Only 17% of Americans say they find a great deal of meaning and purpose at work. Loneliness is rising. Depression is climbing. And somehow, the wealthiest societies on earth are flourishing less than middle-income ones. John Coleman — investor at Sovereign’s Capital, 15-year Harvard Business Review contributor, and author of Good Money — has spent his career asking why. And the answer, it turns out, has always been hiding in plain sight.

John joins Justin Forman for an expansive conversation on what it means to have a healthy relationship with money. His book Good Money presents a comprehensive framework covering earning, spending, giving, investing, and saving — and grounds each in both cutting-edge research on human flourishing and the ancient wisdom of Scripture. The Bible mentions money over 2,300 times, and modern research is now catching up to what it’s always said.

Entrepreneurs especially will want to hear John’s take on the hedonic treadmill, the financial finish line, and why setting a cap on lifestyle spending isn’t giving up — it’s a turbocharge for your business, your generosity, and your purpose.

00:00 The crisis of meaning: 17% engaged, 17% finding purpose

01:42 Fun facts: Chess champs and speech team nerds

03:07 Why structuring thought is the most important skill in business

04:25 Why John wrote Good Money and what led him there

05:18 The two streams: Human flourishing research + investor life

07:20 The Bible, 2,300 references, and the love of money

08:36 The Good Money framework: Six areas of your financial life

09:20 The Harvard human flourishing model: 5 intrinsics explained

10:52 The financial finish line conversation: Alan Barnhart, Casey Crawford, Henry

11:35 How hedonic adaptation works — and the John D. Rockefeller quote

13:20 Dostoevsky’s warning: How Much Land Can a Man Need?

14:46 Clayton Christensen: 100% is easier than 98%

16:55 How the finish line turbocharged generosity for Alan, Casey, and Henry

17:44 Why consumption traps burn people out faster than ambition ever could

19:30 Compounding generosity: The ripple effect of deploying capital well

20:05 Faith as the anchor — why Christian community changes behavior

21:00 Generosity stats: Only 4 in 10 Americans give anything at all

22:15 The physical benefits of generosity: mortality, dementia, heart attack, stroke

23:00 No success without significance — why waiting to give is a deception

25:28 Why wealthy societies flourish less: Results from Harvard, Baylor & Gallup

27:53 Longevity, money, and the gospel — meeting people where they are

31:40 The investor mindset: Why entrepreneurs must see the bounce

33:47 Entrepreneurs as salt and light — why withdrawing cedes the territory

35:31 Building accountability: Who needs to be in your money conversation

36:28 Finding advisors whose values are aligned with yours

38:30 Teaching your kids about money — and why they’ll hold you accountable

40:36 Call to action: Grab the book and start the conversation today

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Brandon West built a creative agency. Then he handed a key to a sex trafficking safe house and realized he’d been dreaming too small. PHOS Creative founder and Chief Purpose Officer Brandon West joins Justin Forman to unpack the collision of brand strategy, biblical stewardship, and what it looks like when a business decides it exists for something bigger than the next client win.

Brandon shares the marketing principles every faith-driven entrepreneur needs to hear — why over-produced content can actually kill trust, how awareness and trust are two cogs that have to work together, and why excellent work alone has never led anyone to ask, “What must I do to be saved?” But the real turning point comes when Brandon’s leadership team laughs at his idea to launch a sex trafficking safe house — and then God makes it happen in a month. Thirty-seven care centers later, Brandon’s vision has a new measure of success: it is not your business to succeed, but to be faithful.

