Dave Munson

CEO at Saddleback Leather Co.

Dave Munson, from Portland, Oregon, owns Saddleback Leather Co. based out of Fort Worth, Texas. He first started selling the leather bags he designed off the tailgate of his old Toyota Land Cruiser with his Black Lab, Blue. He has since opened a factory in Mexico, married the girl of his dreams and has a daughter and son.

In 1999, Dave was a volunteer English teacher in Southern Mexico and sketched out a leather bag to be made to carry his books. Back in the US, 4 or 5 times a day people would stop him to ask where they could buy a bag like his. In 2003, he finally moved to Juarez Mexico with his dog just across the border from El Paso, Texas. He had a father and son send bags up to the Juarez bus station and he would pick them up there and take them to El Paso to sell on eBay. He and Blue slept on the floor of his $100/mo. apartment for 3 years with no hot water, A/C, or heat, for all of the money he saved on living expenses, he reinvested into buying more leather bags.

In 2006, he met his wife on Myspace and moved to San Antonio, Texas. In 2008, they started their factory, Old Mexico Manufacturing in Leon, Guanajuato to make their own leather goods. He found that nobody cares about your stuff as much as you do. It has been humming ever since. But not without some very difficult situations and learning 1000 ways to get cheated.

CONTRIBUTIONS TO THE FAITH DRIVEN ENTREPRENEUR

Michelle Tunno Buelow

CEO | Bella Tunno

Michelle Buelow is the founder and CEO of Bella Tunno, a personality-filled baby and parent accessory brand launched in 2005. Bella Tunno is a certified B Corp and was recently named the 8th fastest growing company in Charlotte, NC. Bella Tunno has two fully-owned brands that are sold in over 3000 independent boutiques and numerous mass retail outlets including Nordstrom, Target, and Buy Buy Baby. With a core focus on philanthropy, one meal is provided to one child for every product sold. It’s all part of Bella Tunno’s commitment to Parenting with Purpose –Bella Tunno makes great products with an even greater purpose. Since the launch of Bella Tunno, over 5 million meals have been provided to hungry children in the USA.

Michelle and her husband, Todd, are also passionate about drug and alcohol rehabilitation efforts and are founding members of the Endowment Board of the Charlotte Rescue Mission.

Michelle sits on the board of Fashion & Compassion, an organization committed to transforming the lives of women in destructive situations in 7 countries. In the summer of 2017, Michelle had the opportunity to travel to Africa and see the life-changing work being done in Uganda, Rwanda and Ethiopia first-hand.

Both Michelle and Bella Tunno have been recognized at both local and national levels for business, entrepreneurial, and charitable awards including Charlotte’s Top 40 under 40, Charlotte’s Woman Business Achievement Award, Finalist for Ernst & Young’s Carolina Entrepreneur of the Year Award, Charlotte Business Leader Women Extraordinaire Recipient, The Mecklenburg Times Most Influential Women Honoree, Ernst & Young Winning Women Award Recipient, Corporate Volunteerism Award Winner, Winner of Babble.com’s Top 50 Mompreneurs, Charlotte’s Top 50 Entrepreneur Award Winner and most recently, Michelle was named a Vital Voices Global Ambassador.

CONTRIBUTIONS TO FAITH DRIVEN ENTREPRENEUR

Episode 173 – Redeeming Brokenness Through Business with Michelle Buelow

What began in 2006 as a passion project to help vulnerable children has since grown into a booming mission-driven business. Michelle Buelow, Founder & CEO of Bella Tunno, is on a mission to create fun, safe, and innovative baby products and with the sale of every product, give one meal to one child. Over the past 16 years Bella Tunno has provided over 6.4 million meals to children in need. Michelle joins us to share her story, how God redeems broken situations, and the challenges of running a business and raising children.


Episode Transcript

*Some listeners have found it helpful to have a transcription of the podcast. Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it. The FDE movement is a volunteer-led movement, and if you’d like to contribute by editing future transcripts, please email us.

Michelle Buelow: I came across some research that said food insecurity in early childhood has a link to addictive behaviors in adulthood and things like that, then that is the breaks. That’s how I can continue to fulfill my passion project and honor my brother and change lives, but do something that aligns with the mission of our brand. So we got our product and our purpose in such a powerful alignment where we’re selling kids, feeding products or selling bowls and spoons and plates and bibs and we’re feeding children.

Henry Kaestner: Welcome back to the Faith Driven Entrepreneur podcast, William Rusty, greetings,

William and Rusty: greetings, greetings indeed.

Rusty Rueff: Hey, I know you’re going to figure out a way to weave in the USC Tar Heels here shortly. So I’m going to I’m just going to get it out in front of here. This is more for the past. This is March that we’re recording this like the year that we’re going to like they’re not going to make the big dance.

Henry Kaestner: No, no, don’t say that. I don’t know. Why do you have to go there? I think that that’s an appropriate thing to talk about with regards to Duke. Right. But I think that I think that we can I think we can all agree that Roy Williams will not be denied that the that the Tarheels absolutely will be in. And I’ll tell you, though, to bring it kind of into our speaker here the last time where I think

Rusty Rueff: I think that was very sensitive to you. I think you took that very sensitively

Henry Kaestner: and may have I may be wanting to kill it, but right now I may be really fired up that my son just got into Carolina. And this may be more personal information than our listeners.

Rusty Rueff: That’s awesome.

Henry Kaestner: But I’ll tell you another time when Carolina was not great and basketball was back in 2000, 2001, when Carolina lost to the alma mater of our guest that’s on the program. And the NCAA is they lost to Penn State. And in that game, Julius Peppers, the football player, was Carolina’s leading scorer. We have Michelle Tuno, Bülow from Beltana with us. Michelle, welcome.

Michelle Buelow: Thank you. Thank you. I’m super excited to be here. I totally fell out of my league on the sports fuck. So just roll with it. Just talk about. And that is kind of one of.

Henry Kaestner: So what was it like? Did you ever go to a Penn State football game in the big what’s it called? You know what it’s called? It’s not the big house. It’s a that’s Michigan, but it’s it’s happy Valley. Right? Just called Happy

Michelle Buelow: Valley. Yeah, it is Happy Valley. And I went to pretty much every game. I mean, that’s that’s college at Penn State. Yeah. Go up and shop there and you show up early and you stay late. And it was it was so fun. I was actually there. I don’t know what year it was. You probably do, but we made it to the Rose Bowl. And so that was a really. Really. Yeah.

Henry Kaestner: That means unless it’s in a covid year, that means a trip to Southern California, which is a welcome, welcome trip from State College in the in the geographic center of Pennsylvania is not a very warm place in early January.

Michelle Buelow: No, that’s not it. It’s funny you say that because that’s how I met my husband. There was a woman out there who offered her house kind of without ever meeting my husband super, one of those super strange college stories. And he stayed there and she came back and he’s like, I mean, you’re going to marry. Well, I don’t think you did, but that’s how it happened. So I have the Rose Bowl to thank.

Henry Kaestner: Wow, that’s a great story. How many other times it had been told to you up until then, I’ve met the man you’re going to marry, or is that the only time?

Michelle Buelow: So, again, it’s like you’re Kenia for things you don’t even know. But I actually said, no, you’re not. And because I wasn’t interested in dating at that point. And about a year later, my husband, his name’s Todd. We had this thing at Penn State called the Ride Board, where you grabbed a Post-it note and took a ride from a completely random stranger wherever they said they were going to go and use like gas money. And another one of my friends is going that. And she needed a ride home back to New Jersey. And she rode home with him, completely random. And she came back from that trip and she’s like, I met the guy you’re going to marry. And it was the same guy. No way. Different people at Penn State. And it was my husband. So I was like, you know, I don’t even need data. Let’s just do that.

Henry Kaestner: Yeah, let’s just get it done. That’s really impressive. That’s a great that’s a great guy.

Rusty Rueff: It’s a little bit like saying I met my husband, who is an Uber or Lyft driver, but we’re

Michelle Buelow: a little bit about some years, right?

Henry Kaestner: Wow, that’s cool. OK, so there’s such a great story behind Bella, you know, with your mission and your history and the purpose. But we want to start with history and let’s start first before we talk about the history of Bella. Let’s talk about your history, who you are. We now know where you went to school, of course. But talk to us through up until the time that you launched Bella to know about who you are, what shaped you and your history and your faith brings right up to the launch of Bella to now.

