle through which we see how we do our lives. We don’t have this community through which we live our lives and try to accomplish things God’s given us. We primarily see those as individual things. And when you do that, that is incredibly destructive to the family. It’s going all the way back to why are we the number one country in the world of single parent families? It’s because of this is because we don’t need the family anymore. We are primarily extracting from the family wherever we can get to be an individual. And the place where I kind of come back and really want to have this conversation primarily is with entrepreneurs, because an entrepreneur has a unique opportunity to make this decision. I think it’s very difficult for people who are working in employment situations that have almost no control of their time. The resources to they can decide to go back and adopt more of a family team mindset. But entrepreneurs have a lot of ability to craft the kind of lifestyle that they want to have for their family. And so I primarily work with Christian entrepreneurs who are attempting to reintegrate their lives together as a family and as they’re thinking about the future, their children, their grandchildren and great grandchildren, as they’re thinking about how to live their life as a family. An entrepreneur can decide to create my children into work. Do we live a holistic life together as a family, or do we continue to live this sort of more individualized, atomized lifestyle?

Rusty Rueff: So that’s fascinating. Jeremy. Look, you know, you scaled companies, you came out of the advertising world, you had a creative agency when you adopted this pretty radical change of philosophy. I would say, you know, from what as you said, we were being either taught in the church or taught in society when you made this shift. What that look like? I mean, show us, you know, so we can learn from you. What were the some of the things that just had to change?

Jeremy Pryor: Yeah, it was challenging. And there’s sort of a couple of things that we tried that really helped. The first thing was just this mindset shift that when I was going to work, I wasn’t going as an individual. I’m a father representing our family, building a business for the sake of our multi-generational family. And so I was constantly finding ways to tell that story to our kids that this isn’t Dad’s thing, this isn’t Dad’s project, this is a family thing. And in trying to figure out different ways to make that work. And, you know, one of the things I was committed to do during that whole season is, for example, we have five kids. I took one of my kids to work with me every day. So on Monday, Tuesday, Wednesday, Thursday, they were, you know, as a 7 or 8 year old, they’d sit in board meetings. I would talk to them, you know, in between my meetings with people. They would interact with the different employees in our business. And it’s just something that I, I offer to all of our employees at our business. I said to them, look, I know that since the Industrial Revolution, basically, you know, family and work have been disintegrated. And I think that’s been a disaster. So I don’t know how to it’s very difficult in a modern industrial economy to reintegrate those things. And I know that everyone is kind of doing their own thing. So what we offered our employees, for example, was we said, you guys can attempt what we called an experiment, an integration. So I know that one of the problems with the total disintegration between family and work is that we assume that when somebody is on the clock, they are 100% focused on work, right? There’s no integration at all. You’re on the clock and your job is to work. And I agree with that. I think that as we’ve told employees and your time is your time now, your time is it’s work time. Now, one of the questions I asked and one of these I said are places what would happen if you would find a way to integrate, you know, let’s say your kids into work in some way that required a 5% efficiency hit. So now instead of being 100% focused, I’m 95% focused. Is it worth all of that time I got recaptured. So for me, for example, I’m spending, you know, five, six, seven more hours with my kids every week than I otherwise I would not [….] is that one on one time that I’m getting to have with my kids in between meetings and, you know, working with them in that way. That was an experiment that we ran as a family, and it worked so well that we decided to continue to do it for years and continue to expand it to more and more time. There’s lots of ways that we can try to push back against this assumption that our work and our family life should be completely disintegrated. And so that’s one example. The last one, I would say is, you know, we started our first business. We started an e-commerce business right after I left ministry and we got an investor in that business. And we would do board meetings every month. And in my board meetings with him and there were like 2 or 3 hour long board meetings, he would come with his three sons and they were all kind of in their late 20s, early 30s. And of course it was 2 to 3 hour board meetings. I would sit there in this boardroom and this father would often pause the meeting and just turn to his son to kind of explain something, because they owned a whole portfolio of companies and they were investing a lot of different businesses. And so I would sit there sometimes and just like, wait for him, you know, to finish that process of explaining things. And, you know, this went on for years. And I remember one day just sitting there listening to him, you know, talk to his son. And I kind was just did the math. And like, this guy spends more time with his kids in their 30s than most dads I know, spend time with their kids when they’re still in their house. And I was a young guy in my late 20s and I just made a decision right then. And I was at that time I wasn’t doing business for family reasons, but this really tweaked me. I was like, I got five kids. I want that to be an option someday and I’m not going to work like it’s going to work with me. But there’s certain career paths or certain lifestyles. I can choose where that would be a possibility and certain career paths and certain options I could choose about my business ownership, but that would be an impossibility. So let me decide to do that so that that’s possible. And so we started in our late 20s, this process of thinking through in every business and asset development that we were doing from the perspective of what do we want this to look like when I’m in my late 40s, 50s, 60s and now we’re getting into that phase, right? I’m a grandfather now. My kids are older, they’re adults. Most of my kids are adults now. And so virtually everything we do from a work ministry perspective is integrate with our kids.

