Building A Storybrand by Donald Miller

We continue to count down the Top 100 Books for Faith Driven Entrepreneurs with…

Building A Storybrand

by Donald Miller

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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The Gift of COVID-19 Constraints

— by Mike Sharrow

I still recall the rosy outlook of the January 2020 ITR Economics forecast for US GDP growth of +2% and the talent wars associated with <4% unemployment.  The societal vertigo of Q2 2020 will be legendary and like a multicellular thunderstorm, it will be sometime before we’ll know when the overall eye of the crisis storm has passed.  A previous post on the 4th Industrial Revolution rightly highlighted the VUCA nature of the environment – with events like COVID-19 being shots of nitroglycerin to the already dynamic context.

When the first tsunami alarm bells went off of COVID-19 we leapt into forward-looking broadcast mode with a weekly cadence of “executive briefings” for what became a rapidly expanding audience.  It felt like launching a newspaper business (which gave me appreciation for real pioneers in that space) with the constant pressure of figuring out “the story” and then curating the news briefing for entrepreneurial audiences in actionable formats.  Like many CEOs, while I had the luxury of spending 4 months in 2019 building my 2020 operating plan, I built 4 new ones in 3 weeks as the tectonic plates of the marketplace shifted under COVID-19 pressures.  The leadership and consulting schtick of how the Chinese (ironic) word for “crisis” is equal parts danger and opportunity could not have a better exhibit!  

Within weeks it was evident that the great long-term risk of the virus are equally its co-morbidity diseases: fear, paralysis, despair, delusions of “returning to normal” and myopic survival focus at the expense of long-term strategic plays.  As hockey great Wayne Gretzky famously said, “I win by skating to where the puck is going, not where it is.” In late April we launched a rapid survey of lower-middle market CEOs across the US to get a snapshot of COVID-19 impacts and insights by geography, industry, size and other indicators.  In 2 weeks we captured 586 CEO responses with some insights such as:

  • While 59% had NO knowledge of any COVID-19 cases in their social circles, 50% saw significant revenue decline

  • Businesses in the $25-100M revenue range seemed to consistently retain/recover revenue at a superior rate

  • Agricultural, Food services, construction, Engineering/Architectural sector businesses favored significantly better than other sectors

  • Greatest challenges facing: Uncertainty (37%), Cashflow (25%), Profitable Revenue Growth (16%), Employee Care (14%)

  • 90% the power of peers significantly changed their outcome

  • 55% saw dramatic increase in employee ministry opportunities

  • Despite significant revenue loss, 55% of companies found creative ways to retain or grow their workforce (often at ownership sacrifice)

  • 34% had cash reserves for 1 more month of crisis, 71% could weather 3-6 months 

  • 42% had identified innovations that would make their business stronger post-COVID19

  • 12% launched new products to gain market share already in COVID19 environment

  • 6% realized their “old way” of doing business would be obsolete in the new market 

  • 27% seized opportunity to minister in the local community during COVID-19, 17% even ministering to their industry

  • 60% are aggressively working on future business model plans

Looking at industries and states with variance begin to tease to where B2B entrepreneurs might shift customer targeting and product positioning.  The data was even helpful for the US Congress looking for “main street” business insight as they evaluate successive stimulus strategies.  

Uncertainty was the big zinger on the outlook, though. We used the idea of a “Tulip Tunnel of Uncertainty” play off the old “Strategic Inflection Point” paradigm to speak to the uncertainty haze leaders must press into.  VUCA is on steroids, so now what?  

Bob Johansen has written very helpful books (1 and 2) around pivoting from VUCA as a negative to a “VUCA Prime” framework.  As Will Mancini said recently, “You don’t fight the fire of uncertainty with elusive certainty, but with the fire of vision clarity.” VUCA Prime is about responding to Volatility with Vision, Uncertainty with Understanding, Complexity with Clarity and Ambiguity with Agility.  We’re finding that the VUCA Prime framework is a productive grid that combined with a balanced scorecard risk mitigation and opportunity identification discipline, can begin to bring the clarity needed to navigated uncertainty.