Michelle Buelow: Yeah. So I grew up in the smallest, smallest town in Pennsylvania. Pittsburgh was two hours away. It was literally a dot on a map. We don’t have one person that I could say their name that, you know, from our town, pretty girl. And I always knew it wasn’t quite my home, if that makes sense. It was just I could not wait to kind of get out and see the world and do all this kind of stuff. And then I grew up in a very, very religiously extreme family and. A very fire and brimstone church, the God that I met when I was young was a god of wrath and judgment and that kind of thing. And I remember spending my summers at church camp and truly hating it, just hating it. There was one summer, I think I was maybe in fourth grade and I got to get a snack at the I think they called it the canteen and I got a soda because of course I was to have that at home and I drank and it tasted terrible. And I was so bored, I just kept chugging it and I had someone else taste it. I’m terrible, but maybe I’m just not used to soda. Turns out it had all these cleaning products in it. And I got to call my parents. This is on a Wednesday and I got to leave camp early. And I was so excited. I had my blood drawn for every six weeks for like two years to make sure I carcinogens weren’t in it. And it still was worth it because I hated church. Oh, my God. I did like the best soda I ever had. And so after that

Henry Kaestner: happened, I mean, just that sounds so Mebazaa, right?

William Norvell: This is not a promo for church camp

Henry Kaestner: or apparently this brand of soda.

Michelle Buelow: No, it gets better. And I won’t say that brand of soda, but it was a root beer. But anyway, I don’t know how it happened. And they reported it and there was a recall and all that. But I guess my point in all that was I was raised just in a way that God was terrifying, just terrifying to me. And I really when I went off to college, I did not attend church at all. And growing up, I spent every Sunday at church. We were involved with the musical and my parents did everything. They played the instruments. They led Sunday school. They were the elders. They did literally everything. We spent every Sunday at church, every Saturday night, every Wednesday. So when I got to make choices for myself, I didn’t I probably took 10 years off church, you know, it just wasn’t going to be part of my plan. So anyways, I went to college and I took every opportunity to see the world through college. I studied abroad in Australia. I gave internships at Disney. I traveled Europe, just really wanted to come in from that small town. I just wanted to experience everything. So when I graduated, I came down to Charlotte and I got a job that big consulting. And the reason I love that job was because I was on a plane every week and I get to see everything. And I should I should back up and tell you that I came from a family of a mom, a dad and a brother. My brother was three years older than me. And from day one we were so opposite. But we were each other’s kind of soft landing and we were just kindred spirits. We just the memories just out there, the best MIT was the funniest person, so witty, so kind. But he was always a free spirit. And when I lived at home, I very much played by the rules. So if I go up to Charlotte, I get my first big girl job. I’m climbing the corporate ladder like literally two, three runs at a time. I just couldn’t climb fast enough. I couldn’t get enough promotions. I left that job at twenty five because I got offered to be the head of grand strategy at an agency here in Charlotte. I had no idea how that happened, but I was like, as long as they don’t find out, I’m just doing this. I loved it. And then travel was international and it was exciting. At the same time, my brother was in his fourteenth struggling with drugs and alcohol addiction. And so as I felt like I was truly living like that, it felt like I was exactly on track. This is what I dreamed about from that small town. It’s level of freedom, this level of early success. My brother was just in this downward spiral and when I was twenty seven, I got a call on August 3rd, 2005, and it was that call that for 14 years I would put my head on the pillow every night and be like, don’t take it, God, don’t take and keep my brother safe. And so I finally got that call that my brother had passed away. And, you know, this time it wasn’t like he was missing or he was on a binge or he got in a car accident and we couldn’t find him. It was like he was really gone. And so I feel like that was the beginning of my life 2.0 and also really the beginning of my own faith journey, like finding God for myself.

Henry Kaestner: Wow, that’s awful. I’m very sorry to hear that, tell us. Walk us through that time and what finding God look like, as you are just wondering, maybe even if there is a God or just. Yeah. What did it look like?

Michelle Buelow: Yeah, absolutely. I mean, I still it’s been over 15 years and I still have a hard time to put into words what that kind in my life was like. You know, I was raised in a church with parents that gave literally everything they have to God every moment, every gift. And so when my brother died, my parents all of a sudden were like, what God, we’ve been you know, we’ve been praying forever. We you know, we knew he strayed, but he’ll always come back. And there began to really be tested. And my faith was already tested because the God that I watched them worship wasn’t God that I felt safe with. So when my brother died, he was just like, what in the world? What is happening at watch? These super faithful people just be old. And of course, you can imagine what happens to parents when they lose one of their only children and they have been so faithful and everything’s being questioned. A lot happens to them personally. And so I guess to answer your question, it was this moment where I was beyond angry, beyond disappointed. And I I really was like, there can’t be a bad because God wouldn’t do this. God wouldn’t bring us here just like literally drop us with no parachute. And then I think it’s just one of those things where it is all the light went out of the world, all the brak felt like it was taken from every group that was in. And yet there was this piece and I can’t really describe it, but it was so beyond me and it was so much more powerful than anything I’ve ever felt. And, you know, I remember being at my brother’s funeral and this is MIT me sound crazy and I’m OK with it. But we were all standing around praying at the end and I truly was not crying. I was like this, you know, this is my moment where I’m so angry I can’t private. Someone was praying and I it was open casket. So I’m looking at my brother and as luck would have it, it was raining terribly and the lights went out, which, you know, lights out an open casket. Funeral is about the most freaky thing ever. And it’s a God you can can you sign if you really are there? And I know that you’re not supposed to do that to God, but, you know, all bets were off at this point. And I was like, you’ve got to give me a sign. And I remember right then the lights came back on and probably be coincidence. I don’t know. I’m not saying God listen to me by any means. He’s so much bigger than that. But that’s what I needed at that point to be like, OK, I’m listening. Not that I’m fully there, but I’m listening. And there were so many just little things that happened, just people showing up and people showing love. And I’m telling you, this piece, it just the piece wouldn’t leave me in the darkest moments of my life. I just knew things are going to be OK even though they didn’t feel OK. I don’t know if you can relate to that or not, but that was really the beginning of knowing that there’s something real here. There is a real God as far as I’m trying to run. He’s so good. Just kind of cradle me a little bit

Henry Kaestner: and said, what are you talking about? This is very, very special gift, of course, and it’s very, very personal. And there’s no way that I can know exactly how you feel about that. But when I had my aorta, which is the main artery coming out and heart dissected in an emergency dissection with some amount of drama, the piece of God came over me at a time that you would think would be very characterized by lots and lots of anxiety, because as you’re being rushed to the hospital and on the shoulder during rush hour, the only feeling I could describe was one of being peaceful. And it was really, really special. Gift is a special gift that God allowed me. And I think that maybe it’s a gift that he gives to his children at a time when they really needed it. I really needed it. And obviously that happened for you. And that’s a special thing. Thank you for sharing that. I know that’s very hard to talk about. Bring us through your career and just tell us about Beltana. Tell us about your mission and what you’re doing there.

