Episode 315: SWGP + FDE: Disrupting the Economics of Sexual Brokenness with Eagle Ventures & GameSafe

Episode 315: SWGP + FDE: Disrupting the Economics of Sexual Brokenness with Eagle Ventures & GameSafe

Podcast episode

Episode 315: SWGP + FDE: Disrupting the Economics of Sexual Brokenness with Eagle Ventures & GameSafe

In a world where darkness lurks behind every screen, can capitalism become an unlikely hero? This eye-opening episode reveals how entrepreneurs and investors are wielding the power of business to combat sexual exploitation and human trafficking. From AI-powered solutions to disruptive economic strategies, discover how faith-driven innovators are turning the tables on predators and reshaping the battlefield in the fight for human dignity. Prepare to have your perspective challenged and your hope rekindled as we explore the cutting edge of redemptive entrepreneurship.

TRANSCRIPT

Richard Cunningham Welcome back, everybody, to another episode of the Faith Driven podcast. And I say faith driven without entrepreneur or investor on the back end, specifically, as Justin Forman, executive director and president of Faith Driven Movements, is in the podcast studio. We’re doing something fun today and unique where we zoom in on one of the solving the World’s greatest problem themes, and we do it on our FDE and FDI podcast as we’re going to bring in marketplace leaders, entrepreneurs, investors alike talking about this particular problem. And we’ll introduce our guests here shortly. But Justin, big episode today, a tough topic as the particular problem we’re highlighting. It’s a heavy one. And I want to give you kind of some time to give context of this episode and then we’ll introduce our guests.

Justin Forman Yeah, big episode. And when we talk about solving the world’s greatest problems, we don’t have to look far to see how dark it is out there and to see how dark some of these things. And certainly this is one of those it’s one of the darkest places that you might look in terms of solving the world’s greatest problems. But as the world gets darker, I think we get more encouraged when we see light breaking through and we see entrepreneurs and investors doing things and pulling on solutions and levers that haven’t been pulled on before. And, you know, I’m I don’t know about you, Richard, but often times I feel my heart break. And I think of oftentimes the survivors, the people that are been hurt and they have been wounded. And what encourages me most about this group and so many others in solving the world’s greatest problems is the people that are getting upstream and thinking about what is that other lever and what is that other issue upon. And I think with today’s friends, as they share about what’s happening here, there’s an economic lever to some of these solutions. And oftentimes we don’t see these. We see our humanity, our brokenness, the morality. But we don’t know that there’s like really an economic problem to solve that if you can disrupt the economics, if you can disrupt some things for good, that some of the downstream things get that much more turned around. And so I think it’s a fun way where we get to see entrepreneurs and investors really stepping in to solve some of these big problems.

Richard Cunningham Today, the adult entertainment industry is a technologically advanced and high strategic engine. It knows how to prey on the most innocent, the most susceptible and the most unsuspecting among us. And their strategy is working. The average age of someone’s first exposure to pornography is 12 years old, and that initial dose of unsolicited supply creates an avalanche of demand. Porn sites receive more monthly traffic than Netflix, Amazon and Twitter combined. That’s all the movies watched on Netflix, all the shows streamed on Amazon and all the tweets. All of them combined received less traffic and attention than pornography. 28,258 users are watching pornography every second. Over $3,000 is spent on porn every second on the Internet. 35% of all Internet downloads are related to pornography. 40 million Americans regularly visit porn sites. 4.6 billion with a B. Hours are spent watching pornography videos on a single site in just one year. But what does that even mean? These are statistics. You’ve probably heard versions of them before. And while they’re wildly unsettling, it’s hard to know just what to do with. The truth is that according to the Journal of Sex Research, 64% of men and 30% of women are viewing pornography. And 100% of those people don’t want to listen to a podcast about the damage caused by porn. Let’s be honest. If you’re in the group that doesn’t view pornography, you don’t really want to hear about it either. It’s a problem that has long existed as part of the underbelly of society. It once lived in the fringes of our psyche like a shadow you’d occasionally see out of the corner of your eye. And while there’s a very real temptation to keep treating it like that as something that is someone else’s problem or not something that affects me. The reality is that it isn’t someone else’s problem, and if it doesn’t already affect you, it’s going to. This is a problem that if Christians don’t start taking it seriously, is going to continue to have massive downstream implications. There were only beginning to understand. So if your opinion of pornography is simply that it’s a moral wrong and something an Internet filter can solve. Buckle up. The reality of this problem is worse than you think. And then even worse than that. But if you clicked on this podcast, you already know we aren’t hoping to solve the easy problems. We’re staring the world’s toughest challenges straight in the face, and we’re talking to the people who are tackling them head on. Amen, indeed. Well, we’ve got Dr. Lisa Stroman in the podcast studio, clinical psychologist, author, recent author of Digital The Stress Growing Up Online, a specific focus on children and young people in this kind of issue of sexual brokenness. And then West Lyons, an accomplished venture capitalist, a very well-respected investor in this broader faith and investing movement of equal venture fund friends. Welcome on to the podcast. Before I go much further and don’t give an intro that nearly warrants how impressive you both are. Lisa, we’ll start with you and let’s get some kind of background on who you are and a little bit of your stories and then we’ll get going.

Dr. Lisa Strohman Sure. Thanks for having me. I am a psychologist, an attorney. I went to a joint program from undergrad to go into policy work and at that time was offered a position to work as an honors intern with the FBI, which was a super cool experience. And I worked in Quantico with the profiling team to classes at BSU and then was invited to become a visiting scholar based on that internship. And they sponsored my dissertation. So I ended up being with the Bureau for 6 or 7 years in total, depending on if you count the AP. And it was an incredible opportunity for me. I learned a ton and I was there when unfortunately Columbine happened. So I was shoved into this world of online safety and what kids were going to do with technology even before social media was launched. So I just remember pivoting and saying, you know, wanting to be a guardian ad litem was kind of my dream in that joint degree. But shifting over and just saying like, somebody needs to really look into and shepherd through the psychology of technology. And so I’ve spent a career doing that. So 25 years in that space.

Richard Cunningham And that’s so powerful.

Wes Lyons Wes Lyons thankful to be here? Thanks for hosting us. I get to work at Eagle Venture Fund, where we get to use venture capital to try to solve some of the world’s greatest problems. And one of the ones that we’re getting to work on under the banner of the Eagle Freedom Fund is investing in technologies that fight human trafficking. A huge chunk of that is online, a safe Internet for kids. Companies like Lisa’s Game Safe, where we’re trying to create scalable solutions to the sexual brokenness, to human trafficking. And it’s a really dark subject, but it’s also incredibly exciting to work with entrepreneurs who have scalable vision for change that bring hope.

Justin Forman Now, guys, I’m very grateful that you guys will both join us here today. It’s been a gift to spend time with you guys here recently filming different pieces of this story. And I think it’s important as we start this off to recognize this story has many different faces and has many different angles when we talk about brokenness. We can look around the world and it’s all encompassing in so many different facets, but specifically this issue. There’s exploitation, there’s trafficking, there’s sexual brokenness, there’s different angles to that. And so I think it’s important that as we start this conversation, we recognize that there’s different angles, but also to recognize one of the reasons why we do this podcast, as Richard and I team up for this, we want to highlight some of the things in the conversation that’s happening already in solving the World’s Greatest Problems initiative. And so if you’re not familiar with the website, if you’ve been paying attention to Faith Driven Entrepreneur and Faith Driven Investor, it’s a new initiative in a site that has been designed to say, how do we start having these conversations? How do we make what feels otherwise overwhelming and complex and make it accessible so that we can begin to process, to have these conversations, to feel how we might be called into this space as entrepreneurs, investors and giving whatever that might look like. So there’s a full episode where we work through some of the stories, we work through some of the conversation into that, and there’s going to be other pieces that you’re going to find there to include an incredible story that we’re filming with these guys and just what’s happening through Freedom Fund and Eagle Venture. So be sure to check that out. But I wanted to make sure that we start with that framework because a lot of people that are going to enter this conversation are coming from different places and going to think, Man, you’re only tackling a piece of the puzzle. And that’s right. There’s no way we’re going to able to round all the bases in this kind of conversation. But what I want to start with is I think oftentimes when we think about evil, we think about evil is this thing that we always slip into, and it’s this evil that maybe it’s like, man, we have a moment of weakness. There’s a moment of brokenness. And while that’s true and there’s responsibility, we all have to take for that actions. There’s a sinister intentionality that I think is on the other side of maybe the screening, the other side of this equation that we need to look at. And we said that was one of the things that struck me when we spent time together. And you just talked about the way that people are being targeted, the CEO, the way that people are trying to get people into this area of brokenness, specifically in this area of pornography from a young age. Can you speak into some of the things of what you guys have found in that journey?

Dr. Lisa Strohman Sure. You know, it’s interesting. I think that a lot of times when you look at the rates of exposure. Or to pornography or exposure into these kind of dark worlds. It’s happening sub10 at this point in our country. And so what we look at and obviously we’re not going to do causative studies in the U.S. because you can’t do experimental studies where you’re putting children into cohorts where they’re going to be have, you know, harms placed upon them. But you can do correlational studies and you can look at what’s happening. And so the average in the United States of where children are first being exposed is typically around second grade, where they’re given their first research assignment, which means that they’re mandated to go into this Internet world and research things that are tethered with ads and things like that that pop up on them innocently. But it’s almost like you can’t unwind that. And so what I’m seeing is that those children that have unfettered access or even monitored access, the parents think that they’re doing the right thing, are fundamentally different kids. And so in my practice, when I see if I go into, say, a speaking engagement in a school or I go to a town hall, I can tell you which of those children have been exposed because they’re hypersexualized even at like nine, ten and 11. You can just tell the way they dress, the way they present themselves, versus those children that don’t have that exposure, that are more innocent and natural. So we have to think through of like the technology is being a portal to these things that are industry moneymakers. And so when you’re going into a very high billion dollar industry where you’re you’re going in and getting children at such a young age, you’re getting ten plus years earlier than you can get them as active consumers legitimately. So that’s what we see and that’s what we fight against.

Justin Forman Yeah, the intentionality of that evil. In some ways it’s surprising. In some ways it’s not when you think about so much of like TV and media demographics and you talk about advertisers and they talk about the value of the younger audience, if you can get them engaged, of course, in a business, we understand there’s more of that. I hate to say it this way, but the tragic view of like a lifetime value and what you’re exploit, what you’re talking about bringing to light there is that, yes, they’re targeting people from a young age. You know, my wife and I, obviously, we have three kiddos and it was eye opening for us years ago when we would hear that the average age of exposure was above ten. I think it was first told to us like it was 12 and it was, you know, probably the picture that you would have would be the the bus ride home from school. And one of the kids has a cell phone and it’s unfiltered and it kind of goes from some of those things. But what you’re talking about under ten years old at that young age with that intentionality, it’s startling. And it’s it’s. It’s crushing. It’s almost kind of crossed a threshold where as parents, we are just it’s no longer that you can hide from it. You have to be prepared to kind of teach people how to deal with it. And, you know, one of the other things that I want to kind of bring into is they experience it in the unexpected ways. And, you know, after our time together, I cringed as a parent to think at how young of an age we had our kids in games, specifically things like Roblox and other things that you speak of that I mean, there’s just so much happening on these platforms that we don’t know about. Can you shed light on the game side of things and just what’s missing there?

Dr. Lisa Strohman Sure. I think that in gaming, what we see is parents want their kids to experience just fun. They want them to go out and they want them to connect. And that’s what we all should want. We want our kids to have those experiences. But what we’re seeing in gaming is that there’s no kind of line between adults and children in the gaming worlds. So some of these games like Roblox or Minecraft that you think about farm life like you think of, these are kid games. Well, imagine yourself if you’re a predator. And we know from David Erb, he’s the whistleblower from Metta that there’s tens of millions of predators online on a given day. And imagine if you’re looking for a child today and you’re going into a neighborhood with a van. It’s very unlikely that you’re going to see a child. But what they can do is they can go into these kids facing games and go into those very innocently with a totally innocuous avatar or pretend that they’re a child and they can have conversations and start to groom those children without that child even knowing, without the parent even knowing. And so the gaming community hasn’t figured out a strong stop on that. They don’t know what they’re doing or what they’re not doing. Right. And so they’re kind of clumsily trying to come in and fix that. And right now, when you look at kind of roadblocks as an example, they’re coming in like if we see anybody that is inappropriate online, we kick them off of our platform. Okay. Well, that’s fantastic. Now all they have to do is create a different avatar, a different sign on and come back on and do exactly the same thing. And they’re not notifying the parent. They’re not notifying anyone that the child may have been exposed to some sort of sexual deviancy or any of those things. So the child now holds that and is shameful and hurt and curious and not sure what to do with that information. And we’re not protecting our family unit by giving them the right or the ability to do that. And and that’s why I was so excited to join Game Safe. As they’re doing that, they’re giving contemporaneous reporting to the parent and allowing us to understand and see exactly what our children are being exposed to.

Justin Forman You know, one of the things I love about this podcast is that in the solving world’s greatest problems side of things, we get to deep dive on some of the statistics, the issues we tell, some of the stories in that episode. There’s incredible parts that we’re telling the story from the brokenness side of things, the therapy side of things, the statistics side of things. But one of the stories that our audience is particularly drawn to is that of Layla’s story of saying, What does it look like to take down and to bankrupt Pornhub? And we’re seeing that some of the solutions are not necessarily just saying how do we prevent how do we take away some of these things, but how do we really go at the very business model side of things? And where one of the things that you said when we spent time together is that this is sometimes more of an economic issue, more than it is anything else. Can you explain what are you guys finding out when you see the economic issue and how we can follow that?

Wes Lyons One of the key questions when you’re looking for a really scalable solution to an issue this hard is trying to figure out who has. It’s this magic pairing of the pain and ability to pay for a massively scalable solution. And in this case, you actually have to add that the parents feel the pain. And when they realize that their kid is in danger. And that’s what Game Save is primarily tapping into in the direct to consumer is parents want to protect their kids. And the ability to hand them the easy button, you can protect your kid. But then what we’re seeing here in the last even in the last ten days, as we’ve seen short sellers on Roblox actually buying big short positions and then publicizing, there’s incredibly high numbers of predatory activity happening there. Dr. Allison, just for sharing about. And that’s actually destroyed $2 billion of market cap in Roblox in the last ten days, kind of highlighting that there is very real economic consequences for not solving this problem. And it helps validate the thesis that we’ve been preaching that this is actually a business problem, if that makes sense, and that we can use business to some extent. Business or capitalism got us into the problem because Roblox has not put any brakes on this because they just wanted as many users as possible. If we’re very simple about it, and then we’ve been making the case that there is an economic model to scale really large solutions to this. So on both cases, you have pain in ability to pay. What would you add to that?

Dr. Lisa Strohman Lisa I think that that’s perfectly said in that respect because I think that we don’t ever take a second to understand the mechanism of what financial is driving the market for the gaming. Kids just want to play. Parents just want to have a safe place to let their kids go. But we don’t really think about it because they’re kind of free services. You can go on and you don’t have to pay anything initially. And so, you know, my work that I do with kids is really to educate them that they are no longer a consumer, but they in fact, are the product in a lot of these situations. And whether it’s the porn industry or whether it’s the gaming industry, they’re the product that is being sold and used to make money.

Justin Forman I want you to push into that one more before Richard. And we push into like the solution and the legal venture side of things in the work that’s being done. Lisa One of the things that was both fascinating and scary as you talked about, how the algorithm it’s this mysterious thing. It’s a mysterious piece of the conversation. We know it’s been a part of probably first introduced to us in our Google search and then our social feeds. And we kind of think of this, but it’s this mysterious thing. And yet to kids at an early age, it’s not actually so mysterious. And sometimes it gets to know them more ways than a parent can. And your analogy of kind of breaking that down of like what this algorithm is to kids at a young age, can you talk about kind of what is it, when do we first encounter it and what are we competing against as parents?

Dr. Lisa Strohman Wow. I mean, that’s a big question. You the algorithm start way into the very, very early games where the kids are doing, you know, say, ABC Mouse or some of the educational tools that parents will use. Any time that you’re putting a child in an interface that is online, you have to assume that there’s an algorithm that is leading them through that process, and it’s learning from that to better their product in the end and to better the connection and the drive for the child to return to it. What that does for a child is it’s training them. And I’ve argued this point. I’m very good friends with Dr. Drew Pinsky, who works in addiction. And he and I have talked through the fact that we’re really priming children to become addicts in other spaces by doing these very early introductions that are algorithmically keeping them hooked into these games. So, you know, it can be as simple as, like, understanding a child. I’ll take ABC Mouse because my children were on it. And the minute I saw that, it wasn’t about drawing the letter appropriately, but it was really more about getting the coin so they could buy the sticker to put on to the landscape. And you can see it happen if you’re looking for it, if parents are trained to look for it. And when that happens, it shifts. So my work in elementary school, I think, is the most vital work that I do because we have children that are open to learning and we’re open and not as exposed as they are by the time you get to middle school or high school. But in that elementary school age of very example, I would say is that many of them by sixth grade, I would say the schools that I’ve gone into in the last three years, almost 75 to 80% of those kids are truly looking at wanting to be as a career, an influencer or a YouTuber. And so for them to see those words has to have some modicum of understanding that it’s about following in. It’s about getting the likes and it’s about doing things that create that algorithm to give them more attention. And so I think that our consumerism of the children is being overlooked. You know, we’re looking at the parents or we’re looking at the schools, but the kids themselves, in my opinion, is the biggest solution that we can like dive into and support.

Richard Cunningham Well, I mean, this has been powerful to listen in on. Lisa gave us some kind of phenomenal context on her passion and motivation for this work and where it all started. Wes, you’re a venture capitalist and you are looking specifically at Eagle Venture Fund and within your Freedom Fund for solutions to human trafficking and kind of this issue of sexual brokenness. What was some of the original motivation for this investment thesis? And then after that, I want to get into some of those portfolio companies and kind of some of those redemptive stories of solution providers.

Wes Lyons Yeah, the origin story for me started on the battlefield in the Philippines, where I saw ISIS using children in combat. And that just wrecked me. I was actually already in the finance world and was mobilized as a reservist. So I was already thinking with the world of finance, when I encountered the really tough experience of spending the day hunting for kids, trying to save them before the unthinkable happens, and coming home and processing through the grief of what I was doing there. But also through the years of of processing and understanding how big this problem is. When you look at the breadth of a $345 billion industry of buying and selling people. It’s breathtaking. But also as faith driven investors meeting more and more and more entrepreneurs, you have these really exciting, scalable solutions has also grown our hope that we can be part of something that the large is doing that’s much bigger than ourselves.

Richard Cunningham And maybe a few examples of portfolio companies early on that you guys are extremely passionate about in the ways they’re attacking a problem.

Wes Lyons Well, Game Safe is a great example where they’re helping parents protect kids online. We’ve got to be part of tackling this journey where Texas is a phone that doesn’t have any exposure to the Internet or kind of any social media at all, or helping people have the best of an online phone experience. But actually none of the addictive elements to it, which is really been inspiring. And then another good example would be Darkwatch. There’s about 32,000 brothels operating in the United States run by 200 crime organizations, and they’ve mapped those cartels and actually coming to businesses and saying, Would you like to know if you’re doing business with the cartels? And in many cases, what people don’t understand is if you look at this $345 billion industry, that’s kind of like the revenue line on that. Overall, the business of human trafficking, the expense line, much of that expense line on the 345 billion is flowing through legitimate businesses. It’s flowing through rideshare companies, through hotels, through cryptocurrency exchanges, through banks. And most of the brands that we know and love passionately don’t want to do business with the cartels. And so if you can bring them that solution and there’s more than 40 hotel brands in court over literally human trafficking allegations right now. So when we see the short sellers losing $2 billion, when we see JPMorgan getting hit for $290 million, when we see these major flairs of what effectively are pain for corporations, that just brings out a treasure trove of opportunities to build scalable solutions that faith driven entrepreneurs who are hunting for ways to express the Kingdom of God are more than excited to step into.

Justin Forman So I want you to hit on that. Like if you weren’t paying attention, if you’re on a run and you missed those numbers on that scale, how many brothels, how many crime organizations?

Wes Lyons 32,000 brothels trafficking about a million people run by 200 crime organizations.

Justin Forman And $345 billion.

Wes Lyons There’s a little bit. So 345 would be a global number. And that 32,000 is a US number. So I don’t want to overly mix those.

Justin Forman But when you look at that and then you hear statistics of like there is more consumption than on Netflix and Amazon and X combined, we talking about a serious issue. What I love is the subtlety that you hit on is that the way that you can disrupt this is like where does all of those other operations pass through? And that you can attack kind of some of those things because as you’re pointing out to companies are thinking more about that because there’s a real price if they don’t pay attention to that. There’s a real price if they don’t have that, because the consumer, us as we’re buying and purchasing, we want to know that we’re purchasing for something responsible. Can you talk about that? Westlake, where some of the places where companies have taken note said, my goodness, we didn’t realize something was happening and maybe you don’t need to get specific on a company, but when you talk about an industry, what are some of those places where that whether it’s ridesharing or some other thing, where are those places where people are taking note of what’s. Happening.

Wes Lyons I think the hospitality industry as a whole has created a number of nonprofits and done a lot of training. So where we’re at in the movement, in the hospitality, about 80% of the trafficking in the US, if you just look at calls into the trafficking hotline, are happening in hotels. So they’ve done a lot of good groundwork where they’ve rallied into organizations and done training. What we’re trying to do is say, Hey, that’s amazing, all the ground that we’ve made. Now let’s apply a ton of tools like Deja Vu AI, who’s able to take an advertisement for a traffic person and actually do location work on where did that picture come from, or other tools where we can start bringing scalable solutions? Because if you imagine if you work in a hotel and you got training and are waking up and going, Wait, there is human trafficking happening, you can’t actually call the police because you felt weird about like that looked a little off. It’s just not at all appropriate to call the police to say she looked a little young or she looked a little scared, like, you can’t do that. But if you start creating the systems to say, hey, I’m just going to put this into the app, there’s something funny or I won’t say explicitly the things that you might clean up in a hotel room after 12 customers, but you can imagine what would be cleaned up. Those types of things are not things that you would call the police about. But if you start keeping track of those in a technology solution that’s also doing facial recognition. You can imagine we can decimate human trafficking domestically in the next few years.

Justin Forman So you talk about the economic equation, and I think what you talked about is like in sometimes you’re trying to raise the expense line item. Like can you talk about like the theory of change here and behind it, like, how do you defeat this? It’s not that you can probably eradicate all of it, but you can really attack it from a certain economic angle. Explain what you mean by that.

