Mart Green walked into a Bible dedication ceremony in Guatemala as a skeptical ROI-minded retailer. He walked out with a calling that would consume the next 25 years of his life. Now, as one of the driving forces behind Illuminations — the world’s largest Bible translation collective impact initiative — Mart is helping unite organizations, technology, and resources toward one goal: every people group with access to God’s Word in their heart language by 2033.

Justin Forman sits down with Mart in Austin to unpack the origin story of Illuminations, from a small group of five CEOs meeting monthly in a Dallas airport admirals club to a 300-person coalition that has cut the projected Bible translation completion date from 2150 to 2041 — with faith believing for 2033. Mart also opens up about the character traits he looks for in every partner, his family’s mission statement, the role of AI in acceleration, and what a daily rhythm in God’s Word has looked like for 27 consecutive years.

Whether you’re a giver, a builder, or an entrepreneur wondering how your business connects to eternity — this conversation will shift your perspective.

00:00 Opening: The Guatemala moment — from ROI to EROI

01:09 FDE intro

01:20 Welcome from Austin: Collective impact and solving big problems

02:17 Illuminations video story begins

03:35 Mart Green: Bible translation is the start of all ministry

04:06 The challenge of getting CEOs to collaborate

05:53 The Stanford Collective Impact framework explained

08:30 Why Google Translate can’t finish the job

09:08 How AI (Scripture Forge) is cutting translation timelines in half

10:14 100,000 chapters translated in one year

11:53 Justin asks: What stands out after 15 years?

12:06 The power of unity — and why Satan attacks it

13:11 Where unity actually starts: The small table first

16:22 Three character traits Mart looks for in every partner

18:37 How Illuminations differs from other collective impact models

19:27 Chase seeds, not fruit — the resource partner advantage

21:32 By the numbers: From 2150 to 2041 (believing for 2033)

23:47 What it means to be part of a closing window

25:41 How funding works: Chapters-based distribution model

28:09 How centralized data changed everything for translation agencies

30:40 Justin: The personal story behind Mart’s involvement

31:24 Mart’s journey: Mardel, Hobby Lobby, and Guatemala 1998

36:24 Two back-to-back Holy Spirit promptings — and a vow made at 2am

37:10 Balancing data and Spirit: The three H’s (Heart, Head, Holy Spirit)

39:52 Mart’s morning routine: 27 years in God’s Word

40:19 The O-I-O-I framework: Open, Insight, Obey, Intimacy

42:49 How the Green family businesses connect to eternity

44:46 Stewardship vs. ownership — the question Mart asks everyone

47:31 How the Green family mission statement was born

48:54 “Love God intimately. Live extravagant generosity.”

50:31 Book recommendations: Experiencing God and Law of Rewards

52:51 Justin’s closing call to action: Get in the game

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James Dumoulin didn’t build 21 million followers by putting himself at the center — he did it by flipping the camera. As co-founder of the School of Hard Knocks, James and his team made one early pivot that changed everything: stop giving advice they hadn’t earned, and start extracting wisdom from those who had. The result? A media platform doing over a million dollars a month in revenue, global reach across multiple channels, and conversations with some of the most influential entrepreneurs on the planet.

In this episode, James joins Justin Forman to reflect on what he’s truly learning from the world’s most successful people — and why the most surprising thing he’s discovered is that billionaires still ask questions. He opens up about keeping God at the foundation of everything he’s building, the danger of a why-less pursuit of success, and what it looks like to stay grounded when things are moving fast.

Whether you’re just starting out or scaling something significant, this conversation is a masterclass in humility, lifelong learning, and building for legacy — not just revenue.

00:00 Introduction: What billionaires ask James in interviews

01:14 School of Hard Knocks intro clip with Tim Tebow

03:13 Justin Forman welcomes James: Where in the world is James?

03:34 Going global: Why international content changes everything

04:48 The pivot: From making content to interviewing legends

06:47 Inside the business: 21M followers, $1M+/month, 60–70 employees

07:27 Flipping the camera: The humility behind the pivot

09:02 Reading successful people: What James looks for in a crowd

11:18 FDE Foundation Groups ad

12:06 Democratizing learning: Keeping a student posture

14:00 The learning that stuck: Reverse mentorship and pattern recognition

15:13 Justin affirms James: Humility and enthusiasm in interviews

16:23 Wealth, emptiness, and the billionaires who got it right

19:50 Having a why: What keeps entrepreneurs from burning out

21:08 Staying grounded while building fast

23:35 Legacy vs. inheritance: Putting things in motion

24:21 Who’s on James’s dream interview list?

25:45 The tension of telling known and unknown stories

26:33 How to pray for James Dumoulin

27:45 Justin’s closing encouragement: Lift up builders in prayer

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What if you could reach someone for Christ for $2.30 — and watch that number keep dropping? Sean Dunn, CEO and founder of GroundWire, built a digital evangelism machine that reached over 2 million people with the Gospel in 2025. His secret? Stop asking people to come. Go to them.