These are painful times for sure. However, as followers of Jesus, we have both imperatives and advantages to serve with power in this time.  Paul wrote to the young leader Timothy a charge (2 Timothy 1:7) to remember “For God has not given us a spirit of fear and timidity, but of power, love, and self-discipline.” This not a time for faith-driven entrepreneurs to bunker down and wait for the storm clouds to blow over.  The Gospel calls us to restorative, redemptive entrepreneurial engagement (great article) in shaping the emerging new reality.

What are the “gifts” we’re seeing from the crucible of COVID-19?

  1. Resets. It wasn’t all roses before, it was just a better market. This is a chance to change things that needed changing.

  2. Purpose Clarity. Why are you in business anyway? Why is the world better, people impacted, God glorified and how is the business part of an eternal impact story? If that was a tacked-on feature before, it’s a chance to invigorate purpose clarity and mission.

  3. Gospel demonstration and proclamation.  We’ve seen more reports of workplace salvations, discipleship and compassionate care in April than any month prior. Crisis creates an opportunity “give an answer for the hope you have” and opportunities to love teams, customers and community is at an all-time high.

  4. Busted Market Concrete. The old forms of market leaders is disrupted, so it’s opportunity for new models, products, players and classic “innovator’s dilemma” maneuvers

  5. Pruning for Agility. There’s a growing class of resilient leaders who are not only surviving COVID-19 but have retooled and pruned the business for future orientation such that when the market winds return they will catapult. Some needed to “adjust the sails” of their life and leadership. 

  6. Learning. Whether it’s rapid pivots, adaptations or genuine innovation, this is a sprint of learning that could define the winners and losers of the next decade.  Some will have coasted, others will have been building and preparing (Proverbs).

How will you respond to the VUCA reality?  What are the wins from the first 2 months of this seismic shift?  There’s a “whole lotta shaking going on,” but how are you leaning into it and leading?  How can these tools and frameworks help you and your business demonstrate the power of the Gospel in the marketplace of 2020-2021? 

For more information on COVID-19, please see our page highlighting some of the best resources out there for Faith Driven Entrepreneurs in this season.

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[ Photo by Lina Trochez on Unsplash ]

Alex Hoffer

Chief Revenue Officer | Hoffer Plastics Corporation

Alex Hoffer is the Chief Revenue Officer of Hoffer Plastics Corporation, a leading global supplier of tight-tolerance, custom injection molded parts. Hoffer Plastics supplies a wide range of customers around the world, including several Fortune 500 companies.  

In 2018, Alex was named among the Plastics industry’s top rising stars by Plastics News. He was also selected for Kane County Chronicle ‘Best Under 40’ in 2017. 

Business Leadership

As Chief Revenue Officer for Hoffer Plastics Corporation, Alex leads the company’s sales growth strategy across a diverse set of markets, including flexible and rigid packaging, automotive, appliances, and consumer industrial. In addition to the sales management, Alex oversees innovation, product development, and customer service. Alex’s leadership in developing the Trust-T-Lok product line for spouted pouches has helped to supply over 1 billion Trust-T-Lok fitments to the international marketplace. Today, Alex’s focus is on launching a fully recyclable pouch, and utilizing spouted pouch technology to address food waste and other human impact challenges.

Alex has been invited to speak and lead forums at key industry and faith-based conferences and forums around the world. His keynote focuses include: 

  • Approaching Negative Press Towards Plastics: What We Do and What We Don’t Do

  • How Business Leadership can be learned through the Bible 

Alex’s commitment to growing and investing in Plastics and other business leaders is reflected in his personal blog, Bald in Business, where he writes about the intersection of faith and leadership in the workplace. Alex utilizes the blog to encourage and support other leaders as they grow towards success in their personal and professional development.

Alex is an Illinois native and lives in St. Charles, IL. He holds a degree from Purdue University and a certificate from DePaul University. He is the proud father of Will, Ben, and Sadie, and husband to Sarah. He is an avid writer and a compassionate follower of Christ.