Michelle Buelow: Sure. So after my brother died, I quit that job that I told you about and I just didn’t know what I was going to do next. But that didn’t matter anymore. Getting on the next flight and working on the next project, that didn’t matter. And I found out that I was pregnant probably almost a year after my brother died. And I knew I wanted to do something to honor him, because one thing that bothered me so much was on top of all the grief. That we were going through there felt like there was just this stigma of drug addiction and alcoholism that was like he died. He was an addict. And as you know, he wasn’t an addict. He he was an addict. I’m sorry, but he died from drugs. But it wasn’t really what it’s what killed him. You know, he was funny and he was witty and he was kind and generous. Man is Hillier’s needs my best friend. And I’m like, I’m not going to let just that label Bilquis remembered. And so I knew I wanted to do something, but I didn’t know what. So I find out I’m pregnant and I start looking for things for my soon to be daughter. And the look out there just wasn’t anything related to. I’ve always been expressive in how I dress and I’ve always loved, just not afraid to make a statement. And the things that were out there were very bland and boring and yellow and teddy very much just nothing that appealed to me. So I have a lot of free time. I wasn’t working and my only job at the time was to try to grow baby. And so I’d go to a fabric store and I’d buy these really cool prints. And I my mom actually bought me a sewing machine because she was getting nervous that I was doing nothing and that I needed a hobby. And that was one of her favorite hobbies. Turns out I hate terrible things, but the thought was very kind. So she buys me sewing machine and I start trying to make burqas and bibs and things like that for my daughter because I couldn’t find what I wanted. Well, I tend to make long stories longer, but what ended up happening was I started giving these gifts to my friends because I was in that age range that everybody was having babies. And so I would give them showers. And people are saying where to get that. And there seem to be whitespace. There seem to be this opportunity to put a very fashion forward, a double look that was almost a Puji need fully pullets or type look on baby products. And I had one good friend who, like, you’ve got something here, you’ve got to get out. You’ve got to show people what you’re doing. And I thought they just feel bad for me. You know, there’s nothing here. They just want me out of my pajamas. They want me to brush my teeth. And so I finally get a few prints off my back. I need appointments with 11 of the local boutiques and I showed them what I had. And ten out of the eleven, when can we get it? We lock this lock and side. No, I did get the eleventh Otik just three years ago, so I got all of them. But wow. But anyways, I ended up realizing maybe there is a way that I can sell these products and I can give the proceeds back and I can try to change some stories and I can do it in my brother’s name. So simultaneously I launched Balakian now and the mats make a different size and we just started selling products and go in the markets and FOMO it. We were in the Gap and Target and Doors just opened that I never thought would open and we were able to do the coolest work. So we’ve never today sold a product without getting back to the market, going to make a different fun. And for the first seven years of our business, it was all about drug and alcohol rehabilitation. So we did some awesome projects that we did in Extreme Mission Makeover, where we brought together seventeen companies and about 80 volunteers and we added five bedrooms to a local rescue mission so that that allowed 40 more clients to go through the program per year. We did a one night kind of shopping event where we were able to do any thirty thousand dollars to the doubleness, which is our women’s recovery program here in Charlotte. We gave scholarships to unwed teen moms because they’re in a very vulnerable group and the work was so meaningful and it was so healing and it was all in my brother’s name. But what we’ve realized with that was that there was this sizable disconnect between the products they were selling and the people we were targeting, parents bringing new life into this world and the mission we were supporting, which is drugs and alcohol. And people think of addicts because of the stigma, is like people in Skid Row, you know, people that are just out on the streets looking for their next hi. And I think. Sometimes addiction really terrifies people and especially people that are bringing into this world the people that they think are going to be the first female president or cure cancer. We’re talking about addiction and that story. And so in 2013, maybe 2014, I came across some research that said. Food insecurity in early childhood has a link to addictive behaviors in adulthood and physical death, think that is the brigs? That’s how I can continue to fulfill my passion project and honor my brother and change lives, but do something that aligns with the mission of our brand. So we got our product and our purpose in such a powerful alignment where we’re selling kids, feeding products or selling bowls and spoons and plates and bibs and we’re feeding children. And then there is a tieback. Q Addiction, but, you know, even behind the scenes, we can still do all that work but forward facing, we now for every single product sold, give one meal to one child. And so just last week, we crossed over the five point four million meal donation point and products are sold in the US. We partner with Feeding America to make the meal donation happen and the products are sold outside of the US. We work with the Global Food Network to make that happen.

Rusty Rueff: That’s very cool. Yeah, we’ve heard you, you know, put the statistic out there that one in six children, you know, are food insecure, which is just a huge number when you stop and think about it. Right. So, you know, getting to that problem is such a wonderful thing that you’re doing. I’m curious, though, because, you know, obviously a decision making process had to go through what organizations, you know, how much when and I think a lot of entrepreneurs want to give back, but they’re a little afraid that, you know, they’re not going to do it well or they’re going to give to the wrong organizations. Just go through that a little bit with us for our listeners.

Michelle Buelow: Yeah, sure. And just quickly before I jump into that, actually, due to the pandemic, the statistic is now one in four children going to bed hungry said. Twenty five percent of kids in the U.S. are going to bed hungry. It’s it’s heartbreaking. But anyways. Yeah, so we actually need. I don’t really do anything without making spreadsheets. We need this huge spreadsheet. And we got on things like Charity Navigator to see reviews. And then we interviewed a bunch of different organizations. And I am really proud of our decision to work with Feeding America because they are such a good source of our money, what they do. And there’s so many organizations that are doing really good things. But because they’re so big and because they’re a network of so many food banks, the money isn’t going to overhead. The money is going to connecting people to meals. Because the food insecurity problem isn’t one of a food shortage, it’s one of a distribution model. And so that’s what they’re phenomenal in doing, connecting people to food that already exists, but they just have no way to access it. And so that was why we chose to work with them. The touch on the point about building some type of get back into your model. I think it used to be like this nice to have thing, and some people did it for marketing, I actually think in twenty, twenty one it’s almost mandatory. I mean, we see there are so many challenges in the world and all the statistics about why people buy the underlying purpose behind a brand really matters. And with transparency and with social media and just with being able to find out everything about everyone and every brand, it’s really easy to find out what brands stand for. And standing behind a brand that really makes change or wants to make positive change in the world is a driving decision about why people buy. It’s not why we do it. We’ve been doing it for 16 years. I mean, we’re a B corp now, which means we’re certified as using our business as a force for good. But even before we were before we were always living that way and following that methodology. When I speak to young entrepreneurs and I tend to do a lot of mentoring, I say build it now. It’s almost like it’s either like tithing or just comes off the top and you don’t ever expect to see that back. And you want it to be invested in something bigger than you, where it’s almost like when you get your first job and you think, in my case, I’m only making thirty two thousand, how am I going to give you a 401k? But the minute that you never see that money and you just live off of what’s left and you put that aside first, it just becomes the way that you function. And so that’s what we’ve done. It, you know, we actually to keep ourselves so honest, everything goes into a fund that we can’t pull from no matter how bad things get. I mean, the pandemic pushed us, the recession pushed us that no matter how bad it gets, it goes into this fund that can only come out to the one C three organizations. And I love that. And I suggest that everyone, like it’s easy to give when times are good, it’s easy and a banner year to just be like, here’s some free and here’s some free because there’s plenty to go around. But what about the years where your dipping back into your savings? What about the years where you just don’t know? Because that would come for any entrepreneur almost any more times get tough. And I always wanted to be the brand that doesn’t have the option to cut that out. So I think you just built it right into your model. And the key to that, in my opinion, is finding what you’re passionate about because it never feels like a sacrifice if you figure that out. I mean, the fact that children are going to bed hungry kept me up at night and I’d wake up in the morning and I think about them. It’s like, how how can I help my kids? I’ve never gone without a snack. Like, I want to be part of the solution. And so if you find the thing that you super passionate about fixing and you don’t mind giving the money away, it’s a gift.

Rusty Rueff: That’s great. You mentioned B Corp and I’m glad you did, because that question comes up occasionally from our listeners about, you know, should I be one? How hard is it to be one if I sign up to be one and I always one, you know, can you enlighten us a little bit about the B Corp?

Michelle Buelow: Sure. So it is definitely a multistep process and it takes the better part of the year, I think from start to finish the best ten months, they just peel back every single layer of your business. And what happens is you start by doing this assessment. It’s out of two hundred points. There are these different pillars of social responsibility, environmental responsibility, how well you treat your team and your people. And it’s just financial giving. So it’s all these I think it’s five different pillars. And you get points on the assessment for where you rank, but you don’t just self select your answer. You have to send in so much verification and then you’re going to interview and then you lose or gain points based on that and then send in more verification and more documentation. And at the end, if you get over 80 points out of the two hundred you’re certified, which in any other test, I mean, is miserably failing. And if you slip on by with eighty one point, you’re like, oh my God, I mean, it’s the coolest thing ever, but you’re not certified. You’re certified for three years and then you go through a recertification process. And one of the things that I love most about before is that you get your congrats. You are officially part of it. You are certified in using your business as a force for good. You have a legal obligation to do so. And then they say, okay, but you only got X amount of points. So here are the ten things that we know you can improve on. And they’re constantly pushing you to do more and to do better. And there is nothing more empowering than being surrounded by a group of people who are like, OK, that’s good, but what’s next? And that’s I mean, it’s just the energy from that is contagious. And then we all want to shake. How we’re doing, lawn care, how we’re growing and whether it’s with racial justice or sustainability or good ideas for how to treat your team better, there’s always ways to learn more and do better. And I just I’m like, I’m obsessed.