00:00 Intro: Sex trafficking in Gainesville — blinders coming off

01:23 Welcome from the Hope Center, Dallas

02:56 What makes a great ad — and what makes it forgettable

04:21 The hook problem: Why the skip button reveals everything

06:32 The two things every organization needs online: Awareness and trust

08:20 Tools for faith-driven entrepreneurs: Excellence AND authenticity

09:17 Why being a Christian business owner isn’t enough

11:28 FDE for Teens — video interlude

12:31 Ministry in deed and word — when it’s time to use both

13:56 Intentionality and the Flourishing Framework at PHOS

15:44 Size, scope, and how PHOS started in a home office

16:14 The journey: From teaching Greek and Latin to 24-person agency

18:40 The Compassion International moment that changed everything

20:15 How God uses new messaging to reach even the most inoculated hearts

21:23 Authentic branding: Who are you at your best?

22:21 How to talk to your team about giving — the honest journey

23:21 2022: The hardest year of Brandon’s life and leadership

24:57 From one sponsored child to vision for a sex trafficking safe house

27:50 The problems of the world can feel daunting — here’s the framework

28:29 “Do for the one what you wish you could do for the many”

30:21 How Brandon found the anti-trafficking cause in his own city

33:09 What dignity really means — and how a safe house hands it back

34:01 Stewarding stories: The little sticker at the headboard of his bed

36:18 How sharing the story unlocks generosity in others

39:37 “It Is Not Your Business to Succeed” — the C.S. Lewis framework

41:02 What it looks like to solve problems together as entrepreneurs

43:39 How to take your first step — even if it’s just $50 a month

46:00 The role of community: C12, FDE Groups, and the people who “get it”

48:42 Closing challenge: Don’t be a consumer — take one step

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Zachary Levi didn’t just star in a movie about a 10-year-old girl who prayed over her land and struck oil—he produced it. Sarah’s Oil is the untold true story of Sarah Rector, a young Black girl in early 1900s Tulsa whose childlike faith turned 160 acres into the largest pure oil reserve in North America. It’s the kind of story Zachary has spent his career searching for: true, excellent, redemptive—and never preachy.

Filmed at SXSW, this conversation goes far beyond the film. Zachary opens up about the darkness he walked through eight years ago when he didn’t want to live anymore, the therapy that deconstructed and rebuilt his faith, and what he now believes about grace. He also unpacks the vision behind Wyldwood—his new independent studio and intentional community designed to answer a broken Hollywood, a fractured culture, and the AI flood rising around all of us.

If you believe that authentic human creativity, redemptive storytelling, and genuine community are worth fighting for, this conversation is for you.

00:00 What Zachary heard from God about Hollywood

01:27 Introduction: SXSW with Zachary Levi

02:19 Sarah’s Oil: The untold true story of Sarah Rector

04:51 She was 10 years old—and she took action

06:24 Childlike faith and the character arc of Burt

07:19 Why this story isn’t in the history books

08:00 Excellence over messaging: how faith gets into storytelling

09:15 The echo chamber problem and playing the long game

09:58 A golden age? How the church is returning to the arts

11:30 Kingdom Story, Wonder Project, Angel Studios—reasons for hope

12:58 Grit, tension, and the Tolkien model of redemptive storytelling

13:52 Zachary’s faith journey: from childhood knowing to adult Pharisee to amazing grace

15:30 Eight years ago: therapy, deconstruction, and not wanting to live

17:55 The identity trap: acting, entrepreneurship, and separating work from worth

18:52 The actor’s process: empathy, method acting, and Daniel Day-Lewis

23:09 The shift from actor to entrepreneur

23:42 Why he thinks he was built more as an engineer than an artist

25:30 Chaotic capitalism and the cost of bottom-line thinking

26:00 God’s call: ride the broken boat, then build a better one

26:24 The Wyldwood vision: factory towns and the Hershey model

28:04 Faith-driven history: Guinness, industrialists, and investing in community

29:14 What’s actually broken in Hollywood—and what Wyldwood solves

30:16 We’ve forgotten where we came from: co-labor, community, and the tribal model