Rusty Rueff: And that’s really cool, you know? Hey, Henry, didn’t you do something similar? I mean, didn’t you take your boys this summer on some of your FDE.

Henry Kaestner: So I did. I did. I’ve got three boys, so I’m fascinated, of course, about three generals talking about the guy that was born in the lives of three boys and my youngest one, and said he’s always wanted to work with me. And that’s been cool. The middle one and the older one I didn’t think had any interest really in what I was doing at all. But they came to me this summer and said, I’d like to work with you, but it brings up a question and I’ve got and I loved it. It was awesome. Super cool, really rich time because I was able to talk to them about why I did what I did and the mission and what hopefully would advance in God’s kingdom because we were doing this work under God’s power for His glory. What does it all even look like? And that was really fulfilling for me. I do wonder, though, when you have different kids, each of whom in in our case, none of the three boys look like me at all and they’re all completely different. I’m unbelievable. It makes me wonder if you had this kind of this sense of wanting your kids to be part of the family business, which is very attractive to me, to be very clear. But then maybe 1 or 2 of them opt out or feel like they’re on the outside looking in and just understanding that dynamic as it continues. If there is some level of expectation that, Hey, dad really wants me in this business and there’s something this multi-generational business, and yet I feel like I failed because my two brothers are doing it, but I’m not. And just what are the unintended consequences of being explicit about wanting my children to be a part of this mission I’m on, whether it’s in philanthropy or whether it’s investing or just general entrepreneurship. Is one of them or two of them or all three of them end up feeling like they’d disappointed me if that doesn’t happen.

Jeremy Pryor: And that’s why I think the better. Maybe phrasing is you want to be an option. And that’s what I would tell my kids growing up. Like I want it to be an option. If you want to work with me, it’s more on them. I’m like, I have these assets. I’m building them in such a way that I could partner with you, you could partner with me, and if you would like to do that and I told my kids I expected there would be seasons where that’s not going to be the case. You’re in exploring other things. You’re going to be, but I’m going to make that an option for you. And then the other part of it is I would say my value is for integration as opposed to like we have this one family business and this is what I think is different to an entrepreneur and maybe somebody who who owns just one family business. So we’ve we started you know, we have, you know, multiple businesses and a couple of ministries. And, you know, we have assets that we built. And so what we did is we started a legacy business with the resources we had and that legacy business, which is, you know, for us, it’s mostly real estate investing. That is something that all of my kids are interested in, you know, because these are assets that they’re going to inherit. And so what we do is we started working together and it provided in that particular business. So we have much more specialized businesses like a [….], you know, that where I was similar to Henry, where I had one of my kids that was kind of interested in that business. And I think sometimes with a lot of dads, they get fixated on their one business that they do. And it does appeal as a specialization to maybe one of their kids. The other kids like that doesn’t resonate with me. But a legacy business is different. This is why I really as I’m kind of coaching fathers who are entrepreneurs to think about this, to separate a legacy business from whatever scale business they’re using to really generate a lot of their resources. And a legacy business is basically the wholly owned, capital intensive family. And it’s really important that the kids take a role in that. It’s not a full time job. It could be like, for example, in our real estate, my son, you know, he loves doing renovations. My daughter does property management, my wife does the books. You know, I find the deals like there’s been an open doors for much more of a high variety of the different skill sets of our kids. And it’s not overwhelming. And it’s very clear from a future perspective why they might want to invest in learning to steward assets because they’re going to inherit assets. That’s an example of this isn’t necessarily taking over all of their work life, and it’s just there are different open doors. And so our family in other way, what kind of picture is our family is like a hub. We own various things. We have ministry of opportunities that we’re part of. We have businesses that are more specializations. We have, you know, investing that we do. And, you know, these are all open to you and they’re designed for integration. And at that point, it’s an invitation to your children as opposed to demand.

