David Green never intended to build a billion-dollar empire. The son of a pastor, he just wanted to be a store manager at the local five-and-dime. But God had different plans. From making miniature frames in his garage with his two young sons to standing before the Supreme Court defending religious freedom, David’s journey reveals what true stewardship looks like in business.

At 84, he still serves as CEO of Hobby Lobby, still carries his paper “MyPad” instead of using a computer, and still believes the best days are ahead. In this deeply personal conversation, David shares the pivotal moments that transformed his understanding of ownership, the family framework that keeps 48 members aligned around eternal values, and why giving away half of all earnings has been the best business decision they ever made.

00:00 Introduction: The MyPad CEO

02:27 David’s trusty MyPad technology

04:06 Tech observations from an analog CEO

04:54 From pastor’s son to retailer

06:14 The five-and-dime dream

06:27 Why frames? The $600 loan story

08:18 Mark and Steve: The first employees at 7 cents per frame

09:27 From 600 square feet to $8 billion

10:43 The black sheep finds his calling

12:44 The pivotal $30,000 moment

15:14 Being anointed as a retailer

16:03 What it means to be a merchant

18:56 The faith that went to the Supreme Court

21:36 Family unity in crisis

22:50 Doing right over doing profitable

24:54 Being bold about faith from day one

25:47 Why he still needs a job at 84

27:36 Learning generosity from pastor parents

30:47 Making eternal purpose normative

33:32 Creating the family constitution

36:35 48 and counting: All in Oklahoma City

37:43 The wealth that could ruin everything

40:55 Telling the story to inspire others

43:39 Finding the best places to give eternally

46:55 The danger of “I earned it” thinking

48:45 Legacy in a thousand-year framework

50:30 Closing thoughts on faithfulness

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Before Dude Perfect became a household name, Larry and Diann Cotton were parents navigating backyard basketball goals, ruined roof shingles, and the question every parent asks: “What will my kids become?” In this deeply personal conversation, they share the parenting principles that helped their children build an entertainment empire without losing their souls.

Discover how they recognized Coby and Cory’s entrepreneurial spark through dodge frisbee games and roof basketball, celebrated Catherine’s artistic gifting through church bulletin sketches, and prayed one specific prayer when success came—that their kids would experience neither poverty nor riches, but contentment in Christ. This is essential viewing for any parent raising creative, entrepreneurial children.

00:00 Introduction: Behind the Dude Perfect phenomenon

01:09 Welcome and setting the stage for parenting entrepreneurs

01:58 The Dude Perfect origin story (video segment)

14:52 Meeting Larry and Diann Cotton

15:46 The differences between their three children

17:14 Early signs of Catherine’s artistic gifting

19:20 How the boys invented new games constantly

19:57 Noticing unique differences between twins Coby and Cory

21:53 Avoiding competition, encouraging collaboration

22:32 When hobbies became potential careers

24:10 College paths: A&M for the boys, Baylor for Catherine

25:24 The one class that changed Catherine’s trajectory

26:30 How Catherine’s business started with one wedding dress drawing

28:02 The Good Morning America morning: Every parent’s surprise

29:00 Larry’s first reaction: “You’re ruining the shingles!”

30:10 When did this become more than just a moment?

31:33 The sequence of viral videos during college

34:31 The Sports Center moment in a Raleigh pizza place

35:11 Early opportunities to share faith at Catalyst Conference

36:31 Larry and Diann’s vocational ministry journey

39:34 Realizing their kids’ platforms were different—but still ministry

40:30 The diverse opportunities their children’s work created

44:12 No divide between secular and sacred

45:19 Why early public faith declarations matter

48:43 Stating your why grounds your identity

49:41 The loneliness of entrepreneurship: Catherine’s solo journey

51:08 The boys’ isolation during the startup year

53:12 Advice for parents seeing non-traditional paths in their kids

54:12 Diann: “God is writing their unique story”

55:25 The arrow principle: Training according to their bent

56:30 Praying Proverbs 30: Neither poverty nor riches

57:48 Living in healthy tension as entrepreneurs

59:40 Not fixing problems but walking through them together

01:01:25 Closing: Faith-Driven Entrepreneur for Teens resource

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Join host John Coleman for an intimate conversation with NASCAR Hall of Famer Carl Edwards, recorded at the Main Street Summit in Carl’s hometown of Columbia, Missouri.

Carl Edwards achieved everything he dreamed of—magazine covers, championship contention, fame, wealth. Then he walked away from a multi-million dollar contract at age 36, leaving fans and the racing world stunned. This conversation reveals why.