33:35 Designing neighborhoods for connection, not isolation

35:00 Everybody wants to go buy land and build a community

36:28 AI is a biblical flood—and why that’s the reason to build

38:17 We were created to create: why the arts must be preserved

39:00 Organic food and vinyl records: the human hunger for the authentic

40:15 The irony of AI-generated nostalgia and owning your art

41:50 How to connect with Wyldwood and invest in return-on-impact

42:21 Next steps: Wyldwood, Sarah’s Oil, and closing thoughts

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Mart Green walked into a Bible dedication ceremony in Guatemala as a skeptical ROI-minded retailer. He walked out with a calling that would consume the next 25 years of his life. Now, as one of the driving forces behind Illuminations — the world’s largest Bible translation collective impact initiative — Mart is helping unite organizations, technology, and resources toward one goal: every people group with access to God’s Word in their heart language by 2033.

Justin Forman sits down with Mart in Austin to unpack the origin story of Illuminations, from a small group of five CEOs meeting monthly in a Dallas airport admirals club to a 300-person coalition that has cut the projected Bible translation completion date from 2150 to 2041 — with faith believing for 2033. Mart also opens up about the character traits he looks for in every partner, his family’s mission statement, the role of AI in acceleration, and what a daily rhythm in God’s Word has looked like for 27 consecutive years.

Whether you’re a giver, a builder, or an entrepreneur wondering how your business connects to eternity — this conversation will shift your perspective.

00:00 Opening: The Guatemala moment — from ROI to EROI

01:09 FDE intro

01:20 Welcome from Austin: Collective impact and solving big problems

02:17 Illuminations video story begins

03:35 Mart Green: Bible translation is the start of all ministry

04:06 The challenge of getting CEOs to collaborate

05:53 The Stanford Collective Impact framework explained

08:30 Why Google Translate can’t finish the job

09:08 How AI (Scripture Forge) is cutting translation timelines in half

10:14 100,000 chapters translated in one year

11:53 Justin asks: What stands out after 15 years?

12:06 The power of unity — and why Satan attacks it

13:11 Where unity actually starts: The small table first

16:22 Three character traits Mart looks for in every partner

18:37 How Illuminations differs from other collective impact models

19:27 Chase seeds, not fruit — the resource partner advantage

21:32 By the numbers: From 2150 to 2041 (believing for 2033)

23:47 What it means to be part of a closing window

25:41 How funding works: Chapters-based distribution model

28:09 How centralized data changed everything for translation agencies

30:40 Justin: The personal story behind Mart’s involvement

31:24 Mart’s journey: Mardel, Hobby Lobby, and Guatemala 1998

36:24 Two back-to-back Holy Spirit promptings — and a vow made at 2am

37:10 Balancing data and Spirit: The three H’s (Heart, Head, Holy Spirit)

39:52 Mart’s morning routine: 27 years in God’s Word

40:19 The O-I-O-I framework: Open, Insight, Obey, Intimacy

42:49 How the Green family businesses connect to eternity

44:46 Stewardship vs. ownership — the question Mart asks everyone

47:31 How the Green family mission statement was born

48:54 “Love God intimately. Live extravagant generosity.”

50:31 Book recommendations: Experiencing God and Law of Rewards

52:51 Justin’s closing call to action: Get in the game

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James Dumoulin didn’t build 21 million followers by putting himself at the center — he did it by flipping the camera. As co-founder of the School of Hard Knocks, James and his team made one early pivot that changed everything: stop giving advice they hadn’t earned, and start extracting wisdom from those who had. The result? A media platform doing over a million dollars a month in revenue, global reach across multiple channels, and conversations with some of the most influential entrepreneurs on the planet.

In this episode, James joins Justin Forman to reflect on what he’s truly learning from the world’s most successful people — and why the most surprising thing he’s discovered is that billionaires still ask questions. He opens up about keeping God at the foundation of everything he’s building, the danger of a why-less pursuit of success, and what it looks like to stay grounded when things are moving fast.

Whether you’re just starting out or scaling something significant, this conversation is a masterclass in humility, lifelong learning, and building for legacy — not just revenue.

