Chris Herschend

Vice-Chairman |  Herschend Enterprises

Chris Herschend is a third-generation shareholder and Vice Chairman of Missouri-based Herschend Family Entertainment Corporation, the largest family-owned themed attractions company in the US. HFE properties span 26 locations and 10 states, employing over 10,000 men & women who collectively host over 13 million guests annually at properties including Silver Dollar City in Branson, MO, Dollywood in Pigeon Forge, TN, Darien Lake in Buffalo, NY, and the world-famous Harlem Globetrotters. Chris is also the majority owner and President of Ride The Ducks International, the world’s largest operator and licensor of amphibious sightseeing tours with 8 locations across the United States & Guam.

Chris has been elected by the shareholders to serve on the HFE board of directors since 1997 and has served on the audit & compensation committees of the board. Prior to joining Herschend, Chris worked for Coca-Cola, Cox Communications, and an Atlanta venture capital firm. He earned both his BA (1995) and MBA (2003) from Emory University in Atlanta.

Chris and his wife Ashley have four young children and live in Atlanta, GA. Chris’ current & past community/industry service roles include the International Association of Amusement Parks & Attractions (IAAPA), the Georgia Chamber of Commerce, Young Presidents Organization (YPO), Durban Youth Missions, Atlanta Youth Academy, The Church of the Apostles (Atlanta), the Georgia Center for Opportunity, and Blue Skies Ministries.

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When What You Have is Already Enough

— by Troy Austin

I first became interested in stewardship when I submitted to a Crown Financial Ministry course 20 years ago. Having grown up in the deep south in a blue collar Southern Baptist church, I knew about stewardship: Give 10%. . . of the net, right?

This study unlocked in me a new found purpose in my closed-handedness. It led me to the spare bedroom / war room, complete with a giant shower board on the wall (I was not going to waste God’s money buying a real whiteboard) and a hand-me-down recliner in which my poor young bride, Sunny, could relax while I passionately “lectured” her as to how we were going to tighten our grip in order to most effectively manage God’s money.

A few years later, after I violently attempted to pound 1.25 cents out of every penny, I was given a gift that began to loosen the grip on the money flowing into our hands. The gift giver was a mentor of mine: a no nonsense, larger than life, NFL linebacker turned cowboy. When he told someone something, they listened. He handed me this book, The Treasure Principle, directed me to a website called Generous Giving, and told me that God owns it all. I am forever grateful for his leading me into an upside down world that has dominated my thinking since then.

I became mesmerized by spiritual giants like Stanley Tam and RG Letourneau. They were not like the businessmen I knew, read about or idolized. I almost instantaneously created a new idol: I would give away 51% of my income. I would have to tighten my grip for a season, but I would loosen later FOR God. Little did I know, I was still missing it.

Fortunately God was not shaking his head, but was patiently walking with me through numerous trials leading me ever closer to the life of an open-handed steward. He led me to attend, host, and later facilitate Journeys of Generosity with Generous Giving. He led me to work with both National Christian Foundation and Waterstone. He allowed me to meet and work with many incredibly successful Christ followers at different places along their own journeys.

The more I was around these incredible stewards, the more I began to notice that they had more joy than I did and it was not just because they had more wealth. They seemed to see more beauty in relationships and in simple pleasures. They were more grateful. Their yoke seemed easy and their burden light. While they were intelligent and informed in their giving, they did not get bent out of shape if and when things did not go as they had planned.

Fortunately, as I started walking with these people, my tight grip began to relax a little. I began to see glimpses of what these guys were seeing. I desperately wanted more, but it seemed so counter to what I had been taught. It seemed irresponsible at times. . . upside down even.

Tim Keller has been significant in shaping my views on stewardship, and he says this:

If we are Christians, we are living simultaneously in 2 Kingdoms: The right side up kingdom and the upside down kingdom. The right side up kingdom is the one we see physically. It is the one the world tells us we must build: Power, success, comfort, recognition. The upside down kingdom is described by Christ in the sermon on the mount: Weakness, sacrifice, discomfort, rejection. Remember, everything in the right side up kingdom turns to fertilizer. This does not mean we are not to live in the right side up kingdom and even enjoy it, but we cannot be controlled by it. It is not our kingdom.

He goes on to share how you know you are living in the upside down kingdom:

1.  You are a reckless giver, so much so that it could put you in financial risk at times

2.  You are exploited emotionally by others taking advantage of your generosity

3.  You do not feel like God owes you something because you have earned it

4.  You recognize that all you have is a gift of grace

Wait a minute, this is stewardship? This does not look like the stewardship I was trying to outline on that shower board all those years ago. Keller goes on to say that the standard for stewardship is the cross. . . whoa! That sounds crazy and imprudent to me. But that is the owner. . . radically generous. . . even to those who do not “deserve” it. . . even when it makes no sense to the world. . . even when it costs Him everything.

