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— by The C12 Group

“Innovation is not the product of logical thought, although the result is tied to logical structure.”

- Albert Einstein

In this video, we hear from Kevin Miller, C12 Vice President of Marketing, who describes how C12 developed its Innovation Sequence.

“Creativity must be accompanied by a process to uncover and test the best ideas… With the surplus of good ideas, we knew we needed a process to help us systematically prove out the ones that would solve real problems, and help us avoid expending valuable resources and talent with nothing to show for or learn from at the end.”

- Kevin Miller

Kevin gives us 3 key characteristics to a great innovation process:

1. Simple to follow

2. Includes multiple stakeholders

3. Has clearly defined completion markers

Enjoy the full video here!

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[Photo credit to SpaceX]