Rusty Rueff: That’s cool. I must shift gears just a little bit here. And I want to talk about busyness and success and how those two things. And I’m guessing Henry started a business. William is in the middle of starting a business. I’ve started a business and we all have been. I’m guessing, William, you’re not sitting around figuring out what to do these days. You’ve got plenty of things to keep you busy, right?

William Norvell: Well, on occasion, yes. I get few task, few task.

Rusty Rueff: Yeah. So as entrepreneurs, you know, we’re always busy, and I guess we sort of think we need to be busy in some ways, right? It because we have people relying on us and things to do. So, Jeremy, how could you help us as entrepreneurs, everybody who’s listening, figure out how to get this sort of balanced perspective, you know, a business success and especially in the context of faith.

Jeremy Pryor: Yeah, it is. I think how to order your life is a huge challenge. So the way that we do it, we believe that God has basically provided a technology that allows for us to order our lives properly as families. And it’s a technology that’s called the week. Like, I think that it was actually invented by God in the.

Jeremy Pryor: Week as in w e e k.

Jeremy Pryor: is an invention. The God and God specifically says in Exodus 20 when he talks about the fourth commandment, he the Sabbath, he says, In six days you shall labor and one day you shall rest. Because that’s how I did this as a pattern for you. So a seven day rhythm in designing your ideal seven days is the way that we kind of go about balancing and kind of working through busyness. And for us, you know, that starts with keeping a Sabbath. And so in our family, you know, we it’s similar where it, you know, Genesis when it says and evening and morning are Sabbath kicks off on Friday night. And so we host a large multi-generational family dinner every Friday night. And so we have about, you know, 15 to 20 people that come to that meal. And so we we enter into rest together. And so there’s a meal. And so that pattern of we’re going to work really hard for six days and then we’re going to rest for 24 hours. So Friday night, Saturday night, that’s been our rhythm. We’ve been keeping that for the last 15 years as a family. It also allows us to experience our family identities that are very deep level. So a lot of people don’t get this experience maybe at Thanksgiving or and so and it’s so we’re so in a practice that I think oftentimes it can be a tough experience. But we do this every week and this is another thing that we lived in in Israel several times and just were so impacted by these Jewish families and how, again, they they see family differently. And when you have when your peak experience every week is at a table with your family, it does something to the way that you view all of life. And so that’s what we try to craft. That kind of peak moment in our week is when we come together around a table and it’s really timeless. Like nobody’s running off to do anything else. I mean, it starts and then it goes for, you know, 3 or 4 hours and we’re just there with each other, playing games, telling stories, you know, eating. You know, we’ve got four generations now present at our table. My parents are there. April’s my wife’s mother all the way down to my grandson. And so, yeah, it’s just that, I would say allows us to work really hard. So if we’re working six days a week and we’re working in an integrated way, we don’t mind working 12, 14 hour days, you know, some of the days of the week. Again, it’s not 12 or 14 hours away from my family. It’s very integrated. And we all know the Sabbath is coming. We’re we’re going to have just that timeless right to enter into a completely different kind of mode of life with each other.

William Norvell: Jeremy, it sounds like you had a lot of experience talking to entrepreneurs that are trying to make this happen. I’m curious. One of the struggles I have to say for myself is like. I hear everything you’re saying. I mean, it all makes sense to me. But I’ve got investors. I’ve got employees. How do you counsel people, Entrepreneurs? When is rest one? When has rest been earned? When have you, quote unquote, done enough? I feel like in my small entrepreneurial group of people try to encourage people. It’s like we want all of our family. But people trusted us and gave us money. Like there’s always another sale you can make. There’s always something you can do. How do you triangulate that on a day to day basis of, you know, I have worked a good day. I have given this day to the Lord. I’ve worked under him, and it’s okay to turn the phone off for two hours and spend time with family. That is that struggle that I feel like me and a lot of my friends just fight there and we want to steward God’s resources well and the people that have taken a chance on us but also love our families.

William Norvell: Yeah, well, yeah, we just said they’re they’re God’s resources and therefore I think he’s the only one that can answer that properly. When you have so many stakeholders who are putting pressure on you. So I think, yeah, one way to think about this is you guys remember which day that God created Adam and Eve, you know, remembering creation days one through seven when they got created.

Henry Kaestner: Six, right?

Jeremy Pryor: Yeah, six. So they were creating day six. And what was day seven?

Henry Kaestner: Rest first. Yeah.

