We continue to count down the Top 100 Books for Faith Driven Entrepreneurs with…

Preminence

by Glen Jackson

What does preeminence really mean in the business world? How is it sustained and how do you know when it has been reached? What are the tangible benefits to your business when preeminence is a reality? To achieve preeminence, one must first understand why it is a timeless and often misunderstood term.

Glen Jackson, co-founder of marketing agency Jackson Spalding, has taken a first look at these timely questions, including why preeminence matters, and more. In Preeminence: What It Means and How to Sustain It, Jackson taps more than 30 years of marketing experience from his work alongside a variety of exceptional brands to share seven distinct pillars all preeminent companies have in common.

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