Sean shares how GroundWire uses data-driven interruption marketing — short-form video, targeted URLs like JesusCares.com and IFeelBroken.com, and real-time dashboards — to meet a digitally addicted generation in their brokenness. From a $6.51 cost per commitment in 2023 to $2.30 in 2025, the numbers tell a story that even skeptical investors had to believe.

Justin and Sean unpack the entrepreneurial mindset behind ministry innovation: why spirit-led must also be data-informed, how businesses can partner with GroundWire to “champion a day,” and what the next frontier looks like when 13% disciple retention becomes 36% in a single year.

00:00 The message has to be in the URL

01:09 GroundWire origin story video

02:13 Called to ministry at 14 — but assumed the wrong model

04:14 The pivot: Stop saying “come,” start going to them

05:23 The five-fold digital strategy explained

06:17 Meta, Instagram, TikTok, anime — meeting them in their feed

07:16 Discord, online community, and connecting new believers

07:56 2 million professions of faith in 2025

09:01 From 13% to 36% follow-through in one year

09:48 Blue Trust and corporate giving partnerships

10:17 The urgency: A window that is closing every day

11:19 Sean the entrepreneur — copying vs. being Spirit-dependent

13:48 The first iteration is never the best iteration

14:13 We’ve got to stop saying “come” — meet them in brokenness

15:53 What does digital interruption actually look like?

16:26 Targeting those showing signs of depression and isolation

17:25 The customer journey: Different URLs for different pain points

17:54 JesusCares.com, WhenLifeHurts.com, and geographic iteration

19:15 INeeda Win.com — sports-space evangelism launch

19:55 Spirit-led and data-informed: A new horizon for ministry

20:32 When your innovation becomes your rut

21:34 Measurement gives credibility — a financial planner’s challenge

22:06 Validated metrics and the sophistication of Kingdom investors

24:04 Driving costs down: Better than linear ROI

25:08 $6.51 → $4.08 → $2.30 per profession of faith

26:19 Ways for businesses to get involved — Champion a Day

26:57 Partnering tangibly: Watch souls come to Christ in real time

28:32 The next challenge: From decision to discipleship community

29:01 21-day challenges, three-day modules, and what’s next

31:13 Motivation vs. access: The framework for disciple-making

32:39 Core value — celebrate, but never satisfied

33:03 Collaborative giving at solving.org

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What if everything you’ve believed about rewards, heaven, and happiness has been subtly—but profoundly—off? Randy Alcorn, author of Treasure Principle, Heaven, and 63 other books, sits down with Justin Forman to untangle decades of misplaced theology that has quietly shaped how entrepreneurs think about ambition, eternity, and the joy of their work.

From the Greek word behind “blessed” to Jim Elliot’s famous quote about gain, Randy brings his signature precision and warmth to questions that matter deeply for anyone building something for the long run. Discover why God’s law of rewards isn’t a concession to selfishness—it’s an invitation from a Father who delights in generosity. And find out why the new earth may have more in common with your best workday than with a worship set that never ends.

Whether you’re picking up Treasure Principle for the first time or returning to it after years, this conversation will give you the eternal perspective to see your work, your money, and your calling differently.

00:00 Opening: Happiness, holiness, and a famous quote

01:15 Justin’s first encounter with Treasure Principle

02:04 How Treasure Principle came to be—and its unexpected reach

03:20 The context of rewards: Where did we get off track?

04:31 The Protestant Reformation’s overcorrection on works

06:00 What we missed about rewards in Scripture

07:54 Entrepreneurs, ambition, and the balance of rewards

09:21 Are rewards built into creation—or just a sin problem?

13:24 “Well done”: Why refusing reward misses the point

15:08 FDE Foundation Groups Ad

15:26 Humbition: Humility meets ambition

16:28 Happiness vs. holiness—unpacking the real distinction

18:54 Why “God cares only about holiness” sounds spiritual but isn’t

19:03 The Greek word behind “blessed”—and what it actually means

23:04 It is more “happy-making” to give than to receive

24:01 How little it takes to miss so much

25:21 Ebenezer Scrooge: A picture of true conversion

28:07 Why are we afraid of joy?

28:17 Jim Elliot and the pursuit of eternal gain

30:09 The currency exchange: Alan Barnhart and lifestyle limits

31:10 The Barnhart family: Hummers vs. Kingdom giving

34:22 FDE for Teens Ad

35:26 What entrepreneurs get wrong about heaven

36:16 Bucket lists and the new earth

39:32 Bodies, resurrection, and what the new earth really means

41:13 What does work look like after the Fall is reversed?

41:46 Work before the curse—and what’s coming

44:43 The joy of activity and the myth of endless leisure

46:12 Randy’s writing rhythm: 11pm to 3am

48:28 Night owl by nature—from astronomy to authorship

49:25 Legacy vs. what you set in motion

50:19 The through line across 65 books: Eternal perspective

53:47 Justin’s closing encouragement: Pick up Treasure Principle

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Journey with 10-15 other Entrepreneurs through the
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Pete Ochs needed workers. What he found inside a maximum security prison changed the way he thinks about business, stewardship, and what it means to follow Jesus in the marketplace.