00:00 Introduction: What billionaires ask James in interviews

01:14 School of Hard Knocks intro clip with Tim Tebow

03:13 Justin Forman welcomes James: Where in the world is James?

03:34 Going global: Why international content changes everything

04:48 The pivot: From making content to interviewing legends

06:47 Inside the business: 21M followers, $1M+/month, 60–70 employees

07:27 Flipping the camera: The humility behind the pivot

09:02 Reading successful people: What James looks for in a crowd

11:18 FDE Foundation Groups ad

12:06 Democratizing learning: Keeping a student posture

14:00 The learning that stuck: Reverse mentorship and pattern recognition

15:13 Justin affirms James: Humility and enthusiasm in interviews

16:23 Wealth, emptiness, and the billionaires who got it right

19:50 Having a why: What keeps entrepreneurs from burning out

21:08 Staying grounded while building fast

23:35 Legacy vs. inheritance: Putting things in motion

24:21 Who’s on James’s dream interview list?

25:45 The tension of telling known and unknown stories

26:33 How to pray for James Dumoulin

27:45 Justin’s closing encouragement: Lift up builders in prayer

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What if you could reach someone for Christ for $2.30 — and watch that number keep dropping? Sean Dunn, CEO and founder of GroundWire, built a digital evangelism machine that reached over 2 million people with the Gospel in 2025. His secret? Stop asking people to come. Go to them.

Sean shares how GroundWire uses data-driven interruption marketing — short-form video, targeted URLs like JesusCares.com and IFeelBroken.com, and real-time dashboards — to meet a digitally addicted generation in their brokenness. From a $6.51 cost per commitment in 2023 to $2.30 in 2025, the numbers tell a story that even skeptical investors had to believe.

Justin and Sean unpack the entrepreneurial mindset behind ministry innovation: why spirit-led must also be data-informed, how businesses can partner with GroundWire to “champion a day,” and what the next frontier looks like when 13% disciple retention becomes 36% in a single year.

00:00 The message has to be in the URL

01:09 GroundWire origin story video

02:13 Called to ministry at 14 — but assumed the wrong model

04:14 The pivot: Stop saying “come,” start going to them

05:23 The five-fold digital strategy explained

06:17 Meta, Instagram, TikTok, anime — meeting them in their feed

07:16 Discord, online community, and connecting new believers

07:56 2 million professions of faith in 2025

09:01 From 13% to 36% follow-through in one year

09:48 Blue Trust and corporate giving partnerships

10:17 The urgency: A window that is closing every day

11:19 Sean the entrepreneur — copying vs. being Spirit-dependent

13:48 The first iteration is never the best iteration

14:13 We’ve got to stop saying “come” — meet them in brokenness

15:53 What does digital interruption actually look like?

16:26 Targeting those showing signs of depression and isolation

17:25 The customer journey: Different URLs for different pain points

17:54 JesusCares.com, WhenLifeHurts.com, and geographic iteration

19:15 INeeda Win.com — sports-space evangelism launch

19:55 Spirit-led and data-informed: A new horizon for ministry

20:32 When your innovation becomes your rut

21:34 Measurement gives credibility — a financial planner’s challenge

22:06 Validated metrics and the sophistication of Kingdom investors

24:04 Driving costs down: Better than linear ROI

25:08 $6.51 → $4.08 → $2.30 per profession of faith

26:19 Ways for businesses to get involved — Champion a Day

26:57 Partnering tangibly: Watch souls come to Christ in real time

28:32 The next challenge: From decision to discipleship community

29:01 21-day challenges, three-day modules, and what’s next

31:13 Motivation vs. access: The framework for disciple-making

32:39 Core value — celebrate, but never satisfied

33:03 Collaborative giving at solving.org

Stay Connected to the Movement

Listen on your favorite podcast platform:

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Journey with 10-15 other Entrepreneurs through the
8-week Study. Don’t Journey Alone. Find your Community.