William Norvell: Oh, that’s amazing, Michelle. William here, thank you for sharing. We’re on video, if you’ve noticed me being a CIMMYT train wreck over here. I was just kind of living through your story a little bit. I lost my longest friend about 19 years ago in college. And I just all the visions of being in the church with her and like what is happening right now and and then in the midst that we start talking about hungry children, but my son walks in and gives me the first gift he’s ever given me that says to Dad loved William. And I’m just like, I just I just fall apart. So I’m a train wreck over here. But I’m going to ask you a question, but I’m grateful for your story because it’s God’s way of telling us where we’re a community and we’re together and we can walk through things together and we can see his light through other people. So thank you for that. And so I have a three year old and one year old. So one of the things I’d love I don’t think we’ve gotten deep, but I’ve already texted my wife, your website, because I’m excited about getting more things. Tell us a little bit about the product line and where it is today and and how you’re trying to reach children with the continuation of your unique products.

Michelle Buelow: Yeah. Thank you. Our products are mostly feting. Products are best sellers are BAM. And then we have these great suction plates and suction bowls that they say on the table. So when kids are in that early feeding phase and they’re knocking everything off just to watch it all because it’s fun, we’re trying to come up with solutions for that. And that’s really what we’re trying to do. We’re trying to be part of the solution for the hunger crisis, but we’re also trying to be part of the solution for parenting to try to make things a little easier on parents. And also, if you look at our products, if you check out our website, it’s just a reminder that parenting time, we try to have such a sense of humor in our products. So our main collection, it really is just these fun things that hopefully when you put that bag on, your kid takes four weeks or so and we literally have like three hundred different views. And I can only think of destress right now.

William Norvell: But if I see a picture of Kellyway, you’ll be like kids for weeks that

Michelle Buelow: will work now and works or like I like my lunch or, you know, stuff like that. You you just remember this is fun and I need to stop and enjoy it. But one other thing we’ve really been able to do through our products is launch collections. And my favorite collection that we’ve ever launched is called The Kindness Collection. And for that collection to get two meals instead of one for every product sold because we believe there’s really no better investments, we want to double down on that. But the much things like Lovemore, Choose Joy, Stand Together Kind is cool. And I just think putting that on a child as a statement that the parent believes that this child is walkaround pudding, that kids are eating from that. And it’s just a really, really sweet and innocent and a great message to be putting out in the world from the very beginning. We also had collections. We do a lot in different collections, but that is by far my favorite collection. We have one that is a little advocate collection and that one says things like there are more about saving the world and your statements about really wanting to create the world that we want to live in. And so it’s fun to get to use our products at the larger voice as well.

William Norvell: Amen. And it sounds like, you know, you’ve lived you’ve used your life to create this voice. And I think that’s something we see in a lot of entrepreneurs. And I love the word you use passion. And every time I think about that, I think about, of course, you just going into the cross and, you know, the passion meaning to suffer with. Right. And he was willing to suffer with and for us. And that’s what kept him. And you said the words, it doesn’t feel like a sacrifice. And I feel like one day we’re going to talk to Jesus. How he’s going to say wasn’t a sacrifice. Like I knew I knew what the suffering was for him was for you. And I love you so much. It was a gift. It was something I loved to do. And so I would love for you to maybe walk through some encouragement and maybe some thoughts for other entrepreneurs that maybe listening how to use your life and your personal stories to find the place God may be calling you to make a difference.

Michelle Buelow: Yeah, I think that’s such a personal journey to get there. But that’s kind of my best piece of advice. Like to actually own your story and use your story. I mean, it’s what makes you uniquely you and therefore uniquely qualified to do something nobody else can do. And so I think so often when people look up to someone else and want to be just like them, they’re robbing the world of what they had to offer. And so it’s taken me a long time to realize that my story isn’t what I would have authored myself. And there’s been a lot of pain to it. But I’m grateful for my story and, you know, through that pain. I found my passion, and that’s led to my purpose and then that’s done some really powerful things and so I think that’s No. One, I do not back away from your own story. Get to the point that you can face it and use it instead of running from it. I also think when I look at young entrepreneurs, I think find your own measuring stick for success. I mean, the world is going to tell you it’s your profit and loss statement. Probably think, you know, in our case, it’s meals and that’s how we measure things and that’s how we reward our tough sales people. It’s not like how much money did you bring in? It’s how many meals did you. And we send them. Thank you. With those meals, are we commission? We actually commissioned a brand to make a custom necklace for our top salespeople, and it was made by homeless people out in L.A. and it’s and it’s stamped into it. It’s like those are the things where we just we want our measuring stick to be giving and we want it to be so much more than just about the dollar. And so I think it’s important for everyone to find what success is to them. And that’s a very, very it’s a personal journey. And then the other thing is, like I share with you in our story when we started sharing our story and it was all about drugs and alcohol, and then we were doing photo shoots with these sweet little babies in these sweet little soft blankets. And the connection wasn’t there. And I think it’s really important you can support whatever you want to, but to make sure that you’re forward facing products and brands and mission aligned with your purpose, because that’s when it’s like jet fuel. You know, it’s just becomes like this rocket launch when everything can be digestible. And I think that’s a really important thing.

William Norvell: Oh, I love that. On your story, I understand your own measuring stick and alignment is what I hear at the end. Just what amazing advice. And unfortunately, we’re going to have to come to a close here in a minute, which is always the saddest part, but sometimes is the most fruitful part. With the last question. One of the things we love to do is to see how God continues to weave his story through his scripture and how it continues to be alive and well and always teaching us. And we love seeing how our guest and her listeners can learn from each other. And so what I would love to ask you and invite you to, if you wouldn’t mind sharing where God has you in his word today could be something this morning he told you could be something a friend texted, you could be something you’ve been studying for years. And it’s the season. But love to invite you to share with our audience.

Michelle Buelow: So, you know, there’s two verses not to use the Bible like a fortune cookie, but there are two verses that I feel like I hold on to for dear life. And the first one is Jeremiah Twenty nine eleven and talks about the plans God has for us and its plans to prosperous and plans for good and not evil. And I just kept hearing that over and over in my head after my brother died and when I was pushing God away and truly tried my best to forget everything that I learned in church growing up. And I just kept hearing. And then more recently in my life, it’s it’s a verse in Romans, I think it’s Romans eight twenty eight. And it’s that verse for God works all things together for good for those who love him. And I think that’s so long. I believed that all things had to be good, like everything I gave was good. And that’s certainly not been my story. There have been terrible things and some really bad things, but I started diving deeper into that and I’m in a Bible study. We talk about this a lot. It’s the God works all things together for good. And so even though there is so much pain and I feel like so many times where seemingly I fell, he was always there to pick me up. And it was like, this is part of the story. So looking back, there was this weaving going on and at the moment, so much of it was so bad. But together it can be something beautiful. Right? And it doesn’t mean that the bad turns good and it doesn’t mean that all things have to be good. It means that God works. All things together are good. And that’s still a journey I’m on. It’s still something that, you know, if I’m truly alone with my own thoughts, there’s still a part that’s like, why me? Why is this my story? But I’ve seen enough and I’ve felt enough. And I’ve witnessed where his hand has been in things along the way, especially in hindsight that that’s the person living by these days.

William Norvell: Amen Amen, thank you so much for sharing. Thank you so much for sharing your story for your time, coming soon and sharing your products in my home. And so all of those things are very, very grateful for you.

Michelle Buelow: Well, thank you. I’m very grateful for the opportunity. I really enjoyed speaking with you.

When Your Church Invests In Entrepreneurs

— by Luke Dooley

One of the best parts of the OCEAN story is that our work launched out of the vision and generosity of a local church. Whenever I tell our founding story, I relish celebrating Crossroads Church, our founding partner, and their entrepreneurial nature. 

It all started with a simple act … leaving the doors to the building open.

Like many churches, Crossroads had a building that could have been left unoccupied most of the week. Instead, they allowed the community to access the well outfitted space (great coffee, fast wi-fi, and comfortable seating) from 7am-9pm each week day. 

That simple act created countless collisions, opportunities for people to meet and dream together… many of those dreams were of entrepreneurs focused on starting new businesses to help the city and its people flourish. 