Wes Lyons Yeah, no, Thomas from Darkwatch really taught me to think about these cartels as entrepreneurs who have a revenue line on one side and an expense line on the other. And if you can drive down demand through a whole litany of making it more scary to go buy sex, any ways that you drive down that revenue line and then pushing up the expense line, there are fewer and fewer hotels where it’s safe to operate, fewer and fewer banks where it’s safe to operate. If you can get the expense line to cross the revenue line, that business breaks like we decimate trafficking. So it’s really it’s powerful to change our thinking from, hey, we have to catch everyone or like kind of we tend to think about it in the one off rape type of mechanism. That makes sense. You’ve got to catch the bad guy. But if you think of how to break a business, you just have to make expenses higher than revenue in the business breaks.

Justin Forman Yeah. Powerful thought. Before we go back, I want you to explain this idea of just why is for profit solutions so needed in this space? A lot of times our heart is a church feature and entrepreneurs, investors listening to this, we break and we think of like the survivor and we think of like, how can we help? But when you think about the other side of things and the for profit, why is for profit solutions needed so much in this equation?

Wes Lyons It’s a really good question and we had to wrestle with that too, as we started grappling with the gravity and magnitude of the issue. I would submit it’s just the sheer scale of the issue. And in our lifetime, we’ve watched a billion people come out of dollar a day, poverty primarily through capitalism. And it’s just it’s what capitalism is good at. Like, for better or for worse, it scales things. When we look at roadblocks as scaled it creative experience a little bit further than it should have. And that makes sense. For better or for worse, capitalism just takes things in. It scales them. And that same mechanism that seen a billion people come out of dollar day poverty. If we can aim those mechanisms redemptive at seeing millions of people come out of slavery, it just seems like one of the most exciting ways to grow capital on the planet.

Richard Cunningham Lisa, let’s go back to you for a moment. One of the things that’s been top of mind, this entire podcast as we’ve been just going over this, is I can’t stop thinking about social media. I mean Tik-tok, Facebook, Instagram, X, but then also the rise of artificial intelligence and deepfakes. And you’ve run into some situations there where technology is being used for brokenness. And I think you’ve got a pretty powerful story around A.I. and deepfakes as well. So what comments and thoughts do you have there?

Dr. Lisa Strohman I think that now that we have AI consumer ready, right? So there’s apps that you can go to the App Store or Google Play and you can download these apps that allow now any individual consumer to more for face, more for body like create videos. So when we talk about deepfakes, there’s all these different variations of it. But what I’m seeing happening now is that you’re starting to see kids experiment like they should, right? They’re curious and now they have what on the App Store allows a four year old to download four plus in many of these. Where you’re allowed to go in and create deepfakes on video or pictures or those kind of things. And so one of the cases that we’ve had recently was a school had just come into session. They’d been there for a couple of weeks. I get a call. The principal had been flagged as posting or having a video posted of himself that he was talking to a female student and the female student was asking for grades to be changed to all A’s. And the principal said that they would do that with a sexual favor in return. And so none of that was actually true. You know, two students had filmed this talking as a narrative had gone in, taken a picture of this principal and morphed his body into that video. But the consequence of that was now the FBI showing up at a school system. Right now, we have police officers involved for criminal action on the student. The family is now impacted because there’s suspensions and an impact there in terms of like schooling, choice of where they’re going to be and whether or not the school is going to let them back in. But more so, too, is the victimized principal that is really, truly dedicating his life to support these kids and to be in to talk to them and now trying to figure out how does he manage that? Does he privately press charges? Does he allow the school system to manage that himself? And so you’ve got this conflict of like just kind of very rape. And that’s one system or one example in a system that where I’ve already had at least two dozen calls on this issue. I think that in the App Store there was an app that I highlighted in a presentation I had recently that you have to be nine in order to notify someone, you know. So you’ve got, you know, these open source abilities for children to go in and do very, very awful things. And the teachers and the administrators are having to deal with it.

Justin Forman Yeah. And while I don’t even know what to do with some of those things of what you’re just mentioning, like we often talk about how money can be a tool for good, and business can be a tool for good, but it can be a source of brokenness. And in the same way, we’re seeing technology play itself out in that same manner where so much redemptive and great things can come from it. And yet we haven’t even like fathom the depths of intentionality of brokenness and how these same tools are being manipulated in the opposite direction. What I’d love to do is we’re kind of coming to a close here in this episode and we’re just scratching the surface of this, but what are the things that give each of you guys hope? What are the things that you’re seeing that you’re saying, Man, here’s the win. Here’s something, here’s the progress. Hey, it’s a dark world. It can sound like the sky is falling. But what are the things from each of you guys perspective that you’re seeing that gives you that hope? Well, let’s start with you.

Wes Lyons I mean, it’s so dark that you’ve got to lift your eyes to Jesus fast or else, like, no entrepreneur can give me true hope. But as we’re scanning out, we do get to spend most of our day working on solutions, and many of them are incredibly exciting. And getting to see entrepreneurs working together is also really, really powerful. Where entrepreneurs in the UK are working with entrepreneurs in the US and people working on policy start to cross, collaborate with those that are creating companies or even some of the people that are involved in the court cases trying to highlight what’s actually been this toward solutions. When we start seeing that cross collaboration happening, the body of Christ is standing up and saying, Let’s work together in a way that is deeply exciting.

Dr. Lisa Strohman You know, for me, I’ll use a personal example because I have multiple examples over the years. But recently I went to Wyoming and I was in a conference, probably 250 people there. The host of the conference, the prevention specialist, brought her daughter, who was 12 years old and was really fighting with her mom about wanting to have social media and all of the things. And I went up and gave my presentation and I talked about all of the different things that the industry does in order to take advantage of kids. And I talked about some of the things that it impacts their brains, their neurochemistry, their neurobiology, the structural aspects of their brains. And I talked about how it’s winnable when we stop and start to educate and we understand and give this power to the kids. And at the end of my speech, the woman came over and she said, My daughter would like to talk to you. And she came up to me and she had tears in her eyes and she gave me a big hug and she said, I just deleted everything on my phone. And she said, And I’d really be honored if I could be your team lead for your mentoring program in my school. And so I gifted it to her on site. And then we prayed and I told her it was going to be okay. And I know that that’s the answer, right? Scaling that and getting those kids to be the voice is light. They will do this. They will do the work because when they hear it and they know it, they will do it for us.

Justin Forman Such powerful things. You know, I think oftentimes we talk about solving the world’s greatest problems. And sometimes we say that solving the world’s greatest problems, we are oftentimes the world’s greatest problem. It’s us. It’s our sin, it’s our brokenness. And this is an issue that as parents, as ourselves in different places, we all find the church is certainly not been immune from it. This has been a big issue of our generation. And as you said, it’s an individual conversation. I think one of the things that I take away from this conversation with you guys is just a hope that this is also what a beautiful opportunities for the body of Christ to help the hurting to come along. For those that are surviving, they’re walking out of some of these brokenness or walking out of some of these painful situations and also to engage the economic side, the business side, and to say, hey, there is an economic equation that if we can disrupt, we’re never going to again eradicate sin from this world. That much we know, but we can really see some of this disruption happening for good. And so when I when I hear about why the story of Pornhub, when I hear about some of the different ventures and Evil Freedom Fund, when I hear about this economic model of what we’re going at, man, it makes you proud of the home team, makes you proud of the church. It’s like, man, we figured out how to take this upstream, how to take this to a different playing field and really kind of evaluate it in that way. And guys are just so grateful for you, grateful for the work of what you guys are doing, grateful for the way the Eagle and the freedom and just thinking about this in a different way. And as you said, bringing resources to bear that are needed for an issue of such skills. They’re so, so grateful for you guys. Thanks for joining us. Thrilled to have you guys here on the podcast. For those listening to this and want to push more into the issue in the conversation. Be sure to check out that Solving the World’s Greatest Problems website for the Faith Driven Investor is for the Faith driven entrepreneurs. That is a place where we’re going to dive into the issue. You’re going to hear some of the stories there, but you’re also going to hear specific ways that you might build and invest and give differently when you hear issues like this. And so some of the same companies that you heard West talk about some of the same ministries and that you might be able to give to, you can find a best list of those there and not sit on the sidelines, but find ways that you, your family or your business might get in the game here. So great being with you guys. Thank you for joining us.

Wes Lyons Thank you.

Dr. Lisa Strohman Thanks for having us.

Richard Cunningham Thanks for listening to the Faith Driven Entrepreneur podcast. Our ministry exists to equip and resource entrepreneurs just like you. With content and community, we know entrepreneurship can be a lonely journey, but it doesn’t have to be. We’ve got groups that meet in churches, coffee shops, living rooms and boardrooms around the world. Find one in your area or volunteer to lead one and bring this global movement to your own backyard. There’s no cost, no catch, just connection. Find out more at Faith Driven Entrepreneur or talk.

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Episode 316: Reimagining Pastors and Entrepreneurs with Chip Ingram

Episode 316: Reimagining Pastors and Entrepreneurs with Chip Ingram

Podcast episode

Episode 316: Reimagining Pastors and Entrepreneurs with Chip Ingram

In this powerful conversation, pastor and teacher Chip Ingram joins hosts Justin Forman and Dan Owolabi to explore the evolving relationship between pastors and entrepreneurs in today’s church. They discuss how the traditional church model is being disrupted and reimagined, creating unprecedented opportunities for collaboration between pastoral and business leadership. The conversation provides practical insights for bridging the gap between these two worlds while highlighting the upcoming Pastors & Entrepreneurs Conference designed to catalyze these crucial partnerships.

TRANSCRIPT

Justin Forman Welcome back to the Faith Driven Entrepreneur podcast. It is great to be back home after many weeks on the road over this fall and of summer. It’s always good to travel and see what God’s doing around the world. And you know, there’s fun sliding door moments of life that you experience. And today is one of those fun moments where we get to connect a couple of those. I often say that conferences can be catalytic experiences. And you know, one of those for me, some great friend of the Christian Economic Forum. Just a great event. Or leaders gather every year just to talk about some of the world’s greatest problems and what can we do as believers to step into those moments and to tackle those. And so a couple of years ago, I had a chance to to be a part of it. And one of the things I love that Chuck Bentley does is puts people in smaller groups, in smaller groups where conversations can go deeper. And it’s not just exchanging business cards and quick updates, but you really get a chance to really speak into each other’s lives. And on that time, I got a chance to connect with Dan. And Dan has just had just incredible experience of of connecting what entrepreneurs are doing and serving as a part of this movement. And thrilled to have him here as a co-host with us for the Faith Driven Entrepreneur podcast Sudan. And as we say often on the Faith Driven Entrepreneur podcast, who are you? Where do you come from? Tell everybody a little bit about your story and how these dots connect.

Dan Owolabi Sure, sure. Yeah. Neal It’s good to be on here. Yeah. Justin, I remember the first time we met at Beaver Creek. You know, one of the most impactful things you said it was that of all the things you’re doing in the world you were coaching, I think it was the Pixie Chicks, your daughters ball team, which was absolutely impressive. So I just can’t forget it.

Justin Forman You know, it’s a fierce team, Fierce team. You know, I don’t coordinate the wardrobe. I just coach the sidelines. But man, yeah, some fun moments with the kids.

Dan Owolabi It’s been fun to just listen to how they’ve done over the years, so. But yeah, know about me. So I lead an organization called Branches Worldwide. We work with Christian entrepreneurs, executives and CEOs around the world helping build businesses designed to bless and benefit their communities. So a lot of ways we’re we’re a consulting company in a lot of ways. We’re a community or really try to bring people along and help them sort of go further, faster. One big element of what we do is we work with our nonprofit arm. We work with 30 entrepreneurs in 30 countries. Then we work with them from 30 years. It’s like a long term partnership. We really help them go deep in their communities so they can bring about long term kingdom transformation. So it’s a lot of fun. As the nonprofit for profit arm, we do a lot of consulting on that side to get a wife and two kids, two little girls, my wife another married for 17 years, which is a lot of fun, and she still kicks my butt at Ping-Pong. And that’s one of the reasons why I love her, because she does not ever let me win. So there you go. It’s a ton of fun.

Justin Forman All right. So where’s the coaching career in your future are we have a little Pixie six team forming and we got basketball. What are we going after?

Dan Owolabi Maybe. Yes. So I am I am literally like probably one year away from finishing a doctor. So I am I’m pushing hard towards that. But when that’s done, I’m going to go into full time, well, part time coaching for my girls and maybe do a little bit basketball for them. A little bit of soccer. Looking forward to it. Sure. Yeah.

Justin Forman Well, thrilled to have Dan, you’re going to be helping cohost a couple of different episodes in the months to come. And so just really loving that perspective. I think one of the things that I’ve always appreciated most about your perspective, Dan, and just kind of you outlined it right, there is a long term commitment. I mean, that’s not something that’s common in this movement and conversation is to really roll up the sleeves and think, man, how do we work with a defined group of people for a long period of time? But we can see that in Scripture. We can see that model played out. We can see so much of what that’s like. And I love, love, love, love that long term vision that you have. For that, I want to introduce our guest here for today and talking about sliding to her moments of life for me 20 years ago had an incredible experience to go around the world in about 40 days and just see God at work. And I turned that experience into a video series that ended up being a curriculum. And one of the pastors and teachers that was a part of that was Chip Chip Ingram. And so has just been a joy my life. I just over the last 20 years getting to know Chip more and just seeing just the faithfulness and the journey. So Chip, welcome back to the podcast. I think this might be the second or third time, but great having you back with us.

Chip Ingram Thanks. Good to be with you. Justin and Dan Love what you’re doing. It’s great to meet you.

Justin Forman Well, you know, one of the things that we all had in common is we all three of us had a chance to be a part of listen. And there is a deep, rich history, just an event and a conference there that has brought together. I think this year was probably all it was 204 different countries there, about 5400 different leaders around the world that had a chance to come together in Seoul, Korea, and really both encourage one another but challenge each other about what is happening in the church. And so I’d love to start there. Maybe we’ll start with Chip. What were some of the things that you took away from that? What were some of the things as spending the week there in Seoul that you took away from the experience?

Chip Ingram 2 or 3 things are top of mind. One compared to least the lesson of eight years ago. I wasn’t there, but I kind of read the research. The number of workplace leaders was astronomically greater. I mean, it was a focus. It was like a huge group instead of, you know, pastors and leaders. Let’s get together and we’ll look at the world. And and by the way, yeah, there’s some things happening in the workplace. It was a. It was an acknowledgment that the great Commission will be accomplished. It’s not going to happen just through the ministries of local churches. It’ll be through the ministries of expanded the members of local churches. It’s God’s people. And that perhaps, you know, in the words of Billy Graham, that the next great movement is going to happen through the workplace. So that was really encouraging to see that. The second encouraging thing was the youth, you know, 40 and under 35 and under from all around the world. You know, you hear so many God’s raising up people. That was encouraging. And honestly, this may sound negative, but the fact that at the end of the one in South Africa, the number one need in the world, the number one need, you know, all this research was discipleship. Eight years later, the number one need in the world. So I think it’s positive for organizations to actually own. Guess what? The ball has not moved. We’re not doing well. You can’t make positive growth unless you have a benchmark, unless you’re honest. And to me, it was positive that it wasn’t glossed over, that it was like, you know what? We learned a lot because getting people to come to a weekend service, spiritual programs, spiritual activities, they all may have a place, but none of those translate into Christians living like Christians and being all in where they go to work, realizing I’m God’s ambassador. Yeah, I live in the Silicon Valley. Many, many people that are in my world are like, I am the only believer I know of in the top floor of Adobe or this entire section of Google or over here at Apple. And God’s doing some really exciting things. And I think that was encouraging because you can’t change what you don’t acknowledge.

Justin Forman I mean, there’s so much there, Chip, and I think we’re gonna get to unpacking some of that. I love what you’re talking about. It’s like we have to have the responsibility to admit the moment and to admit what’s happened and what hasn’t happened. I think David Platt has talked about this thing of one of the early losses on events when he talks about unreached people groups and how big of a thing was. And here we are decades later, still talking about some of those same things. And I think you’re talking about a core of discipleship that together it’s not just on the pastor, the whole church, our strategy, our effectiveness of some of this, it’s lost some of it. What stops us from admitting that? What stops us from admitting the broken you?

Chip Ingram I think part of it is I’m sure entrepreneurs never struggle with this, but being a pastor for not quite 40 years, when your identity is wrapped around the paradigm that you believed in and developed and you find out that what how you measure success is literally the ladder on the wrong wall is that, you know, Covid ripped away. And I think it was like watching the roof come off of a building. But except it was the whole church and God and the spirit of God look down upon all of these local expressions. And we were measuring how many people showed up, whether we had a building or not, and how much money came in. And we made those are little checkmarks we can always verbalize. It’s much more important. It’s about life change, it’s about discipleship, blah, blah, blah, blah. But when you took that away, what you saw was by and large and I know I don’t want to sound negative, but by and large it was whether you open the church or didn’t open the church, whether you wore a mask or didn’t wear a mask, whether you were blue state or red state, and whether you would take the vaccine or not take the vaccine, those four things were more important than Jesus, more important than mission and more important and what we’re called to do. And so it’s broken. And so I think I think we’re seeing a lot of pastors see that some are trying to rebuild what they had and they’re finding it’s not going well. There’s a reason why people aren’t coming back to church. Others have seen, you know what, this is the greatest opportunity in the last hundred years. And disruption provides an opportunity for new paradigms, new growth. In fact, you know, all of our VC friends, what are they? What are their all about? They’re looking for the idea that the disruption is going to break out. We have that opportunity right now, and I think one of the paradigm shifts will be that may come through the workforce way faster than it does the church. The problem, you know, you said, why don’t we change if you keep funding something and if you keep the structures moving, there’s not a lot of motivation to change. That’s changing. Now, churches, I don’t know how many thousand it is a month that are shutting down. I read 1500 pastors a week or a month. They’re leaving the ministry. There’s all these little dots that we don’t see and we’re going to have, you know, sort of that Hemingway experience where they ask anymore, you know, how did how did you go broke? And he said very, very, very slowly that all I want the little ones. And I think we’re going to we’re seeing that in the church. But simultaneously, I think it’s like, you know, if you want to how do you want to look at the glass? Is God still on the throne? Have his purposes changed? Are the longings and the power of the spirit as available now as they’ve ever been? The key is going to be leadership, and I think that is allowing young leaders to have the freedom. And I think for some of us that are older is building bridges to some of the institutional places to say, hey, guys, can we just own. You know, rather, we all want to protect our image, our reputation we just own on our watch. A lot of not good things happened. And why don’t we be a part of what God wants to do in the future? And some of it is, you know, it’s not so much a willful thing if you believe I mean, I live this world. I mean. Probably until 20 years ago as a pastor, If a lot of people showed up on the weekend, I was a happy guy. Not very many people showed up. I was not a very happy guy. Yeah. And if it wasn’t for the discipleship focus that I had way before I went to seminary, I mean, the whole system is aligned to produce and to train for something that’s not necessarily the outcome that God wants. And as Dan said, that’s a big generational thing. But you can either get discouraged by that or realize, hey. You know what? Things are going to change. Yeah. Now which ideology is going to win and who captures the heart of the next generation and my experiences. You know, as long as you keep faking it and making excuses, people write you off. The moment you can say, look. We’re going to own it. We messed up. This was the problem. It’s still the problem. And we’re not going to keep doing the same old thing to get the same old results. So I think it’s I think there’s a lot of potential, but I don’t think it’s going to be an easy, easy run. And I’m not sure, you know, we’re going to run the same offense, if you will, for the church as we’ve run in the past. I think there’s a reason Faith driven entrepreneurs has blown up that there’s been such a movement again. Some guy just e-mailed me last week. I think he thinks I’m I got to write a chapter two for Henry’s book. So he somehow thinks I’m way more on the inside than ever. I just know you guys. I don’t know anything about that. I’m a pastor, right? And he writes me and thanks me goes. I just joined my first group. I just went through the first three times. I’ve been lonely. I’ve been out there. Old shit. Thank you so very much. I think it Well heard that. Thanks. You know, I really had almost nothing to do with it, But what you’re seeing is new paradigm, new focused. What? What do you do? You get him in community. You’re helping Dan? I mean, that’s what you’re doing. You’re coaching them to understand the integrated life and the calling of God and using your gifts to make a huge difference.

Dan Owolabi Yeah, yeah, yeah. That’s fantastic. Yep. I mean, I love your optimism. You’re going to enjoy it. It’s fantastic. And I think which is what you’re saying is that oftentimes when there’s a crisis, everybody knows that we’re in a crisis. Like, you know, Justin, you’re saying people don’t often admit 100% true. But I think in the back of everybody’s minds, we’ve been talking about the decline of the church, especially in America, for like 30 years, you know, the long time. And it just keeps happening. But I think the next generation, they see that as an opportunity. You know, they realize there’s nobody that they have the weight on. They don’t win on permission. They can just make things happen. Because clearly the old plays, like you said, those aren’t working. So now we can step up and just write the next generation of place. So I think there’s a lot of optimism, a lot of hope. And I think the integration between what you’re seeing in the church and then the opportunity that Faith driven entrepreneurs presented is it’s really giving people for you, Christians and love making new things out of nothing. It’s giving them all it’s giving them an opportunity. It said, Hey, look, the future is unwritten. God is really sort of leaning into people who want to make things happen as opposed to sort of, you know, running the old place. So I think that’s a great opportunity for everybody right now. I love the energy behind.

Chip Ingram And just so what I’d say is I think, you know, as a pastor with an old paradigm, when you read and, you know, I take all these statistics with a, you know, plus or -5 or 10% or a professor who knows what true, you know, 41% knows. And boy, yeah, you know, like, yeah, who knows? But I think the thing is when you hear all these people are going to a local expression of the church, please don’t hear these people aren’t walking with God anymore. These people don’t care about God anymore. Is it a salad bar approach? And I might listen to this person online or that person online. What it’s saying, as much as anything is, is the current expression, it’s 85% and there’s wonderful exceptions. Okay. This is not bashing church. I mean, I’m a pastor. There’s wonderful exceptions. But if you just drove by and saw all ten buildings, 8.5 of them are not going in a good direction. They’re not life giving. They’re not making progress. They’re not something that the average young person wants to come to. But when you look at the number of people who voted with their feet, what they’re saying is, I want to walk with God. Many of them. Yes, there’s some deconstructing and there’s some playing a lot more golf than they used to, granted. But there’s a whole lot of people that are saying, you know what, I’m looking for a place that I can connect. I’m looking for a place where this is real, that we’re doing something and I want God to give me direction, purpose and use my life. Yeah, If I can find 3 or 4 other couples to do that, if I could find a group of single people that were committed to doing that is not going to show up on the charts. But that’s where the real life change is happening in America, and especially Southeast Asia. The people that I partnered with, I’ve got a friend who has 240,000 routes out of their local church because he focused on discipleship early on, and now they’re all around the world. His biggest problem is how do I transcend my culture? Because because they’re all the same ethnic background that it’s happening. And that’s. Yeah. I see that as the future.

Dan Owolabi That’s what I think.

