How many well-meaning Christian mission trips to build things have we funded? How many can we say have led to lasting impact in the lives of the people we went to serve? Most people who were poor when we started investing in their lives remain poor today. Is there a better way?

In this blog, Esofo Ojomo, leader of the Global Prosperity research group at the Clayton Christensen Institute for Disruptive Innovation, author of The Prosperity Paradox, and co-host of the Faith Driven Entrepreneur Africa podcast makes the case for prioritizing market-creating innovation mechanisms as the most sustainable approach to alleviating poverty and influencing culture.

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