Carl takes us from his father’s Volkswagen shop in Columbia, Missouri, through the entrepreneurial grind of breaking into NASCAR, to the intoxicating heights of fame and the devastating realization that he’d built his identity on sand. He shares the moment that changed everything: a phone call with someone struggling with alcoholism that made him see his future with terrifying clarity.

But the story doesn’t end with retirement. Carl opens up about the identity crisis that followed, how a dystopian book club led to an unexpected encounter with God, and why he now sees every miracle in his life—including the ones he attributed to his own hustle—as evidence of divine orchestration.

00:00 Introduction: More than back flips

02:31 Growing up in Columbia: Soapbox derby to NASCAR dreams

04:15 The entrepreneurial grind: Breaking into racing with zero resources

06:31 Renting the track: Creative problem-solving that launched a career

09:56 From dirt tracks to the Cup Series: The paradigm shift

12:51 Inside the car: The discipline of focus at 180 mph

15:07 The intoxication of fame: When success becomes an idol

17:26 Welcome to the league: Mark Martin’s stone-cold lesson

20:01 Flow state: The joy of the last lap

21:48 Jimmy Johnson: The competitor who modeled something better

23:30 When your son wants to race: Breaking patterns, honoring passion

25:14 Balancing family and fame: Kate’s fierce independence

27:35 The retirement decision: 30 years from now on the other end of the phone

30:48 Identity crisis: When the facade crumbles

33:13 Jiu-jitsu, dystopian books, and an ambush on a mountaintop

37:10 Life today: Wrestling with scarcity and learning generosity

42:07 The power of modeling love: When your daughter sees hope for marriage

45:00 Closing wisdom: Follow the stirring in your soul

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What happens when an entrepreneur who fell away from faith encounters Jesus in silence and decides to build a prayer app with $10? Alex Jones shares Hallow’s extraordinary journey from a personal spiritual awakening to becoming the #1 app in the Apple App Store—surpassing tech giants like Amazon, YouTube, and Netflix during Lent.

Discover how a heartbreaking note from his aunt who lost her son convinced Alex to dedicate his life to this mission, why they risked everything on a Super Bowl commercial without clear ROI, and how God keeps showing up in miraculous ways (including fixing a crash right after a priest prayed). Alex vulnerably discusses the tension of being an independent entrepreneur while remaining radically dependent on God, and why prayer isn’t about feeling better—it’s about having a real relationship with an invisible God who transforms everything, including pain.

00:00 Introduction: From $10 to billion prayers

02:00 Alex’s faith journey: From agnostic to contemplative prayer

03:00 The heartbreaking aunt story that changed everything

08:23 Core customer challenge: Who are we building for?

16:05 Redeeming technology: Gamification for good

18:01 The thin line between virtue and vice

24:28 Prayer in culture: Where we are as a society

25:45 Spiritual revival happening across America

27:36 What prayer really is (and isn’t)

31:33 Authenticity: Partnering with Mark Wahlberg and Jonathan Roumie

36:30 The controversial Super Bowl commercial decision

38:27 Beating Temu to #1 in the App Store

44:53 Cultural impact: Making prayer normative

47:12 The upstream solution to world’s problems

50:21 Scale and scope: 27.5 million downloads

51:02 Working with faith-driven investors like Goodwater

53:46 Three keys: Great people, excellence, radical surrender

57:39 Dependent entrepreneurs: The beautiful tension

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What if your entire definition of a wealthy life has been incomplete? Sahil Bloom, author of The Five Types of Wealth, joins Justin Forman to challenge how entrepreneurs measure success. After years of chasing financial achievement at the expense of everything else, one conversation about seeing his parents only 15 more times sparked a complete reframe of what it means to build a truly rich life.

Discover why ambition directed toward service creates fulfillment while ambition focused solely on money leads to misery. Learn how to define “enough” for yourself, why seasons of imbalance are necessary for building, and how asking “why” like a child can lead you toward something that feels like God. This conversation transcends typical faith and work discussions—it’s about the universal questions we all must answer to live fully alive.