Justin Forman I think he’s really fascinating. We talk about scarcity as the mother of all invention and we talk about just the innovation. We talk about the appetite that there Dan’s talked about. You’ve got a people group. You’re ready primed for this moment. We heard about this in the conference here is David Platt was talking about just it just so happens in this moment there is a people primed ready for this. And I think that, you know, one of the things that was new to me was just flipping the curse of like we what we often talk about incremental growth and I think established models, oftentimes when we talk about it, it’s like, yeah, can you get 3%, 4%, 5%, 6%? You tweak, can you fight off a little bit of a decrease? But when you flip it, there’s just as moment we’re just incredible invention innovation. A curve just opens up. And you know I was talking to a pastor and just off the cuff, we’re just thinking, man, I was like, what if I could tell you that you could, you know, grow your church staff and the impact kind of like a church staff caliber level leader text. And what if I could tell you that the people that would be joining your team would be rock stars of the city? They’re already entrenched. Their place. They’re all over there. They’re in the fabric of your community. And they have twice as much trust or they’re being looked to twice as much as maybe the churches. And by the way, all that’s funded. Think when you think about it that way and you think about that moment. It is, as you said, threatening to scoreboards and structures and models, but it’s so in line with the mission. Then what does it take for us to, like, flip that scoreboard? Because, like, these are hard things to measure, but like, how do we flip the scoreboard to measure the right things so that because when you do that, like all of a sudden the method, the older method or the method of what we’ve been using and counting cars in a parking lot, I mean, that starts to change really fast. How do we get to a new scoreboard?

Chip Ingram Well, you have to change, first of all, your metric, right? You always get what you celebrate, right? I mean, you know, if you just every business. What what do you measure? You know? And I think what business has the great gift of is that, you know, you don’t have the ability to not make a profit and not be successful with your customers for years and years and years. And the business keep going on. The church has done it. And I think to flip the script for us, because we work with pastors and some business leaders, but not like you all in the business world at that level. But what we’ve done with pastors that help them say, you know what? Success is not how many people come to the weekend service. Ephesians four says your goal is to equip people when they walk out of the service. So stop measuring or being so focused on how many. They start asking what kind. So we walk with them and say, here’s here’s a profile biblically of the what kind of person you want to develop, and let’s come up with very specific strategies to help people become that kind of a follower of Christ. Then let’s give them a simple, reproducible pathway that they become self feeders and they get from other people and discover what their mission is. Part of the challenge of the Church of flipping the script is kind of, I would say, though, being a pastor and I’m an entrepreneur. And so what what I got finally and I learned this from my time in the Silicon Valley was where I’ve gone. The churches have grown very, very large and they’ve had a lot of impact. It’s not because I mean, I have some communication gift. I know that I’ve got some leadership gift, but that’s not it. We flipped the script and said, I told our staff, no one gets big stars on the fridge rater for how many people come to your group? The the people here are smarter than us. They have a context better than us. They have leadership better than us. We’re going to help all the people in the church figure out what God gave them and where their passions are. And we’re going to help them be successful in launching their ministries, in their companies, their neighborhoods, their sports teams, their business. And as we did that, well, what do I do? Producers do? I mean, if they didn’t have enough money for the for the big business deal, one guy did a breakfast once a month. What he paid for it. He got other people to if they didn’t have enough volunteers, they recruited people for it. What we finally did said, we said instead of trying to get people to come and you as the pastor were, you helped me build my kingdom. We helped me fulfill this vision that I have inside of my head. And I need you to come so often and volunteer so often and give you time and give your money. And then we and we measure success by, we got a bowling alley and a climbing wall and everyone uses Christian toothpaste. I’m being mildly facetious. Instead of saying, wait a second, whether we had space or building or whatever. All we really need is we need a place to meet to help you develop. We need people to coordinate, to meet all around the city. And we need to help you discover how God made you who you really are in Christ. And He’s giving you a purpose and a mission that no one in the world has quite like you. Our dream, our hope is to make you successful when you. That’s the flipping of the script. But it’s actually an old script. And the old script is he gave some of the policies, some that prompted some of the evangelists, some as pastors and teachers, for the equipping of the believers of the saints to build up in the body of Christ until we all go to big meetings and discuss Jesus. But until we are conformed to the image of the Son of God, Christ likeness. That’s that’s the goal. Now, I had a boss, a mom, a dad, a friend, a supervisor, fellow worker. That’s a lot like Jesus. And does that change the world?

Justin Forman Yeah. I love that. I love the experience that God’s giving you, Chip in terms of especially in the Valley, just talking about people that if you had put the box too tight, if you had made the program a check box, they would have said no. But you have to give them space because that’s what attracts entrepreneurs. It’s not better. It’s just different. And I think that that’s one of the things kind of coming back to our conversations of being it was on that I appreciate is the past 20 years there was this urging of trying to give the faith and work conversation a place, a seat at the table, and now there’s a seat at the table. But the conversation has to go deeper. It has to make sure that there’s a difference between the person that’s working in the corner office and maybe something the cubicle not better, to be clear, not better, just different. The application that we’re being called to is different. And I want to turn to Dan to speak to some of this, but before I do, I want to just kind of inject some statistics because, you know, Tip is talking about stats and everything, but one of the fun things that we’ve been able to do is spend some time with Barna, David Kinnaman and some guys researching what are the differences between pastor and entrepreneur and people in the pew of the church. There’s three different perspectives and some early statistics that we’re coming back to us that we’re going to share in some upcoming events. But some of these are fascinating. 91% of entrepreneurs feel purposeful in their work. The 4% say their work uses their gifts. When we talk about that, when we talk about entrepreneurs, we’re talking about two different people, because oftentimes I think we’re guilty of getting up there on Sunday.

Dan Owolabi Morning.

Justin Forman And giving a sermon that says all your work’s terrible. I know, but love through it in Jesus name. But yet there is a segment of people inside of that that feel incredibly called, incredibly intentional and exactly for the place that they’re supposed to be. So, Dan, in your experiences, you’ve been working with these 30 entrepreneurs to speak to that. What are we missing? What’s the church missing as we’re calling out the differences between these entrepreneurs and everybody in the church? How are they different from everybody else?

Dan Owolabi Yeah. You know, I love that you’re bringing that statistic to the table, Justin, because I think when you think about entrepreneurs, you think about people who who love to surgery, love chaos, love things that are undefined. They love, you know, pioneering. We love going out in the wilderness and sort of chopping down the tree to create their own house. They love that feeling of hard work to just push the dream. And with that comes that sense of purpose. Like I am doing something that’s never been done before, of the gifts that God has given me and a sense of joy waking up every Monday morning to head to work. I think when you talk about people who have that self-directed life with the feeling that God is giving them something to do and they can chart their course in God has giving them a lot of freedom, kind of decide, Hey, how is the future going to look? And they really are painful to him, but also clear about the vision that kind of person can do. And then in the church, I think what happens is oftentimes and you’re getting this from a pastor as well. So I felt this before. There’s a little bit of an intimidation factor when entrepreneurs move really quick and they break things and they fix them and they break them again. I think there’s a sense of how do I he will this gift. But I think in this in this cultural moment, I mean, we’re recognize there’s an opportunity for entrepreneurs, men and women, to go out and create something that’s never been created before. And so pastors are able to have a little bit more of a sort of an open hand towards the things that entrepreneurs are going to create, knowing that look like if they go out and build ministries and they go out and create things, the pastors can come alongside them and support them and that kind of stuff. But ultimately, it’s going to be it’s going to be good for the church because they’re going to create something that’s never been created before and things are going to take off in somewhat not, but they’ll still have opportunities to really mold them and make sure that they’re in line with the gospel. And so those are a lot of opportunities that I see it. And I think there’s a lot of opportunities for pastors to really sort of take a step back. But also partner with entrepreneurs is a critical guest and created a full.

Chip Ingram I think as pastors, we we thought we’re supposed to develop these programs to meet all these needs and everyone’s told to get all their needs met through our one local church. And I think actually what you find is that God’s put people in the local church who have a variety of gifts to meet the various needs of that community in that place. Hey, man. And what we’re really best at is loving people, shepherding them. Over and over I got to where I realize I mean, so, you know, you guys know some some of the guys that were in our church, I mean, this this guy’s got the executive office and app or Google or these places. And I’m thinking, how can I help you walk with God? How can I help you with all these pressures in your marriage is really hard. Those jobs create wealth, and wealth makes it hard to be a good dad because you can give your kids just about everything instead of hold them responsible or make time. Those jobs will eat your life and just let work take you over. See, as pastors, our role doesn’t get diminished. What it does, it gets focused on how do we help entrepreneurs in where they really need it, and then how do we let them blaze new trails, launch new ministries and get rid of the red tape and the bureaucracy that most of them experience in the church?

Dan Owolabi You know, Chip, I’ll jump on that. That is a fantastic statement. And I think one of the things that’s super important in that is that an entrepreneur, if they really want to run and so you sort of come back, then rotate and give them the opportunity to do that. That is huge. But I think what happens is oftentimes pastors don’t know who the entrepreneurs are that think they assume, hey, look, you know, most people succeeded in their jobs. There’s a very small percentage of people that are willing to run. If you can find those people, bring them together in groups, might take them to a conference like work together with those, you know, small group of people they can run and you can shepherd people who have a daily 9 to 5 job different way, but shepherding entrepreneurs and letting them run and giving them freedom, but also supporting them in ways that haven’t felt supported in their whole lives. And that’s a that’s a recipe for miracles. I mean, thanks to really start to when when you do things that way. And it’s really.

Justin Forman Fascinating how we’re stepping into a new age. You know, we’ve talked about this from a content standpoint. When I think about my kids on a Friday night, we all get together and watching films and watching Netflix. You know, my two girls might be watching something. My wife might want to watch something. My teenage son might want to watch something else. And like so much of content, consumption has become micro targeted, right? Like, you find the audience, you find a movie, and it’s all about matching. We talk about a endless amount of content from YouTube and other user generated stuff. There’s so much out there and it’s less about content. It’s about matching. And isn’t it a fascinating thing. And yet the number one way that we communicate to the church, we communicate to the body of Christ on a Sunday morning, it’s still that one to many, right? Like there’s going to have to be some innovation, something there that’s going to happen. There’s some disruption for good that when you’re sitting there on a Sunday morning and you’re thinking, if I’m, you know, and me, people often talk about this, if you’ve come from a broken home in a broken place and you didn’t have a great picture of a father, if you’re talking about the relationship with God in a heavenly Father perspective, that’s going to be hard to break through. Well, so if we take that analogy and we talk about entrepreneurs at work and there’s so much challenge, but yet there’s so much opportunity that the gospel could go deeper if we could figure out how do we kind of like find that little target audience and really hit them with that right perspective to it. I just think it’s fascinating, especially in a time and era that we find ourselves in political campaigns where people are microtargeting a group. The same could be true. There could be an opportunity here for the church as well.

Chip Ingram And even some of the comments of. It’s unconscious. But I don’t mean this strictly that you just said it because we’re so ingrained when they come in. They’re sitting there in the church.

Justin Forman And really.

Dan Owolabi Right.

Chip Ingram Right. That’s where participation is going to happen. Is really that the right model is there may be a time where everyone needs to come together, but do we need to do it the way we’re doing it if participation is going to happen? You know, interviewing people who have had broken world experiences. And that group’s going to be meeting for this season over here. In other words, I think we got to question all of our assumptions about what sort of I go to this one place and these things happen at that place, and they do this for my kids at that place. And now, by the way, and I’ve been a part of that for, you know, for 40 years. But what I can tell you is the churches that become very effective, the biggest work you have is trying to figure out once they get to that one place, how to do what you said. And so that’s why it takes huge amounts of staff, huge amounts of money, as opposed to, again, it’s a paradigm shift. Every member is a minister. Everyone’s in full time ministry. We’ve got to give them the platform and allow them. And it’s messy. Let them do some of the teaching. Let them do the sharing. We got to the point where people would come with that idea and usually it’s like, Well, we can’t do that right now. Or often someone would say, gosh, that’s a really important person. And they reported that you’re so, well, we’ll try and go do their thing. And we just came to, you know, Hey, this is something has happened. Runaway teens or HIV patients who are, you know, wish you’d be doing X, Y and Z. And I got to where it would be like, Wow, that’s great, guys. Put that on your heart. I said, Yeah. I said, We’ll find at least two other people. Okay. Two other people that that’s on their heart. And then tell you what, you know, eventually I had a full time person to do this, but it was that I want you on one page. You can give me five, but I only read one on one page. Identify the problem. Second, this is my solution. And what are my first three steps to solve that? You and your team, by the way, we have no budget for it, but we’ll get 1% behind you. A 80% of the people never came back. So at least I didn’t have to try and fulfill their role. And then the greatest ministries that ever happened were like and they were you know, one was an entrepreneur, a mom with a special needs Down syndrome, adult child who said no one cares about her. She found two other ladies and she found a guy with some administrative gifts. I looked up three years later and we had like four rows of Down syndrome adult kids in church praising God. But again, our churches are filled with people. You know what? Well, you don’t have to motivate. Those people don’t have to tell them they ought to come to church. You don’t have to say you really ought to give. We’ve got to unleash people into what God made them to do and the passions he gave them. And we have to understand the current organizational structures at times can support it. At other times it won’t. But let’s let’s ask. Do you really think that really church is very organized? And me, for 300 years we never had a cathedral.

Justin Forman Then they didn’t have Google sheets. They didn’t have.

Chip Ingram Work Google sheets. You know, as one historian said, it got messy and there was chaos. And, you know, church history is about where the cults emerged and all that. They basically had this is the work of Jesus. And every time we get together, we’re going to remember exactly who he is and what he did. We’re going to take the Lord’s Supper, but not as little add on this as Central. Second is your identity completely changes. So it’s not just about getting wet. It’s you used to be this. You died and you got resurrected and there’s a whole new light and there’s a whole new agenda. And your God that worked in the East. And guess what? Are you ready? You’re not some audience that needs to be pandered. You’re not a consumer. You just joined the supernatural army of God of Light against Darkness to completely change the world. And it starts in your home, your neighborhood and your world. And by the way, our job to help you get there.

Dan Owolabi Yeah, that that’s fantastic, you know? Yeah. And I just I’ll say this for the fifth time today, your optimism is so contagious. I mean, this fantastic to hear because I think what you’re looking at and is you’re looking at a situation where people wonder why it’s messy. Like, why aren’t we there yet? Why are we still talking with the same problem? But what you’re doing is you’re going back to the early church and you’re saying, look, hindsight is deceptive. Oftentimes when we read the Bible and we said everything is just linearly, first they did this and they did this. And I don’t know. I mean, there was a lot of switchbacks, a lot of mistakes. In fact, the other day I was just reading about the civil rights movement and I said there for a long time I thought it was just somebody did this and then somebody did that, and there’s something to that. And they just kept winning along the way. And the reality is it was messy and confusing and hard and people quit and then they came back again. And, you know, it’s a lot. Some suddenly got killed. And, you know, so you’re thinking about what real movement should we look like. And oftentimes in the middle, you don’t realize you’re in the middle of a movement. You just really struggle, struggle. And so I think what you’re doing is you’re giving us hope and you’re saying right now feels like a big struggle and it feels messy. And pastors are like, why are people leaving and why aren’t they coming? But what you’re saying is there’s a lot of hope and it’s going to be messy. And it’s okay to embrace that and recognize you’re not going to see God working the full picture until years later.

Chip Ingram Maybe you’ll see.

Dan Owolabi And maybe you’ll be up. You’re not going to look back and say, I see it now.

Justin Forman Yeah. I mean, how many how many movies are very good without a good villain? How many movies are very good without a struggle? Why would we think that our faith is being different? When you think about some of the things like, as you said, a movement has to have struggle, has to have versity as part of it. And what makes this epic quest good makes what joy makes it for that adventure of it. And there is just so much it wrapped up in that I want to pivot us to a thing here because we often say that we don’t want to give a pep rally without a football game to go to. That’s Texan for we don’t want to give you all hyped up about something without a next step. And so when we think about this idea, one of the reasons why we want to intentionally have this conversation was, a, to celebrate what had happened, to celebrate what has happened, to celebrate how it’s become normative, to have this conversation about faith and work over the past 20, 30 years. There are an endless amount of heroes that we could celebrate and thank in that. But one of the things that we want to point to is we want to make this conversation durable. It’s a word that we’ve used a lot. It’s actually some friends that we met. It was on it talked about this durable network of a conversation of how do we keep this going and what does that look like. And so we have felt just called as a team of faith to an entrepreneur to say, okay, there’s something trying to happen. What Chip’s talks about is not an isolated conversation and praise God for it. There’s more pastors that are waking up saying, okay, we got to question the model. We got to flip the script and we got to do this. We don’t know the answers. It’s still messy. We’re shaping fog and we got to do this together. And so as we’ve gotten into that, on February 20th, we are hosting an event specifically for pastors that are stepping into this moment, and they’re wrestling with this question saying, goodness gracious, something is happening here. There’s an opportunity. I want to find out what is it, what’s happening now in this moment and how can we get involved as a church? And so some of the details on that is going to be three streamed events were streaming it regionally for different parts of the world. We’ve got an Asia kind of Pacific region. We’ve got an Africa Europe kind of time zone and we’ve got the Americas and three different places. We’re gathering pastors in the convenience of online because we know how busy the schedule is. We know how high demand it is. We wanted to give an easy first step. And so Pastors and Entrepreneurs conference is attempting to bring together this conversation in a safe place, talking with other peers to wrestle through these issues and say, what might this look like? And so if you’re listening and you’re an entrepreneur, I want to encourage you, this is the place to invite a pastor. Now, it doesn’t have to just be a teaching pastor, executive pastor, men’s women’s pastor, discipleship pastor. Why is it that somebody is in your church that really is centered about connecting? Passionate about convening. I think one of the chip’s things that he talked about is oftentimes we mistake. And I think this is part of the movement’s fault from an onus from a faith and work kind of conversation is we’ve expected somehow a pastor to go through business school, go through an MBA, walk in our shoes and fully understand everything. Newsflash That’s not going to happen. There’s going to be a mutual respect. And the same way that we’re not going to stop everything. Our business plan go to seminary and everything. We’ve got to respect the role that God has for each of us to play. And I think one of the greatest opportunities that pastors can be as a conduit and a convener, a conduit and convener and connector and kind of the things that what Chipp mentioned are bringing those people together. And so our hope, though, is that there’s a conversation that takes place that so people can understand it and understand this conversation. So Chip is going to be a part of that. Some other friends like Nicky Gumbel and Dermot Gray and David Platt and others, are we presenting some information from Barna, from the research with David Kinnaman? But we really want to make this a place to wrestle through this together. And so, guys, I would love to flip it to you as we’re kind of coming to this close here is, is like what encouragement we got entrepreneurs listening. How would they crack the code? What’s the advice that you would give to them as they’re going to talk to their pastor and they’re making that invitation. What would be the angle? What would be the perspective? What would be the plea? What would be that message that you would encourage of why a pastor should come join a conversation like this? Chip, we’ll start with you.

Chip Ingram I think one is I would as an entrepreneur, I’d I’d sell I wouldn’t give a little invitation. I wouldn’t do it by email. And hope becomes I would get a lunch or a coffee and then I would identify with him first. You know what? The world kind of got turned upside down. Lot of people have been in The Crucible and you’ve been in it a lot. How can I help? I really want to. I want to. I want the church to be successful. What? What are your current needs? If you if you’re listening, what are your top 2 or 3 challenges as a pastor right now? Yeah, I think the thing is that as pastors, we always feel like someone’s asking of us. What can I saw? What can I do? Why marriage is hurting or, you know, why aren’t you doing this? Or why aren’t you doing that? I think I would come with the posture of I would really like to be a part of helping. And and I think that, you know, I have a network of people and a skill set. And I’d like to invite you into my world, because I think there’s a lot of us that don’t know how to get into your world. But I think there’s may be some of you that know how to get into our world. Before you ask me the question, actually, I’m sorry. Being a pastor, I jumped immediately to if I was a pastor, how I look back on. How did all these like, well, you know, my friends, how well, how in the world did all those people end up teaching me the kind of stuff that you guys are talking about? And what I remember is I just as a pastor, I thought were you help me, I can’t do X, Y, Z. I don’t know how to do X, Y, Z. This is a bit over my head. Would you I remember one guy said, would you give me an hour and and I know you’re super busy. Just an hour. And I’ll have on the whiteboard my challenges and I mean really clear and I’ll have a turkey sandwich and we eat for 20 minutes. You eat and I’ll give you. I will, I will, I will identify. Here’s where we’re at. Here’s the challenge. Here’s my biggest questions. And then we you for 40 minutes talk into that. And that was actually the guy we learned later started Kleiner Perkins at Twitter. And because someone told me that guy’s a really good leader and he knows a lot about this stuff and I’m thinking, I don’t know what to do. He came number one, he got a good turkey sandwich. And I mean, I learned 20 minutes. I was done. I had it really clear on the whiteboard. And three hours later he left. Yeah, well, he he started to Look, Jeff, here’s how leadership works and here’s how you doing it here. At this point, you need to go to a matrix. What are your KPIs? I said, what’s a KPI? Okay. I look that, you know, okay, here’s what we’re doing. What do you know? And literally he became an early coach and then it was like, wow, there’s all these people at these us, you know, on the pastor side. So I tried to flip it. And I think if an entrepreneur would say, Boy, you’re under a lot of pressure, I would love to be of some help. I don’t really know how we’re going to have a conference where Pastor Thorne’s producers talk. What we need is, you know, the synapse, right? We need that little synapse where pastors get connected maneuvers and connects, get connected, where we get a little bit of a common language. And then I hear, here’s what I would say to is because entrepreneurs are very, very dizzy under pressure and move fast, Pastors are largely overwhelmed and some do, but most don’t move very fast, as I think you have to be willing to say, don’t tell him you want to help them unless you. Don’t. I mean. Are you willing to after this conference, say and by the way, they’ll they’ll they’ll frustrate you to death, you know, because it’s obvious to you you need to do X, Y and Z and and well, that’s you know, I’ve got to talk to the board and we need to have a committee and of. And you’re shaking your head going, gosh. And so you have to help him learn how to talk to to make some of those changes. And the greatest friends I’ve had in the whole world in my whole pastoral journey, some have ended up on a board, but it’s been a guy on the sidelines or two that I could share. Here’s all my issues. I don’t know how to do this. Will you help me? And I mean, I met with him, if not weekly, almost weekly, and it was like I was going to school and this is what happened last week. Here’s what I started to understand. And it taught me to think in a different way. So my point is, we all want this to happen. I just wrote this word The cost is high because it’s time to pay it. Really? You really? Yeah. I mean, we really have to care for each other. And I would say the same to pastors. We want people to show up with their gifts, their time and their energy to make a difference and their money and run our program. You got to just throw that out. You got to love people. You got it. You got to find out how are they really doing Just because you’re smart and you got money, that doesn’t mean your life’s going well. Just get you got a pretty wife and you walk in the door. It doesn’t mean your marriage is going well. As you know, Justin, entrepreneurs and people that run fast have a variety of issues that the average person may not have. And a pastor could be one of the greatest gifts that ever happened to say I mean, I just I’ve said to guys that I’m sure that they’re very famous and very powerful, but you keep living the way you live and you’re going to be on life number four. But I care about you. God’s forgiven the past. You know, you keep. Entrepreneurs need someone that I don’t want your money. I don’t want your vacation house. I’m not going to accept anything from you. I want to help you. But that’s got to go both directions. And then when that trust is built, that’s when I’ve seen great things happen. And this certainly is not. I mean, the pastors that I run with or the entrepreneurs that I know, this is happening all over the place. But it’s got to be what you all are doing is this conference to me is like it. It has to be a beginning synapse. You know, I have this picture of of the electrical impulse moving from this side over to the other side. And we got lots of pastors that care and lots of entrepreneurs, but we’ve got to get them together.