Jeremy Pryor: So their first day before they worked, before they did anything, their first day before they earned anything was rest. And so one of the things that we constantly have to tell our families we’re working or others in the churches, we don’t rest from work. We work from rest. So if you’re constantly trying to earn rest, I think that there’s going to be a nagging suspicion that I don’t know if I did enough this week, right? I don’t know if I please enough people. There’s more. I could have done more. And so I think that’s important to go the other direction with it because I don’t think you can ever shut that down. I think you have to ask, and this is why it says you. This is why he makes the rest a commandment. And I don’t think as a New Testament, you know, or Jesus, I don’t feel like I have to rest or I have to keep a Sabbath. But I do think it’s really helpful to me as I study the scripture, that God, he wanted his people to keep a Sabbath. And so He commanded it so that those voices would be turned off so that you wouldn’t feel you have to earn it. And so because you have to give yourself that space first. And the same thing happened with this is a pattern throughout scripture, right? That when God brought the children of Israel out of slavery, he didn’t like get them to earn something. And then given the law, he first gave them the Torah. And then after he came along on Mount Sinai, you know, that it was afterwards that he brought them into the Promised Land or with the gospel. And Jesus, Jesus first tells us who we are in the gospel. He He saves us first, while are yet sinners. He died for us in that state. And then from that place we come into our work. And so to me, that’s almost the definition of the difference between slavery and sonship. In scripture. You know, a slave has to earn rest and a son is granted it by his identity.

Henry Kaestner: Okay, So many different questions that I want to take off the shelf, but we’re going to need to close soon. But just a couple ones. Just rapid fire, because you’ve really got me going here. Just fourth with the biblical precedent and the model. And then how applies to me with three teenage boys, two of whom are in college and getting set and talking about career, it changed my paradigm here a little bit. I just want to explore a little bit more some operational details. So if you’re working on, say, real estate and the legacy business, you got multifamily and somebody one of your children is really good at like lawn care, like they’re just like great landscape architect and someone another one is better financial models, presumably the open market one has a higher replacement cost than any other. How do you think about salary compensation? Is that divided equally?

Jeremy Pryor: Yeah, it’s tough because you have to decide if you’re going to create a micro economy inside of your family in order to even that out or if you’re going to set a market economy right. And I can go back and forth on that. Henry. So my son started a construction company with, you know, he’s in discipleship house with a bunch of guys. And so, you know, they’re right now living in a market economy. And I think at that stage, that age, I think that’s really important, that they live in a market economy. And so they’re being paid where they can generate and I’m a part of the business. Again, it’s not about them necessarily. Joining me, both my daughter and my son, they both started their own businesses and then my wife and I, you know, help them. We consult with them. We work with them. You know, that’s the season they’re in and they deal with the market economy. In those cases, those people living in my house, my daughters who are younger, they live in a micro economy that I create. And so, like we just had a conversation this week actually, where there are some really important things that I want them to be a part of, but I don’t want to compete with other possible rates that they might get in the market economy. And so I’m paying them, you know, more like a premium in order for them to do what makes the most sense for our household. So like one of our Airbnb is like we’re, we’re paying them a little extra than we would necessarily pay somebody to clean the Airbnb because we get to do that together. And there’s a lot of other responsibilities and flexibilities that are needed to be part of this household. And so I think that that’s the kind of world that. I would say when my kids are older and they’re beginning to address the market, then I kind of want them to deal with the market rate challenges they’re going to face out there. So both my two oldest kids are in that market economy, whereas my younger kids are still in the micro economy in our family.

Henry Kaestner: Got it. Okay. So market economy allows for a certain degree of autonomy, which helps me think through the Gen three issue, which is that this is one thing when you’ve just it would seem to be more and more difficult as the generations go down. So there’s enough independence out there, enough example of the Shabbath type of family getting together that that makes an impression on Gen three. They see that lived out. But there’s not flexibility about being able to participate in the broader market economy and somebody potentially working harder than another or potentially earning more. And yet there is this and maybe I’m putting words in your mouth is this kind of like cheering one another on people feeling free to advise and counsel is sought during the Shabbat about a problem that they’re experiencing in one of their market economy jobs. Maybe speaking to that a little bit before William brings this to a close.