Links:

contributions to faith driven entrepreneur

Entrepreneurism: Navigating a Brutal Sport

This article was originally published by Denver Institute

— by Laura Bernero & Drew Yancey

Drew Yancey is the President and CEO of Yancey’s Food Service in Loveland, Colorado and a PhD student at the University of Birmingham. On June 15, he will moderate a panel discussion on “Caring for the Soul of Entrepreneurs,” alongside other business leaders who have seen the front range erupt as a hotbed of entrepreneurship.

We spoke recently about his work, and his passion for the development of great entrepreneurs in our region.

Tell us about your current work life. What is your work, and why is it important to you?

For my “day job,” I wear two hats. I lead a produce merchandising and distribution business based in Loveland, which is a spinoff from a family food service business that we sold a couple of years ago. Additionally, I do organizational effectiveness consulting with a firm called Peak Solutions, which is run by a good friend of mine named Richard Fagerlin. My family business was one of Peak Solution’s first clients years ago, so in some ways I have come full circle! The fact that I consult other organizations while leading my own keeps my perspective and my counsel grounded in the practical realities of leadership. The tools and resources I implement with my clients are the very same tools and resources I have utilized and developed with my own teams.  

You are passionate about the moral formation and development of entrepreneurs and leaders. Tell us how you got into that space and how you stay involved with the entrepreneur community today.

Fundamentally, I am passionate about it because I have personally experienced how difficult it can be to stay focused on the right things in the world of entrepreneurship! The question I have come to dwell on is, “How can Christian entrepreneurs be successfully engaged in modern entrepreneurialism, which values the material and the immediate, and also succeed in moral formation, which is a long and slow process?”

Entrepreneurship is a very powerful tool for social and economic progress, but it often enacts a heavy toll on its participants. The high-failure rate among start-ups is well known; what is less talked about is the personal struggles that entrepreneurs can face at deep levels, whether or not their companies ultimately succeed. I want to come alongside other entrepreneurs and support them in this journey, and help others do the same.

How has your faith informed your career journey? How do you live out your faith at work?

I think that depends on how we define the concept of “faith.” I tend to prefer the term “trust” because I think it captures something that is fundamental to human experience — we are by nature finite beings, which means that trust is mandatory and not an option. The question becomes, then, in what am I placing my trust? The life and teachings of Jesus of Nazareth offer a very compelling story about where we come from and in whom we can trust.

In my own organizations and in my consulting, I hardly ever encounter a “business problem” that isn’t entangled at some dimension with human relational challenges. This isn’t surprising given that any organization — no matter its industry, size, product or service — is essentially an interdependent group of human beings that depend on trust and healthy conflict to succeed. Seen through this lens, organizations provide abundant opportunity for followers of Jesus to make meaningful and long-term impact in the lives of those they work for, with, and alongside!

What are unique opportunities that entrepreneurs have to live out their values at work? Do you have a local example of someone who does that well? 

Entrepreneurship is an extremely brutal sport and I think to some extent we have glossed over that reality in our culture. Let’s not forget that the concept of entrepreneurship has its origins in what Schumpeter called “creative destruction.” What this means is that opportunities truly abound everywhere for people engaged in the world of entrepreneurship to serve those around them. I would suggest we have something of a crisis of authenticity in entrepreneurial culture right now — the extreme pressure to obtain traction, scale, and funding is not necessarily a conducive environment for founders and organizations to be authentic about their struggles and shortcomings. Long term, I think this can be a detriment to social and human well-being if we are not pushing back against the norm.

I have been very blessed in my own life to be able to directly observe value-driven entrepreneurship by close mentors, not the least of which is my dad, who I worked for and with for a decade in our family business. One of the common denominators I have observed in entrepreneurs who have succeeded over the long-term is a focus on achieving financial and operational benchmarks in a way that contributes to the well-being of an organization’s many stakeholders.

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[ Photo by Attentie Attentie on Unsplash ]

Strategies for Winter: Redemptive Leadership in Survival Times

This article was originally published here by Praxislabs

— by Dave Blanchard, Andy Crouch, Jon Hart, Scott Kauffmann, and Jena Lee Nardella

If you haven’t read Leading Beyond the Blizzard: Why Every Organization is Now a Startup, we suggest you start there. Here’s a summary:

  1. We need to treat COVID-19 as an economic and cultural blizzard, winter, and the beginning of a “little ice age” — a once-in-a-lifetime change that is likely to affect our lives and organizations for years.