Justin Forman I love what you’re saying there, Chip, I think. I mean, when we break it down in some of those relationships that are closest to us, when we think about parenting or in a marriage relationship, nobody gets very far by demanding. Nobody gets very far by asking, loudly, pleading, yelling, trying to get their way. But if I were to own it for the faith and weren’t conversation over the last 20 years, I think that that’s been a lot of the problem. Our tempo, our tone. We’ve come to a pastor out of our frustration without understanding theirs. We haven’t come to a place of humility. We’ve come to a place of frustration. And we all know whether it’s through parenting or marriage or whatever it might be, we’re going to get a whole lot further if we change that temperature and we change that tone. And I think that that’s very much true in this relationship because there’s a gap. And we’ve got to come with that posture of humility. I love love what you have there. Dan, what would you add as we come to a finish here?

Dan Owolabi Yeah. You know, I think I would agree with everything yourself to this point. And I think inherent in what you’re saying, obviously relationship is key. You know, relationship is the bridge in which you really see truth and you can have that conversation. I think inherent in that is a realization that the entrepreneur themselves has a responsibility to transmit the gospel within their sphere. I think their pastor isn’t somebody who’s on a pedestal like, Why aren’t you helping me? No, no, no. We are partnering with you. And so the sense of like being arm in arm together and saying, okay, I get that you’re you’re I mean, you have a sphere that is just killing you moms and, you know, just a lot of different people who, you know, really I mean, you wouldn’t have the opportunity to reach. But I have my space and we’re doing incredible work over here. Is there are ways that we can form together having this sort of joy conversation and not sort of holding the past responsible for something that he never and believe was supposed to do in the first place, you know, or, you know, a language that he meant where he can actually speak because he never got an MBA. And so realizing that I have my responsibility, he has that is his or she has hers or whatever. Just recognizing that there’s a moment of sort of joint accountability and then coming together just like chipset and say, all right, so where can we meet together and actually share notes? Where can we help each other in that conversation, in that moment, and is able to say, hey, there’s actually a conference room that actually speaks multiple of our languages? Yeah, we can come to I mean, all along you want boy, you know, I looked at if you can’t come this year, I get it. You can come next year. In fact, I’ll get a chicken. I’m going to turkey sandwich. We’ll come down and sit together and we’ll actually watch it. Then we’ll spend 20 minutes whiteboarding after we’re done. But like that sort of, you know, not looking for the pastor to sort of serve us. But I’ll say, hey, look, let’s do this together. And on the world, let’s let’s fight the giants gods behind us and get our challenge in front of us. Let’s we’ll get it together. That’s inspirational. I think a lot of pastors will get on the.

Chip Ingram Yeah. Good morning.

Justin Forman What would a great flipping the script there Dan? Yeah if we started the conversation said pastor hey we know the church is we’re going through a tough season. Well, you know where there weren’t any tough season culturally, climate, whatever it is, we’re here to help. I’ve got some conversations, some questions that posture of humility, of which have talked about me and that just just a great way to do that. So let that be your encouragement and let that be your charge feature. And entrepreneurs, as you’re listening to this and you’re thinking about how do I start that conversation started out of humility, started out of that place of wanting to work together and true to form, we want to make sure that we give you tools to even make that conversation easier. While we can’t give you a code for a turkey sandwich for free or a chicken sandwich for.

Dan Owolabi Free, not right now. It’s coming though.

Justin Forman Right now and it might be in the works. We brought somebody else to play, maybe to come through on that. But in this moment, we do want to give you a tool to do that. So if you use a code called church, and if you are listening to that, use that code Church 100 on that pastors and entrepreneurs.org website. We want to gift you with a free pass to being able to make sure that you and your pastor can attend to being able will experience that. We never ever, ever want any sort of finances to get in the way of what God doing. And so if there is an opportunity for that code to be helpful to you, to your ministry, to your church, and just make it even easier to have that conversation, we hope that that would be a tool for you. So February 20th, we will be having that conversation. We hope that you’ll join us. Chip, Dan, so grateful to be with you, grateful to see what God’s doing and and just what encouragement you’ve been to the movement and the work that God has, both of you guys and so grateful for having you join us.

Chip Ingram My pleasure.

Dan Owolabi It’s been a lot of fun.

Chip Ingram Great to meet you then.

Dan Owolabi Yeah, you too. Nice person.

Justin Forman All right, guys. Well, we’ll see on the next episode. 

Thanks for joining us. Thank you for joining us for the Faith Driven Entrepreneur podcast. If you are interested in learning more about the Pastor and Entrepreneur. Conference on February 20th, head to the link in our Show Notes. Podcast listeners and use the code form in 50.  To get 50% off the registration fee.

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Episode 317: Faith Driven Students: Starting Strong Instead of Starting Over with Lara Casey Isaacson

Episode 317: Faith Driven Students: Starting Strong Instead of Starting Over with Lara Casey Isaacson

Podcast episode

Episode 317: Faith Driven Students: Starting Strong Instead of Starting Over with Lara Casey Isaacson

In a candid conversation about the intersection of faith and entrepreneurship, Praxis Co-Founder & CEO Dave Blanchard reveals how a childhood baseball card trade sparked his journey toward redemptive entrepreneurship. Dave has been part of building one of the most influential faith-driven accelerator programs and shares how the entrepreneurial landscape has transformed over the past decade. This episode offers a raw look at the challenges and opportunities facing Christian entrepreneurs as they navigate purpose, profit, and cultural impact.

TRANSCRIPT

Justin Forman: Welcome back to the Faith Driven Entrepreneur podcast. It’s Justin, great to be with you guys. You know, this is a fun and special episode that has been in the works for so long that we probably can’t keep track or remember exactly when it started. You have heard little moments of different things about us talking about this new initiative and this new idea of what’s been brewing here in Faith Driven Entrepreneur.

If you’ve been around the Faith Driven Entrepreneur team for a little bit, you know that oftentimes we will talk about an idea on a Friday and think, well, why not? Let’s just ready, aim, fire and get started on Monday or maybe even Friday afternoon. And one of the things that has been a joy for us is to be operating a little bit in this stealth mode on kind of a new project. We’ve given some winks about it and God given us some winks back along the journey about this new thing, faith driven students. And it is a joy to be thinking about that. But it is also a joy to be doing this in partnership with not just a person, but really a whole team that this person has been building and so thrilled to announce that Lara Casey has joined the Faith Driven Entrepreneur team and faith driven students team to give leadership to this new initiative.

Lara Casey Isaacson: It is a joy to be here. Wow. I have chills everywhere. Justin, I’m so thrilled. Obviously, you and I have had many conversations, but this one feels very significant to finally invite so many of you listening into the conversation.

Justin Forman: Amen. Amen. It does indeed. It is one of those kind of God winks that, you know, I have—gosh, I probably said this on the show before, but I feel like the Holy Spirit in my home growing up was like this retired author that wasn’t speaking, that has spoken. And yet over the past few years, it’s just been undeniable to see how he speaks and how he moves and the way he winks and the way he’s done that. And part of that was just the way that both we connected and even got a chance to reconnect just in one of those kind of God timing moments. And so I’d love to start there. We first connected when I’d seen a story that Mike shared, I think it produced through C12, and told a little bit just about kind of the journey that you are in, the kind of the crossroad moments there. And I’d love for everybody listening to hear a little bit more about that entrepreneurial journey that you’ve been on.

Lara Casey Isaacson: Yes, I have been an entrepreneur for over 20 years now, maybe a lot longer than that if I count lemonade stands and all the things—I do count them! Two of the most meaningful things that the Lord allowed me to be a part of was building Southern Weddings magazine truly from the ground up in a very scrappy way. I had no background in publishing or journalism, but God said, “You need to tell the stories of meaningful beginnings to married life.” And to this day, it chokes me up talking about it just to be a part of that and so many couples’ launching pads.

That led to our work then in Cultivate What Matters, which was helping women not just in a marrying stage of life, but in every stage of life to truly do just that, which is to grow the things that matter most little by little through our e-commerce business of intentional tools to help them do that. And so part of that journey for me was joining a C12 group. I’m really grateful to sit around that table with other entrepreneurs and share struggles and triumphs and mostly share faith driven entrepreneurship with them and what it looks like to live that out.

In that journey, through conversations around the table, I realized that I had a few too many things growing in one little garden plot. And so Mike and his team produced a story about how God led us to let go of Southern weddings to make room for what we couldn’t yet see, which was the growth potential with cultivate what matters and the impacts potential. It’s a different kind of math in God’s world.

Justin Forman: Yeah, what a powerful clip. You know, I think we underestimate how emotional and how painful that pruning is, but letting go of something—you know, these ventures, they’re like children. And maybe I’m speaking about this as the parent of teenagers that know at some point we’re going to have to let go. And you’re kind of anticipating that. But I think that’s one of the things that struck me earlier. For Faith Driven Entrepreneurs who have been with us from the beginning, you’ve probably seen that story that we promoted on the website in some of the lessons. And you heard Lara speak about it at a conference years ago. So how was that process in the pruning, in the letting go? Like maybe if I were to phrase it this way, what do you know now that’s not in that video? What are some of the things? As you look back on that, even in recently also couple of years ago in exiting Cultivate What Matters, what are some of the things you’ve learned post that?

Lara Casey Isaacson: Well first of all, when God says go, you go. And so what was it like? The answer is it’s excruciatingly painful and probably the biggest blessing ever to be obedient to God’s plans. It often does not feel good in the moment. Our human brain cannot possibly fathom what’s ahead when we step out in faith, especially with business. Because as entrepreneurs, we’re faced with facts, we’re faced with numbers, we see, this is doing really well. Like, how in the world could you give this up? Or how could you prune this?

You know, Henry Cloud calls it necessary endings, and there are necessary endings for other things to grow and to bloom. And so for me, in that season, God was just saying this needs to grow, but it needs to grow in somebody else’s hands and you need to make room for what’s next. I had no idea what would be next. I mean, truly just Justin, just sitting here having this conversation—and I’m sure a lot of you listening, you’re like, “Lara, what? Didn’t see this curveball coming!” And yet it’s so right. It’s so God’s plan. So I continue to learn that God’s plans are always better than mine, that good things grow out of hard things and that little by little, he prepares us for what’s next for his glory and for the good of other people.

Justin Forman: Yeah, well, if that’s not a parenting lesson or a life lesson for all of us, I don’t know what is. It is a fun story how God reconnected us just after a couple of years of doing some things together in the season that God was taking you through and then how he brought us together again. As we talked about it months ago, we released kind of a teaser video sharing a little bit of some of the ideas and some of the things that we’re working on. But it’s really fun to see how he has reconnected the dots. And, you know, I’d love for you just to speak to maybe a little bit of the season that the team is in because again, different from some of the things what we’ve done at Faith Driven, where we’ve had maybe one person go blaze a trail and find the seed, you’ve been building a team for this new initiative. Can you tell us a little bit about just kind of the team that’s come together?

Lara Casey Isaacson: Yeah, I am so grateful. First of all, to you, Justin, you have really given me such trust and that is a gift because this mission matters so very much to me and I know to so many who are listening. And you may be sitting there thinking, “I don’t even know what y’all are doing with Faith Driven Students, but yes, I’m in.” And that’s how I felt, you know. But then when you learn what we’re creating to help teenagers and preteens answer their call to create and help them do it right, help them understand their gifts and their talents and be able to step into their next faithful steps—nothing gets me more fired up.

And I got to do it alongside people who share that. And so we’re so, so grateful and blessed to be working alongside a team who is totally solely dedicated to this. Not to steal your thunder, Justin, but I do think that this is one of the most important things that the movement has ever done. I know Henry and I were having this dialog a few days ago at our leadership meeting in Texas recently about how when we equip this next generation of students, it’s almost like they get this wide runway of proverbial compounding interests, right? It’s like the potential for them to grow good things in their lives, in the lives of others, is so much greater than, say, some of us who had zig zag stories and came in to faith driven work later on in life.

Justin Forman: Yeah, I think that’s a great place for us to put in a little bit more when we talk about the page turning moment. When we say about that, there’s always an enthusiasm anytime something launches, whether that’s faith driven or any entrepreneurial venture, you can get excited and have that recency bias to it. But, you know, I think it is important for us to recognize in the movement the conversation. Much of the last 20 years has been super encouraging. I mean, let’s face it, faith in work has become somewhat of a normative conversation in the church. It’s not uncommon for a pastor to have a message about the workplace, to talk about it.

Now there’s room for it to grow, to go from the one-too-many messages to specifically saying, what does that look like differently for a teacher versus an entrepreneur? And when you get into the areas of work like the application or it changes. And yet if we specifically look at faith in work as a whole, for the last 20 years, we’ve been having to sort through and make sense of a mass that either we heard differently or we received differently from the church, from the Christian school, that we went to, the business school that we went to, what our parents modeled. There was something broken about that.

Justin Forman: And I think that we have to recognize not only has it been broken, but it’s been exhausting. I mean, it’s been exhausting because, you know, if you think about it, maybe in an analogy of much of the 20 years we’ve been like operating emergency room clinics and you can’t last in that clinic in that high intensity for very long because it’s a high exhaustion. And so what we’ve been doing, the movement, I think you could equate it to that.

We’ve been operating that emergency room clinic. But now when we shift, it’s not that we’re just turning the dials to a different age number. It’s we’re going from this moment of hospitals and E.R. rooms to what is healthy look like? What is healthy look like from the beginning? What does it look like to have your vitamins, to be healthy, to be training, to be working out from the very beginning? And as you said, I think what a moment. I mean, we’re both parents. We’re sitting here with teenagers. We’re seeing our kids, and we’re sitting there saying, and what a moment for our kiddos, our generation and the next generation to be able to learn from that, where they can start with a clear eyed view. They don’t have to sort through the mess.

Lara Casey Isaacson: Well first of all when God says go you go. And my kids think I have the coolest job now because they think I work with Lecrae! But praise the Lord for people like Lecrae, who are using their gifts for God’s glory and showing us what it looks like to really live on mission. You don’t have to be a rap artist to live out God’s call for you. But you could, you know, you could. And God will use the hardest parts of our stories to make beautiful things in the end. So I’m really grateful for that.

Justin Forman: There’s a couple of things that as we come to a close here that I’d love to unpack a couple of the stats because I think there’s something here that if you’re a parent listening to this, you might be thinking, “Man, well, this is just Faith Driven Entrepreneurs wanting to think about Faith Driven Entrepreneurship for kids.” I think we’re missing it. There’s a generational pendulum swing moment that’s happening, and some of us are seeing it, some of us we’re so busy that maybe we’re missing it and sometimes we feel it. But data has a way of convincing us of it.

You know, there’s a couple of things that that was brought out in that video. One, the days of going to college undecided and trying to figure it out in college are getting a whole lot more expensive, if not out of reach—like you could use to go to college, spend the first 18 months kind of thinking, what do I want to do? Now the run rate, the meter is going so fast that you need to probably go in with a little bit more of a framework.

Justin Forman: And here’s the other thing that Lara just mentioned—I think that the younger generations’ view of what it looks like to live out their faith is changing. And entrepreneurship, whether we want to call it the Shark Tank effect or whatever it is—in our home, you know, there are certain things you could watch on media, but you could watch Shark Tank because it was somewhat pretty family friendly and it sparked their imagination and generations are growing up on that.

I love the statistic that our team pulled that when they surveyed a thousand Gen Zers ages 18 to 25, they show that 84% of them selected entrepreneurship as the most exciting of 12 career paths that were presented and 75% ultimately want to become entrepreneurs. You know, when I think about maybe growing up, there was a lot of us that dreamed of being the next Michael Jordan. There was probably the phase where that continued to be the next massive LeBron, Serena, whoever it was. But now they’ve seen people like Musk and Bezos and other people that are shaping undeniably our society.

Lara Casey Isaacson: Yes, I think about Steven Felling at a recent conference I was a part of said, you know, hurting people aren’t going to church anymore. They’re going to work. And so there’s so much possibility based on the statistic we see interest as well. But also there’s so much redemptive possibility now because the people that we would have reached in our proverbial mission field in the pews here are now in their cubicles. And so for not just teens, obviously everyone, but for teens especially, to have their eyes open to the hurting and the possibilities there and the beautiful, redemptive possibilities there, that’s pretty exciting. There’s some problems to solve.

Justin Forman: I think that you’re hitting on something there that—may we not miss that? There is a statistic that you’ve heard us at Faith Driven Entrepreneur talk about, and it dovetails right into what Lara and Steven are saying: a Gallup survey showed recently that levels of trust, as we look at the political cycle that we’re in, we all know that the trust is low. The typical heroes that we’ve turned to have changed. In the past, the hero that we may have turned to would be the celebrity, may have been the politician. And yet we’re finding statistics from Gallup which show that the level of trust in entrepreneurs and business leaders is nine times higher than politicians, is two times higher than church.

Lara Casey Isaacson: Full stop. That’s crazy, right?

Justin Forman: Wild, isn’t it? Like we’re talking about this last week at another event—imagine if you could present this. I mean, let’s face it: As parents, we want our kids to be self-sustaining and off the payroll at some point. And so there’s an element we can’t ignore that. But what parent doesn’t also want to make sure that their kids are flourishing and enjoying what they’re doing and seeing God work and alive in their life?

And when you think about that, we can’t miss this moment that says the trust is there. And if you think about it from a ministry standpoint, imagine if you could say that you could grow the resources, the staff of whatever missions agency, church or whatever you’re thinking about 20x. And imagine if those new people that you could deliver were twice as trusted as the churches that we grew up in. Imagine if you could say that those would be funded by the sales of their products. Like you think about God’s redemptive plan, you think about the exponential of that. And that is what we’re talking about. That’s what’s possible.

Lara Casey Isaacson: Yes, I want my kids to be a part of that. That’s huge.

Justin Forman: It is. Well, it has been a wonderful conversation. When you think about Faith Driven Students, you’re going to hear about that on the Faith Driven Entrepreneur website. But if you go to faithdrivenstudents.org, you of course can learn about the course. Give everybody some focus and some ideas in terms of timeline. Lara, what can we expect as we start to think about kind of when they can put their hands on this?

Lara Casey Isaacson: Yeah, so very soon you will get some things in your inbox. Number one, sign up for our newsletter. Be a part of this with us. We want to have conversations with you as we build this. So go to faithdrivenstudents.org. Put your name in there. We’d love to have you as a part of this family, even if you don’t have teenagers in your house. We want you as a part of this. There’s so many ways to get involved.

But timeline wise, starting around the first of the year, we are going to start putting some info out there for you to grab on to about our core course that will launch in April of 2025. And that core course is going to walk teens and pre-teens through this process of discernment and opening their eyes and then giving them the tools that they need and hopefully in the future, soon, some physical products and tools that they can use to continue their next steps of faith.

Justin Forman: And man, it’s an exciting time indeed. So grateful for you, Lara. I want to finish just with one question that we ask every guest here on the podcast, and that is really where does God have you in this season? Where does God have you in His word? What is something a part of scripture or a piece of scripture that is coming alive and speaking to you as you think about maybe this season as a parent or the season of the journey of Faith Driven Students? Is there a part of God’s word that’s coming alive in a new way to you?

Lara Casey Isaacson: It certainly is, yes. Many of you who know me well are not going to be surprised by this, but Psalm 90:12: “teach us to number our days so that we may gain a heart of wisdom.” That call to us says that our lives are short and they’re meaningful. Our gifts are also meaningful. The lives of our children are so very meaningful. And I know we all feel that way. We feel that as parents especially.

But it is coming alive to me in new ways to think of this mission and think of the weight of this mission and the excitement of this mission that we get to plant seeds of faith that we do not know how they’re going to grow over time. But we can trust in a very big God that when we plant these seeds of faith and open children’s eyes to the possibilities that good things are going to grow from this. So, yes, God, please teach us to remember our days and give us a heart of wisdom as all of us collectively come alongside our students and help show them the way.

Justin Forman: Amen. Amen. Lara, it’s a gift to do this with you. I’m grateful for it, the way it’s brought us together. It’s a lot of fun. All right, guys. Great being with you. We’ll see you next episode.

Speaker 4: Thanks for listening to the Faith Driven Entrepreneur podcast. Our ministry exists to equip and resource entrepreneurs just like you with content and community. We know entrepreneurship can be a lonely journey, but it doesn’t have to be. We’ve got groups that meet in churches, coffee shops, living rooms and boardrooms around the world. Find one in your area or volunteer to lead one and bring this global movement to your own backyard. There’s no cost, no catch, just connection. Find out more at Faith Driven Entrepreneur talk.

Learn more about Faith Driven Entrepreneur for Teens at faithdrivenentrepreneurforteens.org

 

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Episode 318: Reinventing the Basics: Tommy John’s Tom Patterson

Episode 318: Reinventing the Basics: Tommy John’s Tom Patterson

Podcast episode

Episode 318: Reinventing the Basics: Tommy John’s Tom Patterson

What happens when a medical device salesman gets fed up with his undershirt? For Tommy John founder Tom Patterson, it sparked a revolution in the men’s comfort wear industry. From a $7,000 trade show investment during the 2008 financial crisis to a multimillion-dollar brand, Patterson’s journey showcases how faith, persistence, and authenticity can transform a simple solution into an industry-changing success story.

TRANSCRIPT

Justin Forman: All right, guys, welcome back to the Faith Driven Entrepreneur podcast. It is always a joy to be with you. It is a joy to reconnect with family every week here on this podcast, in a movement that stretches far and wide for so many different countries, so many different places, so many different industries and stories, and always fun to have these family reunions once a week here. And speaking of family reunions, it is super great to have just a wonderful co-host. You’re back on the podcast with us, welcoming back one of the OGs from the beginning. William Norvell, great to have you back here on the podcast.

William Norvell: It’s good to be here, brother. It’s good to be here. Always a gift. I wonder if Alabama to seven or no, if I would have have been extended the invite to come back. But I’ll take it. We lose Devante, I get a call. I don’t think it’s a coincidence, but, you know, we’ll just chalk it up to You wanted to see me again?