If God didn’t keep a tight grip on unlimited grace, then who am I to pinch every penny, even if I’m pinching for the “right” reasons? Generosity isn’t about gaining as much as you can in order to give more away. It isn’t even about giving away everything you have. It’s about acknowledging the free gift of love and grace you’ve already received from the one who owns everything—and in turn holding on loosely to whatever treasures he has placed in your hands.

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Frank Kelly III

CEO | Kelly & Associates Insurance Group

Frank serves as CEO of Kelly & Associates Insurance Group, Kelly & Associates Financial Services, KELLY Exchange Services and KELLY Integral Solutions—collectively known as Kelly Benefits.

As a group insurance administrator, broker, and consultant specializing in health care, Kelly & Associates Insurance Group has been recognized as the largest employee benefits administrator in Maryland and one of the largest in the mid-Atlantic region. Kelly Benefits has also developed an integrated payroll and workers’ compensation insurance solution that is growing rapidly. Since Frank was named President in 1994, Kelly Benefits has grown from a corporate client base of 1,000 to more than 10,000. Annualized premiums and payroll administered and under management have risen from $20 million to over $4 billion.

A long-time board member and past president of both the Baltimore Association of Health Underwriters and the Maryland Association of Health Underwriters, Frank III has earned professional designations as a Registered Employee Benefit Consultant, Registered Health Underwriter, Health Insurance Associate, Life Underwriting Training Council Fellow and Chartered Life Underwriter. Frank was honored as the BAHU person of the year in 2001 and inducted into the MAHU Hall of Fame in May 2012.

Frank obtained his insurance license in 1984 while still in college and worked at the company in telephone sales during the summer months. Two years later, after graduating from college, he became an account executive for small businesses in trade associations. In 1988, Frank was named Sales Manager and then in 1989, Vice President of Sales for the company. When he was promoted to Executive Vice President in 1991, he assumed responsibility for overall marketing and all operations of the company. In 1994, Frank was named President of KELLY; in 2007, he was named CEO.

Outside the office, Frank has been involved in many community and civic activities. He is past Chairman of the Board of the Baltimore County Chamber of Commerce, where he served as a Board member from 2001-2009. He was on the Baltimore County Department of Social Services Board for many years and served as its Chairman from 2003-2005. Frank also served as Chairman of the Maryland Fellowship of Christian Athletes and on FCA Lacrosse Leadership Boards for nearly 20 years as well as served on the FCA National Board of Trustees from 1997 to 2003 and 2014 to present. Frank was inducted into the FCA Hall of Champions in 2013 and the FCA Ring of Honor in 2016.

Frank also serves or has served on the Boards of Calvert Hall College High School, Calvert School, US Lacrosse Foundation, The Maryland Zoo in Baltimore, Living Classrooms Foundation, Cal Ripken, Sr. Foundation, Greater Baltimore Committee, AFRO Charities, Inc. and the World Vision Leadership Council. Frank was elected into his alma mater, Calvert Hall College High School, Hall of Fame in 2013, and was inducted into the US Lacrosse Greater Baltimore Chapter Hall of Fame in 2018.

Frank and his wife, Gayle, are currently the Chairs for the Helping Up Mission’s $61 million “Inspiring Hope” campaign. The Center will ultimately provide up to 210 women, struggling with poverty, homelessness and addiction, and their children a place to call “home” while receiving the help they need. Frank also recently helped lead and complete a campaign to build the FCA Park Heights football and cheerleading teams a new “Park Heights Saints Community Center” at 4804 Reisterstown Road in Baltimore, Maryland. The renovated rowhouse/center was dedicated on March 20, 2019. 

A 1986 graduate of Cornell University with a degree in business management, Frank was recognized as a Red Key Scholar Athlete, played football and captained the lacrosse team, where he was an All-Ivy League selection. His interest in lacrosse continued after college with several seasons of professional box lacrosse for the Baltimore Thunder of the Major Indoor Lacrosse League and many years with The Maryland Lacrosse Club, where he was an All-Club selection.  

Frank was an assistant football and lacrosse coach for many years at Calvert Hall College High School in Towson, Maryland and has coached youth teams in soccer, football, basketball, baseball and lacrosse. Frank and Gayle are the proud parents of Frankie and his wife, Acacia; Stephen; Jacqueline Lee and Joseph Kim. They live in Lutherville, Maryland.

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