And so OCEAN was born — in a collision of entrepreneurs who all worked out of a church lobby, who were empowered by the church leaders to live out their calling.

Two Key Questions

Notice the two implicit questions Crossroads asked to make this all possible: How might we leverage the resources we have for the most good for the most people? and How might we catalyze individuals to live in the fullness of their faith and calling?

Embrace the common good.
Empower and release people to be everyday missionaries.

These ideas are core to the DNA of any church who seeks the flourishing of their community. The church is a place that, at its best, understands the problems of their community, asks good questions about those needs, and empowers people to create solutions.

We call those problem-solvers & solution-creators entrepreneurs.

When Your Church Invests in Entrepreneurs, Your Mission has Exponential Impact

What has happened in Cincinnati does not have to be a unique story. The day your church invests in entrepreneurs doesn’t have to be an unattainable dream.

If the local church and Christian leaders in cities across the country decided to invest in and unleash entrepreneurs as kingdom-partners, the investment would see immeasurable returns. Think about the benefits to a local community when a healthy entrepreneur launches a thriving business:

  • Positive economic impact

    1. Job creation

    2. Cultural overflow (more on this below)

    3. Wealth creation

    4. Increase of generosity

One of the most significant aspects of a healthy entrepreneur launching a strong business is the fact that a full-time employee will spend close to 2,000 hours per year under the leadership of these entrepreneurs. More than 2,000 hours every year — what an opportunity to shape lives! Vocation shapes us; our workplaces change the sorts of neighbors, spouses, parents, coaches, and church goers we are. If most of the workplaces in our city are toxic and unhealthy … how can our community help but trend toward unhealthy?

It’s not hard to imagine, however, the inverse. What if more Kingdom-oriented workplace cultures were launched and led by entrepreneurs who were on a mission to positively impact on their employees and communities? 

Entrepreneurs Need Support from the Church

But, entrepreneurship is hard. It’s lonely and isolating. The same people who shape places of business — and subsequently our neighborhoods and cities — are at great risk in terms of their emotional, physical, and spiritual health. Entrepreneurs deal with higher rates of depression, anxiety, divorce and suicide than the general population. They need the love, training, community, and support of the local church.

There are many great opportunities for the church to love their city. At OCEAN, and in Cincinnati, we’ve proven that serving entrepreneurs is an innovative and upstream way to serve the city. Engaging both the people already in churches and also those outside the walls — people with latent dreams secretly begging for support, who are lonely and beaten down by the entrepreneurial journey and need a safe place to build their dream into reality — with practical help and meaningful relationships.

What if the local church in your community viewed entrepreneurs as a group of dreamers who require great investment and yield exponential missional returns?

All I can tell you is that when one church in the rust-belt city of Cincinnati decided to do that, the city and the nation started talking about it. Articles in publications like The Business Courier, The Enquirer, Bloomberg Business, USA TodayWired Magazine, and more have chronicled the efforts and impact over the years. 

When the church cares about and invests in entrepreneurs, the whole city celebrates. When the church invests in entrepreneurs, they are healthier in every dimension of life. When the church invests in entrepreneurs, a tide of mission-minded leaders are sent into the city. 

This article was originally posted here by OCEAN Programs

Recent articles

Will Entrepreneurship Replace The Liberal Arts?

— by Alison Griffin

According to Tim Holcomb, the chair of the Department of Entrepreneurship at Miami University the answer is yes. In fact, according to Tim, entrepreneurship is fundamental to a renewed and contemporary conception of the liberal arts. In a recent interview with Allison Griffin, a Forbes Contributor, the two discussed the future of learning and the intersection of higher education, entrepreneurship, and technology. 

Click here to read the full article on Forbes

Recent articles

Episode 172 – Can A.I. Make Better Investing Decisions Than You? with Tom Kehler

In 1969, Tom Kehler was hunched over a Model 33 Teletype connected to an IBM mainframe developing a program to learn a function from data. Today, he’s here to talk about the future of artificial intelligence. 

A lot has happened in the in between decades, both in society and in Tom’s life in Silicon Valley. As the CEO of CrowdSmart, a business using AI & Collective Intelligence software platform to improve the accuracy of predicting investment success while reducing ingrained bias, he’s seen it all. 

Tune in and hear where we’ve been, where we are, and where we’re going…


Episode Transcript

*Some listeners have found it helpful to have a transcription of the podcast. Transcription is done by an AI software. While technology is an incredible tool to automate this process, there will be misspellings and typos that might accompany it. Please keep that in mind as you work through it. The FDE movement is a volunteer-led movement, and if you’d like to contribute by editing future transcripts, please email us.

Tom Kehler: We wanted to create a platform whereby you could just use collective intelligence to create kind of a way to score innovations in such a way that it doesn’t matter what your background was, where you came from, it was a great idea. It should get funded. So that’s the core idea of that leveling, making sure capital flows based on the value that they’re creating, not who they are, where they went to school.

Henry Kaestner: Welcome back to the Faith Driven Entrepreneur podcast, I’m joined by William and Rusty, as always and guys, today, this is a special occasion. It’s rare that we stay within Silicon Valley for a podcast. All three of us, of course, live in different towns here. But we’ve got a guest from Half Moon Bay. We’re talking before we went live, Half Moon Bay, of course, being the home to lots of really cool things, including the greatest pumpkin festival of all time, but also mavericks.

Rusty Rueff: Yeah. Yeah. Well, I’m a little peaked out today because our guest, you know, when you want to talk about somebody who’s been there from the beginning. Right. This whole Silicon Valley thing, you know, and a lot of people just think Silicon Valley from the show, you know, which is pretty funny. Unfortunately, sometimes it was too real. But, you know, there was a beginning. And our guest today was pretty much at the beginning. So I yeah, I got a little. Yeah. Geek things going on. Your intro, you talked about

Tom Kehler: a little bit about my age, but I was only 14 when I can’t I’m just.

Henry Kaestner: Yeah, well you talked in the intro Rusty about nineteen sixty nine and I’ll tell you what, I was done in nineteen sixty nine. I was only around for about two and a half months of it. Oh yeah. Yeah. So that’s super cool. That’s a faithful obedience in the same direction, working in an incredible industry. So maybe just typically we start off by asking our guests who they are, where they came from, their faith journey and how it’s all worked up. We do want to get that from you. But as we get started, just maybe some thoughts and observations of the last 50 years in Silicon Valley. I mean, it’s got to be much, much, much different than it was 50 years ago.

Tom Kehler: So actually, I came here in nineteen eighty two, so it’s just about 40 years ago. But actually it was a wonderful experience because I literally ran the age group at Texas Instruments in Texas and I’m originally from the East Coast. We’ll get there in a minute. But I invited Ed Feigenbaum, who was one of the fathers of expert systems, and I invited him to speak to the tea group. And after it was over, I was telling him I had grown up on the East Coast where I like mountains and good scenery and no offense to anyone from Texas here, but the scenery wasn’t quite as good as I wanted in North Texas. And so two weeks later, he basically said, why don’t you come out to California and do a startup? And I thought about it and did it. So I arrived here. An unfortunate thing of that part of the story is that I got to meet John McCarthy, who was one of the other fathers of A.I. So two things happened. I got early stage of Silicon Valley, but right in the heart of the development of artificial intelligence.

Henry Kaestner: So some number of our listeners will think of artificial intelligence as being something that’s been going on for two or three years. They’ve just heard about it starting to come into the mainstream. You’re talking about a very different start. I mean, it’s been going on for a long time. You’re talking about the very beginning.

Tom Kehler: Well, in fact, it was very big. There was a first wave that was quite big and it was around something called expert system. So the first wave is how do we take what humans are good at and put it in a program? And DARPA will call this hardcoded AI, where you would literally try to model how people use logic and knowledge to solve a problem. And so you actually built something called symbolic processing systems that think of the math here being logic, reasoning and knowledge representation as the basis of it. Current AI is all about mathematically learning patterns from data, but the two play together. In fact, we’ll get into this. But what’s happening now is there is a return to bringing together the first wave of AI with the second wave AI to create a new wave around human centric or human in power day.

Henry Kaestner: I mean, OK, I want to get more into that here in a little bit because there’s a lot there. We need to start talking about artificial intelligence. There’s a theological underpinning to all of this and I want to unpack that a bit. OK, let’s go back to who you are. You come from the East Coast. Who are you? Where do you come from? Have you always been a Christian bringing us up to speed?

