CEO | Akola
Sheeba serves as CEO for Akola. She has built a nearly 20 year career creating and growing purpose-driven brands in the CPG, retail, and nonprofit sectors. She spent ten years in executive roles leading multi-million dollar iconic businesses with full P&L responsibility for Mondelez International and Kraft Foods. During her tenure, she was the Global Director for the World’s #1 Cookie, Oreo, a $2 billion+ brand present in over 100 countries and helped drive double-digit growth in markets such as the US and China.
Sheeba was recently a member of the turnaround team to help revitalize one of America’s most well-known retailers, JCPenney. As the Vice President of Marketing Strategy & Communications, she led the modernization of JCPenney’s brand, making it more relevant to a millennial customer base.
Sheeba also served as the Vice President of Global Marketing Strategy & Communications for International Justice Mission (IJM), the largest anti-slavery organization in the world. During her tenure, she led IJM’s brand redesign and launch of The Locust Effect, written by Gary Haugen, IJM’s founder. The book was named a Washington Post Bestseller and featured at the World Economic Forum.
Sheeba serves as a mentor for Praxis and a board member for Redeemer City to City. She regularly speaks on topics such as the integration of faith & work, Christ-centered leadership, and being a Christian woman in business. She holds a BS in Chemical Engineering from the University of Virginia and an MBA from the Harvard Business School.
During this uncertainty brought on by COVID-19, we need to make sure our messaging is coming at the right time for our customers. If either too early or too late, it could confuse or antagonize them. Using the 3 steps in surfing above as a guide, here are suggestions on how you can communicate effectively.