Justin Forman: You know, there’s conspiracy theories floating all around, and so maybe that’s one believe it or believe a.com or whatever it is with the website that you might use to disprove your theories. We’ll leave that up to another day. But, man, so good to have you back. It’s good to be here. I know that you’ve been on the entrepreneurial journey yourself. It’s been fun to hear the updates, been fun to follow from a distance, but I can give a really quick update what life has been like for you and the journey that you’ve been on.

William Norvell: Yeah. Thank you. Yeah, it’s been so much fun, actually. Speaking of family reunions, my co-founder just called me this morning on the way back from the high tech prayer breakfast in D.C. and Henry was the keynote. So we’re everywhere now, which is really fun, he said. Henry gave an amazing talk, as usual, about trying to follow the Lord on these journeys, which is what we love to talk about. And so for me, yeah, it’s been super fun. We are over three years into Forte, if anyone’s listening, you remember when we started this company over three years ago and I’ll tell the God story because that’s what we’re here for. It’s amazing where God is taking us. So we’re still together. We’re still going. Probably the coolest thing, Justin, that has come up and we get to partner together on this conference here February 20th. So we’ll name drop the pastor Entrepreneur conference. But we have been pulled into serving the church, which we did not start out planning to do. And so there’s a story of verticals that you don’t see coming is the macro story, right? We started out and we’ve been serving schools and frontline workforces, really high burnout industries for a long time with our soul care product. If you don’t know what we do, we build the training program, we train people, we call them guides. We come alongside people in their life and give them a sacred space to talk about life, work and everything in between. And we also produce content. And so we started attacking some of these high burnout industries, health care, education and frontline workers. I think Jersey Mike’s, Chick-Fil-A, two Planet Fitness and the vertical that came out of nowhere about a year ago, a frequent podcast guest as well, Peter Greer from Hope International.

William Norvell (continued): We started a conversation in a conference and he said, Hey man, I’d love to give this a shot. I think our people could use it. And over 12 months, I’ll say it publicly because I’ve told Peter privately we make very little money on Peter’s contract, we’ll put it that way. And so it was a great signal to the market that the Christian nonprofit space was a great opportunity. And then a church planner friend of mine as well came along and said, Hey, I’ve got 50 church plans going on. Would you be able to come alongside them? They’re lonely and they’re burned out. And we said, Sure, not really what we do, but we will. And it’s gone amazing. And so now, 12 months later, fast forward, we were serving over 5 or 600 churches now and Christian nonprofits and coming alongside given them and their whole staff and their spouses and their families and their elder board, in some cases, a chance to have a place to process all the God’s doing in their life. So it’s a journey, as we always say. It’s a journey. I’m gifted at people like you and people on the podcast along because you just never know where God’s going to take you and you got to be ready to jump on.

Justin Forman: Yeah, those God winks or sliding door moments of life. They’re fun to see and just fun to see innovation that’s happening, the thinking, bringing new intentionality of how do we care for people and love that, like the heartbeat of being there for people and all those different industries in the vertical, as you said, the winding path and journey that brings us together. It’s always fun when we get a taste of that also on the podcast. And so as we introduce today’s guests, fun to see how Brad will make a great friend in the movement in the ministry for so many years in the work that what he’s done has connected us to a new friend and want to welcome to the podcast, Tom Patterson. Welcome to the show.

Tom Patterson: Hey, thanks for having me, guys. Excited to be here.

Justin Forman: Yeah, well, it’s great to have you here. The booming Metropolis City, Country Nation, whatever. We’re referring to Austin these days, as fast as it’s growing fun to see just what God’s doing in your story and to get a little glimpse of that. And, you know, for those listening to the first time, some of these podcast episodes are discussion oriented and some of these kind of focus a little bit more on the story, and I think we’re going to do a little bit of both today. But one of the things we love to do is just to hear some of the winding journey that God kind of takes us on and just kind of how ideas origination kind of starts and some of those unexpected moments. So, Tom, one of the ways that we kind of frame things up is kind of who are you? Where do you come from? What’s your story? So give us a little bit of an insight on kind of how this journey started for you.

Tom Patterson: Yeah, so. William, you mentioned. Are you an Alabama alumni?

William Norvell: I am.

Tom Patterson: Well, maybe it’s a story for another day, but I grew up in a small town, Melbourne, South Dakota. 3000 people grew up on 312 South fourth Street. Fun fact is, coach Caleb de Boer grew up at 301 South Fourth Street. It’s become a great friend of mine. So small world for sure. But you know, I grew up in small town sports. My family ran a fourth generation funeral home business, funeral home furniture store, ambulance service, and just kind of down to earth, real nice mannered, genuine, honest people, really that small town you think about when you watch movies and TV shows like Friday Night Lights or even Six Feet Under or My Girl.

So grew up in an environment just where hard work was expected, middle class life. You know, a lot of people say middle class is the toughest class to get out of. I would say maybe we are a lower or upper middle class during different times of my childhood, but I had businesses in the summer. I had snow blowing and shovel sidewalks before school and after school. We were really just finding different ways to make money, knocking on doors in the springtime, asking people if they needed some of the mother lawn or let me do a test mow to see if it’s worthy of what I would charge them. And, you know, little did I know I was learning a lot of sales skills, communication, selling my services that really I think were kind of foundational things to where I ended up going later in life.

After high school, I went to Arizona State, graduated in four years, which is very unusual school like that. And then I got into corporate transportation sales at DHL, which was formerly Airborne Express. So hard business to business sales, which led to medical device sales. Think of Will Smith in the Pursuit of Happiness. I wasn’t selling bone scanners, but I was selling pulse oximeters. These sensors that go on your fingers, ears, nose, forehead, measure, measure your oxygen saturation and heart rate and was really foundational in a lot of ways which led to underwear and undershirts, which we’ll get to next. But the skills I learned translated really well into the world of underwear, which a lot of people wouldn’t think, but it was selling a product and a concept. So I would say to anybody, sales experience only accelerates and helps you wherever you go. And like nothing in this world starts without a sale, you know? And I’ve always been interested in it, enjoyed it.

Justin Forman: Love that perspective. I mean, when we start talking about faith driven students, we talked about next generation. I love what you’re unpacking. There is in this highly digital world, we talk about A.I., we talk about machine learning. You talk about some of the core fundamentals of life experiences that you can find all around you that can lead you into such great things. So taking some of those first steps, and when we think about first steps, I think oftentimes we think that there’s like this massive, beautiful, wonderful yellow brick road that leads us to this moment of innovation. But for you, I love this idea that, you know, there really never was a perfect time to start a business. But in the scale of things, you also kind of had this idea and this origination. It started in a uniquely inverse season of kind of when you guys started this venture.

Tom Patterson: Yeah, that’s right. You know, back in 2007, there was a show called The Big Idea with Donny Deutsch on MSNBC. It was almost what Shark Tank has become now. And they had entrepreneurs and inventors come on the show who had created things like magnetic collar stays that keep your collar from flipping up or, you know, Spanx, which has become a very big brand. And I thought, well, what’s a problem that I can solve that’s authentic and genuine to me? So I get up every day and I think like, is it a cell phone cover? Is it a wine glass? It could have been anything else that stretches. And one day I got out of my car and my dress shirts were being tailored and my suits were fitted, but my undershirts were baggy and boxy, and they’d stretch out and come untucked. And I thought, Man, why doesn’t anyone make an undershirt that’s longer, doesn’t shrink, the collar doesn’t get stretched out, it stays tucked in, it doesn’t yellow as quickly?

I couldn’t find it anywhere. So I thought, well, I’ll go buy some fabric in downtown Los Angeles in the garment district, 100 bucks, take it to a tailor at a dry cleaners, 50 bucks, see if the concept works. And I remember bringing it in. I’m like, Man, I have this unique idea. Is she going to steal it? And she, the seamstress at the dry cleaner’s first thing she says, she’s like, Why would you want to make a men’s undershirt that looks like a dress? It goes past your butt. It’s so long. Who’s going to wear something like that? I’m like, probably just me.

And, you know, I just wanted to see if the idea worked. It stayed tucked in. It’s hidden. Nobody’s going to see it. But I wanted something functionally that was more comfortable, which led to me being more confident and more put together. So it wasn’t like we had a huge business plan, hired these technical designers that had all these specific mathematical ratios. We didn’t know what we didn’t know. But my wife had started a business called Organic Kids selling household cleaners, organic skin care products. I saw her, Aaron, build a website and just observing that, it really inspired me to think, Well, I want to do something. What’s my idea going to be? So she in a lot of ways gave me the confidence and I think ambition to get going there.

Tom Patterson (continued): But, you know, I think a lot of people think it has to be done a perfect way or you have to know the right people or have the right network or the right experience. And I think a lot of times in times of rapid change, especially like we’re going through today, experience can be your biggest enemy. And, you know, not knowing what we didn’t know, we didn’t have bias for what we were about to get into, you know, the next 16 plus years.

Long story short, I made the undershirt. I did everything I thought it would do. Seven out of ten guys who I trust are really close friends, I said, Hey, I’m sending you something. Let me know what you think. And they all called back a week later and they’re like, Dude, if you make more of these, I’ll buy like 5 or 10 of them. So I thought, All right, I’m on to something, at least with my friends, because these guys would say like, Hey, this is a bad idea, or, Hey, get going. So I went up to downtown Los Angeles, found a manufacturer who could make a couple hundred of them and spent all day with them learning how to make patterns and technical design for the sizes small to extra large. And built a two page PayPal checkout website in spring of 2008. You know, I wish Shopify existed back then, but it didn’t. Did the modeling on a roof of my friend’s apartment in San Diego. And you know, I look at those pictures today and it literally looks like the iPod one. If we’re on the iPhone six or just like things evolve over time and get better. But, you know, that was really how we started. So there wasn’t you know, I would say so many people spend time, it’s got to be 100%, 70% perfect, just get going and things will evolve. It never ends up being exactly what you think about at that moment in time. And that mindset has really replicated itself along our journey.

Justin Forman: I love that. I love that there was a book I read probably around some LA times. I read Seth Godin book, I think it was talking about shipping it and talking about this concept of like, get it to that point, ship it, let the market give you that feedback and do it. I love that element. I love the grassroots nature. I love what you said about just how we didn’t have the bias of experience kind of working against you. So oftentimes we think that we need it to work for us, but there’s a reality that it can work against us if we kind of have too much thought that we kind of get locked up into it. So when does this point become when does it tip? So you go from a people we’ve talked about I mean, I think you’re talking about 27, 28. I mean, that’s a crazy time. What’s happening in the country? What was the thing that kind of pushed you over the edge?

Tom Patterson: Yeah, I mean, I remember vividly, you know, we launched our website in April 2008. In October of 2008, I got laid off my medical sales job. The company didn’t get an FDA approval. They had to lay off some of their sales force. And I had already started Tommy John on the side on the weekends and doing it during not my full time job. And I read an article that said the best time to start a company is during a recession. And it’s a witness. Remember in the fall of 2008, that’s when the financial crisis began, the housing market crashed and the retail recession followed. And I thought, like, man, I have this product I think everybody needs, but they don’t know they need it yet. And I don’t want to be this could have would have should a guy. I’m not married. I don’t have kids. I don’t own a home. If I lose everything, I can always go back and get another job in medical sales. I liked it. I was good at it. But man, I just wanted to take a big swing in life and see where I could go and where I could take an idea.

And we ended up getting launched into – I got a meeting with a buyer at Neiman Marcus. I went down and presented and they decided to put us in 15 stores later in 2009, and we sold through 60% of our inventory in the first 30 days. We ended up going into all their stores and I went to Nordstrom a month later and said, Let me prove to you we can replicate this formula. And we went from 5 to 109 Nordstrom stores over the next nine months and it was just flying by the seat of our pants in a lot of ways, to be honest. Like we didn’t even have a technical design for our products like I was, for the most part, the dimensions of a fit model which worked to our benefit, like literally try them on in our factory, be like, They look pretty good. Yeah, I don’t think there’s any issues.

So we were in these great retailers and we had not done so many different things. And I think about that. I’m like, Was that just luck or was that really faith? You know, like, why do those things happen? You know, I don’t really believe in coincidences. The longer we’ve been in business, there’s just these moments where things align. And I think there’s so many times in life where things align that people don’t connect the dots. And I think for whatever reason, we were able to connect the dots and continue to grow and grow and grow and learn and be curious and ask questions.

Tom Patterson (continued): And improve and evolve as we went on in business and product design and refining things. But a lot of it came back to, I think, the conviction and the vision I had for the business when communicating to buyers, talking to people in stores, and they just bought into what the product did. They love this story, but it delivered. Like we walked the talk with our products and our claims that are not related to the baseball pitcher. I played baseball growing up. My middle name’s John. That’s how we got the name Tommy John.

But one of the things that we did early and I’ve talked about this before to stand out is women bought most men’s underwear back in 2008. And women look for three things. They look for the brand that their husband’s been wearing because guys don’t like to change, usually stay with what works. They see a brand that’s advertised everywhere, or they look for a good looking guy on the outside of the package. So they’re like, if the baseball pitcher started a brand. But we did a survey and we found the majority of the women like two things: Tiffany’s jewelry and chocolate. And at the time, the packaging in retail stores was, for the most part, black and white packaging. So we chose the Tiffany Blue and chocolate color palette with a good looking guy and a box that opened up differently to make it easy to get in touch and feel the fabric.

So it’s like you have a standout product. But we tried to find little additional ways to stand out by doing research, and it allowed us to kind of fire like a diamond and pop in a retail store. And then on top of that, it brought people into the product. And then the story behind it and then the product actually delivered. There’s so many things that go into it getting in to like really the big leagues. We didn’t know what we were doing. We were these big brands like Calvin Klein and Jockey and Under Armor. It’s like, Who’s this guy? So we had to go the extra decimal points to really give our business a chance to succeed.

And I would say, like a lot of what I find a lot of entrepreneurs do and why maybe you can relate to this is they sell the product in like, Man, I hope it sells. I’ll send them a few documents to learn about the product and hopefully they talk about it the right way. But I went to 90 stores in a year and a half, spending 14 hours a day on my feet, talking to salespeople, talking to customers, learning ways to refine the way I position the product, get them to do it, to try end up buying.

Tom Patterson (continued): So a lot goes into selling in, but even more goes into selling through. I would say what didn’t exist back then is the direct to consumer business had none of all, the landscape was a very different as a traditional brick and mortar wholesale environment 2008 through 2012. So that’s really where we learned the business, where now today a lot of brands go online first and direct to consumer. And so I think the way businesses have evolved has changed a little bit since we started.

William Norvell: That’s fascinating. I’m just hearing your story thinking you’re making this sound pretty easy. You know, you’re wandering around and then you’re like, I’ll just go buy some fabric and then this business is going to take off. Now, I know that’s not true. But while the way you tell this story of just having those entrepreneurial instincts and taking those next steps, I mean, that’s something that you said you could use this podcast in our pre taping, like I could use these stories. I grew up in a small town in Alabama, as we just mentioned, and we’ll talk about Kalinda more often later. I’m not going to bore the listeners, but I don’t feel like I heard these stories right. I don’t feel like I had a vision for. You can just do it. So I have two questions. One. Did you have that somewhere? Somewhere in your life? Somewhere in your family where. Yeah, this was just like DNA, right? I mean, like, you see a good idea out there. You start going and then two, as you were growing the business, I’ve heard you talk about this on other podcast that you felt you had this urgency to go faster and grow, but you have this great quote of being patiently impatient. And so I want to hear like, how did you have that instinct to go? And then also how did you pair that with this concept of being patiently impatient as the business was taking off?

Tom Patterson: Yeah, you know, a month before I got laid off my medical sales job, we did this show called The Magic Show in Las Vegas. And that’s where all the buyers come in and you present your products and the biggest brands are there. And it was $5,000 to enter the show. It’s probably $1,000 in samples. We had to buy mannequins, we had to drive hotel flights, whatever. And I think it was around 7 or $8000, all in my savings just to get in there and see what happens. And we did $1,200 in sales. I remember driving back from Vegas to San Diego, the whole drive there, mannequin samples, it was like deflating. I was like, Man, why isn’t this working? We have an amazing product. I know every guy that tries it will buy it and they won’t buy one. They’ll buy five. What is not connecting?

And that was really when I think about a moment where I think a lot of people would have just quit and gone back into the comfort of a job, a safe paycheck. And I just wasn’t ready to quit because I knew something inside me. I knew there was a way to get this thing off the ground. And your second question, I think a lot of it for me is I played a lot of sports growing up, football, basketball track. I would say sports and school did not come easy to me. I had to really work and there was a lot of failures along the way, a lot of challenges I had to overcome to get playing time or make the team. So I think I was used to failing and I was used to having challenges to overcome. And I think in hindsight, the behavior and the character traits I learned prepare me for these moments of having tough times in the business, especially getting it off the ground, not selling. I mean, having no said more than a two year old about your product. I mean, it’s humbling.

Tom Patterson (continued): But I think so many people get so close to having that pop and getting through the door in their business, having a moment of like taking off. And that’s when they throw in the towel. And I think back, like, I don’t know, it’s just like never really had to give up. There’s only one option. There’s ten different ways to make a play. And I think that was really the mindset that got me into it. And then I think the one thing is like, I think in business and in life, you have to be patient with things too, like set up and get into motion, but also like it takes forever if there’s not some level of impatience, right? And I think if you can remove distractions and save time and do it 70% perfect versus 100% perfect, you’re going to get going and refine it and you’re six months ahead of everybody else.

You know, when I think about like ways in school, I learned really quickly whether I study 20 hours or 2 hours, I was going to get the same 85%, 82% on a test. I was A, B minus to B student. So like, why spend 80 more hours studying for something that I’m pretty sure I’m going to get the same grade? So these things you learn along the way, like you figure out how to become impatient and save time because you know how quickly things can be done. And I think along the business, people don’t want to make mistakes. People by nature want to do things correctly. And I think that’s what really separates entrepreneurs is they’re okay with the discomfort of uncertainty, not doing it 100% perfect and just getting going. And once it gets going, like everything takes longer. I mean, this whole journey is taken twice as long and it’s been ten times harder than I thought. When I think about it in hindsight to where we are today. But yeah, I mean, I think a lot of these things were kind of ingrained in my childhood.

William Norvell: I love that. I love that. I think it’s so good. And I think that concept, just as you were talking about being on the edge of the breakthrough, I just couldn’t stop thinking of the woman who was chasing Jesus, who knew that all she had to do was touch you. And I sometimes when I see that story for someone who maybe took a long time to be entrepreneurial, I think of all the people standing around who were waiting for their moment who said, Well, maybe hope pass by here, right? Or maybe I’ll be able to get a meeting with them later. Because I know Peter and I used to be on the boat with them, Right. But she knew, like, this is the time and I have to, like, take this chance, right? This could be the chance that could change everything.

William Norvell (continued): And I’m not going to let the moment pass. And I just hear that in your story of, yes, most people would have quit. I think it would have been like, hey, that was a fun side project. It didn’t work. Let’s go. Right. And I think those are the people in the audience. And I want to ask you that like 16 years, maybe just give you a bit of an open platter for like, how did your faith sustain you through that? What parts were there? Were there stories like that that you held on to? I know it sounds trite, but gosh, I just know those things go so far. Those moments, those stories when God speaks through the Scripture that we read the same verse a thousand times. Just curious your journey there.

Tom Patterson: Yeah, I mean, so I grew up going to church, Lutheran Church as a kid, and I got in a lot of trouble. I would say my first six, seven years of life, just bad kid acting out for probably a lot of reasons. And one time I was riding in a hearse with a nun for a funeral. My parents maybe couldn’t find a babysitter or whatever, and I started drawing on her with a pen and drawing Sharpie and markers. And the weekend before, I learned all these swear words from a cousin that was visiting that had probably picked them up from a neighbor, a kid. And I was just like acting out. And you would think, like, what is in this kid? And sure, my parents were just thrown off guard and embarrassed, couldn’t believe it.

And over the next year, when they would run into these nuns, there was a convent connected to a hospital in our town. They would all ask “How’s Tom doing?” And like, you know, he’s improving, you know, so sorry for what happened. They’re like, “Well, we just want to let you know that we’ve been praying for him.” And I think there’s this power of prayer. You know, there’s this vibrational frequency that protects you from sin. It protects you from spirits.

Tom Patterson (continued): And it’s funny along the way, childhood early adult, there’s been people that for no reason made me a couple of times, like, “Hey, you’ve been in our prayers” and I think it’s protected us. It’s protected our family and our business – the power of prayer. And it took me a long time to figure out, I think, you know, like where we are today in our faith versus, you know, starting out. It’s like at a different level in depth. When I think back to the tough times, like we did have protection from a higher power. You know, we believe that’s God, you know, and the power of Jesus. And, you know, there’s been moments that just are unexplainable with our business. The fact that we’ve survived so many tough times from, you know, investors wanting us to sell to product defects where it’s just like, why is this happening now? And it’s like, well, it’s happening for you, not to you.

There’s certain, I think, mindset you have to really believe in and just trust that his plan is the right plan. And that’s really where faith gets you through things. And I think where we would be without that is probably would not be on this podcast with you guys sharing the story. But it’s been huge. And then just on top of that, the people it’s connected us to personally in our business that have found the brand that we find are wearing the product. You talk about faith. I mean, not that it matters, but it’s the biggest of the biggest in the Christian world, the athletic world, the Hollywood world. So it’s been really cool to see that and fall under our – it’s hard to see, but to learn about that. And when that’s explained, I mean, I get a lot of underwear pictures you probably…

William Norvell: You do bro. You know.

Tom Patterson: Hey, you know, my dog was a friend of mine and John’s like, “Tom, you need to think about you guys have all figleaves into underwear and boxer briefs and what it is today. Like, think about that evolution from Adam and Eve.” And I was like, Man, I’ve never really thought about that way. You know, it’s true in a lot of ways. But yeah, I mean, it’s been huge. And, you know, even our cultural values as a business and the way we treat people and our brand values, I think in a lot of ways people would say they’re biblical values or things that we believe in, the way we run our company and the way we treat people.

So I don’t believe in the word coincidence. I don’t think coincidences are coincidences in the world that we believe in. But I would say to your point about the woman touching Jesus walking through, I would just watch that recently in The Chosen that scene. A lot of people can pray and hope, but those prayers oftentimes aren’t answered without action, like turning water into wine. Yeah, it’s a great idea, but people got to go take the barrels down to the river, fill it up with water, bring them back. You got to get that prayer into action to actually see the outcome. I think that’s one thing I continue to see is prayer and hope is great, but it also takes action.

And I think about the times where we didn’t take action. Things took longer. So I think you really have to be intentional with a lot of the things you do in your business. And for anybody that’s listening, I think if you have a faith man, there’s no better time to be an entrepreneur and a Christian. With the amount of information out there from podcasts to YouTube. There’s so much more out there and so many people’s stories. You can hear about how faith impacted their journey and the setbacks and the challenges they overcame that I think you can literally skip years in where you want your business to be.