Tom Kehler: So I was born in Carlisle, Pennsylvania,

Henry Kaestner: and home of Jim Thorpe.

Tom Kehler: Yeah, that’s exactly right. It was an interesting little town. It was a pre Revolutionary War town. So we had our bicentennial in the mid 50s. And, you know, we have the George Washington slept here, I think kind of going and Joe is one of the colonies. But my father was a minister in that town. And that’s also interesting as a teenage kid growing up, I will leave that alone for a minute. But I basically committed my life to Christ when I was 16 and literally thought I was going to go into missions work. And it’s a funny life story. Every time I try to go into missions, guys pushed me into. And seriously, I tried over and over again, you’ll hear that later as we get into this, but I really had a heart for Bible translation and the heart for Bible translation literally led me into artificial intelligence because I got very fascinated with the idea of how can you learn a language and then translate the Bible into that language. So that was my beginning journey and faith was setting off to do that. I got to me, actually, Cameron Townsend, who is the founder of Wycliffe Bible Translators, as well as Kenneth Pike, who is a professor at the University of Michigan who developed a linguistics theory that actually has a lot of the components of what we now use in A.I. But what was going on at that time and this is actually I graduated from high school in sixty five and there were people who were beginning to think about using computers more for the text processing side, but to help in translation and in fact went very from the beginning of when computers were born, they began to try to do machine translation machine translation actually goes back to the early 50s. And so I got caught up in that vision that maybe there was a there there on how you could take computing technology and marry it with this notion of machine translation. And could you somehow and that was the initial vision. I mean, I thought, wow, you can translate the Bible into all the languages quickly. And there was another component to it, which is the method by which Summer Institute of Linguistics is for learning languages was kind of a learning technology where you try to learn patterns and sell. My initial foray was into mathematical linguistics. There’s a professor at Cornell University by the name of Joe Grymes, who was doing some early work on that. But there was a number of academics who could see this vision of the possibility of computing technology completely changing the way that we got the word of God out to the world. And also as part of that, I mean, I’ll get into that a little bit later. But there was actually an ongoing thread there said literally the way I got in, I was inspired by this mission of, you know, can you apply computing technology to enabling people to learn languages and then translate the Bible into those languages?

William Norvell: Again, I’m fascinated by one question. We can go deeper at some point. But when I hear you talk about that, my mind goes to, well, it should have worked. Did it did I feel like there’s still a ton of people working on Bible translation? Why wouldn’t that have worked at this point?

Tom Kehler: Massive underestimation of how hard it is to understand language. And that became my life journey in my part of a I was natural language understanding and still is. If you dig in to what’s at the core of crowd smart, it is really working with how do we understand when people are saying something, what it communicates to someone else and all of those kinds of things. But it is a harder problem. And this is more about what I expect about the future of A.I. We’ve made more progress in natural language understanding in the last five, ten years that went on for 50 years prior to the massive improvements has been in that area. But today it would be more possible. But it’s still not quite there because deep understanding, you have to understand the culture, the meaning, the amount of knowledge that gets applied in Bible translation is way deeper than you can still encode into a machine

Rusty Rueff: is one of the issues. Also, like who has authority? Like I mean, people are translating the Bible all the time. Humans, right. They’re spending hours and hours poring over their interpretation of the Greek and how it was applied. And then they say, this is my translation is one of the issues with machine learning that you can’t have authority. It should be the crowd.

Tom Kehler: Well, that’s a good point. And now you’re playing into my beliefs about that. It should be collective intelligence and no one even has gotten close to doing that. So in my own you know, I continue to stay fascinated with linguistics. But one of the things that, as we all know, if we were all students of the Bible, we have to get into what was the context and what was going on. So cultural context and all of that determine semantics and meaning. And so that is I mean, to your point is that is the hard part. Now, I would dream of a day when people could use a collective intelligence to perhaps generate some more integrated translation, but anyway, yeah, it’s in general, I would say, very hard problem.

William Norvell: That’s interesting. That’s interesting. And so that’s how you got into I could you walk us through, maybe do a quick flyover of your career to date? Obviously, you mentioned Crowd Smart a couple of times, and I want to make sure we tell our audience what that is. But what else have you worked on during the season? And sort of tell us a little bit about where you are today and what crowds are trying to do.

Tom Kehler: So it’s a crazy path. I started out, I thought, well, I’m going to go at the time. Keep in mind, artificial intelligence. Well, it had been named in the summer of nineteen fifty five at Dartmouth. It was still very nascent by the mid 60s at that point. So the areas you could study and actually computer science was barely coming into being as a degree. Most schools, even like MIT or others, had Dubberly and within Devilly you have some work around computer science. That’s what I did. I was a doubly at Drexel, but while they’re in retro, I can see it. I couldn’t see it for decades, but God intervened in my career in a very strange way. I was planning on being a Dubberly with the idea of working on this linguistics stuff while helping out in missions with things like radio communications and all that practical. I lost my scholarship. I walked up and down the halls of Drexel looking for work study as pastors get ahead. No money. And I was going to a private school, which was at the time Tim Keller, which was a lot of money. And so this Jewish professor by the name of Richard Corren befriended me, but he said, you know what? You’re going to have to study solid-state physics. And he got me into a fully supported research fellowship where I went from being an undergrad to being in the graduate program, working on my Ph.D. in applied physics. And I couldn’t figure out what God was doing with that at all, except that another little thing, his next door neighbor was a very, very on fire believer. We’d have daily prayer meetings together. So God put these two people together in the same hallway. And so I studied this and this was the summer of sixty nine. When I’m on the teletype, I’m literally I happened to have a professor also at the University of Pennsylvania, Herb Callon, famous in thermodynamics, who had this vision of how you could take things from statistical physics into computer science. And if you look in the literature today, a lot of that work is what is in machine learning. So literally, I was getting exposure to early forms of mathematical A.I. through that process, and I didn’t figure it out until the current wave of A.I. showed up, but I literally went down that path. So that was one path. So I had no choice but to go into the academic. I went off to try to be a Bible translator. I thought maybe I’ll do that. I studied with Summer Institute of Linguistics after I finished my PhD and then I got offered a position in physics, teaching physics and computer science at a local university, Texas Woman’s University. And I did that for seven years until I got recruited into TII to run a part of their age group because it was during that period at the university. Then I started to publish papers that touched into the area and befriended a bunch of people who were at the AI Group from MIT, and they brought me into that group. Then from that group, I got recruited out to Silicon Valley. So that’s a high level view that in Silicon Valley I became CEO of Intel Corp., which was the first and I think only a company to go public. In the 80s. It was called in I for the stock symbol, very successful in the area of expert systems, essentially helping corporations take the expertize of their experts, putting it into computational systems. And then from there, I was then in the track of being CEO of tech companies and through current. So after Intel, a corporate was Kinect, which spun out of Apple, one of the first e-commerce companies to go public, and then after that, another company that won’t go into those details. But basically, that’s been my I’ve been part of kind of three ways. The AI wave, the first one, the e-commerce wave in the nineties, and then what became kind of the social media technology wave, which I consider what we’re doing, a crowd smart. So part of that,

William Norvell: those are good ways to be a part of fun,

Tom Kehler: just fun.

William Norvell: And one of the things I want to duck into this for a little bit, you know, we talk a lot about jobs here. On the podcast, we talk a lot about how employment is such an amazing thing that Faith driven entrepreneurs can bring to the world, how God desires work, how he had worked before the fall, just the dignity of work, the dignity of giving a good job to someone and what that does for them. And I know recently you wrote a paper talking about job creation through sustainable investing with artificial intelligence, which is a bit of a mouthful, but I think you’re going to deconstruct that a little bit. Could you walk us through a little bit of some of your thoughts?