  2. The majority of businesses and nonprofits are already “effectively out of business,” in that the underlying assumptions that sustained their organization are no longer true.

  3. Leaders must set aside confidence in their current playbook as quickly as possible, write a new one that honors their mission and the communities they serve, and make the most of their organization’s assets — their people, financial capital, and social capital, leaning on relationship and trust.

  4. The creative potential for hope and vision is unparalleled right now — but paradoxically this creativity will only be fully available to us if we also make space for grief and lament.

A shorthand of the key terms:

Blizzard: You can’t go out — zero visibility and hostile conditions. Need to shelter.

Winter: You can go out, but not for long. Wear protective clothing and check the forecast for storms. Need to survive.

Ice Age: Things don’t grow the way they used to — but we’re finding new ways to live and even to thrive. Need to adapt and rebuild.


As of this writing in late April 2020, many organizations (businesses, nonprofits, schools, churches) are struggling mightily to survive the blizzard of viral spread and rolling shutdowns. Many will not survive the arduous winter as social and economic life re-emerges in fits and starts, lacking the assets or the positioning to advance their mission under new constraints.

In Leading Beyond the Blizzard we estimated that 10% of organizations are relatively unaffected by COVID-19, 10% are responding to unprecedented opportunity, and the remaining 80% “find themselves with a strategic and operating playbook — primarily in terms of product offering, business model, and team structure — that simply does not translate in the likely conditions of the blizzard, the winter, and the little ice age.”

For leaders of organizations in any of these categories, your focus now should be to survive the winter by building for the ice age. This means to do all that is necessary to sustain your core mission in times of scarcity; to prototype everything toward a different future; and in all things to compound the trust and reputation of the organization.

Leadership under these conditions requires acting fast (in fact, ventures that have not yet made considerable changes are already in grave danger); it requires the fortitude to make hard choices; and it requires agility and vision to design a new business and redeploy toward it. In this season you will produce an unusual share of mistakes, pain, losses, and failures, with no guarantees of survival — yet in all of this, you can still act in ways that demonstrate love, bear burdens, and keep trust.

At Praxis we work with leaders who aspire to redemptive leadership, which we define as following the pattern of creative restoration through sacrifice in and through their organization. In this season of winter, our chief redemptive questions are: Where do we have newly-unlocked freedom to be creative? Where are there newly-possible opportunities to restore broken norms, flawed assumptions, hurting people, and inefficient channels? And where can we as leaders and organizations take risks, even sacrificial ones, for the sake of others?

In the following six essentials we offer a roadmap for redemptive leaders seeking to survive the winter by building for the ice age. These summarize the counsel we’re giving to (and learning from) the hundreds of business and nonprofit entrepreneurs in our community and beyond:

  1. Embrace your role.

  2. Maximize your runway.

  3. Prototype in sprints.

  4. Organize for resilience.

  5. Lead by naming.

  6. Design for a different future.

Please click here to read the full article on Praxislabs

For more information on COVID-19, please see our page highlighting some of the best resources out there for Faith Driven Entrepreneurs in this season.

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[ Photo by Alexander Sinn on Unsplash ]

Podcast Episode 109 – Leaving the Storm Behind with Andy Crouch and Dave Blanchard

Today’s podcast is the first time we’ve ever heard two guests return to share one episode. And it’s going to be awesome. 

Andy Crouch and Dave Blanchard are two of the leaders of the Faith Driven Entrepreneur conversation and both have a lot to say that’s worth listening to. But today, we’re specifically talking to them about an article we recently featured on the site titled, “Leading Beyond the Blizzard: Why Every Organization is Now a Startup.” 

In an uncertain future, these two are going to help us look ahead and get ready for what’s to come. As always, thanks for listening.

Useful Links:

A Rule of Life for Redemptive Entrepreneurs with Andy Crouch

How to Discern Your Calling with Dave Blanchard

Designing for a Different Future