William Norvell: I’m going to turn it back over just because I got chills when you talked about the nuns praying for you like that just stopped me in my tracks and I’ve been the beneficiary of things like that. Don’t let it be wasted.

Justin Forman: Don’t want to be wasted. I love what we’re talking about here, is this idea of our entrepreneurs born or made. And I think, you know, you’re seeing really this idea that they’re made and it happens a lot earlier than we think. And it happens in unsuspecting moments of life and the twists and turns in the process. So I think the same is true when we talk about faith through an entrepreneurship, and maybe it’s because of the obvious nature of Faith Driven Entrepreneur step of saying like, we’re all on the spiritual journey, we’re all in this process. We’re not like born and arrived in that moment. We’re always going through that refinement and in the same ways you can then draw that back to our journey as entrepreneurs as saying whether we might be born or have some traits or some things earlier on in our journey. It is always a process.

So I love hearing how God spoke through prayer, through sliding door moments. What does that look like for you today when you think about like, how are you being made as a Faith Driven Entrepreneur today? Bring us forward to today as you’re hearing this podcast, as you’re hearing other people’s stories. What’s the tension spots? What’s the things that you’re wrestling through, whether that’s at home in the office, where does God have you in that journey right now?

Tom Patterson: Yeah. You know, I talked to a really good friend of mine about this, and I think the world, especially the last four years, we’re not a political brand, Tommy John’s not a social brand. We’re not an activist brand. Comfort doesn’t take sides. And I think the world wants brands to take sides or take stances. And I think the thing that we’ve continue to come back to our center is like Jesus loved everybody. He saw the best in everybody. Is there things that we could have done differently in our culture along the way? Of course, like, nobody’s perfect, you know, we’re all works in progress.

But, you know, I think when things come from a place of love and authenticity and honesty and truth, that’s really where you need to stay. I think the world we live in today has so many distractions from mainstream media to social media. The scariest thing is AI and what people think is being said and it’s not, but it’s a really kind of confusing time to live and let alone run a business. And there’s so many things that take you away from your purpose. When I think about why we started, I was like, I just want a better fitting undershirt that stays tucked in. And then I was like, I just want underwear that doesn’t ride up, waistband that doesn’t roll down, a fly that’s more functional and all the other things I think you have to deal with.

It’s kind of like college being a college coach. And I think a lot of coaches have left college sports because of NIL. So you either leave or you stay with during that evolution with where college football is going to be or where running a business is going to be, or even another filter down where running a fashion brand is going to be in New York City. So there’s a lot of different dynamics that play into it. But man, just treating people like Jesus is something that has helped us in so many ways. And it’s just it’s really simple. You know, I just love him. Pray for him. You know, not agreeing on everything. Like, that’s actually good. I’ve never really wanted the people around us… I love different opinions, different perspectives. And that’s where I’m hopeful we’ll get back to some day as a society. But I think you have to lead by example. And, you know, the hard road is not always the easy road, that’s for sure. And, you know, I think we’ve been down that road a lot over the years.

Justin Forman: I love what you’re talking about. You started earlier when you were talking about how the business started. It was like trying to find something of an authentic truth or simplicity, a problem that people like authentically had, not something you felt like you’re pushing on. And to see that tie into your faith journey and to see that overlay there, that’s really powerful because oftentimes we think of the business model separate from maybe our faith side. But to see the authentic integration of that, it’s really you coming through in that. When I look at this and when you look at the conversation of this and you look at kind of everywhere kind of God’s been building you and you talk about this journey and you talk about this thing and what’s the thing you wish you knew then that you do now. When you think about the price of entrepreneurship, there’s so many prices that we pay. There’s so much tough parts of the journey. When you think back about this and if you’re speaking to your younger you, what would be the advice that you would give that you know now that you’re wishing you knew then?

Tom Patterson: It’s going to be harder than you thought. It’s going to take longer than you thought, but it will be the most rewarding thing you ever do. And I think, you know, if entrepreneurship is truly what you want to do, I think life’s too short to do things you don’t enjoy doing. Like underwear got us out of bed every day. Excited. Passionate. It means the last thing I thought I’d ever be doing. I was so embarrassed in my own underwear and homework class in my freshman year of high school. Like there’s no destiny for me too, you know, coming from small town South Dakota. But I think God has big plans for everybody in their life.

Tom Patterson (continued): And I think for me, the last 4 or 5 years, we were very intentional about trying to take our identity away from the business. It’s not Tom Patterson’s Tommy John, So it’s my name, kind of, but not fully. And I think, you know, so many people’s identity is tied to what they do or who they know. And I think it really comes down to like, putting Jesus first and putting your faith first and having your identity being known through him versus everything else, because it’s so easy to get caught up in the success and the awards and speaking at events and the people you get to know.

But once that goes aside, man, it’s just you get to this place of peace, you know, in a lot of ways with life, putting that as the center. And, you know, I ended up getting baptized a year and a half ago and man, it just it really reset everything to a whole new depth for me. My wife ended up getting baptized and my daughter and two other friends that were unplanned. And marriage is one of those special things. When you take a public stance with who you’re going to put first in your life and you know, whether you’re 43 when you do it, which I was or you do it at 60, is never too late to make that declaration and put him first.

So for me, that was a really big thing to really level set. And now it’s like, you know, whatever we go through and it’s just easier. It helps you get through the tough times. Having a faith in something bigger than us and knowing there’s an eternal life. And this life is so short. But man, you’re here to make impact. Don’t waste your skill. Don’t waste your potential. Go all out. You know, like there’s nothing worse than having stuff left in the tank at the end of the day. Now it’s like you got to figure out where you use your tank of gas, right? With kids and activities and work. It’s more complicated in some ways, and you start adding, you know, little bodies into the place.Tom Patterson (continued): But yeah, just be intentional. I don’t think God put anybody on this earth without a purpose. And I think once you realize it got to find your purpose, you know, and I think a lot of people that if everything’s easy, I think you guys like it sounds so easy, you know, like, man, the people that have had it the easiest, in my opinion, struggle with adversity the worst. They’re not prepared. So I think we’ve embodied this mindset is when challenges come or adversity comes, it’s preparation for something bigger you’re going to have in your life. And you know, Tommy John will be here forever. It’ll be here beyond us. But I don’t want it to define everything we do. I think there’s plans for Aaron and I, whatever that next chapter is and just trusting it. It’s continuing to be Tommy John over the next 20 years or it’s something else. Yeah. I just don’t sit back and wait. Life’s fast.

William Norvell: I love that. I love that. I love that intentionality. And I think you you see that in God’s gracious God. So if we wait a little bit, he’ll jar us, right? You know, he’ll be like, All right. Jonah. Good work there, brother. Go on. I’ll get you back. And so it’s fun to know we have a gracious God. So if you feel like you’ve missed an opportunity, you haven’t right? Like God is still there with you. In this conversation. This podcast may be your invitation to go forward for that thing that’s been in your heart for a long time that you feel like you missed five years ago, that you feel like is in a notion file hidden somewhere. So one thing I do just want to say is like, God loves you. He has not forgotten you and he will get you back. Right? And you have not, like missed his path for you. And I know you didn’t say that. I’m not saying you did, but that’s something I felt before. And so I want to make sure if there’s anybody like me out there, it’s not too late. Right? God still with you and he’s still walking with you.

Tom Patterson: Yeah, well said.

William Norvell: And the last thing you just mentioned it. I want to say real quick, we got about five minutes. We didn’t hit on this. You hit about it really briefly. You started this business with your wife and we haven’t really gotten a chance to dive into that. So we may have to invite you back to go deeper. But there’s husband and wife teams. We know that. Listen, we’ve had, you know, different ones on. And I just think it’s a fascinating topic. Can you tell us a little bit about that journey, starting with your wife and how that’s been?

Tom Patterson: Man. I don’t know any different. We’ve always worked together. You know, we’ve been together since day one with the business, the idea we weren’t married at the time, but man, I mean. There should be no bigger cheerleader, no one you trust more, no one you can confide in more than your spouse. Right. The good, the bad, everything in the middle. And I think when you understand that and you also understand like it’s not always going to be smooth, there are going to be challenges.

I think, you know, for us, it was little things like, man, we could talk about business till midnight, but like, you know, 9:00 rolls around. Like I don’t want my cortisol and adrenaline to get running into two in the morning. So you have to pick and choose when you bring up maybe topics that are just going to be challenging. But you know, like when there’s alignment together as a couple, what the bigger picture and where you want to go and the type of life you want to create, which was the situation for us. Yeah, I mean, it’s just worked and it’s been one of the coolest things to do is to build this business together.

Tom Patterson (continued): And we also had opposite skill sets in the early days. Anything in a spreadsheet, customer service, operational was Aaron. Anything marketing, brand, product design, buyer relations was me, so we could divide and conquer. And I think it really helped kind of define where the brand went. But a lot of the ways the brand was us. It was the personality, the sense of humor. You see no edgy guarantee, things like that, right? That’s kind of how I speak as a guy. I verbalize thoughts that we all have when we’re wearing uncomfortable underwear and it’s authentic. And so there’s fun things that happen. And I know there’s probably some guys readjusting driving down the road. Listen to this podcast. I said that there’s an answer. There’s cure, there’s Tommy John.

But yeah, on top of that, I think, you know, managing a team and managing people like in a lot of ways, you turn from like college kids to young adults to parents, and you begin parenting people older than you that come into your company. And I think it probably made us better, more patient parents, to be honest, managing and building a company and then having kids later and everybody’s journey is different. But yeah, I think for us, like me and I, I couldn’t imagine running a business without her as part of it. It just, it would be weird.

So when people ask, you know, why did it work the way it did? We were so aligned with our vision, our faith, what we wanted in life, you know, staying together. No matter what happens, we’re going to ride this through. If at all fails, we’ll serve each other. And then fortunately, I found somebody that was willing to take the risks with me, that was comfortable with uncertainty, you know, cause I was a broke guy without a job for that first year and a half. And she had a job that helped, you know, kind of pay the basics for us. And, you know, she believed in it. So, yeah, again, I don’t think that’s a coincidence. You know, I think that was things life for us.

Speaker 4: Thanks for listening to the Faith Driven Entrepreneur podcast. Our ministry exists to equip and resource entrepreneurs just like you with content and community. We know entrepreneurship can be a lonely journey, but it doesn’t have to be. We’ve got groups that meet in churches, coffee shops, living rooms and boardrooms around the world. Find one in your area or volunteer to lead one and bring this global movement to your own backyard. There’s no cost, no catch, just connection. Find out more at Faith Driven Entrepreneur or talk.

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Episode 321: Praxis, Purpose, and Cultural Change: A Conversation with Dave Blanchard

Episode 321: Praxis, Purpose, and Cultural Change: A Conversation with Dave Blanchard

Podcast episode

Episode 321: Praxis, Purpose, and Cultural Change: A Conversation with Dave Blanchard

In a candid conversation about the intersection of faith and entrepreneurship, Praxis Co-Founder & CEO Dave Blanchard reveals how a childhood baseball card trade sparked his journey toward redemptive entrepreneurship. Dave has been part of building one of the most influential faith-driven accelerator programs and shares how the entrepreneurial landscape has transformed over the past decade. This episode offers a raw look at the challenges and opportunities facing Christian entrepreneurs as they navigate purpose, profit, and cultural impact.

TRANSCRIPT

Justin Forman:
“I don’t know if you can hear the kids pounding on the floor above me. I’m not sure if you can hear us real life here on the Faith Driven Entrepreneur podcast. We are unfiltered here today. You know, it was funny. I was thinking about the time that, gosh, we got first chance to connect. I think it was Josh, then it connected us. We’d had some of those conversations and actually it was maybe David Weekley. We’re filming stories with RIGHT NOW MEDIA. We’d film the stories of Hobby Lobby and film some stories there for Chick-Fil-A. And there’s a book I don’t know if you remember this book, Our Souls at Work. You remember a guy named Mark Russell. It was in the movie. So he had written this book.”

“And it’s a fun story. I was up there. We’re building RIGHT NOW MEDIA, and we’re always meeting with different pastors and content contributors. And I’m up there in New York City. Somebody gave me that book and we went back and we captured a bunch of stories. We’d met David Weekly and I think I was back up there. And that’s where David, when we had filmed with them, he’s like, Man, you got to connect with Josh, And before you know it, we connected. And I remember I’m trying to remember one of the airports in New York City. I can’t remember which, but it was fine. We were both passing through there an iced coffee lunch. We got a chance to get together. But there’s one question I don’t think I ever ask you. And here I am a dozen years later, I still haven’t asked a question. Where does that name Praxis come from? What’s the story behind that?”

Dave Blanchard:
 “Yeah, you know, not a question of I’ve answered in many places before either. So Praxis means faith in action. And I didn’t know of that word for quite a while. In fact, when we first started. My co-founder and Josh Klein, we first started this idea, we called it 1522 Lab. That was the name of the venture. Everything has to start with some other name. That was for Proverbs 1522. By the way. We’re very biblical plans fail for lack of counsel, but with many advisors, they succeed. So, you know, we’re building a mentorship driven accelerator program. So that was what we had. I think I bought it a little beaker icon for $10 from like a clipboard thing back in the day. That was our first logo.”

Justin Forman:
 “So do you still own the domain name? 1522 spelled out if we search your GoDaddy account.”

Dave Blanchard:
 “And surprisingly, no one has offered me $25,000 for that. But as we got closer to launching, we were like, We don’t feel good about like, handing out that business card and being with that name for a while. So we really wanted to, as you do, you know, put 20 names in Google Doc and try to figure out what it’s going to be. And really, really were struggling and getting nervous because we had a launch with Q Ideas in Portland in April of 2011. And so this was probably like February or March. And so the pressure’s coming in and honestly, I’m just praying over a lot. I’m still working and I know as design firm at the time, whereas leaving in April and some commuting in from Evanston to Chicago on the train and I’m listening to a lot of Tim Keller at the time that was like Peak Tim Keller podcast time.”

 

“And I just remember praying about this. And on the train in I just this word Praxis comes into my head and I’m like, What is that? What does that even mean? You know, I do a quick search on my phone and it’s like, you know, Aristotle used it for like theory and action, and there’s orthopraxis, which is like faith in action. I’m like, This is like, this is perfect. It’s like a gift from God, really, in this high stress moment and obviously has these long term consequences. So that’s where the name came from. I think within 24 hours, Josh and I were like, This is definitely it. And, you know, we handed it off to our designers, Jason Lucien and Company over at five. So at the time who were supporting us and they turned it into a logo and we’ve kept it. Here we are 14 years later.”

Justin Forman:
 “It’s always fun to look back on the stories or the moments, those kind of parts of the journey. That’s interesting. I was talking about this with some friends the other day, and we’re just kind of reflecting on what do you think those childhood memories are like those moments, if you think back to like, what prepared you for kind of what you do today? You know, I think back and had the opportunity to go to a Christian school growing up in Michigan and every I can’t remember the cadence every week, every day, whatever it was that we had chapel service.”

“But, you know, predictably, every certain time of the year there was this mission’s emphasis week. And there was a guy that came through, guy named Todd Corbin, and he spoke up there. And, you know, your heart is tugged for like, man, I want to live for something more. I want to do things that matter in the line of perspective of eternity. I didn’t have a voice for him, a thought for it, and what it look like. It’s like, man, I want to do something like that. But I feel more called the business. I just remember kind of that moment, kind of sitting in that chapel service as like if we were watching a movie of Inception and we all have our own version of it. Like that was probably one of those first moments for me when I was like, Man, the world is fleeting. What does it look like to live for something more? And, you know, I think years later I emailed Todd and said that. Encouragement. Know what he thought of it. But it was one of those kind of fun moments. Years later, to think about that in such a moment. So, you know, I guess flipping the tables here. What was that for you? Was it something growing up where this intersection of builders, business, faith work the journey? What are some of those moments you look back on?”

 

Dave Blanchard: “Yeah. Well, truth be told, I think my childhood lasted until I was about 27. You know, I was always an entrepreneur and always motivated to build stuff. And I had maybe the opposite experience when I was younger. I think it hinted at something. Another story I rarely tell, but I’m happy to do so.”

 

Justin Forman: “I were two for two. Let’s keep it rolling. Let’s go.”

Dave Blanchard: “Let’s go. So, you know, I was probably probably third grade, maybe fourth grade. And I was into sports cards. In fact, I ended up with a small sports card trade show business in middle school. And this moment I had where I had market knowledge of this new release that Topps had come out with at the time, these baseball cards. And my friend and kind of a Queens in elementary school opened up a pack. He got this amazing card and didn’t know what it was worth. And I did. And he was open to trading and I traded him for it.”

Justin Forman: “So the first insider trading of baseball cards is what we’re getting at here. All right. Keep going. This is.”

Dave Blanchard: “Great. That’s right. You know, it’s funny. It’s actually this moment where I went through with kind of an exploitative move that one might say was ethical or the markets might even say was strategic and wise and based on my market knowledge. But I didn’t feel great about it. And I never really circled the loop on that. And in fact, you know, there’s an axiom that I don’t actually believe is true, but they say, you know, every great fortune started with some great crime and in some small way, this small fortune that I created in sports cards started with this little small crime against my friend. And I think I always carried out around a little bit of like, You know, there’s got to be a different way to do things.”
 

“But I’m making money. And I grew up in the church, but I would say I was kind of nominally there as a pastor’s kid. And when I say I was kind of a child until until I was 27, it really took me until my second post-college business to ask this question of like, what is entrepreneurship and the kingdom of God really? Mean, Is there a thing there? So the first kind of most meaningful experience that reflects what you had when you were younger was I had an opportunity to go on a trip to Nicaragua with Opportunity International, a large microfinance group that many of your listeners probably are aware of. And this guy, Chris Crane, who I didn’t know at the time, was leading this trip with a bunch of successful business guys. And I kind of got roped in because I had made a little bit of money and could be a donor and everything.”

“But I was like, Whoa, There is so much possibility here for entrepreneurship to unlock caring for the poor and witness in the world as Christians. That really set me on a five year journey to Praxis Worth and a number of other meaningful moments along the way. But that was my whole redemptive possibility with entrepreneurship and capital and all those things. And years later, Chris was one of our mentors at Praxis, still is today. And so that’s been kind of a beautiful, a beautiful story that I tell him. And he’s like, I don’t remember you, but I certainly remember him.”

Justin Forman: “So of course, it’s always fun to see those sliding door moments of life. We all have them. And like, again, I, I grew up in a very conservative Christian home, and I’m grateful for it. And yet I’ve experienced this childlike wonder of, like, recognizing it’s not, you know, the father, the son and this retired author that doesn’t do anything anymore. I like seeing the wonder of the Holy Spirit and how he works and demystifying it and seeing like just even in that story, you know, that’s clearly God working in that.”

“Yeah, it’s just fun to see that, I think. And part of the reason why we wanted to get back here together on this episode of the podcast is just to reflect on like what we’ve seen the Holy Spirit do, what we’ve seen God do what we’ve seen Him work in the past decade, and maybe all he’d offer thought and I’d love for you to just jump in with other things you’re seeing is, you know, I’m wondering if like, here we are. It’s really not a decade later. It’s decades later, many decades of this conversation that started.”

“And, you know, I know that you’ve spoken a lot to guys like Steve Graves and others that have had just a profound impact on this movement and the magazine he started the people he encouraged the people that worked as a part of that and how they went out to do other things. And we can talk about that. We can talk about so many other faith and work things we talk about. Pastors have talked about this message and. You know, I’m wondering if we’re kind of like at this point where it’s it’s no longer novel to talk about this idea of faith and work.”

“You know, we’re doing this research project here with David Kinnaman and Barnett. It’s been a fun thing to just reflect on kind of what God’s doing. And sometimes we see things and data gives a way to reinforce it. And we’re releasing this here in a couple of weeks, but to foreshadow some of the ideas of it. One is this idea that like 80, 90% of people like have come to this place as entrepreneurs in the church, realizing, hey, I’m created for something more. I’ve been given gifts, I’ve been given talents.”

“And, you know, there’s many lifetimes of people that we could think for that we met and saw many of them speaking at the Lausanne gathering this past year and just seeing just God at work and how he’s been faithful during a conversation. And you wonder like, what are some of the things that got it there? And I think some of that in the church. But I think some of it’s also kind of some of the things just culturally. I mean, when you thought about entrepreneurs ten, 20 years ago, I mean, draw a picture of the image that comes into mind, the starving artist or whatever.”

“Yeah. You think about like movies like The Social Network. And I remember Justin Timberlake’s character in that and the way that he introduced himself. And that show obviously was on a crazy circumstances. He comes into a movie, but he talks about the word entrepreneur, and the girl that he shares it with is just immediately her reaction is like, great, so you’re broke. And like, they’re just this idea of like, this starving artist, nothing that you would want to go tell anybody about and let alone the parents of the girl that you’re with or whatever it might be.”
 

“And yet it’s changed. I mean, we got so much tailwinds really behind it. And I love the talk that you gave at one of the previous events where you’re talking about just the role that entrepreneurs are playing in culture and your click in through slides. You’re talking about this idea of it’s undeniable whether it’s like things and battlefields and battlefronts and different roles that entrepreneurs are playing. It’s really all around us. How do you think we got here? How did we arrive at this point where entrepreneurship has just flipped and become this desire thing?”

Dave Blanchard: “Yeah, it’s a great conversation to have on that front. I think it’s, you know, of course, multiple factors that kind of shift Overton window, if you will, in the world from, you know, kind of being a radical idea to be an entrepreneur to something that’s really popular. And these what we’ve seen happen, certainly you go back to the history of Sand Hill Road, Silicon Valley, etc., I think the success of venture capital in those days and creating a new asset class to finance entrepreneurship and pulling that forward into something has been a major factor that enabled people to start ventures.”

“I think you also see the substantial compression of the cost to start a venture with technology and tools and just all these things. I used to be, man is like millions of dollars. And it’s like, you know what, Y Combinator, they’re going to give away 100 K, That’s enough to get something off the ground. That was a profound idea when they started. So even the risk that all parties are taking felt like a shift. And I think also with the introduction of Y, C and Techstars and some of these hyper selective programs, they actually began to, I think, reputationally shift the status of going into entrepreneurship and saying, I got into something. It’s harder to get in than Stanford. That’s actually a new path that parents can approve and educators can approve. And all these other people who weigh in on what makes a good career and what’s a good a good career path.”

“So at the same time, you had these other big cultural shifts, I would say, in pop culture, which were pretty fun to watch. And I think about maybe the talk you saw me give many years ago and maybe the Social Network was in there. There was, if you remember, this app called Foursquare. It was like one of the first location, like I’m checking in at, you know, where I am. The founders of Foursquare, I remember, were the models in a Gap ad campaign. And when I saw that, I was like, like the entrepreneur’s role in society has totally shifted. They’re now the cool kids.”