Henry Kaestner: Yeah, for sure. I think you want your kids to figure out how to work in that marketplace, but not alone. It’s okay to give children the privilege of the full weight of the family’s wisdom, the family’s resources. Right. The most powerful kind of privilege in the world, I think, is fatherhood. Privilege is a great book that Warren [….] wrote about. He said that they called him Dad Deprived boys. Right. And then father privilege like these kids coming from. And that’s something we want for everyone. Like we want everyone to experience that. And so part of that is we need to make sure that we are giving our kids as much as we can to help them while they go out and attempt to work in the economy the way it is. And so those Shabbat conversations. I mean, we’re because of the way our week is structured. I have those business meetings already scheduled in my normal workweek. And so I’m having those business meetings all the time with my kids in their businesses to figure out how to help them, to get them connected to whoever, to help them succeed. And so I would say in the Shabbat, when we kind of come back into that world, then it’s pretty much, you know, the kinds of conversations. There’s really almost no productive work related. We’re doing a lot of storytelling about our family’s past. We’re talking about a lot of vision and, you know, looking into the future. We’re studying the scriptures together at that time. We’re celebrating, you know, with each other. And so there’s a lot of leadership in the direction of like how to enter into that kind of timeless moment. But in order to do that, we do need to have enough time to have those business conversations during our workweek.

Henry Kaestner: Rusty, do you know who Jeremy sounds like?

Rusty Rueff: Who.

Henry Kaestner: He sounds like David Bruckner. He sounds like a messianic Jew.

Rusty Rueff: He does, that is true

Henry Kaestner: He sound like somebody who’s kind of first for the Jews, then for the Gentiles and the Jewish lineage and history of the Old Testament? What does that teach us about God’s word and his promises and family and then building the saving grace of Jesus on top of it, It sounds to me really compelling framework. Rusty has come out with this great book called Faith Code that he’s coauthored with one of his great friends, Terry Brisbane. But another one of the three guys he gets together is guy named David Brickner, who runs a ministry called Jews for Jesus. And I’m hearing echoes of that through what Jeremy is talking about earlier.

William Norvell: That was that’s probably the most beautiful setup for our last question you’ve ever done right there. You walk through the entire Old Testament, through the New Testament, through the grace of Jesus on top. And therefore, where do we end? We end at the Word of God. Jeremy We love to end every single one of our shows by referring back to Scripture and just saying, Where does God have you today? And that could be something He put on your heart this morning, even in this minute can be something you’ve been meditating on your whole life. But just if you could invite us into your journey with Scripture today, we really grateful.

Jeremy Pryor: Yeah. Well, that’s great, guys. Well, there’s one verse that I was reminded of today that I think maybe it would be kind of bring us together. So oftentimes when things are broken, when they’re not working, we as entrepreneurs sometimes can think that the solution is to innovate. And I definitely have that instinct. And I’ve learned so often now because what you guys just said, because there’s thousands of years of scriptural wisdom that oftentimes the problems we’re experiencing the present or because we left something in the past. And so there’s a verse in Jeremiah 6:16 that’s almost become like a family life verse for our family. And it says, This is what the Lord says. Stand at the crossroads and look. Ask for the ancient paths. Ask where the good way is and walk in it and you will find rest for your souls. And so sometimes it’s a stand at a crossroads, like sometimes, and you’re heading the wrong direction. Maybe stop right and look at these ancient paths. You know, sometimes the solution to our problem is not an innovation, but something that we have left in the past. And that’s what I discovered. I really think this is true about the way we think about family and ask where the good ideas and ultimately what he’s saying as the result of that is rest. And that’s why we talk about this ancient way of the Sabbath, if you can, business, right And you get family right, you kind of embrace these ancient paths. Then you get rest and for your soul and man, we all need soul rest. And that’s what the Sabbath is all about. We always want to enter into our Sabbath. We’re talking about there’s body rest and soul rest. And they’re not the same thing. You know, body rest is like, I’m so exhausted that I can’t answer the email. Soul rest is it is finished. It’s the hardest work that I ever really had to do is already been accomplished for me. And that does something to my soul. That’s the gospel. That and where do we learn that we have to stop working and just receive the gospel? And so we want to do that on a weekly basis. Just enter in as a family into the rest that’s already been earned for us.

Joseph Honescko: Thanks for listening to the Faith Driven Entrepreneur podcast. Our ministry exists to equip and resource entrepreneurs just like you with content and community. We know entrepreneurship can be a lonely journey, but it doesn’t have to be. We’ve got groups that meet in churches, coffee shops, living rooms and boardrooms around the world. Find one in your area or volunteer to lead one and bring this global movement to your own backyard. There’s no cost, no catch, just connection. Find out more at faith driven entrepreneur.org.

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