Tom Kehler: Yeah. So the whole basis for founding crowd Smart initially was we wanted to find a way to level the playing field for entrepreneurs the way Silicon Valley works. And I happened to enter it that way. Right. You have a Stanford professor bringing you in. How hard is it to attract funding? Right. I mean, the point was, is we were connected immediately. I met with Gordon Moore, the famous Moore’s Law, Gordon Moore. I met him when I came here. So connection is all about connection, not about. Do you really have a good idea, even if you went to school somewhere other than, you know, if you were in the main view, somebody knows, you know, somebody else can and myself. And we really believed that we wanted to create a platform whereby you could just use collective intelligence to create kind of a way to score innovations in such a way that it doesn’t matter what your background was or where you came from. It was a great idea. It should get funded. So that’s the core idea of that leveling, you know, making sure capital flows based on the value that they’re creating, not who they know or where they went to school. Now, we ran a small fund for three or four years applying this technology to that. And one of the things we found out is we were funding 40 percent of the founders and CEOs were female, radically different from what was going on in the venture world. And we’re a minority driven and they didn’t necessarily go to the same schools. So what that led to is that article is we believe that if you sort of do this in general, get out where you can. And we’re working with groups like Angel, M.D. or others that are, you know, angel investors or early stage investors. How can you use technology to make it such that if you have a great idea and a great team and you built something, that you’re going to be able to get funding for it and thereby create jobs? It was we all know job creation comes through new companies. And so the driver is finding capital flow to the ideas that are most likely to do the job creation.

Rusty Rueff: Thompson, you heard at the beginning of this thing that I was kicked out. Great to have you on here because I actually built my first expert system Shell in nineteen eighty seven. Wow. Good. IBM had delivered it to it at Pratt and Whitney where I worked at the time and I was working.

Tom Kehler: You were a customer of Intel?

Rusty Rueff: We were. And yes. And so we had this tool and I was working in a group called the Hourly Compensation Group and it was where we scored and rated jobs, the work that people did against a pay grade. And we had all these different pay grades and we had the National Metal Trades Association scoring system. And there were five guys in this group that had been doing it for like 50 years. And they were all getting ready to retire. And they were like, who’s going to do this in the future? So we took the IBM expert system, Shell, and I took all everything I could from these guys heads and I put them in. And so if a job used a drill, it went this way. Did you have to pick the drill bit yourself? Then it went that way until you finally could score the job against the eleven different levels of the match.

Tom Kehler: Exactly. And by the way, IBM, our product that Intel Corp., the key product, knowledge engineering environment, was an IBM program product. So they were very close partner. I don’t know if you used our product or not, but we were very close partners with IBM in those days. Like I said, you know what IBM program product means as part of their core product offerings. And I remember Pratt and Whitney we worked with probably I don’t know, I remember at one point sixty seventy percent of the Fortune 100. We did all kinds of cool stuff, by the way, just so you guys don’t feel bad, you know, the fact that this variable pricing on airplane seats that unfortunately came from us so that it used to be there were just airplane ticket prices that were singular, you know, you paid. Get from here to there, then someone figured out, hey, there are all these people who do these cool decisions about inventory management, could we put that in an expert system? We did. Republic Airways did it. Republic got bought by North-Western that then propagated through the industry as using this rule based inventory assignment. So you may pay twelve hundred dollars and the person next to you spent four hundred dollars and dies.

Rusty Rueff: We just heard the beginning of DEVAM pricing there. It was right there.

Tom Kehler: That’s why they came out of the fact that you guessed it. What’s important about that is computational models can then scale right. And therefore it suddenly it goes through the industry.

Rusty Rueff: All right. So let’s fast forward this all turns into what we now know is a I or think of a I. Can you dispel some of the myths of A.I.? Right. Because we’re all kind of scared of it. I actually I’m really excited about it because I think when it democratizes and we all are running a smart machine learning programs on our phones, the world will get amazing. But right now, I think there’s a bit of a fear some small groups are going to control them, then that’s going to control us, you know, take us down the path of dispelling the myths. And then I also want you to weave in how your faith is a lens on what should or shouldn’t happen with A.I.

Tom Kehler: It’s very, very good question. And I mean, you’re tapping into something that, you know, you’re sort of making my mind explode at the moment. But let’s start off with, first of all, one of the things we did at Intel Corp. is we had the ability one of the things I was most fascinated about my specialty has been in knowledge, representation and reasoning in that first wave. And there is a paper that was published in the late 80s in the ACM around the rolls of frame based reasoning and knowledge, representation and A.I. systems. But underneath that, we had an ability to do something called truth maintenance. You love that idea. The idea is in a logical system. You say if these are your assumptions, then all of these things have to be consistent with that. So it’s about logical consistency of truths management. You can only begin to toy with that idea about what that means in terms of faith. But there literally is an ability to do what are called multiple worlds where in this world this assumption set. These are the logical consequences of that in this world and this subset. These are the logical consequences of that now, I believe, for the future of A.I. and one of the reasons I believe we need to marry this knowledge representation side because we can use that to build ethical systems, are ethically driven operating systems into A.I. And how is that going on yet? No, it is right now, the National Science Foundation is looking to fund with twenty million dollars a new center for human and powered A.I.. I have been part of sort of a mission driven thing early on to move from the current generation of A.I. to human empowered A.I. just to have this ability to integrate how we think we should have machines as an extension of human capability, as the way we make sure that A.I. systems are working at the request of what humans want to see happen now cannot get perverted possibly. By the way, I’ll tell you this. I do not believe generalized AI is around the corner. My statement on that, I think I have it. One of my papers is generalized. I will be a decade away for many decades to come, meaning that.

Rusty Rueff: So I’m not going to get my program on my smartphone.

Tom Kehler: Well, you will get some snippets. I mean, some of this stuff you can do right now, for example, the bad stuff, ability to completely create false identities or take someone’s identity and falsify it. That’s all real and that’s really dangerous. The ability to make you believe that every bit of news you’re reading is agreeing with you is real right now. And that’s caused by a and that’s disastrous as we see it. What it’s doing in the world right now, people kind of they’re in a chamber reflecting their own biases. And it’s a very dangerous thing. And we see some of the I mean, people can go into imaginary worlds where they’re no longer grounded in truth. That’s a very dangerous thing in A.I. Is that the root of that? Needs to be dealt with and there are groups that are forming this ethically oriented. But the notion of just a generalized thinking machine is a ways off, I believe. But the components we have now need to be brought under some kind of ethical guidance. I really believe that. So where my faith comes in, it is first of all, I have a couple of things that have integrated in this. If you think about the investment world and you think about the definition of faith, faith is about evidence of things hoped for. Right. Investing is kind of bad. That, too, is you see some evidence and then you hope there are some outcomes out of that. The high technology for that is Bayesian. Reverend Bayes was a Presbyterian minister in the seventeen hundreds who is trying to connect the notion of evidence with what we believe about the future. So he is literally taking this notion of evidence based reasoning with we see through a glass darkly, and he was trying to put math around that and that is now the foundation for a lot of A.I. systems was which is this. And literally what we do in our system is we create Bayesian belief networks. Certain beliefs will imply certain outcomes. So for me, this integration of faith and A.I. is pretty real because you can actually, you know, kind of create this sense of, well, based on this set of reasons or facts, these are the outcomes we might expect applying that to investing. It’s fairly straightforward. It’s things like, well, if the facts are that the company’s had some traction and people agree that on the traction and if the team is hot and people agree on the team being hot, that would predict that they’re likely to do. I’m oversimplifying that. But you can see where what we’re trying to do in our system here is we’re literally saying, what are your reasons for believing? And then we try to project from that, what do we think the outcome is going to be? So, I mean, I know I wrapped a lot into that, but I really believe the way we think about evidence and then what we want to do is how do we think about evidence and what does that imply about what we expect? There’s a lot of overlap.

Rusty Rueff: That’s really good. Flip it around for us. What does I do to expand the kingdom in the future?

Tom Kehler: Well, let’s go back to my dream in the U.N. as a kid was can this help with communication? And what I mean by that is, you know, essentially Bible translation is one, but I would think more is how do we use I for example, what we’re just talking about here, use I to level the playing field for capital flow. To the right, I mean, this is just about integrity of where that money goes and will that create jobs and will it do things for the least of these? My brother and I mean, one of the things probably the most haunting scripture verse is that one for me. Right. What did you do for these? Least of these? My brother, particularly in Silicon Valley. Right. You live in Silicon Valley. That’s not your first thought. And for me, it’s always been a dream to take a technology. And how can we use this to perhaps help with entrepreneurs that may be in developing world? How could we create an ability? I did a little thing where there was a group called Guys of Geeks and I thought, well, could we use the technology to help people who are behind in the Gaza Strip? I get advice from people like Google and other places to be able to build their startups. I mean, you start to think of knowledge sharing on a global basis where we might be able take our experience here in Silicon Valley and enable someone in Kenya to build a business. It creates jobs that fascinating.