Dave Blanchard (continued): “And man, you know, for better or worse, that shifts energy as far as what am I going to go do in my life? What should I aspire to? Who’s kind of, you know, driving how we think about the world? And then that, of course, that same vibe, you know, trickled into primetime television with Shark Tank, which it’s like, now everybody knows what a good pitch looks like and what a bad pitch looks like and how you can pitch. And maybe you can buy 80% of a company for $100,000 very often. But these people are doing it. And even put the investor in a way, in a celebrity seat, Right? Yeah.”
Justin Forman: “And you know, it’s interesting. Is that made it multigenerational, right? I mean, I think about the kid, the things that our family watches. I mean, content consumption has become such the individualized sport where we’re all watching something different. And yet for our crew, Shark Tank was one of those things that people gathered around and it was like, like I’ve got an idea of how I do it better, or I like this one. I like that one. It was family kind of safe for the most part. But it became the thing that, like a decade later, the effect of that, as you’re saying, it’s just undeniable the role that something like that played it.”

Dave Blanchard: “Yeah. Yeah. Total normalization. Yeah, It’s pretty amazing.”

Justin Forman: “You know, it’s interesting. I mean, part of it, we want to kind of, like, look backwards and we want to think also to, like, look forward of like, what are some of the challenges, what we face. You know, there’s another piece of this conversation that we’re having here as we think about this data with Bhana is that, yes, it’s normalized, that people think about their calling, their gifts, their talents. They’ve been given us for a reason. But yet people are still struggling with this idea of how and I think it’s like 60 somewhat percent of the people, these same people that are fired up, they’re ready, that they’re excited about it. They say, Man, I wish I had more help with how.”

“And it feels like we’re at that moment. And what I’m wondering is, is like, is there something really bigger here where we’ve gone as far as we can go with the one too many kind of way of communicating with the church? We’re facing challenges with that. Every Sunday morning is like you’re trying to find this message that for 30, 40 minutes, whatever it might be, they can appeal to it, whether it’s 200 or 2000 in a same way. And that today most marketers would look at you and say that’s near impossible.”

“And I feel like we’re doing the same thing even in the faith work conversation where we’re taking this like, God cares about your work as much work and we might be in danger, almost like of inoculating people with like, yeah, yeah, I’ve heard that, that if we actually don’t connect the why with the appropriate, how are we in danger of creating this consumer comfortable kind of not very risking kind of mindset. It just it feels like we’re at this how moment. I don’t know. What’s your take on that?”

Dave Blanchard: “Yeah, I think that’s a really good answer. Justin I think like it the risks of not saying, hey, you know, we have bridged the sacred secular divide. We have brought these things together. We now have done that. What’s next is that we sit too long and, okay, well, God cares about my work. Great. And we just keep kind of going about our business versus, man, there’s a new vision and there’s a possibility.”

“There’s a book written probably 20, 30 years ago now, actually, that I think was prophetic on this topic was called The Transforming Vision by Richard Middleton. And I think one other guy, and they went into a number of different cultural areas very specifically like you’re talking about pulling down from the one too many to say, what does it mean if you’re in medicine? What is I’ll call it redemptive vision for that world, And how do you dive into that and really understand the things that are being said about humanity and personhood? People buy into your practice as a doctor, and I think we need that.”

Dave Blanchard (continued): “We need that at every industry level. We need that at every issue level. And I think then we need the church to entrepreneurially respond to what we see as a different vision for what could be. And so that just encourages us to like get what we talk about. Sometimes Praxis is like a really good Venn diagram, vision of theology, culture and entrepreneurship. So who, who is God? How is he made us? What does he want for the world? What’s going on in the world today? And is it good or is it bad? And should we encourage it or discourage it? And then how can we take all the tools of entrepreneurship and deploy them against that insight? And I think if we have more and then there are people who are doing that, the possibilities of what’s good for the world and Christian witness in a time where I think people do want to see faith in action is pretty exciting. So hopeful for that.”

Justin Forman: “Yeah, it’s certainly encouraging and I love the prophetic nature of just kind of how that conversation is there. What do you think it’s going to take for us as a church to respond differently? It’s like, you know, it’s interesting as you thought about like kind of like the entrepreneurial journey. It used to mean, man, you have to have tons of capital, tons of different things, technology tools and everything has opened up a new horizon, a new way of thinking. Are we at that same place where we could be doing the same thing with the how question?”

“And what I mean by that is not every church is this way, but on the pews of a lot of churches, especially when you start talking about mid to bigger size churches, there are people that they’ve checked the boxes of retirement, they’ve got financial freedom, yet they are lacking that rule of purpose. It’s crazy to think like, could we be in a place where ten years from now you look at a church staff page and it’s the pastor of entrepreneurs. You might look to the church budget, but you’re going to see a big zero that they’re not paid because they’ve got some of that stuff figured out what that they could have that level of influence of helping kind of at that level.”

Justin Forman (continued): “Now, again, they might not be able to take them through all of the pieces. But do we need to re-imagine this in a different way where it doesn’t look like the full time staff, the church budget, some of these different things like how do we democratize in some way? How army? I don’t know if that even registers in my skull, Jax But like, do we need to democratize in a way? Because I think what we’re convinced of is actually churches like pastors, surprisingly, I think are convinced of the same thing. We’re finding this like, I think it’s like 70% of pastors are encouraged and want to learn more, but they’re fighting the headwinds of everything else that’s going on. Budgets and everything. What’s the imagineering here that we need to think about the next ten years of? What does that look like at a church level?”
Dave Blanchard: “Great question. You know, I think back we started this conversation with the origin story of Praxis. And a couple of times we ended up in a dialog worthwhile, like, why do we need an organization to do kind of missional entrepreneurship work? Why can’t the church do it itself? And I think that’s a good question. For every parish, church or Sodality that pops up in the world. And I think we pop up sometimes because we shouldn’t be core to a local church as a mission.”

“But I think in our case, I would say it’s because the church hasn’t said we are going to be a creative center. And I don’t mean that as some punishing critique or anything, just as an opportunity to what you’re getting is like, what if the church said, we want to be this place of imagination and praxis in a lowercase P, We’re going to put our faith into action around here. And the pastors are looking around to say who’s got energy capacity, whether that’s financial capacity or builder operator capacity and what’s going on in our neighborhood and how can we bring the knowledge and culture and entrepreneurship down at the very local level sometimes. And man, I mean, if the church was known as a creative engine for what’s going on in their communities, that would profoundly reshape, I think, and the culture and ethos of that community, but also just how Christianity is perceived and taken in in the world. And so I think if you have that pastor of entrepreneurship who’s cultivating those things, what what a totally shifting move that would be or for our world in our witness.”

Justin Forman: “I think one of the other things that we’ve seen as you talk about that I’m thinking there’s heroes to this story that, you know, on a local level, there’s heroes that you see in the narrative of shifting media. I mean, I think about probably when both of us were kind of coming on the stage, growing up or leaving college or whatever it might be in the early stages, you know, you knew, okay, if you want to be a basketball player, you know my biases that Michael was your hero. Some might say different people, but like, there you go. Agreement.
“But we didn’t know what that look like at this faith and work intersection. And it’s been great whether it’s been people speaking at a Praxis event or some of the video stories of what we’ve been able to capture, there is a clearer definition of what that looks like, and I think that the movement had a chance to really see like what makes for a good story. And I think when you see that some of these stories, the best stories are the ones that aren’t necessarily looking to be told. There is this like reticence of saying like, Man, I’m not sure, God, that you want me to tell a story. I have a fearful trepidation of how this could mess with my ego, mess with my identity, mess with this perspective.”

“But yet you’ve seen faithful men and women step into that moment capturing some of those stories, but embodying what it looks like. I think that there’s you know, if I were to say like what has happened is that what could happen in the next ten years is could the difference between what we see on screen and what we can touch and feel? Shorten Could we all of a sudden say, that’s like so and so in my church that’s like silence. So my church and I don’t think we’re there yet, but it feels like that’s part of what is looking to happen or what’s starting to happen. And like what is a hero look like on a local level? Yeah, I’m just wondering what that journey looks like for us to uncover, to tell those and to.”

Dave Blanchard: “Model that out. Yeah, it’s an exciting vision to think about. And, you know, one of my favorite out-of-print authors is this guy Albert Trueblood is a former Quaker writer, and he in one of my favorite books, Alternative to Futility, he just writes about the power of the redemptive fellowship of communities, of people who are confessing communities together and putting their faith in action. And I think, man, it’s one thing to encounter a singular thing that’s like, yeah, this person made a crazy choice and they’ve done a cool thing that really moves me. And that’s important, the stories of individuals, but the stories of group.”

“Of people who are acting on behalf of others and Christians. That are laying down their lives for their friends in different ways and for their communities and are acting in ways that don’t make sense to the world community. That’s what the gospel tells us, right? It’s a foolishness to the world that when encountered, is beautiful and profound. I mean, and I think to your points, like one of the things that’s foolishness to the world is that you would do all these beautiful, amazing things and not care whether your stories told. Right. It’s like, well, isn’t that the reason you would do it? Because you then get celebrated as this amazing person. And that’s what we’re supposed to be in the world. And so there’s this beautiful discovery of things that’s like, wow, they’ve been doing that for 15 years over there faithfully. Man. That’s something profound. And I think you see people who come to faith later in life sometimes just be shocked at the good work of faithful people over a long horizon.”

Justin Forman: “It’s interesting that when you think about what God’s up to now and kind of what you know, I think about business documentaries. I don’t know if you have this feeling. It’s like thinking about the movement. I mean, obviously there’s been a rise. Netflix and others have figured out these stories, these business documentaries, but all of them seemingly are about failure. It’s like, hey, here’s the collapse of, you know, and I hesitate to name any of the different things, but name your favorite streaming channel. There’s some business story of something that grew. Whatever it is, the tough times of Uber, whatever it might be, those documentaries that you’ve seen. And it’s like, how do we, you know, people talk about cleaning your timeline or your feed and your social media.”
“What does that look like for us to really get appealed to the redemptive good story and want to watch that? It’s like everybody everybody at this point wants to see the train wreck. They want to hear the story of what happened, where it went wrong. And I’m wondering what challenges are ahead of us as a movement to say, how do we tell stories that on a Friday night or on a Saturday afternoon that somebody would want to watch That doesn’t feel like a Hallmark story. That’s too good to be true. It’s not a train wreck, but it’s that somewhere in between.”

Dave Blanchard: “Yeah, that’s a good question. You know, I think a word’s a word, someone smarter than me taught me a couple of years ago was hagiography, which I guess is this idea that we love as Christians to tell biographies of saints effectively that are not really the situation of what went down. And sometimes that creates this unrealistic expectation for us to as believers of like, my gosh, there’s these spiritual heroes that were perfect when they know that’s not the real story, they remember.”
“So part of me thinks it’s not the train wreck that went wrong, that ended wrong. That’s, you know, this sort of glorious disaster. But it’s the truth of the broken leader on a roller coaster adventure who does mean well and does do beautiful things in the world that still gives are like human fleshly desire for drama. And that’s true. You know, I think we talk about the good true and the beautiful and the true is really important there because the truth is often the difficult struggle, etc., that creates the drama. And I think, you know, so much of the time, great entrepreneurial stories are born out of suffering and difficulty. I think about I think about Jessica Kim, who’s been one of the hosts with you all on your Faith Driven Entrepreneur work and been close to us in Praxis for a while. And her venture, ianacare, was burned out of this really, really difficult time caring for her mother who ultimately passed away. And so there are real stories there that are, I think, an entree for us to hopefully share with the world that great, beautiful things can come out of difficulty and we should engage with those stories as much as or more than anything else.”

Justin Forman: “I think you’re right. There’s the adversity that things are born out of. And then there’s the unnamed villains. And I think that we’re in a place when the movement in the conversation where we’re getting better at naming the villain and talking about the villain in the depth of the detail of it. And I think you guys are so great at this as like the hidden motive, the thought we’re thinking, but we don’t want to say out loud the feeling that the battle we’re facing in our mind.”

“And it feels like that there is more space and kind of this high bar safe place for people to really kind of share like in this is the goal that we’re aiming for. But this is a safe place to be real, to say I’m surrounded by the world’s trappings, you know, X, Y, Z media outlet wants to make something more of me than is, right? And, you know, there’s those trappings in those temptations. I think we’re just set a place where. We got to name the villains and we got to know that they’re deep and they’re detailed and they’re sinister and they’re after us. They’re not just like some ambiguous character in a movie. They have a profile, a name and a very rich detail. And. It feels like we’ve come from that place where it was like we needed to connect the two, and now we’re in a place to say, Okay. We’re aiming for it. But let’s get real about what the temptations are. Let’s get real about what the struggles are. Let’s get real to understand that we’re not better than anybody else by far. Our challenges and our struggles and our villains are just different and so are opportunities. But I feel like I guess I’m wondering is like, are some of the stories not as strong because we gloss over the villain? Just feels like that. We just kind of skip it.”

Dave Blanchard: “Yeah, that’s really interesting. I mean, I think to be sure, you’re right in. It’s the the drying out of that and the articulation of those things and yeah, the confronting of the villain in the story and, you know, the temptations of that over time that we’ve got to share and have to be vulnerable about that help other people say that’s mine too. You know, I face that one.”

Justin Forman: “Well, there’s so much to celebrate. We’re so thankful for Cats. What a privilege it is for both of us and the teams that we get to partner with to have a front row seat of what God’s been doing and what he continues to do to this day. And it’s this conversation. And as you alluded to earlier, there are so many people in this movement and before this conversation, before we were even able to grab a cell phone, be a part of it, that we have to think, and yet we celebrate the things that God has done. And one of the things he’s doing and we’re excited about what’s ahead, it’s it’s fun to look back a dozen years later to see that the roads that he’s brought us both on, the things that we can celebrate about how this mindset is there.”

“But the challenges are there saying, okay, what does this look like? How do we name these villains? What’s the adversity that we’re up against? What are the new challenges that are going to emerge as this becomes somewhat normative? And we think that this merges together? And how do we separate, you know, what’s, you know, on the sidelines, what’s in the nosebleeds, far away from the action and what’s really kind of really getting there in the game. But to say it’s it’s a gift to be a part of this conversation together, it’s a gift to spend more time together. You’re recently thinking and dreaming about what God might be up to, both today and as you said, long after both of us pass the baton to others that are going to be taking over this conversation and serving different ministries and in different ways. So it’s a gift to be together. Thanks for being on the podcast. Looking forward to seeing you next week at the event that we get to participate in together and looking forward to doing this again here soon.”

Dave Blanchard: “So a pleasure, Justin. Thanks for having me.”

Speaker 3: “Thanks for listening to the Faith Driven Entrepreneur podcast. Our ministry exists to equip and resource entrepreneurs just like you. With content and community. We know entrepreneurship can be a lonely journey, but it doesn’t have to be. We’ve got groups that meet in churches, coffee shops, living rooms and boardrooms around the world. Find one in your area or volunteer to lead one and bring this global movement to your own backyard. There’s no cost, no catch, just connection. Find out more at Faith Driven Entrepreneur dot org.”

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Episode 320: Building a Life of 100X Impact with Lloyd Reeb

Episode 320: Building a Life of 100X Impact with Lloyd Reeb

Podcast episode

Episode 320: Building a Life of 100X Impact with Lloyd Reeb

As a leader at the Halftime Institute for over two decades, Lloyd Reeb has guided countless successful entrepreneurs from success to significance. After discovering how to combine profit with purpose in his own real estate business, Lloyd now mentors leaders in finding their calling and creating lasting kingdom impact. In this conversation, he shares his framework for achieving “100X impact” through focus and leverage, while revealing how entrepreneurs can overcome comfort and complexity to build a legacy that truly compounds.

TRANSCRIPT

Justin Forman [00:00:06] Welcome back to the Faith Driven Entrepreneur podcast. What a gift it is to be with you guys again another January to kickstart another new year. We are thrilled to hear what God has in front of you and the venture that He has you the place in the season that he has un as well as the ways that we get to serve. And so we’re excited about some of the new things that are in store, both with the podcast the Ministry of Faith Driven. Solving the World’s Greatest Problems feature in students and initiative for the next generation of entrepreneurs. There is so, so much in store and so it is a gift to set off this new year with you guys in the house. With us today is a friend, a mentor, Lloyd Reeb, that has been with us both in this journey with half time, but somebody that has spoken into so much of this faith and work conversation for many, many years. Welcome to the podcast.

Lloyd Reeb [00:00:57] Boy Hey Justin, So great to spend some time together.

Justin Forman [00:01:00] It is great to spend time together. What you guys don’t know is this is a fun chance for me to flip the script where I get to ask a little bit more of the questions because so often times I feel like I’m on the other end of it and it’s a delight to do that. But grateful for the advice, the counsel, the coaching that Lloyd offers just along the journey. But it’s fun to flip the script and to get to share a little bit more about your story and just kind of what brings you to this point and the Faith Driven Entrepreneur audience. So to start us off there a little bit, Lloyd, maybe you could tell us a little bit about your journey, your story and how you connect.

Lloyd Reeb [00:01:35] Yeah. You know, I’ve always loved real estate. Justin, I bought my first piece of land when I was 14. My dad was driving us back from the beach, and he said, You know, your kids are probably not going to be able to afford land down at the beach. Prices are going crazy. And just the way I’m wired up, I thought to myself, well, why sit back and wait for prices to go up?

And so the next day I said, okay, dad, I going to save money and, you know, mowing lawns and shoveling snow and would you take me back down to the beach? I’d like to try to buy a piece of land. And he said, you know, would you just be normal? Would you go out and play football? And but this entrepreneurial bug was just in me. And sure enough, he took me down to the beach. I bought five acres of land and he charged me interest. I put some of the money up and charged me interest, but when I walked out onto that piece of land, something inside me just exploded. Justin I can still feel it today. This incredible sense of possibility of what you could build with just some creativity and some initiative and some hard work and grit.

So I kept that. I sold it, got a great education in Montreal at a grade school and started working at TD Bank, got married to Linda 43 years ago. And I realized in the first months working at the bank that I’m an entrepreneur. I am dying inside this big organization. And so I bought 18 acres and we started our first subdivision. And from there I leveraged that money and built retirement communities with a business partner that we still own some of today.

And along the way, I realized this is just in me. I am an entrepreneur. I love seeing opportunities and I love creating sustainable organizations that will tackle those. And then over time, when the Lord blessed our business, I realized, wow, you can build enterprises that have sustainability factor because they have some revenue but are making a lasting impact in this world, either compassionately or in terms of advancing the gospel in some way. So that has been my journey into entrepreneurship. I think from literally age 14 to this very moment, really looking for opportunities where we can build enterprises that advance God’s kingdom.

Justin Forman [00:04:00] You know, Lloyd, one of the things I loved most when you talked about the story of real estate, you talk about building. You talk about the journey of what you’ve been on. You talk about the success. But one of the things I loved when you talked about with you and lenders when there was a certain point of building. That sometimes building things that it adds to the next build, the next project. But there was a point along the way where he said building actually creates freedom. Can you talk us through that journey of where you guys came to as a couple that said, actually there’s a building point where it gives us a chance to focus on some of the other things we want to do?

Lloyd Reeb [00:04:34] Yeah. You know, I sat down when we started developing independent care facilities for seniors, and I asked myself the question, to what end? Like, why are we doing this? Is it just to pay for our family’s expenses? And if we’re successful, what are we trying to accomplish?

And so I wrote out a five year plan in 1987, and I decided that I wanted to create freedom with our buildings, passive income, so that I could explore with maybe a third of my time what the Lord could use with a recovering real estate developer. Maybe it’s just grow more buildings. I mean, we’re in the seniors housing business. We get to take care of people’s lives in very stressful circumstances. We get to take care of lots of grandmas and grandpa and bring love and compassion into very difficult circumstances. So there’s nothing that’s insignificant about taking care of people’s grandpa and grandmas.

And yet I thought, I’m going to have to have some freedom in order to decide what my core calling is. So I wrote out this five year plan, typed it up in a typewriter, put in my drawer and kept checking it once in a while. And along the way, I could see God accomplishing it. One building after another was contributing to our passive income, and it was soon going to be that it would fund our family. Our kids were eight, six and three. I was in my early 30s, so I started reading Operation World Handbook. It’s a guide to pray for every country in the world. Tells you all about each country.

And at the back, I stumbled on a list of 40 different ministry, nonprofits, ministries like World Vision, Focus on the Family, Compassion International. And I thought, well, maybe I should just start by offering my time. So I sent my resume to 40 different ministries. I said, Here’s my background, here’s my resume. My time is free. How can you use me? And I got 39 rejection letters just in, and I still have them in a file over there. In fact, I remember I was doing something with Richard Stearns when he was running World Vision, and I brought the original letter that his h.R. Department sent me saying that they couldn’t use my time for free. 20 years before they said you could have had 20 years of my time for free.

But that was a wake up call for me to realize that there’s no one making a market between talent and business and professional leaders and some of the deepest needs in the world. But along the way, I came home one day and I said to Linda, You know, I’ve been running the numbers and I think our buildings will fund our family. Now, if we live the way we are for live simply, we can do whatever God has for us next. And that was interesting because once you have some freedom. Whether you like it or not, you got to decide how you invest your time.

Now, if you go back to just kind of doing your normal thing, which could be wonderful, you’re doing it on purpose. If you decide to do something else, you’re doing that on purpose. So once you have freedom, you’re forced into a situation where you have to make eye contact with the Lord. Get your unique assignment and go do it. And it’s probably a blend or a portfolio of things, some marketplace things, some maybe non-profits type stuff. But freedom is such an important piece to be able to really push the pause button and look up and ask the Lord, What is my Ephesians 210 calling those works prepared in advance for me to do?

Justin Forman [00:08:02] Why is it you think that more people don’t pause and take advantage of that freedom? Why is it that they pour right back into the thing of what they’re doing that they’re afraid of the pause, the for the quiet.

Lloyd Reeb [00:08:14] Well, for some, I think it’s just the norm in our culture that as your income goes up, your lifestyle goes up. And when your lifestyle goes up, you need to stay on the treadmill and keep generating income. And then you start comparing yourself with other people and you realize, wow, that guy’s got more than me. And so for some people, not everybody, it’s a creep. It’s a slow creep. For some others, it’s just a lack of exposure for how much joy they would have if they were willing to just let go of what they’re holding tightly to and see what adventures God might have for them.

And then a third reason often is a lack of process. They’re not really sure how you stop and deconstruct your life and then put it back into a cohesive plan. And this is one of the things that you guys are working on at factories and movement. Is adding a component to the journey that enables someone to work among peers with a proven process to take life apart and to look under each rock and then put it back together and keep the parts that really are high value and that are contributing to your calling and abandoned some things that are low value that are really just standing in the way of the life Garden vision for you.