00:00 Introduction: Redefining wealth in modern society

01:47 The two catalysts: Wealth inequality and COVID’s zoom-out moment

04:01 Chasing external solutions to internal problems

05:26 The double edge of sports and achievement culture

07:28 The gold medal fallacy: Why arrival never satisfies

09:19 Ambition channeled toward service vs. money

11:36 Finding inspiration in Christian faith and service

11:51 The five types of wealth framework explained

13:54 Why financial wealth comes fifth

15:05 Defining “enough” through your ideal Tuesday

18:05 Cultivating truth-tellers by being one

20:40 Reclaiming childlike “why” questions

21:44 When the “why” rabbit hole leads to God

24:23 Time wealth during building seasons

26:25 The balance wheel fallacy

27:41 What Tim Cook’s endorsement reveals

30:46 The science behind holistic wealth

32:31 Purpose as knowing your “why” each morning

33:50 Creating compelling visual frameworks

35:12 Tolerance for uncertainty as a superpower

36:04 Hard things don’t get easier, you get stronger

37:01 Learning to work without validation

39:07 The courage to start: Who tapped you in?

41:02 Next steps: Find your truth-tellers

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Journey with 10-15 other Entrepreneurs through the
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What if the greatest mission field on the planet wasn’t a geographic location but a community? Steve Stenstrom, President of Pro Athletes Outreach, reveals why pro sports represents unprecedented gospel ROI—and why the next few years present a once-in-a-generation opportunity.

After 55 years of faithful discipleship, PAO is witnessing athletes boldly proclaiming Christ on stages reaching hundreds of millions. From women’s cricket matches watched by 500 million to NFL press conferences, the movement is accelerating. Steve shares shocking data: pro soccer is statistically less reached than Somalia, with only 950 believers among 567,000 professional players. But with the 2026 World Cup and 2028 Olympics both coming to North America, the doors are opening.

Discover why the “pro to pro” model works, how 70% of athletes face bankruptcy or divorce within 3 years of retirement, and what entrepreneurs can learn from the athlete journey. This isn’t just about sports—it’s about stewarding platforms, building authentic community, and recognizing that God deploys marketplace leaders where traditional missionaries can’t go.

00:00 Introduction: Cricket star proclaims Christ to 500M viewers

01:08 Bold visionaries in sports ministry

01:19 When press conferences become pulpits

02:37 Athletes’ lives constantly on display

02:48 Sports infiltrates everything in society

03:14 Sports as universal language

04:09 Greatest ROI potential: Reaching pro athletes

04:35 The isolation problem for professional athletes

05:10 70% bankruptcy/addiction/divorce rate post-retirement

06:03 Pro Athletes Outreach: 55 years of discipleship

06:45 Learning to be surrendered disciples of Jesus

07:13 The locker room model: Pro to pro ministry

08:37 Francis Chan moment: Holy Spirit calling

09:17 Athletes have platforms the world listens to

09:51 Finding identity beyond the game

10:49 When you taste what it’s like to be alive in Christ

11:26 NFL stands for “not for long”—ministry beyond the game

12:20 Break my heart for what breaks yours

12:42 Collaborative environments for kingdom impact

13:20 Entrepreneurs and athletes: Both problem solvers

14:19 Early stages of global sports ministry potential

14:45 Soccer: 950 believers among 567K pro players

15:05 13 major sports, PAO currently serves 3

16:47 Decades of faithfulness leading to this moment

17:45 Understanding our times like men of Issachar

19:10 The 30-second moment on live TV

19:57 Matthew 7: Building on the right foundation

21:19 Pro to pro: Why peers accelerate authenticity

23:34 Sports as the new Roman roads for gospel

24:33 Tim Tebow era: Masculinity meets bold faith

26:10 Direct-to-audience media changes everything

27:40 Sports Spectrum: 40 years of keeping Jesus in conversation

28:08 Global headwinds: Not all cultures applaud public faith

28:37 Women’s cricket semi-final: 10X World Series viewership

29:46 The cost: Potential career sacrifice for Christ

30:51 Sports loyalty rivals religious devotion

32:16 Getting the data: How unreached are pro athletes?

32:58 Pro sports less reached than Somalia, North Korea

34:54 Life as collection of seasons

35:47 None of us can do it alone

36:54 Reaching athletes early: Maximum kingdom impact

37:30 Beyond the game while still in the game

38:48 Connecting faithful chaplains globally

39:24 The 3:30 ecosystem explained

41:07 Ministries as organisms, not just organizations

42:37 Entrepreneurs and athletes: Similar DNA

44:24 Leading from behind and beneath

46:11 Next steps: Join a faith-driven community

Stay Connected to the Movement

Listen on your favorite podcast platform:

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Journey with 10-15 other Entrepreneurs through the
8-week Study. Don’t Journey Alone. Find your Community.