Sinapis has a 10+ year track record of rigorous collection and evaluation of impact data from the 1,600+ alumni they serve. To date, they have measured the transformation of the entrepreneurs they serve and the companies they lead as the primary indicator of their effectiveness. This is what they consider "direct" impact. However, until this study, they have not studied the progress of the people engaged by their alumni through their companies.

In this study, they focus on the "indirect" impact - people who benefit from their alumni's work. Providing one entrepreneur with training, coaching, access to capital, or connections may affect thousands in their community, many living at the bottom of the pyramid. This is Sinapis' first inquiry into how to measure and understand how the growth created by their "Multipliers" directly improves their customers' lives.

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