Justin Forman [00:09:34] Indeed it is. To echo what you were saying, Lloyd, it starts sometimes with content. There’s some conversation that gets provoked from something you’ve seen or something you’ve read or something you watched. But we know that you don’t watch a video go through a couple of weeks of a course and then suddenly flip everything upside down in the beautiful paradigm and then stick with it. And so I think what you’re speaking to is that deep need of coaching to have that framework so that you can start out with a clear vision, but also keep with it and not just burn out after a couple of years. You know, one of the things I’d love to hear you break down is this idea of coaching. It’s a buzzword that can mean a lot of things. But as parents, we’re kind of going through this phase with our kids where it’s like in the early stages where the cop then we move into a stage where this coach and then suddenly and then later in life we become this counselor that people turn to whenever they need us, but not necessarily maybe at our time in choosing. How would you describe what coaching is? How would you break that down for our audience?

Lloyd Reeb [00:10:34] Well, you know, the fastest swimmer in the world still has a coach, right? And I remember when I had Bob Buescher, who was alive, and he’s the author of Half Time and created lots of different social enterprises that are still making an impact today, long after he’s gone. I noticed that he had a mentor, Peter Drucker. He met with him every quarter and he recorded their conversations. And here he was in his early 60s and Drucker was in his 90s. And I realized that the most talented leaders in the world need someone looking into their life.

And a coach provides a wide array of things. Sometimes it’s mentoring where they’re sharing their life story alongside you and you’re absorbing things. I don’t know what part of me is me and what part of me is Bob you’ve heard after 22 years of that kind of mentoring. Other times he was just simply asking questions. And that’s a big characteristic of coaching is asking open ended questions. But they’re thoughtful questions, you know, to curate a good question question and to ask the right question at the right time takes skill, and yet it brings a lot of clarity.

There are some times that the coaching is discipling. If you’ve been following the Lord for a long time, I came to know the Lord at seven and I’m 63 today and I’ve made lots of mistakes along the way. Sometimes what I’m really doing is discipline. I’m taking the truth of the Bible and helping someone learn how to apply it in their own life. There’s sometimes it’s counseling where you’re asking a question that’s prodding someone to get some healing from the past.

And so a good coach comes alongside you with no agenda other than to help you get clear, get free and get going in alignment with God’s call in your life. But they’ve been trained and equipped and they have the personality to know when to ask a question, when to share a story, when to give you encouragement, when to make an introduction for you, and when to just be quiet and listen. I spend probably 80% of my time listening.

Well, you know, mentoring, I believe, is giving someone the opportunity to work alongside you. And just look deep into your life, look under the hood and see how you’re processing life and to learn from what the Spirit of God has taught you and what others have taught you along the way. And a good mentor takes time to be involved in your life and what they want to know about your spouse. If you’re married, they want to know about your kids. They want to know how you treat your puppy at home. They want to know, like when you guys walked into my home not long ago. That’s a big part of our journey together is just being here, sitting by the fire, talking to Linda, seeing how things work and so much.

I mean, when you think about read the stories of Jesus throughout the Bible, he was walking alongside with guys and just letting them look into his world. The good in his case. But in my case, they get to see good and some things that aren’t so admirable. I was with a younger guy that I’m mentoring on the weekend and we’re talking about learning. And I was saying that two of our grandkids were over here. I take them on Thursday afternoons and we go do these adventures. And I said, So, girls, we’re coming to the end of your fall. Tell me, what are some of the things you’ve been learning?

And I said, Well, you know, it’s good to be learning all the way through life. Grandpa is learning. And they said, Well, what do you mean, grandpa? I said, Yeah, I’ve learned I want to be kinder when you hang out with me. And I’m 83 and not 63. I hope that Grandpa is Kinder and Parker, who’s four, she said, Yeah, because sometimes you’re not kind. Grandpa, I don’t like what Honey gave me. And she held her little chin like this. And she said, yes. Sometimes you say, Look at me, young lady.

And I said, Yeah, that’s kind of trying to teach you obedient and teach you to focus on Grandpa tells you to do something. That’s a mentoring story right there, because there’s so much baked into that that’s not coaching. That’s like, how do you come alongside a seven year old and a four year old as a pure learner without abdicating leadership and open their hearts up and then have these teachable moments? Right. So that’s mentoring. That’s what I was doing with him as I was showing him inside my life. How do you decide to a 17 four year old by sharing something that you could say was a little awkward when she said, because sometimes you’re not kind, grab it.

Justin Forman [00:15:05] When I think about coaching and I think about the framework of timing, like for me, growing up in a Christian home and I talked a little bit about this recently is I believed in the father, the son, and then this retired officer that didn’t speak very often, but yet what I’ve had this great delight and joy of the last ten years is seeing God work and speak in the little things in those moments. What is that like for you as a coach? Doing so much of what you’re doing is the timing of the conversations. How are you led by the Spirit seeking God in those moments to know what’s the right timing to ask that tough question?

Lloyd Reeb [00:15:38] Yeah, well, that of course, just as a journey, right. And it’s a romance. It’s a dance of listening to the spirit of God. In fact, this year, my passwords are all a derivative of here, the spirit of God. Every password that I type in, with a few exceptions that are legacy passwords, I change the password every year around a big area of growth where I’m trying to grow. And that’s a that’s an area.

Now, one way is I got a note from someone today saying thank you for the coaching lunch we had last Thursday. And it was a breakthrough moment for me because and then they told me and so I reverse engineer I see how the Spirit of God prompted me. And then I learn from that. But the next time I wish that 20 years ago, when I was trying to learn to hear the Spirit of God, I didn’t have some mysterious idea in mind of what that was like. But I would just be willing to try and start and then look for those clues along the way. I see how it worked. There’s an irrefutable time where I obviously was prompted by the Spirit of God because I would have never come up with that. Now I can see the results. So sometimes you have to wait a little bit and look and keep a record of where the Spirit of God led you and the impact it had, and then use that as you are experiencing a conversation in the future.


And one thing that my mentor taught me was to keep a book of days. And so just over here, I have 13 binders that are spiral bound. $3 books from CVS Pharmacy, and they start out January 1st as a completely blank book. And then I look for an artifact every day of where the Spirit of God used me to bless someone’s life. And in the last two weeks of December, I would get all those out of a file over there and create the book for 2024. And it’s not a book of look at Lloyd go. It’s a book of look at God go. And I’m just artifact. I’m taking a time to really say thank you and put it in the book with a glue stick or a staple and witness how he spoke through me.

And so it’s little by little. It’s like, how do you know when my wife Linda’s like, she needs a new car? Her car broke down yesterday, and I was disappointed that I didn’t get ahead of the curve. You know, it’s not really old, 7 or 8 years old, but so at lunch today, I was asking her, what do you think would be your favorite car? And then listening to her, I realized she’s telling me what she thinks I want her to buy. Now, how did I learn that through 43 years of listening? And I said, Honey, are you saying that because, you know, I think that’s a cool concern. I mean, she really wants like a forester. You know, it’s not very cool. And you learn by listening. Yeah, right. It’s the same with the spirit of grub. Yeah. 

Justin Forman [00:18:49] Well, Linda and my six year old can go car shopping together, and that could be a fun excerpt for the Faith Driven Entrepreneur podcast, but we’ll save that one for another day. Hey, one of the things I want to touch base on is one of the very first opportunities for us to connect was through halftime. And there’s such legacy there from Bob in the book. And, you know, one of the things I was struck by that is so many people from a distance hear the tagline. They hear this from success to significance. And I think one of the things that I missed early on is it wasn’t necessary prescribing. You need to go find success to have significance. But when I look back on the hindsight of history, it feels like it was more of it was speaking to the moment of the movement. There were a lot of people that achieved some success. They built some things, but they were kind of going through exactly what you talked about with this idea of like searching for purpose. They’re searching for that next thing. Can you talk about just kind of how you’ve seen the message of halftime evolve over the decades and over the 30 years since? Like, how has that message changed really to kind of some of the things you’re working on today with this social entrepreneur book? 

Lloyd Reeb [00:19:57] Yeah. Well, some of the things that changed were simply Buford and I learned more about how God can use entrepreneurs in that you don’t have to sell your company in order to go make a really meaningful impact in the world. In fact, very often you need a for profit company so that it has an economic engine. And I’m grateful I didn’t sell our business, but I bolted my calling on top of it.

But, you know, 20 years ago, Bob asked me to write a book that’s called From Success to Significance. And his first title suggestion was Have time for the rest of us. Because he was trying to tell his story of having built well. And then one day his administrative assistant came in and shut the door, and she said. I’m watching you as I watch you go through life. I’m scared for you. And he said, what? And she said, Yeah. I think you’re trading priceless things for things that are just merely valuable. And that was a disruption in his world that forced him to start and say, what is all this winning costing me?

So halftime, in that sense of moving from success to significance is more of a remedy than a strategy. If you find yourself in a place where you’ve been trading priceless things for valuable things your whole life and you’re long on cash and short on vision and long on cash and short on purpose, then for goodness sakes, you want to start infusing more meaning and purpose into your success, or you’re going to be disappointed at the end of the day. And it starts at home. It starts with loving your spouse extravagantly, starts with nurturing your kids journey and their faith. It starts with taking care of your health. And then you build purpose and meaning alongside that.

So I would think of it as infusing more significance into your success. But the other part of it is that with the drop in the faith component, particularly in America, but in other parts of the world as well, the nonprofit sector is largely funded by people with strong faith, and that’s on the decline. And yet what’s on the rise is both partners that are building enterprises that have not only compassion, a great commitment impact, but a great commercial impact as well. And they don’t require funding from people who donate to nonprofits. And so there’s this whole demographic sweep now of people building great enterprises that are sustainable and have an economic engine but do a lot of good at scale. 

Justin Forman [00:22:32] So, Lloyd, one of the things I love that when we’ve talked about this deep dive with half time is there is always this challenge, as you said, that people get this framework and suddenly God’s calling them to a different where I love the perspective of what you talk about, even how you personally it just gives you a better purpose in and intentionality of where God had you planted and you said, Hey, let’s bolt this and let’s we listen to what it is that we’re already doing. Where do you think that challenge is today? When you wrote this recent book? What’s the challenge that at the earliest forks of the road where we make the decision to either pursue something for self or pursue something with this redemptive or 100 fold kind of impact? 

Lloyd Reeb [00:23:14] Well, you know, the core is the belief in what is going to give me the best return on life. If you think about yourself as an investor, a chief life officer, investing your life, you have 168 hours a week and you’re either going to live for something that has value for the short term or you live for something that has value for the short term and the long term.

My dad ran a national valuation consulting company and he valued the assets for the city of New York in the mid 70s, which was very complex. He valued the Howard Hughes estate as an expert witness for the IRS. And he taught me that value always has a little tiny component to it. If I told you you could have my classic Mercedes sports car. Justin, you and I drove the other day. 

Justin Forman [00:24:00] Great car. There’s a lot on the line here. This is a really, really big deal. 

Lloyd Reeb [00:24:05] What’s the value of that? Well, it depends. If I said you could have for the weekend or if I said you to have it for the month or if you can have it for good, is there a whole different value? And so at the core, you and I have to decide how am I going to invest my time to get the maximum return? What do I really want at the end of the day? And what I know for sure is that the things that are seen are temporary and the things that are not seen or eternal.

So what I was struck with as a teenager is that phrase that no fool is he who gives what he can keep to gain, what he cannot lose. And I just decided and I encourage every one of us to decide that I’m all in for being a long term investor. I’m going to take the time, talent and treasure I have and invest it in a way that multiplies at 30, 60 or 100 fold.

What I’ve learned about multiplying, I’ve watched how do people live lives that are the soil that produced 100 people. And I think that if I had to do a billboard, Justin, that you could read in three seconds driving by, it gave you everything I’ve learned about building a life that has 100 fold return. Here’s what my billboard would say. It would say focus plus leverage, plus persistence equals 100 x compounding return on life.

And it’s not just 100 x return on life, but your return on life compounds over time, just like your wealth compounds over time. And if you’ve ever experienced or studied how wealth compounds, it’s breathtaking. Now, imagine if you get clear and you focus. So focus. That’s my calling. And it should include your strengths, your passions, what you’re good at, what you care about.

So if you get clear on your purpose, your calling, and then if you leverage that across the right platforms and the right people that you need, and then if you persist, you will get a compound return on life. So at the core, when you start out thinking about how do I invest the rest of my life and how do I infuse more meaning and purpose and joy and impact into my life? The fundamental question to ask is, do I want to be the soil that produced 100 for the Lord would open the door for that.

Now, the disclaimer, of course, is that you and I, we’re the sort of agents in the hand of the Spirit of God, but it’s ultimately the spirit of God who produces the result. And once you’ve decided that you want to be the soil that produced 30, 60 or 100 fold, I mean, why not aim for 100 and ask the Lord to use you? And you have to ask. It’s my calling. And if you’re an entrepreneur, then use your entrepreneurial skills.

If you’re not an entrepreneur and if you don’t see any evidence, you’re an entrepreneur, then join a team where you can make your best contribution. I’ve seen a lot of miserable people trying to do entrepreneurial things that don’t have that unique ability. And there are different kinds of entrepreneurs.

So one of the things that Chris Crane and I did in the book, the social Entrepreneur, is to try to frame up how do you decide that? How do you get clear on your purpose? How do you leverage. And there are chapters on each of those components. But if you just start in on to be a great kingdom minded social entrepreneur and you’re truly not gifted as an entrepreneur, that’s going to be frustrating. If you’re not clear in your calling, then you’re going to get dissipated. You’re going to just spread your time and talent across too many things. And if you don’t know how to create leverage, you’re just going to have to run harder and harder and harder.

But if you can get clear on the kind of entrepreneur you are, know your calling and create leverage, then if you persist over time, you will see compounding return. This is what I see in my life now. 28 years after starting the Halftime Institute with Bob Schieffer, I see results happening that are the result of things I did 15 or 20 years ago, and it’s truly breathtaking. 

Justin Forman [00:28:16] I love the compounding impact, that side of things. We talked about that phrase a lot when we talk about feature in investing and I love the way that you’re leveraging that conversation to impact and seeing the return to that. That’s such a beautiful phrase, and I think it’s something that investors and entrepreneurs alike can get. They can wrap their minds around and they know the wonder of compounding interest. I think to see that played out in the legacy of people’s lives, it certainly shows us that it is the thing worth pursuing, both in the short and the long term, like you described. You know, one of the things I want to hit on before we kind of come to a close is you talked about this idea that not everyone is wired to be an entrepreneur, but Bob and yourself and others are really believing that entrepreneurship is where this leverage begins. And there’s a unique season that we’re in as a world is a country where people are turning towards entrepreneurs from this unique time and season. What are some of the things in the book you talk about four distinct things that make entrepreneurs and great. Can you kind of give us a quick flyover of some of the things that you see in entrepreneurs and the change agents that they are for this time and they see them? 

Lloyd Reeb [00:29:21] Yeah. You know, first of all, let me just say that if someone doesn’t feel like they have entrepreneurial skills, that’s not in any way lesson. It’s different. And those skills, there’s not entrepreneurial skills are essential. And I would never want to be in an enterprise where I wasn’t teamed up with someone who is able to keep the trains running on time and doesn’t like taking big risk.

But, you know, a great entrepreneur is someone that can see opportunities and you have to be able to keep your eye open for where there are gaps in the market that you can fill. They have to be willing to risk and risk your time, risk your money and risk your reputation. And then you need to be able to start without having all the clarity.

I love starting on something and having, you know, 50 or 60% clarity, knowing that I’m going to make mistakes and we’re going to build stuff as we go. And those are all classic characteristics of someone. And if you’re truly an entrepreneur, you will sleep on the floor for the cause because you can see it, you can visualize it and you don’t let up.

And you know, one of the things that happened for me recently was I’d be coaching someone through halftime and I would ask them what was the most fulfilling part of the last part of your career? And they would often say to me, mentoring the young leaders inside my company. So I started asking the question, Have you thought about mentoring people in the next season of your life now that you’re selling the company or leaving your role or whatever? And they would say to me, Well, I’m not sure how to find people to mentor. I don’t feel like I’m equipped to mentor their whole life.

And so Chris Crane and I started something called Ardent Mentoring, called specifically to match seasoned leaders that have entrepreneurial experience with young Christian social entrepreneurs that just need a piece of expertise. Maybe they need technological help. And here’s a guy that was the chief technology officer for PayPal, just is on my lake here is, you know, sitting in the hammock over there in the summer. And and he’s just one task away from helping you with your fintech problem. Right. And for every kind of need you have, we can find somebody that’s sitting on the sideline with that skill and has a kingdom mindset. Would love to help you.

That’s what an entrepreneur does. But then I had to overcome the fear that it might fail, and then I had to put some capital in, and then I had to start recruiting people with a big vision. And now I have to persist. We have 137 mentors. I’m dreaming of a day there. 500. World-Class mentors mentoring 500 of the world’s best Christian social entrepreneurs every single month. And that for the mentor it is the most fulfilling and joyful hour of their month.

So that’s a dream. And what an entrepreneur does is they hang on to that dream and they stick with it until they see it come to pass. So now, you know, embedded in that story are four kinds of leverage. One is I had to create a platform. You can’t really get 100 X return count, create a platform. This is what faith driven movement is for you and for your team. Justin. And then you people, you leverage people in the best sense of the world who the people you need around you to make it happen. So we have more people working at our mentoring now. They’re very talented. They love this and they’re equipped to do it.

And then you need process. So we have a matching process. It’s very rigorous to figure out what someone needs for a mentor and how to find just the right person for them. And then most of all, you have to leverage the power of the spirit of God. That’s what you were talking about earlier this deep listening to what God’s showing you or where he’s leaving you, what you need to stop doing. And those four points of leverage. I haven’t found any other points of leverage other than those for Justin. And maybe some of our listeners will come up with some, but those are the four that we put in this book, The social entrepreneur that will help you get the 100 X return on life that you’re looking for. I love that. 

Justin Forman [00:33:23] I love the balance. You talk about the soil and being that soil, but yet there’s some difference, obviously, that we show that the hand of God is working in our life, but just making yourself available into that. But it’s beautiful to hear the vision in terms of connecting the body of Christ to when you talk about the generations learning from each other, inspiring each other, challenging each other in that when you think about that difference, that person that makes that one X impact for the 100 X impact, where’s the place where people often get caught up the most? What’s the thing that stops people from that exponential vision or impactful return? 

Lloyd Reeb [00:33:57] Well, I think there are kind of three things that are linked together. The first one is complexity. We let our life get so complex and cluttered up with things that are low value, you know, TV, social media, travel, entertainment, things that are just easy but not strategic investments. We let our investments go. I mean, there’s one guy in coaching as 114 K ones. You know, that’s a lot of complexity in your investments.

So to apply this to myself, I have to ask myself every year ruthlessly declutter your life. And so I make a list of everything I commit to and I score it based on hard impact, growth and obligation. And then I cut the bottom 2 or 3 things. The second is. Comfort. Comfort sneaks up on us. And you don’t want to go across town and help somebody that’s poor or suffering or sick or obnoxious. I don’t want to give up my money to help somebody else come to know Jesus. It’s just comfort. So how do I learn to live with less comfort knowing that I’m a long term investor? I’m thinking about a return 100 years from now.

And then the last one that comes with the complexity and comfort is complacency is pretty soon my heart becomes just disconnected. You know, not long ago, we had a chance with a friend of mine to write a meaningful check for two little kids that needed to be adopted in a Christian home. Now, I don’t know if I’ll ever meet those two old geezers, but what I know today is they’re going to bed in a warm bed with a mom and dad that love them and are going to pray with them. And I might have had a new jet ski instead. Like, seriously? Seriously. You think that freaking Jet ski is going to bring me any joy compared to meeting those two little geezers someday in heaven? I mean, get real with your. Be a great investor of your life. Go for broke. And 100 years from now, we’re going to be celebrating together. And if I get that freaking jet ski, it’s going to be in a landfill site in 20 years. 

Justin Forman [00:36:07] Well, Lloyd, it’s always good to spend time together. You know, one of the things that we do at the end of every podcast is we really try to point it to God’s word and scripture that may be coming alive in this unique season. So maybe if you’ve got your 2025 password theme, kind of figure it out, that’s going to remind you of kind of a spiritual vision and reminder there of the year ahead. What’s God speaking to you in the season when you think about the year ahead? 

Lloyd Reeb [00:36:31] You know, there’s a lot because we’ve got four grandchildren and another one on the way and I watch where our culture is going. And so you think about what are the things I can do now to frame up for this little newborn baby that’s coming along in March to be able to thrive in this season when our culture is changing and to be able to be salt and light in a dark background.

And I just think about how the church grew in the year 240 when there were 5000 people dying every day of a disease, and them because Christians showed up and they made a difference and the church just exploded in population. And so, you know, I think of Galatians six, four and five, give careful thought to who you are and the work you’ve been given and sink yourself into it. Don’t be impressed with yourself. Don’t compare yourself with others. Each of us must do the creative best we can with our own life. And that’s in a message translation. And I have memorized that because it’s disruptive in my thinking. Give careful thought to who you are and the work you’ve been given. Those are two different things. And then don’t dabble in it, so sink yourself into it. 

Justin Forman [00:37:43] Love it. What a great way to finish. Well, I just want to say how I encourage Diane just with the intentionality. There are few people I’ve met that have such intentionality to be a steward of the things that they’ve been entrusted. And when I see the impact that you, Bob and so many others have had on my life, so many others in this movement, it’s truly one of those things where the fruits of that movement, the fruit of those conversations are now blooming. They’re growing, they’re alive and well, and they’re growing on so many different trees around the world, and we are the better for it. And the Kingdom of God is certainly advanced through it. And so we are so grateful for you. It’s a joy to think about ways we might do more together as half time becomes a part of the faith through movement and merging together in that. But thank you for investing the time here to share about just the way that God’s been working in your life. 

Lloyd Reeb [00:38:32] You’re so welcome. Justin. They could care that beautiful family you have, right? Christmas is a great time to rest and you need a great rest. 

Justin Forman [00:38:41] Amen. Amen. Indeed. Well, that’s a great way to finish it. Friends, as you’re listening, this going be our final podcast for 2024. We’ve got some fun things in store when we think about the year ahead, some video, podcasting, some different things we might be doing on location with friends as we think about ways to highlight just a big broad movement of what God is doing. So stay tuned for that. Until then, enjoy a wonderful holiday season with your friends and family rejoicing in the gift that’s been given and the one who has given it to us. So grateful to be with you. We’ll see you again next year. 

Speaker 3 [00:39:12] Thanks for listening to the Faith Driven Entrepreneur podcast. Our ministry exists to equip and resource entrepreneurs just like you. With content and community. We know entrepreneurship can be a lonely journey, but it doesn’t have to be. We’ve got groups that meet in churches, coffee shops, living rooms and boardrooms around the world. Find one in your area or volunteer to lead one and bring this global movement to your own backyard. There’s no cost, no catch, just connection. Find out more at Faith Driven Entrepreneur dot org.

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