In 2005, Pete moved part of his manufacturing company inside Hutchinson Correctional Facility in Kansas — one of the most unconventional business decisions in the faith-and-work movement. Twenty years later, the results speak for themselves: men coming to Christ, completing seminary, raising money for each other’s families, and walking out of prison ready to lead.

Pete and Justin Forman explore the triple bottom line of economic, social, and spiritual capital — and what it really looks like to lead with a job, build authentic relationships, and trust God to open the doors of spiritual transformation. They also dive deep into the stewardship question Pete has wrestled with for 30 years: How much is enough? — and how a small group of entrepreneurs committed to capping their lifestyles and stewarding the delta has shaped Pete’s vision for finishing well.

If you’ve ever wondered whether your business could be a vehicle for real, lasting transformation — this episode is for you.

00:00 Introduction — Two Gang Leaders, One Gospel

00:52 About the FDE Podcast

01:22 Luis Gutierrez’s Story: From Prison to Purpose

02:35 Pete Enters the Prison for the First Time

05:06 The Triple Bottom Line: Economic, Social & Spiritual Capital

07:10 Justin & Pete: 20 Years of the Faith & Work Movement

07:59 How Pete Got Into Prison Ministry (It Started With Labor)

09:34 Moving a Business Inside a Maximum Security Prison in 30 Days

11:48 What Pete Found Inside: A Desert of Human Flourishing

13:57 The Danger of Labels — Why Pete Stopped Asking What They’re In For

15:01 Casting Vision: “Let’s Be the Best Prison in America”

17:14 Louie Gutierrez: Wrote a 40-Page Manual, Got Paroled, Now Thriving

18:13 How Jobs Reduce Recidivism & Help People Reenter Society

19:02 Culture, Excellence & Doubling Output Inside the Prison

20:51 The Good Samaritan as the Blueprint for Business as Mission

22:36 Why Isn’t This Happening in Every State?

25:19 China vs. Mexico vs. Prison: A Business Decision Framework

27:25 From Financial Stewardship to Full Surrender

28:28 The Journey from Generosity to True Stewardship

33:03 Two Gang Leaders Come to Christ — and Lead Together

36:07 Inmates Out-Give Civilians 3 to 1

39:35 The “How Much Is Enough?” Question That Changed Everything

43:54 Pete’s Vision for Entrepreneurs: Finish Well, Pass It On

45:55 Closing: What’s Your Next Step?

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Alan Barnhart built one of the most remarkable companies in America—and then gave it away. As co-founder of Barnhart Crane & Rigging, Alan and his brother grew a two-bedroom family operation into a $400M+ business with over 1,000 employees. But the more remarkable story isn’t the growth. It’s what they decided to do with it before it ever began.

In this episode, Alan unpacks the two scriptural convictions that shaped 40 years of business decisions: the stewardship of everything and the very real danger of wealth. He shares how he and Katherine capped their lifestyle before the company took off, why they transferred 99% of the company to a ministry trust, and how collaborative giving has become the engine for Kingdom impact they never could have imagined alone.

This is a rare, honest conversation about money, generosity, family, and what it really means to hold everything with an open hand.

00:00 Intro: Ask the owner

01:08 Who is Alan Barnhart? Hobbies, backpacking & Kilimanjaro

03:28 Date nights, Scrabble & real popcorn

04:14 Growing up in the family business

05:38 The faith and work conversation: Seeds of stewardship

06:46 Early generosity: Ethiopia, World Vision & cassette tapes

08:06 Coming back to the family business fired up for Jesus

09:17 Two biblical convictions: Stewardship and fear of wealth

10:02 Jesus warned about wealth more than anything else

11:56 The early decision: Capping the lifestyle before it started

13:29 What was God doing? Alan pushes back on his own story

14:47 The first time Justin heard Alan’s story

16:40 Why they made these decisions for self-preservation, not spirituality

18:21 Money as a tool of the enemy

19:17 The question everyone asks: “What’s the number?”

22:53 The hardest conversations: Raising kids with a capped lifestyle

25:20 Kids, inheritance, and expectation management

27:34 Is the world more greedy today?

29:36 Why they didn’t tell their story for the first 15 years

32:58 The stewardship of your story

34:47 Collaborative giving: From reactive to strategic

36:54 The shift: From emotional giving to data-informed, spirit-led

38:37 The danger of giving to what makes you feel good

41:10 Why collaboration is a necessity for hard places

43:54 The 35-year-old entrepreneur: How to give intentionally without 30 staff

44:40 The arc of the faith and work movement: 1980s to now

46:06 The compounding impact of giving now vs. later

47:59 Closing word of encouragement

50:01 Katherine and Alan’s full story (Generous Giving video)

Stay Connected to the Movement

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