Henry Kaestner: I think that I think that you’ve talked yourself into two other podcast episodes, at least the future of A.I. emissions, and then also just how A.I. and the work that you’re doing across smart impacts investors and investing models and democratizing access to capital. I want to ask you about your reflections and not so much just on A.I., but on what being an entrepreneur in general has taught you about God and your faith. How have you seen God show up? What is it about God that you now know from your entrepreneurial career that maybe you didn’t know as a pastor’s kid growing up in Carlisle, Pennsylvania? Wow.

Tom Kehler: They really good question. One of the benefits I think I alluded to earlier, I’ve had, you know, the guy I created the key product with, which was intellect. Our product was a humanity, but a solid believer. So I’ve had this benefit of in each company to have some co creators of that company be people of faith. That’s been great. But it’s also I’ve seen myself sometimes get when Intel Corp. went public and all that open confession, I got completely caught up in that. And literally I went from when I first came out here as a pastoral intern while trying to do a startup at Peninsula Bible Church because I was still wanting to do something with ministry. And yet when that thing took off and in the 80s, Intel, it was kind of like the Google. We had the free meals and everybody we were IBM was a shareholder, so was Harvard Endowment Fund. So we were like and I was traveling all over the world. I was busy, busy, busy and kind of got pulled away, just got swept up. And so one of the things that taught me to say grounded. Right. It’s real. It’s important how you finish, not how you start. And so it was about getting back to grounding. And frankly, I went through a divorce and had to do a restart in my faith walk and I left my faith walk. It set the centrality of it to how I made decisions. It faded off to the side. And so one of the things I learned is you keep the centrality of your faith while at the very core of how you relate to people and how you make decisions. And so now today, if you were to say, how do I spend my day, I start today of forty five minutes to an hour, a word praying because I realize it almost every day. It’s easy for me to get caught up in those pressures and go off track. And then I finish the day with a review, you know, because it’s the last thing I do at night is go through the word and prayer. First thing I do in the morning is that and a key element of that is be anxious for nothing. Think about that. And being a CEO of a company where you may know all the different things that go on, that has been the biggest spiritual discipline for me is live and the peace of God and live in a sense of joy. No matter what’s going on, if you’re down to a thousand and you can’t you can’t make the next payroll, but then, you know, whatever is going on is that centrally you focus on. Just spend your mental energy in today and focus on what God wants you to do today. And it may even take care of some employee situation more than some business deal, but just stay focused on that. So that’s what I’ve learned, is that I call it micro obedience, obedience into very little things. We’re supposed to be people of joy. So if I’m in a meeting stressing out. That’s so good. Yeah, and it’s inexcusable, you see, what I’m saying is or if I’m being anxious or playing out scenarios, that’s not good. And by the way, I failed this week on what I did, too. Yeah. So but the point of that is that passion about micro obedience, I think is very important.

Henry Kaestner: Micro obedience. That’s really good.

Tom Kehler: Well, I mean that because we so often read the scripture verses like be anxious for nothing and say, yeah, it’s a good idea. No, it’s a commandment. If you’re a Christian and you’re running around showing all kinds of anxiety about whether it’s running out of money or making a lot of money, which either side of it, it’s that peace, contentment. And that has to be right now,

Henry Kaestner: some number of people listening to this are going to identify with the Tom that is going through the Intel Corp. IPO or just crazy. Yes, they still believe they believe enough to listen to the Faith Driven Entrepreneur. There are lots of other more entertaining podcasts by Joe Rogan you could listen to with your time. So they believe enough to listen to his podcast, and yet they just aren’t they’re not there yet or not that yet. It’s that they’ve lost it along the way, as maybe you had during the time of just a lot a lot of work going around that IPO. How’d you get it back and what would you tell them when they’ve kind of drifted away?

Tom Kehler: Well, first of all, you know, God’s intention for you are far better than anything you can imagine for yourself. And I know that’s hard to get in your head because a lot of times you’ll have you walk into something that doesn’t look like it’s good for you at all. And so, you know, God blessed me with a marriage where it was literally I got married a second time and and we’re now married going on 30 years. But there was a kind of a rebirth there. A believing woman who I partnered with. And I literally just in that transition lifestyle was I’m never going to do that again. I’m always going to put a boundary around the work thing. Work is not, my God. Right. And so that’s part of the part. I would say that you really have to be careful about idolatry. You know, idolatry is the real deal. And if you say that, you know, once I get all this money, I’m going to do great things with it. Forget that idea, because, you know, the real thing is God can provide you anything you need. And so your focus should be totally in trust on him. I mean, so I had that attitude for a long time. Hey, I’m just going to work like a maniac now, and this thing is going to do really great. And then. And then. And then, you know, I’ll do all these things. Well, that is not the right way to go. Only thing I could say is the enjoyment of everyday life comes when you trust God. And we’re supposed to live in the light and content and enjoy. And it’s just better to live that way then and worry and strife and trying to make something happen. I don’t know if that helped Amen.

William Norvell: I can’t imagine not helping. And that was an amazing thing. And I’m about to come to our clothes and ask you about a scripture that God is using in your life right now. But one just came to mind to me as you were giving that talk. And I want to share with our audience. My wife and I were recently reading through Proverbs, doing the monthly proverbs, and we were in Proverbs 30 and just read this different proverbs. Thirty seven through nine, I think speaks to what you were talking about. It says two things I ask of you deny them not to me before I die. Remove me far from falsehood in lying. Give me neither poverty nor riches. Feed me with the food that is needful for me lest I be full and deny you and say Who is the Lord? Or lest I’d be poor and steal and profane the name of my God. And I just love that picture of daily bread from Proverbs. And of course Jesus repeats that in the Lord’s Prayer. And I hear you speaking to that of you know, that can’t be your focus either achieving so much or having so little. Your focus has to be on that micro obedience to what God called us to do. So I just want to share that. And now I’ll invite you to share. We love this portion of our episodes at the end where we get our guests to share how God’s working on their heart through his word and through the scripture and how that can transcend our listener. So love to invite you to share a little bit about maybe what is coming to your mind through the word of God. Could be something today, could be something in a season of your life that you’ve been meditating on. But if you wouldn’t mind share and we really appreciate it.

Tom Kehler: We are this morning it was in James and how the tongue is a rudder. Right. And, you know, I mean, that was the focus of your words really matter. And so when you’re leading a company, you have a lot of interactions with people where it’s very easy for your words to either be discouraging or hurtful or whatever. So I look at the role of CEO of a company. It’s primarily is how am I relating to the people in the company, to customers, you know, all the stakeholders within that. You know what words are my using. And there’s a lot in that right. Don’t create words of overpromise to investors. Right. Be transparent. Don’t create words of discouragement. But on the same time, you have to manage to heart problems. So how do you deal with difficult situations? So to me, today was like my prayer. Was, you know, the words that flow out of my mouth would bring grace and kindness or support or growth to people. And so hopefully that happens. I mean, it was interesting, I beg you, version fan. So this just happened to be in a scheduled study are going through. And it happened that came up today is that verse. And I just thought how, you know, the tongue can just you can turn the course of a relationship with a few words and it’s very powerful.

Henry Kaestner: That’s a great word. God is use your time to help steer us, the three of us in our audience. And we’re really grateful. Thank you very much for your time. And thank you for your wisdom. Thank you for agreeing to be back on our podcast, on the Faith Driven Investor podcast and the business that’s called the presumptive close, by the way.

William Norvell: Well, the good thing is he’s in Tampa Bay, so we can go find him if we need to.

Tom Kehler: That’s right. I know. Look, this is first of all, I want to encourage entrepreneurs because it’s hard. I mean, I jokingly say to my friends, I don’t bungee jump know, I don’t do anything like that. But when you’re doing an early stage company, some days you think you’re going to die. Some days you think you’re going to rule the world. And it is actually it’s exhilarating and fun, but it’s important that you maintain a youthful mind at all times. And that’s another thing I think we learned so much from scripture is as literally having this useful line in how we approach situations, which I think is God’s will for us, meaning all things are possible, all of that, that my joy in working in early stage companies is around this, that sense of the adventure. It’s more fun than you can imagine.