Faith Driven Entrepreneur

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Anne Beiler

Founder | Auntie Anne’s Pretzels

Auntie Anne Beiler is best known as the founder of Auntie Anne’s pretzels, the world’s largest pretzel franchise. But before rising to success, Anne went through years of defeat, despair, and depression that kept her stuck in a place of darkness. It was through her pain, however, that she discovered a new purpose.

Jonas and Anne’s peaceful life as newlyweds and young parents went into a tailspin after the death of their 19-month-old daughter, Angela Joy, who died tragically in a farming accident in 1975. Anne, in her mid-20s at the time, found herself descending into a world of darkness and depression, and eventually on the brink of suicide. Despite being a faithful churchgoer, she didn’t feel she could share her pain with friends or family members. She became silent and lost her voice.

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